Every new year comes with brand-new trends. Peach Fuzz is the color of the year. New Year’s resolutions have become Ins and Outs. And you’re ready to start your very first ecommerce store. Well, it might not be your first rodeo, but still, you’re looking for the best products to sell online this year.

Finding the next big thing to build a store around is nothing new. Everyone wants to find THE product that will make their ecommerce brand a household name. Yet, many forget that while some trends come and go, there are products that have been consistently trending for years.

What are these things, you might be wondering. That’s exactly what we’ll look into today! We’ll list 40 products you can start selling in 2024, as well as cover some of the ongoing general market trends, including the ones you should avoid if this is your first shot at an online shop. 

So, let’s start off with some of the market trends we can expect going into this year. These aren’t necessarily exclusive to 2024, nor are products following these guaranteed to be the best. However, they are fundamental, as they’ll help you spot any potential items before they get hot!

Eco-Friendliness and Sustainability

Caring for the environment and buying something that lasts has been an ongoing trend for the past couple of years. However, we think that this year, these trends will be all the rage. Everyone’s opting for organic options, be that in lifestyle or fashion items.

Speaking of the latter, quiet luxury is starting to make some waves in the fashion space. Buyers are looking for sustainable clothes, which are also known to last for a very long time. 

Let’s Get Digital

Everything’s going digital, folks! And that might just be the best thing for your ecommerce store. If you’re just starting out or have a couple of shops under your belt, you have to look into digitalizing your offerings.

As we’ll cover below, journaling has become a lot more prevalent. What better way to capitalize on that than by selling digital journals? In the same sense, creative works like art and books are selling out, as are wallpapers and eBooks.

Handmade Products Reign Supreme

Now, this might sound counterintuitive. We just said that digital products are booming. Well, in reality, that’s just brought a lot more appreciation towards handmade items, be that jewelry, mugs, or any other similar things.

Again, this trend isn’t technically new, but it’s become much more prevalent. People are placing much value on handicrafts as they seem more personal. In a sense, these are more “real” than their mass-produced counterparts. So, if you have the technical skills to make small physical products, like mugs, cups, or jewelry, you’re sitting on a potential goldmine.

Cool and Quirky Gadgets

One trend that came straight from TikTok is the horde of gadgets. Kitchen gadgets, workplace gadgets, bathroom gadgets, they’ve got anything you can think of. So, keeping an eye out for these is vital.

You don’t necessarily have to find a revolutionary product. Online stores are making bank off of finger chopsticks, after all. But try to find something rather unique or quirky with a wide audience.

Here’s the deal. Whether you’re dropshipping or want to open up a full-blown ecommerce store, there are some no-go products. To be clear, these aren’t a bad investment. It’s just that they’re a logistical nightmare or a bit of a gray zone.


So, this might be a controversial pick. Nobody will stop you from selling supplements in your store. As a matter of fact, they’re an incredible ecommerce business idea. However, if you have little knowledge of the niche and no formal qualification to be selling these, it might be better to stay away from them.

Many shops are redistributing white-label supplements, like protein powder, melatonin gummies, vitamin pills, and that sort of stuff. Again, these are great ideas, but you’ll be the one held accountable for any harm caused to the customers. Plus, you’ll need to ensure these are well-tested, which is very costly in itself.

Bouncing off of supplements, the same goes for health-related products. Many stores in the US and Canada are actively selling CBD or mushroom-based consumables, like gummies, chocolates, oils, tinctures, and so on.

In a similar fashion, these need to be rigorously tested, and you need to reside and sell within states or countries where these are legal. There’s profit to be made there, but it’s not worth the hassle, especially if you’ve only run an online store or two before.


Now, selling furniture online isn’t that common. Many shop owners make their own furniture, which they’ll sell in brick-and-mortar stores. But ecommerce is a different game.

The big issue with these is that they require lots of storage space and huge marketing budgets. And, when you’re starting out, investing so much capital in a warehouse can be destructive. The same goes for pretty much any “bulky” physical products, like lawnmowers, but furniture is just a hard niche to sell.

🏆 Top 40 Best Products to Sell Online in 2024

We know that you’re eager to go through our list. But first, let’s briefly discuss how we ranked these.

For one, we focused on each product’s 5-year trend, how easy it is to source and sell it, as well as how scalable it is. We’ve rated each factor from 1-5, with 1 being “Very Easy/Scalable” and 5 being “Extremely Hard/Difficult To Scale”, and an overall score of 1-10.

This should give you a good idea of how to include each item within your catalog and whether these will be profitable ideas for your ecommerce store or not. On top of that, we’ve covered whether some products are seasonal or not to help you curate your marketing.

What we’ve not covered, though, is future market projections. Instead, we have focused on why these products are the best to sell this year based on their historical and current trends. 

And don’t forget that these are just some ideas. Sourcing costs are different for everyone, and marketing expenses can greatly slice your margins! So, doing your due diligence is a must.

Without further ado, let’s see the best items you can sell in 2024!

Home and Living Products

To begin, we have the queen of all ecommerce categories: home and living. These are products customers will use daily at home or ones that will provide them with some form of value (like art or a smart light).

Product Sourcing Selling Scaling Overall Score
Kitchen Gadgets





Wall Art





LED Lights





Smart Devices





Custom Mugs





1. Kitchen Gadgets

Ecommerce kitchen gadgets

The kitchen gadget market has been consistently at the top for the past decade or so. As we take a look at the graph, we can see that it’s rather seasonal, peaking during Christmas time, while holding a steady trend for the past 5 years.

With such high volumes, the competition will be somewhat fierce. So, you’ll need to find a unique product and heavily focus (more like rely) on marketing it on various social media platforms. TikTok should be your go-to for this one, though.

2. Wall Art

Wall art has seen an influx in the past few years. It doesn’t seem to be seasonal, with the target audience opting for homemade wall art directly from the seller.

If you’ve got the art skills to create your own work, you can easily scale by building your own brand and selling custom work. However, if you’re sourcing the art pieces from someone else, scaling will be a bit more difficult, and your profit margins will take a significant hit as well.

3. LED Lights

LED light strips got hot back in 2020. The trend has slightly faded away, but the market still has much potential. Keep in mind that it is a seasonal product, with most online sales being around December. But, compared to kitchen gadgets, the drop-off is less.

LED lights are generally easy to source, but selling them is a different beast. The market is competitive, so you’ll have to niche down, opting for LED tapes with more effects than those with plain colors.

4. Smart Home Devices

Now, we consider smart home devices to be an untapped market. They have a seasonal trend that doesn’t drop off for a couple of months afterward, and they have a very wide range of items. For example, smart lamps might be competitive now, but smart air fryers and coffee makers could be worth the investment.

Notice how we said investment. Bulkier smart devices are more niche, so they should make you a good profit. But, they require a lot of storage space and a significant starting budget.

5. Custom Mugs

Custom cups and mugs are the print-on-demand items of the home and living niche. This one peaks during the holidays but has held a steady trend for the past few years. They sell easily, and you shouldn’t have an issue with sourcing them.

However, scaling such an online store is going to be challenging. You’d have to find a niche within the niche, like handmade mugs or interactive ones that change patterns and colors when they heat up.

Lifestyle Items 

Moving on, we’ve got a set of lifestyle items. This category is pretty broad, so we decided to include a bit of everything, from skincare and makeup products to water bottles and tote bags!

Product Sourcing Selling Scaling Overall Score
Skincare 2/5 2/5 3/5 7/10
Water Bottles 1/5 3/5 4/5 6/10
Tote Bags 1/5 3/5 3/5 7/10
Car Accessories 2/5 1/5 2/5 9/10
Lip Stain 2/5 1/5 2/5 9/10

6. Skincare Products

Skincare products have already been on an upward trend since the start of the decade. But they peaked this year right around the holidays. And on top of that, they aren’t seasonal, so their popularity should keep increasing. Men’s skincare is a booming market that still has low competition and can be easily scaled!

7. Water Bottles

lifestyle items Ecommerce

Here’s a prediction: eco-friendly water bottles will peak during the summer. Their 5-year trend shows us a big increase and all-time high popularity in 2022, with a slight drop-off in 2023. This year, insulated and self-cleaning water bottles will reign.

However, keep in mind that these are difficult to scale, as there are already some big players in the market, like Hydro Flask, Stanley, and LARQ.

8. Tote Bags

Totes have been getting trendier every year. They have a very consistent trend line, making them a great product to sell online all year round.

While they’re easy to source, you’ll need to come up with a creative product idea to make yours stand out. Maybe sell ones that are made from organic materials or target a niche that will appreciate cute designs on them.

9. Car Accessories

Car accessories can include phone holders, waterproof seat covers, and the like. These are turning into car essentials, with their trends being consistently high in the past couple of years.

With the market being very wide, you shouldn’t have an issue sourcing, selling, and scaling these. Everyone wants a phone holder nowadays!

10. Lip Stain

Now, lip stains gained traction back in 2022, peaking during 2023’s holiday season. In a similar fashion to car accessories, these have good margins and are easy to source.

As for their scalability, we believe that the market has tons of potential. There are so many different colors and color types of lip stains, so much so that you can build an entire online store around them.

Fitness Equipment

Going into the 2020s, the fitness world became much, much more prevalent. Be it the lockdowns or consumers just caring more about their well-being, having fitness equipment at home is now considered one of the essentials.

Product Sourcing Selling Scaling Overall Score
Yoga Mat 2/5 1/5 2/5 9/10
Dumbbells 3/5 2/5 1/5 8/10
Kettlebells 4/5 3/5 3/5 6/10
Res. Bands 2/5 1/5 4/5 7/10
Jump Rope 1/5 2/5 3/5 8/10

11. Yoga Mat

fitness equipment Ecommerce

Yoga mats are pretty much essential for anyone who’s working out at home, whether they’re doing yoga, calisthenics, or resistance training. Their popularity peaked during the pandemic. Yet they’ve seen a resurgence lately, which is why we think they’re worth a mention.

They’re easy to source and sell, and considering that there are several options for these on the market, they’re pretty scalable!

12. Adjustable Dumbbells

Dumbbells are the one piece of fitness equipment customers always want. Their trends have been steadily rising, and they seem to be somewhat seasonal without having a huge drop-off.

We suggest going for adjustable dumbbells instead of fixed-weight ones and selling weight plates separately. They aren’t that easy to find or make, but they are very scalable. Think of it this way. As your customers get stronger, they’ll need more plates, which they’ll get directly from you.

13. Kettlebells

Kettlebells serve as a more niche alternative to dumbbells. These are fixed-weight, and they aren’t the easiest to find or sell. However, their popularity is on the rise.

This means that there’s a niche target audience for them within the fitness community, which could get several sets of kettlebells from you.

14. Resistance Bands

Now, resistance bands are an interesting choice. In terms of their trends, we could say that they’re on the rise but nowhere near the numbers they hit in 2020. However, they’re very easy to source, and selling them online is even easier.

That being said, because of their somewhat low popularity, scaling will be hard. There’s also a certain number of color-coded sets of resistance, which limits how many of these you can sell online.

15. Jump Rope

To finish off the fitness equipment products, we’ve got the jump rope. Similarly to resistance bands, these aren’t at their peak. Yet, what we can understand from the graph is that they gain traction right after winter until early fall.

Sourcing these is easy, as is selling them. However, scaling them is going to be challenging, especially when considering that most customers will go for resistance training equipment. 

Fashion Staples

Here’s the king of ecommerce: fashion! Clothes have been the best-selling ecom items for years, alongside jewelry. We’ve taken a different approach to this, highlighting some ongoing trends in the clothing and fashion world.

Product Sourcing Selling Scaling Overall Score





Watch Accessor.





Shapewear 2/5 1/5 1/5 9/10
Athleisure 3/5 2/5 2/5 7/10
Custom Clothes 2/5 4/5 2/5 6/10

16. Jewelry (Handmade or Stainless Steel)

jewellery ecommerce

Jewelry has always been a trending product to sell online, especially during the holidays. The key to success in such a competitive market is to focus on a unique product or a very niche target audience. That’s why we suggest selling handmade jewelry or stainless steel pieces, the latter of which should be marketed as “minimalistic”.

17. Watch Accessories

The watch world has grown immensely during the past few years, with watch reselling becoming huge. While it is slightly seasonal (trend-wise), customers are buying watches all year long. That’s why you should consider selling watch accessories, like NATO straps, watch repair kits, or even watch winders.

18. Shapewear

Shapewear is there to smooth out any bumps that your customers want to hide. It’s become a really big market with increasing popularity, so much so that it’s really easy to sell and scale. Sourcing different pieces of shapewear might be a bit difficult, but the margins are good enough to be worth a try.

19. Athleisure

Athleisure stands for clothes that look good and feel comfortable. The trend is reaching its peak, especially overseas. Sourcing and marketing them to the right people could be difficult, considering that it’s a market dominated by brands like Gymshark. However, if you find a trustworthy manufacturer, these can be sold and scaled easily!

20. Custom Clothing (Print on Demand)

Okay, we had to include Print-on-demand in some form, which has consistently been THE trend for the past decade. The custom clothing market is very competitive, so finding your spot in it will be extremely hard. That said, sourcing and producing these, as well as scaling your online business selling clothes, is much more straightforward.

Tech Gadgets and Accessories

The tech gadget market isn’t a new thing, but it has been consistently increasing for the past decade. Most of these accessories aren’t seasonal, so you’ve got a solid chance at selling them all year round.

Product Sourcing Selling Scaling Overall Score
Phone Cases 1/5 1/5 3/5 9/10
Phone Chargers 2/5 1/5 2/5 9/10
Tech Accessor. 1/5 2/5 3/5 8/10
Software 3/5 4/5 1/5 7/10
Fitness Trackers 3/5 2/5 2/5 7/10

21. Phone Cases

phone cases ecommerce

Custom phone cases have been basically trending for the past 15 years, and their popularity is still as high as ever. Finding them wholesale and selling them is easy, as the market is so wide. That does mean, though, that you’ll need to have a huge marketing budget if you want to scale your online store.

22. Phone Chargers

If you don’t fancy cases, consider phone chargers. Again, this market is very wide, so you’ll need to find a unique selling point for your product or market it to a niche audience. Besides that, they’re as easy to sell as phone cases.

23. Tech Accessories (Laptop Sleeves, Gaming Gadgets, Custom AirPods Cases, etc.)

Tech accessories are somewhat of a seasonal item, but their popularity isn’t dropping off any time soon. These can range from laptop sleeves to custom AirPods cases. So, try to find product ideas that are easy to source without being too generic (i.e. Laptop Sleeves for specific models or country-themed AirPods cases).

24. Custom Software and Applications

Here’s our first glimpse at a digital product, more or less. If you’ve got the skills to make your own software and applications, or even custom ones for a specific audience, you can scale these really fast. The hard part is actually finding the right product, which will require some trial and error.

25. Fitness and Health Trackers

Fitness trackers have lots of potential. As we mentioned above, people are working out more than ever before. So, fitness and health trackers are gaining traction, having a somewhat steady trend. It might be somewhat difficult to find the right ones for your ecommerce store, but selling and scaling should be straightforward.

Pet Accessories

Ecommerce pet accessories

Before we hop into digital products, let’s talk about pets! The pet care market is booming, so getting in early is going to be a solid long-term investment, especially with how easily some of these items can be sourced.

Product Sourcing Selling Scaling Overall Score
Pet Tracker 2/5 2/5 2/5 8/10
Chew Toys 2/5 1/5 3/5 8/10
Pet Sub. Box 4/5 3/5 1/5 7/10
Auto Pet Feeder 3/5 3/5 2/5 7/10
Inter. Pet Toys 2/5 1/5 3/5 8/10

26. Pet Tracker

Pet trackers are pretty new to the market. So, their popularity is somewhat variable, but they’re on an increasing trend. Dog and cat trackers are the ones selling the most, and they’re quite easy to source.

27. Chew Toys

Dog chew toys are pretty popular at the moment. This does come with increased competition, but the market is steadily high, so you shouldn’t have an issue selling these online. But scaling might be difficult unless you find a unique set of toys.

28. Pet Subscription Box


Subscription boxes are generally a good online business idea. Pet sub boxes usually have to include grooming kits, toys, and treats. Making your own boxes is extremely difficult, and sourcing them with a good profit margin is going to be hard. However, their potential is great, as they’ve been consistently trending for the past 5 years, especially during the holidays.

29. Automatic Pet Feeder

Like smart home devices, consumers are on the hunt for smart pet feeders. There aren’t any big players in the niche yet, so the potential is there. However, you have to consider that sourcing and storing will need a high starting capital unless you dropship them.

30. Interactive Pet Toys

Now, here’s a product that we saw some potential in. Interactive pet toys don’t have a big audience, but they are the next big thing. It’s a practically untapped market, so selling them early on won’t be difficult. 

Digital Products to Sell in 2024

sell digital products

With the physical products out of the way, it’s time to get digital. Selling the digital products we’ve mentioned below is a great way to earn passive income, and these are generally very scalable.

The one thing you’ll need to remember about these is that they require you to have some marketable skills. If you’re good at coding, writing, or graphic design, there are plenty of products you can start selling online today!

31. Ebooks

The classic choice for digital mavens. Ebooks in niche genres or self-help guides are flying off the virtual shelves. Their trends have been consistent throughout the past couple of years, usually selling higher amounts during the summer and the winter.

32. Online Courses

With more people craving skills and personal development, online courses in coding, photography, or wellness are a goldmine in 2024. These are pretty flexible, so choose a niche you have experience in and sell your knowledge through an online course.

33. Selling Access to Discord Servers

Selling memberships to specialized Discord servers is like opening a VIP club online. We might be a little bit biased, but we think it’s a fantastic way to build a community and recurring revenue. Their popularity is at an all-time high, something we can confirm here at Whop!

34. Plugins and Themes

Customizable and innovative plugins and themes for websites continue to be in high demand, especially for WooCommerce and Shopify users. Their trends have been at a consistent increase. Finding a unique proposition can be challenging, but this market is also at its peak, making it easier to scale than ever before.

35. Digital Downloads, Art and Wallpapers

Unique digital downloads such as art pieces and wallpapers, especially those catering to the latest design trends, are a hit among decor-conscious potential customers. Their trends haven’t dropped after 2020, so they’re still a good hit with the target audience.

36. Digital Journals

Tailored digital journals with interactive features are the go-to for those organizing their life in the online age. Minimalistic designs are also selling well, and the overall market is consistently on the rise.

37. Personalized Fitness Plans

Roam Studio's Workout Tracker
Roam Studio's Workout Tracker - available on the Whop marketplace

If you’re a personal trainer or someone who spends lots of time in the gym, your best bet is personalized fitness plans. Customized fitness and diet plans are a hot sell for health-conscious consumers. And, their trend is steady, meaning that you can sell these all year round.

38. Notion Templates

Well-designed Notion templates for project management, personal organization, or student note-taking are a niche but growing market. The overall market recently peaked but is on the rise once again.

39. Stock Photos and Videos

Content is king, and so are its elements. High-quality, unique stock photos and videos are a must-have for content creators and marketers, making them a lucrative sell.

40. Bots and Algorithms

Selling sophisticated bots and algorithms for data analysis or social media management could be the next big thing for tech enthusiasts and businesses alike. Many of our sports betting communities and trading Discord servers at Whop are selling just that!

So, we’ve got both the physical and digital product ideas in the bag. Now, it’s your time to find what your next product will be. To do that, you’ll need to learn how to find trending products this year.

The process is quite simple. First, you’ll need to have a look at Google Trends and see what products are selling. Try to find ones based on the trends we shared above.

Then, you’ll need to check out what the wholesalers are offering. Are you able to get small orders, or will you have to put in lots of capital upfront? Can your items be dropshipped? Can you manufacture any of these yourself or source them from anywhere else?

Once you’ve got that information, check how many orders are being placed for your desired product. See if these correlate with the trends. If a product is at an all-time high on Google Trends but doesn’t have too many orders on sites like Alibaba, it could be an untapped market!

Sell Your Digital Products With Whop Today!

These are just a few of the products that you can sell online in 2024. There are hundreds, if not thousands, of more items that you could sell, like baby clothing, scented candles, and so much more. But we believe that the products covered in this guide are great options for anyone in ecommerce.

👉 If you are interested in selling digital products rather than physical pieces, then consider Whop as your partner in crime. It takes less than 10 minutes to sign up as a seller on Whop and join the booming online marketplace specializing in digital products and services. So, sign up to Whop and start selling digital products today!