Whop + Airrack are revolutionizing creator growth with Clipfarm. Learn why clipping agencies are the fastest way to build and monetize in 2025 - and how you can launch your own.
Since we launched Content Rewards, we’ve become a go-to platform for brands, musicians, creators, and millions of clippers. We’ve processed $1.5 billion in sales and powered 30 million purchases, so yeah – we’re not exactly the new kid on the block.
But now? We’re cooking up something really special.
Enter Eric Decker, a.k.a Airrack.
Heard of him? Yeah. We’re talking a guy with 16 million subscribers, who happens to be friends with MrBeast, Ryan Trahan, Adin Ross, Mizkif… this guy is well-connected with the internet’s most powerful creators.
And partnering with Whop, he’s launching something big – a new business model that’s about to change the game.
For real: This isn’t just another business launch. This is Clipfarm.
Wait, rewind: What is a clipping agency?
Think of it as a highlight factory for creators.
Clippers take a creator’s long-form content – YouTube videos, Twitch streams, podcasts – and chop it into short, addictive clips that stop the scroll on TikTok, Reels, and YouTube Shorts.
It’s genius, and here’s why:
- Every creator needs it: Short-form = reach. Reach = growth.
- You don’t need a professional setup: A laptop, editing software, and a decent eye for viral moments are enough to start.
- It scales: Hire more clippers, sign more clients, repeat.
Short-form content is the fastest and smoothest way to grow an audience in 2025.
Everyone’s screen time is creeping up while attention spans become more and more picky – in 2024, Gen Z’s online video consumption surpassed 350 billion, which is simply eye-watering.
The only way to break through the noise? Short-form content that actually stops the scroll.
And sure, the small guys can likely do it themselves. But for bigger creators? Editing those clips themselves is like a celebrity doing their grocery shopping.
Like, yeah, it’s possible, but it’s also a massive waste of time and resources. And now, it can be delegated entirely.
That’s where clipping agencies come in. They’re a genuine growth engine: creator content surges, clippers cash in, and the agency owner makes bank.
Why Airrack decided to launch a clipping agency
With tens of millions of subscribers, Eric isn’t exactly short on business opportunities. So why start a clipping agency?
One word: leverage.
The dude’s built a massive audience, and now he has direct lines to some of the most influential creators in the world.
He knows exactly how valuable short-form content is for growth, because he’s seen it explode channels firsthand.
Remember how we mentioned his friendship with Mr. Beast? Well, yeah, Jimmy was actually one of the first creators to cash in with clipping, paying creators around $50K to make short-form content promoting Feastibles.
(Oh, and now you can clip for Mr. Beast on Whop, too).
TLDR, clipping agencies let you:
- Build a business that scales without your face in every frame
- Provide value to other creators in your network
- Cement yourself as more than just a YouTuber or TikToker, but a creator-economy entrepreneur
By building Clipfarm on Whop, Eric’s proving that anyone with the right skills and strategy can do the same.
Why Whop is the perfect platform for your clipping agency
Launching and running a clipping agency usually means wearing a lot of hats. That’s where a lot of agency owners stumble.
When you have to build systems or stitch together a patchwork of tools, it’s time-consuming, expensive, and often full of headaches.
We get it. That’s why Whop set out to solve that problem by providing a ready-made platform and marketplace explicitly built for creator businesses, including clipping agencies.
Here’s how we make launching and scaling your clipping agency simple, scalable, and profitable:
Plug into a pool of talented clippers ready to work
Whop’s Content Rewards marketplace was the first of its kind, a place where the best clippers and creators could be found under one roof. It was a big goal, but now? We’re proud to offer agency owners a thriving community of experienced clippers actively looking for projects.
When you list clipping gigs through Content Rewards, clippers can browse, apply, and start working immediately. You don’t need to waste time recruiting or vetting talent on your own.
Manage multiple clients and projects with ease
Running a clipping agency means handling dozens of campaigns across different creators, each with their own requirements and deadlines. Sh*t can get confusing, fast.
Whop’s platform lets you organize all these projects in one place with clear payout structures.
Clippers pick the projects that fit their skills and schedules, giving you flexibility without micromanagement.
Simple, secure, and transparent payments
Handling payments (from client billing to paying your clippers) can get confusing without secure systems in place.
We’re the merchant of record, processing all transactions securely and handling payouts to your clippers.
This includes invoicing, tax compliance, and even fraud detection (seriously, we crack down hard on bots and scammers), so you can rest easy knowing your payments are protected.
Competitive fees with no hidden surprises
Let’s talk numbers.
Whop charges a straightforward 10% fee on all Content Rewards successfully paid out to clippers, plus standard payment processing fees (around 3% plus transaction costs).
Compared to building and maintaining your own payment infrastructure, this is a huge time and money saver. And it keeps your business scalable.
Focus on what matters: growing your agency
Because Whop handles the heavy lifting of payments, compliance, and talent sourcing, you get to focus on growing your clipping agency.
Use this freed-up time to source bigger clients, expand your team, or branch into new content verticals.
Trusted by creators and agencies alike
Lowkey, we pioneered Content Rewards as a platform because our head of marketing, Brett, saw it becoming a massive marketing tactic for creators worldwide. (Shout out to the goat).
Now, agencies like Clipfarm can use us as their launchpad to build scalable, sustainable clipping businesses – no technical headaches required.
How to start your own clipping agency on Whop: Step-by-step
Launching a clipping agency might sound complex, but with Whop, you can get rolling fast, no need to build tech or chase payments. Here’s how you do it:
Step 1: Learn the clipping game
Before you jump in, get familiar with what clipping actually involves. Watch top creators’ clips on TikTok, YouTube Shorts, and Reels. Notice what makes a clip pop (timing, hooks, energy, and trends).
If you’re new to editing, start practicing with basic tools like Adobe Premiere Pro, Final Cut Pro, or free options like DaVinci Resolve. Build your eye for viral moments.
Step 2: Sign up to Whop
Go to Whop.com and create your account. This is your launchpad for all things clipping agency, from running campaigns to managing payments.
Step 3: Create your first Content Rewards campaign
This is your clipping agency in action. You’ll:
- Upload the raw long-form content you want clipped
- Set clear instructions on what kind of clips you want (length, style, format)
- Define your payout structure (how much you’ll pay per accepted clip)
This campaign will be live on Whop’s marketplace, where talented clippers can apply and start submitting clips.
Step 4: Recruit and find the best clippers
The Whop marketplace connects you with an active community of clippers looking for work. Review their past clips or portfolios if available, and communicate your expectations clearly through the platform’s messaging tools.
Step 5: Review and approve clips
Once the clippers submit their work, review it carefully. Give feedback if needed and accept clips that meet your standards. Whop handles payments automatically once clips are approved.
Step 6: Scale up
As you build trust and prove your clipping chops, you can onboard multiple clients and creators.
Create separate campaigns for each project and manage payouts all through Whop. No juggling multiple tools or spreadsheets.
Step 7: Grow your team of clippers
Demand growing? Great! Invite trusted clippers to work exclusively with your agency. You can even share portions of your payouts with top-performing editors, building loyalty and quality control.
Step 8: Expand your services
You can think beyond clipping with Content Rewards, too. Offer related services like captioning, other forms of promotion, even thumbnail design. Whop lets you run all kinds of Content Rewards campaigns in one platform.
Step 9: Track performance and optimize
Keep your eye on which clips perform best for your clients, and use that data to guide your clippers to produce better content. Happy clients = more referrals and higher payouts.
Step 10: Reinvent and iterate
The creator economy evolves fast. Stay on top of new trends and tools, adapt your clipping agency’s offerings, and keep scaling.
That’s your blueprint for launching a clipping agency on Whop with no tech headaches and no payment hassles – just pure growth.
Launch a clipping agency on Whop and start making bank
It’s that simple, guys. Ads are out, clipping is in, and anyone can build a business offering this style of marketing and see huge growth.
If you’ve got the dream to start a clipping agency, we’ll give you the monetization tools and credibility to launch fast – and scale even faster.
Airrack’s launch with Whop proves that even creators at the very top of their game see the value in building here, so the only question remaining is, are you ready?
The sooner you launch, the sooner you start cashing in. Sign up to Whop, create your first Content Rewards campaign, and turn your audience into profit.
