Whop checkout links: What are they, and how do I create one?

Checkout links are one of the most useful features on Whop. Read this guide to learn about how you can generate and use them.

Checkout links make selling simple. They send buyers straight to your Whop checkout page with no extra steps or confusion.

If you’re selling through social media, email, or an external website, a checkout link turns clicks into potential sales.

You can track analytics, connect it to your products, and use Whop Payments as your payment processor.

Best of all? Creating one takes almost no setup.

Let's run through what checkout links are and how you can create them on Whop.

What are checkout links?

Checkout links let you send buyers straight to a purchase window. They’re perfect for boosting conversions (and for using Whop as your payment processor on external sites or services).

There are two types of checkout links on Whop:

1. Direct payment links: Quick links that send users directly to a specific pricing option for your whop.
2. Tracking links: Created from your dashboard, these can lead users either to your store page or straight to checkout, while letting you track clicks and conversions.

Both link types simplify the buying experience by taking customers directly to checkout, which increases the likelihood of completing a purchase.

You can also use checkout links to monetize external content! If you run your own website or community, you can connect your “Buy” button to your Whop checkout URL.

Creating checkout links on Whop takes just a few seconds. Here’s how to do it.

How to create Whop checkout links

As we mentioned, Whop offers two ways to create checkout links: direct payment links and tracking links. Both can send customers straight to a checkout screen, but tracking links give you added visibility into performance.

Before you begin, note that:

• Sales Managers can create pricing options (and copy their direct checkout links).
• Admins can create tracking links, which include built-in analytics like clicks, revenue, and conversion rates.

Because of that extra data, tracking links are usually the better choice.

1. Copying checkout links from pricing options

The fastest way to get a checkout link is through the Edit pricing panel.

To copy a direct payment link:

• Click Manage in the top-right corner of your whop page.

• Select Manage pricing from the context menu.
  
• In the Edit pricing popup, find the pricing option you want.

• Click Copy link next to it (this copies the checkout URL to your clipboard).

The checkout links will look like: https://whop.com/checkout/plan_XXXXXX/

Now you can use the payment link you've copied to direct people to the checkout screen.

2. Creating tracking checkout links

Tracking links let you monitor clicks, revenue, and conversion data for each source (great for marketing campaigns or affiliates).

There are two types of tracking links:

• Store: Directs users to your Whop store page.
• Checkout: Takes users directly to a specific pricing option’s checkout screen.

To create a tracking link:

• Go to your Dashboard from the left sidebar.

• Confirm you’re in the correct whop (check the name in the top-right corner).
• Scroll to Marketing → Tracking links and click it.

• If you have no links yet, click Create tracking link.

In the Create tracking link pop-up, fill in the following fields:

• Name: Internal name for your link (not visible to customers).
• Whop: Select the whop you’re creating the link for.
• Destination: Choose between Store or Checkout.
• Plan: If you selected Checkout, pick which pricing option to link to.
• URL: Customize the checkout URL slug.

Click Create to finish.

Your new tracking link will now appear in the dashboard, showing:

• Destination
• Click count
• Revenue generated
• Conversion rate

You can customize which columns display via Edit (top-right of the section) and manage each link using the context menu next to it.

To add another one, just hit Create tracking link again.

If you want to remove or edit a tracking link you've created, you can use the context menu button next to it.

Level up your Whop storefront and boost your sales with checkout links

Checkout links are just one part of what makes Whop the future of online payments.

They’re powered by the same orchestration tech, global reach, and reliability that help 145,000+ sellers process billions through Whop every year.

Each link removes friction, routes payments through the best processor automatically, and gets your team paid out faster: no plug-ins, no subscriptions, no waiting.

Courses, memberships, or digital products, Whop Payments turns every checkout into a growth engine.

Launch a link, share it anywhere, and start getting paid globally in minutes.