Best types of jewelry to sell online [2025]

Many people associate jewelry with large companies selling exclusive items worth millions of dollars, but the market far more diverse than that. Given there's a style and budget for everyone, countless small businesses are thriving selling jewelry online–you don't need to be a mega-name to make it big.

Want to know the best jewelry to sell online? Just keep reading and find out.

Why selling jewelry online is a smart move

With the growth of ecommerce, selling any product online has become easier than ever, with entrepreneurs—beginners or seasoned pros—capitalizing and making big bucks in the process.

This is especially true when selling jewelry, as more and more consumers are opting to buy jewelry online, in search of better prices, unique designs and exclusive pieces they can't find in-stores near them.

But this isn't the only reason entrepreneurs like yourself are choosing to sell jewelry online over brick-and-mortar shopfronts.

Some other big factors include...

Your business has a global market

This is the biggest advantage every ecommerce business has or traditional storefronts. When selling online, your business is not limited to a specific geographic region and instead you can sell to any part of the world.

This is especially beneficial for high-value products such as jewelry because with the possibility of having a global customer base, your chances of sales and profits increase significantly.

There’s strong demand, always

From rare gemstones to simple rings and necklaces, there is a strong demand for jewelry, a product that simply goes beyond fashion trends that come and go and is an accessory that complements any outfit.

Jewelry is a product that caters to many different styles, so there will always be a target audience for your products, whether you focus on selling a specific type of jewelry or have a more varied inventory.

You can have strong profit margins

Even the cheapest jewelry still has a strong market value. This means that your business will make a high profit when selling this type of product, especially if it’s a unique luxury piece.

Many marketplaces, such as eBay, have a high demand for jewelry and offer an auction system, allowing you to maximize your profits.

Jewelry is a timeless product to sell

Who has never heard of jewelry that is passed down from generation to generation in families? That's because jewelry is a timeless product that never goes out of style. And this also applies to sales.

The older a piece of jewelry is, the more valuable it will be. This makes it easier to resell, especially items made of gold or pieces like pearl necklaces–jewelry that is famous for never losing its market value.

What types of jewelry sell best online?

Jewelry is as diverse as the customers who buy it, and when you're selling online, that's the whole world!

That means you have the ability as a business to cater and tap in to a huge range of styles, budgets and preferences.

You could focus on selling or reselling niche and expensive products like luxury jewelry or gemstones, or try to appeal to a broader customer base by selling more affordable accessories, like sustainable and handcrafted jewelry.

The best option will depend on your target audience and the overall online presence of your business as a brand.

With that in mind, here are some of the best types of jewelry to sell online.

1. Luxury jewelry

We’re talking about luxury items, fine items, jewelry worth no less than a few thousand dollars. Pieces usually encrusted with precious jewels for customers willing to pay a lot for the best pieces. Top brands include Buccellati, Cartier, and Bvlgari. These are products sold at high prices and therefore generate high profits.

2. Personalized jewelry

Personalized jewelry is a trend that started out growing among celebrities, especially music artists like rappers, for example, but has eventually become popular among fashion enthusiasts and accessory lovers as a whole.

Think necklaces with a pendant in the shape of a person's name, bracelets with customized pendants, or even earrings in specific shapes. Exclusivity is what makes this type of jewelry so attractive to consumers and profitable for sellers.

3. Minimalist jewelry

Jewelry is always associated with extravagant and flashy styles, but there are those who prefer a simpler and more minimalist style.

These are usually rings, earrings, bracelets, or thinner necklaces, for the more discreet consumer who prefers something to wear on a daily basis that doesn't draw attention, but still adds to their fashion style.

4. Stackable rings and bracelets

Stackable rings and bracelets are a very popular type of jewelry because they offer customization options when combining different rings and bracelets when you "stack" them. It is a product in demand in any marketplace for sale.

5. Gemstone jewelry

Gemstones are highly prized for their beauty and value. Gemstone jewelry is great for any occasion, which is why it’s a popular gift item all throughout the year. Depending on the gemstone, the value of the entire piece can be quite high, yielding good profits when sold.

6. Vintage-inspired jewelry

If there is a strong trend within the jewelry niche, it ‘s vintage-inspired jewelry. Earrings, necklaces, bracelets, and other pieces that simulate the elegant design of the Victorian period, for example, are very popular among consumers looking for something more unique.

On marketplaces like Etsy—which already focuses on vintage products—there’s always a strong demand for this type of product.

7. Boho jewelry

Boho jewelry is a style of handmade jewelry characterized by designs that are inspired by spiritual themes, as well as being made from natural materials such as minerals, leather, and even other "earthy" elements such as feathers and beads.

It’s a very popular jewelry style among artists and free-spirited fashion lovers looking for something unique.

8. Statement earrings

As the name suggests, statement earrings are a type of jewelry for consumers who like to stand out.

They are large pieces that can be adorned with precious stones, making this type of jewelry a highly sought-after product for consumers who want a luxury piece for sophisticated occasions.

9. Choker necklaces

Choker necklaces are very popular among women because they offer a simple yet fashionable option for any look.

There are both simplified versions, with just a thin chain, and bolder versions with pendants and other elements—some even made from fabric. Online sellers can offer several versions of choker necklaces and find buyers all over the world.

10. Sustainable jewelry

When it comes to jewelry, many consumers opt for products that are considered sustainable, or ethical. In the jewelry world, this means items that are made from reclaimed materials—such as reforged gold—ethically sourced stones, or eco-friendly materials.

These products can be sold at particularly high prices, but detailed certification is required to ensure that the jewelry sold meets all the requirements to be considered sustainable.

11. Pearl jewelry

Pearls are simply one of the most popular gemstones in the world and the dream of anyone who appreciates jewelry.

In addition to the classic necklace, pearls are very popular as bracelets, earrings, or even brooches. You can't go wrong selling pearl jewelry because there is always an audience interested in paying high prices for the most beautifully crafted pieces.

Into fashion but not sure if you want to sell jewelry? Check out these guides below.

12. Engravable jewelry

Personalization is a highly valued element in virtually every retail segment, and jewelry is no different.

Engravable jewelry gives buyers the option to engrave names or messages on necklaces, bracelets, and rings, making a perfect gift to friends and loved ones.

For sellers, platforms like Etsy fully support the selling of this type of jewelry, with customers being able to define what they want engraved on their jewelry during purchase. It’s a very popular type of jewelry to sell.

13. Men’s jewelry

Jewelry is naturally associated with women’s fashion, but there’s a thriving niche of jewelry specifically made for men. Think chains, bracelets, earrings, and even luxury watches. With beauty and fashion becoming more of a trend in social media, the search for men’s accessories is certainly on the rise among consumers.

14. Resin and acrylic jewelry

These are handmade pieces made of resin or acrylic, usually a pendant for necklaces and bracelets, or an earring, and are quite popular for their beauty when incorporating aspects of nature by framing flowers or other things inside, as in the image above.

Best marketplaces to sell jewelry online

No matter what type you want to sell, selling jewelry online can be a very profitable business, but only if you know the right platform for your brand.

Some marketplaces can appeal to all niches, while others may be more suitable for affordable jewelry or handmade pieces. So it’s important to determine your target audience before opening your business on a marketplace.

Let's take a look at some of the best marketplaces for selling jewelry online:

Etsy: Best suited to handmade, vintage, and unique jewelry, it's a dedicated marketplace for creative and artisanal products, attracting customers looking for one-of-a-kind jewelry.
Amazon: Known for selling mass-produced jewelry and fine jewelry, Amazon offers its sellers access to a huge global audience looking for affordable or luxury pieces.
eBay: For sellers focusing on vintage, exclusive, and affordable jewelry, this marketplace has auction-style or fixed-price listings, making it great for selling pre-owned, rare, or mass-market pieces.
Facebook Marketplace: For local jewelry sales or creators testing new handmade designs. It's easy to use with minimal overhead, allowing direct interaction with local buyers or shipping to customers.
Ruby Lane: For high-end vintage or antique jewelry. This platform specializes in curated vintage collectibles, making it perfect if you want to sell valuable pieces.
Bonanza: For types of jewelry, from handmade to fine high-value pieces.
eCrater: For affordable jewelry that caters more to budget-conscious jewelry online shoppers.
The RealReal: For high-end luxury jewelry, The RealReal specializes in authenticated designer and fine jewelry, catering to online shoppers looking for luxury brands and willing to pay a premium for them.
ThredUp: It’s best for reselling pre-owned fashion jewelry.
1stdibs: A marketplace ideal for selling high-end and antique jewelry to customers looking for luxury items.

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FAQs

What are the most profitable types of jewelry to sell online?

Popularity often depends on the target audience you want to reach and the platform you’re using. For instance, for a wider audience, popular types of jewelry often include personalized engraved pieces, and sustainable or resin-based jewelry. Premium jewelry will always find customers willing to pay, if you sell on marketplaces dedicated to high-end products.

Is selling handmade jewelry online profitable?

Yes, especially if you focus on unique, custom, or limited-edition pieces. Platforms like Etsy cater specifically to handmade items. Well-made exclusive jewelry can give you good profits, especially if you’re selling limited pieces.

Should I focus on affordable jewelry or high-end pieces?

This depends on your target market, and your overall business structure.It’s also important to know that affordable jewelry appeals to a broad audience and generates frequent sales, but less revenue compared to high-end or fine jewelry that simply offers higher profit margins per sale, despite selling less.

Best types of jewelry to sell online: From luxury to handmade [2025]