Hear me out: what if I told you there’s a way to grow your brand (we’re potentially talking millions of views) without having to run ads or make content yourself?
A way to connect you with top influencers and content pros and pay them on a per-view basis, rather than spending hundreds upfront on a partnership that potentially leads nowhere. Sounds pretty sick, right?
Enter Content Rewards.
Potentially (if we may say so ourselves) the best way to grow your brand online in 2025. Let’s get into it.
So, how does the content rewards program actually work?
Running your own brand is a full-time job in itself – and then some.
Factor in trying to work out a marketing budget, film your own content, and find the right influencers to work with, and it becomes pretty tough to juggle.
This is where a lot of people reach out to an agency or try to cut influencer deals themselves – but often find they’re wasting money and time on cookie-cutter approaches. Eugh.
We get it. We’ve been there. And we have the solution.
Created by Brett Malinowski (@thebrettway), a Gen-Z marketing guru with 8 years of social media and marketing experience, Content Rewards connects brands with clippers who reshare and repurpose their content on a pay-per-view basis.
Yep, creators just like you are getting millions of views on their content (and paying way less for it than traditional social media ads) just by letting our clippers do their thing and only paying for the views they get – nothing more.
FYI: traditional ads are so last decade
Here’s the thing: ads aren’t what they used to be.
At one point, paying for an ad meant you could count on people actually seeing it.
But now? People scroll past ads faster than their brains can even register. And with Instagram and TikTok’s fickle algorithms, the chances of your ad content standing out are slim, even if you are paying for it.
It’s a problem brands and businesses around the world are facing. But there’s a solution.
With Content Rewards, you only pay for actual views. No money wasted targeting the wrong audience. No hoping for likes and followers that never come.
You’re paying to get your content in front of real eyes, and it’s way cheaper than running ads.
How cheap? I’m glad you asked. Content Rewards clippers are, on average, paid $1 per 1,000 views.
But it’s up to you to set your rates.
Compare that to the $25 per 1,000 views you pay on Facebook or Instagram ads, and I think you get my point.
Who’s already winning with this strategy?
Content Rewards is a cheat code for growing your brand, and you don’t have to take our word for it.
Clipping works, and the top creators are throwing hundreds of thousands at it as we speak.
Last year, streamer Neon paid creators over $300,000 to clip and spread his streams. ‘
Last month, MrBeast paid $50,000 to UCG creators to promote Feastibles.
And Luke Belmar used this same clipping system to blow up his personal brand, making tens of millions on his launch of Capital Club.
So when we say it works, it works. But what if you aren’t aiming to grow a personal brand?
Well, it doesn’t really matter. Any brand or business can generate the same winning results with this strategy, from ecom stores to music artists.
Even Lil Baby paid creators 30c for every thousand views they generated on content using music from his new album in their video.
Whether you’re selling SaaS, a mobile app, running an ecom brand, a musician, content creator, service provider, you name it. Content Rewards is a huge opportunity.
How to start your own content rewards program (it’s easier than you think)
Getting started with Content Rewards doesn’t require a marketing degree or any complicated setups (that just wouldn’t be us).
Instead, Brett’s made it ridiculously simple. All you need is a Whop account, a clear goal, and some content that’s ready to roll.
You won’t have to waste time navigating confusing features or jumping through hoops.
Once you’re in the whop, you can set up your Content Rewards program quickly and start seeing results almost immediately. It’s all about letting creators do the work while you watch your brand grow.
And setting up your own Content Rewards program is easy, we promise:
Create your Whop account
First things first, sign up on Whop if you don’t already have an account. It’s free to get started and super easy to set up.
Set your payment rate
You get to decide how much you’ll pay per 1,000 views. This gives you full control over your budget and ensures you’re spending wisely.
Tip: Try to balance what’s affordable for you and what will give clippers an incentive to take on your content.
Upload your content
Your clippers need content: a product demo video, a funny skit, a behind-the-scenes clip, whatever it is, upload your content to Whop – and make sure it’s share-worthy!
Find your clippers
You’ll want to choose creators who vibe with your brand. Content Rewards makes it easy to find aligned influencers and creators with proven success rates who can share your content to the right audience.
Watch the views roll in
Once everything’s set, sit back, relax, and start seeing results. You only pay for the views you get, and you can track everything in real time on Whop’s easy-to-use dashboard.
Don’t worry, there’s a full walkthrough course setup within the whop that you can access as soon as you’re in:
The future of marketing is here (and hint, it’s not ads)
Do you enjoy ads? No? Exactly.
People are over them. Instagram ads? TikTok pre-rolls? Most of us skip, scroll, or even block annoying brands entirely (guilty).
So what’s the move? It’s time to focus on something that actually works: organic content created by real people.
This is marketing that feels authentic – because it is. Instead of spending a fortune on ads, you’re paying creators to share content your brand is behind, getting real eyeballs on it in the process.
There’s no hoping someone will stop scrolling through their feed. When creators share your content, it’s because they want to.
That’s what’s going to get you noticed. It’s real, organic engagement, not paid impressions.
The age of big-budget ads is fading, and the age of content driven by creators is here. And honestly? It’s way more fun and effective.
Yes, clipping really works
Before we go any further, I want to make one thing clear: this isn't some new gimmicky business
Heck, we at Whop are using this system as I write this. On one of our content pieces, we got 384,000 short-form views – and it only cost us $384.
We didn't shoot any new content, we didn't edit anything, and we didn't post a single new piece of content ourselves.
Because of the success we see, we have a $190,000/m budget to pay out clippers through Whop Clips.
We’re telling you, this is legit. But transparently? It won’t last forever.
Andrew Chen coined a marketing concept called ‘The Law of Sh*tty Click-Through-Rates’.
Catchy, right?
It basically states that the longer a marketing method exists, the lower the click-through rates get and the more expensive the reach is.
Not to like, rag on you – but the time to jump on this was yesterday, and the second best time is now.
Ready to build your brand the smart way?
Look, it’s not your fault. But if you’re still relying on traditional ads or hoping for the best with influencer deals that might not even work out, it’s time for a change.
Content Rewards is the smart way to scale your brand, and it's still growing like crazy.
You can now stop blindly spending on ads or hoping your content gets traction, I know you’re exhausted from it anyway.
Instead, it’s time to start paying creators to do the hard work for you, and only for the results you actually care about. Y’know, actual human views, not empty impressions.
By now, I hope I’ve shaken you by the (metaphorical) shoulders enough to realize you’re ready to skip the outdated ad strategies and build your brand the smart way.
Get your Content Rewards program set up, and watch your brand grow without the guesswork.
Join the Content Rewards whop today to connect with the right clippers for your brand who can repurpose your content into your largest lead-generation tool.
FAQ
Which brands should use Content Rewards?
Any brands wanting to learn how to start their own clipping rewards program, following a bespoke, step-by-step course created by Whop.
How do I find the right clippers?
We provide members with a list of clipping communities and show you the ropes of recruiting the right people to promote your bounties. The clippers in the Content Rewards community generate seriously impressive results for creators and brands.
Can clippers join the Content Rewards community, too?
Yes! If you are searching for clipping bounties, you can find new opportunities within the Content Rewards Whop. Also, be sure to check out Whop Clips, too.
