100+ Etsy statistics for 2025

Launched in 2005 to help artisans and small businesses monetize their creations, Etsy’s marketplace now facilitates billions of transactions between buyers and sellers.

For anyone looking to transform their creativity into a profitable venture, understanding Etsy’s thriving creator economy is a must. That’s why we’ve carefully curated over 100 Etsy statistics for 2025.

Read on to discover key insights covering buyers, sellers, sales, and more. 

Etsy is a global online marketplace that enables people to buy and sell unique items.

Below, we run through the company’s key milestones and how it became one of the biggest ecommerce platforms in the world.

Etsy history and timeline 

2005: In June, Etsy was founded in Brooklyn, New York by Rob Kalin, Jared Tarbell, Chris Maguire, and Haim Schoppik as a marketplace for handmade goods and craft supplies¹. Etsy pegged its fees at $0.10 per listing and 3.5% per transaction—much lower than competitors such as eBay².

2006: By mid-2006, Etsy had over 10,000 sellers, 40,000 buyers, and over 100,000 listings³. The company also secured its second round of funding from several investors.

2007: Etsy raised $3.3 million in a Series C funding round led by Union Square Ventures and Manatt Venture Fund. By the end of the year, sellers on the platform had surpassed 50,000, while buyers approached the half-a-million mark.

2008: Etsy was valued at just under $100 million. It also had 50 employees, over 650,000 members, and 120,000 sellers in 127 different countries. The company also secured $27 million in funding from Union Square Ventures, Hubert Burda Media, and Jim Breyer at Accel Partners.

2009: Etsy was backed by over $31.6 million in venture capital funding. The company acquired Adtuitive⁴, a retail product ad platform, adding 5 new programmers⁵y to its team. Gross merchandise sales were $180 million, while revenue hit $15 million. 

2010: Etsy raised $20 million in a new capital round, valuing the company at $300 million⁶. By December, the platform had over 6.7 million listed products and 7 million registered users. 

2011: Etsy’s mobile app was launched in mid-November. By May, global monthly unique visitors exceeded 7 million. Total sales for the year hit $525 million.

2012: The Etsy iPhone app hit 1 million downloads in March⁷. In May, Etsy raised $40 million in funding from Accel Partners, Index Ventures, and Union Square Ventures. By November, Etsy had 20 million members in 200 countries.

2013: Etsy acquired Lascaux Co., a social networking mobile app developer. The company also had over 20 million products and 1 million sellers worldwide, resulting in over $1 billion in sales.

In a pivot from its original mission, Etsy updated its policy to allow mass-manufactured goods in October⁸.

2014: Etsy had 19.8 million active buyers and 1.4 million active sellers in nearly every country in the world. The company acquired Grand St, a creative technology workplace and French online marketplace, A Little Market. Total sales also doubled to $2 billion.

2015: In March, Etsy filed for its IPO and raised $237 million in proceeds, placing its valuation at over $3.5 billion⁹. The company generated $2.4 billion in sales and supported 1.6 million sellers and 24 million buyers. Mobile sales accounted for 44% of Etsy’s total sales¹⁰.

2016: In April, the paid seller service Pattern by Etsy was launched¹¹. Esty acquired Blackbird Technologies for $32.5 million to enhance its search capabilities. The company also launched Google Shopping and its first-ever global brand campaign.

2017: In March, Etsy shares hit an all-time low of just under $10 per share. Etsy unveiled Etsy Studio, along with a new streamlined seller dashboard called Shop Manager. Multi-shop and guest checkout were also introduced to streamline the checkout process.

2018:  Etsy acquired German retailer DaWAnda. Gross merchandise sales were $3.9 billion, representing less than 2% market share. There were over 2.1 million active sellers and over 60 million listings on the platform.

2019: Etsy acquired Reverb, a marketplace for new, used, and vintage music gear, for $275 million in cash¹². The company successfully completed its two-year migration to the cloud. International sales accounted for close to 40% of Etsy’s total sales.

2020: After entering the year with shares trading at around $50, Etsy’s stock price closed 302% higher at $177.91¹³. Etsy’s total sales hit a record $10.3 billion, resulting in 264% higher net income and 111% higher revenue¹⁴. Active sellers and buyers increased by 62% and 77% respectively, reflecting Etsy’s strong pandemic growth.

2021: Etsy bought Depop, a resale retailer for $1.6 billion along with Elo7, the ‘Etsy of Brazil’ for $217 million¹⁵. To show buyers the positive impact of their shopping, Etsy launched Impact Tracker¹⁶.

2022: Etsy launched a “Sell on Etsy” app. Thousands of sellers protested Etsy’s seller transaction fee increase from 5% to 6.5%.

2023: In line with its push to become the ultimate gifting destination, Etsy launched Gift Mode, an interactive hub for gifting. Etsy also launched the Star Seller Search filter, and the Make an Offer feature. Citing stalled growth, Etsy laid off 11% or 225 employees in December.

2024: Etsy’s take rate increased to 22.7%. Additionally, a 33% reduction in repetitive search impressions improved the diversity of Etsy’s marketplace search results.

Etsy company statistics 

As of 2024, Etsy had a total addressable online market size of approximately $500 billion across all relevant retail categories in its core geographic markets¹⁷.

Including offline sales, Etsy’s total addressable market quadrupled to over $2 trillion.

Within the ecommerce sector, Etsy had a 2% market share.

This represents a significant opportunity for Etsy to gain further ecommerce market share. 

The US online and offline Gifting market was worth over $200 billion as of 2024.

Etsy had around 1% market share, presenting a prime opportunity to expand in the Gifting market.

As of 2024, Etsy's six core geographic markets were the US, UK, Canada, Australia, France and Germany.

When looking at the 15 largest markets beyond the US and UK, Etsy had an 80% lower penetration rate, reflecting another key growth opportunity.

Etsy had a net worth or market cap of $6.42 billion in December 2024, down 34% from $9.7 billion in 2023¹⁸.

• In 2021, Etsy’s end-of-year market cap hit an all-time high of $27.75 billion before falling 15% to $15.05 billion in 2022.
• In 2020, Etsy’s market cap at year-end hit $22.43 billion, a notable 328% increase from $5.24 billion in 2019.

Overall, Etsy’s end-of-year market cap has increased by a significant 600% from $920 million in 2015.

In December 2024, Etsy had an average share price of $61.51, down 33% from $92.03 in 2023 and down 71% from an all-time high of $209.61 in 2021¹⁹.

Overall, since 2016, Etsy’s average share price has increased by over 477%.

Etsy had a customer satisfaction score of 53% in 2024²⁰.

The company also had a 71% customer loyalty score and was ranked #24 in Retail Brands and #135 in Global Best Brands. 

In 2023, emissions from the shipping of items sold on Etsy and subsidiary marketplaces accounted for 59% of the company’s reported Scope 3 emissions²¹.

This was a 22% intensity reduction from 2022 and a 43% intensity reduction relative to its 2020 baseline.

Emissions from sellers’ packaging were the 3rd largest source of Etsy’s Scope 3 emissions at 12%.

This represented a 7% intensity decrease relative to 2022.

Etsy employment statistics

As of 2024, Etsy had over 2,400 employees, a 250% increase from 685 employees in 2014.

Revenue per employee was over $1,15 million, while profits per employee averaged $106,050.

In 2023, 19% of Etsy marketplace hires were from underrepresented communities.

By the end of the year, underrepresented employees made up 15% of Etsy's US workforce, a 79% increase relative to 2018.

Globally, women and marginalized gender employees made up 52% of new Etsy hires in 2023.

As of December 2023, the representation of women and marginalized gender employees was 52%.

In 2024, Etsy had an employee rating of 80%, indicating that most employees had a positive experience working for the company²³.

75% of Etsy employees stated that they would recommend the company to a friend. Additionally, Etsy’s CEO had a CEO approval rating of 62%.

Etsy buyer statistics 

As of Q3 2024, Etsy had 95.2 million active buyers, down 1% from 96 million at the end of 2023²⁴.

Overall, since 2012, Etsy’s buyer base has grown by a notable 924% from 9.3 million active buyers.

In March 2024, Etsy reported that it had over 100 million lapsed buyers to reactivate.

As such, Etsy has committed to making improvements to win and retain loyal buyers.

According to the same report, Etsy’s GMS per active buyer was $126.

This was a 22% increase from a GMS per active buyer of $103 in 2019.

As of November 2024, 58% of Etsy’s user base was made up of female buyers²⁵.

Meanwhile, male buyers accounted for 42% of Etsy’s buyers.

60% of Etsy buyers were based in the US in 2024.

The remaining 40% were based outside of the US.

With a traffic share of over 28%, most of Etsy's buyers were between the ages of 25 and 34.

This was followed by buyers' ages:

• 35-44 at 18%
• 18-24 at 17%
• 45-54 at 15%
• 55-64 at 12%
• +65 at 9%

As of March 2024, 50% of Etsy's active buyer base shopped on the platform at least once a year.

Another 50% shopped on Etsy around 5 times per year.

As of 2024, 53% of Etsy buyers were loyal and had shopped on the platform for over 3 years²⁶.

The other majority (33%) had shopped on the platform for 1-2 years. 

At 44%, the Gifts category was the most popular among Etsy buyers.

This was followed by Accessories at 41%, Clothing at 40%, and Art/Collectibles at 32%. Other key categories included:

• Bath and Beauty - 25%
• Home and living - 24%
• Jewelry - 24%
• Craft supplies and tools - 22% 

When asked about their shopping behavior between 2023 and 2024, a majority (43%) of Etsy buyers stated that they made purchases 2-3 times²⁷.

36% of buyers had made at least 1 purchase in the last 12 months while 14% made 4-6 purchases. Only 4% of buyers made 7-9 purchases and an even smaller percentage (4%) made over 10 purchases per year.

60% of Etsy buyers were very likely to refer Etsy to family and friends.

In contrast, only 3% of buyers were not likely to recommend the platform to their loved ones.

In terms of quality and price expectations, 57% of Etsy buyers looked for a balance between quality and affordability.

Meanwhile, 37% of buyers were willing to pay more for unique, high-quality products. Around 6% of buyers prioritized affordability over quality.

72% of Etsy buyers stated that reviews made a shop trustworthy. 

This was followed by:

• Star ratings - 57%
• Product pictures - 55%
• An “About Us” section and seller name - 35%
• Star seller status - 35%
• Product videos - 31% 

71% of Etsy buyers felt it was very important to hear from a seller when there were shipment delays.

67% also valued communication regarding order shipment, as well as follow-up actions such as checking in post-delivery (52%) or a thank you note (50%)

Close to 70% of buyers stated that clear product descriptions and pictures played a key role in their purchase decisions.

At 70% pricing was another important consideration. At nearly 60%, other key factors included free or fast shipping, reviews, shop ratings, and a return policy.

At 64%, free shipping was the top factor Etsy buyers said would influence repeat purchases from a seller.

This was followed by reasonable pricing (58%), fast shipping (53%), and product quality or variety (51%).

Highlighting the importance of trust and responsiveness, 56% of Etsy buyers selected bad reviews as a key deterrent.

This was closely followed by pricing (54%) along with poor customer service (51%). 

Over 53% of Etsy buyers discovered products through Etsy’s search bar, emphasizing the importance of keyword optimization.

Buyers also discovered products via Etsy recommended products or emails (15%) and Etsy Gift Mode (12%). A smaller percentage of buyers found products via:

• Search engines - 13%
• Social media - 4%
• Friends or word of mouth - 2%

When asked about AI-generated products, over 60% of Etsy buyers were interested in or curious about them.

However, over 25% still preferred handmade, human-designed products.

Etsy buyers were 74% likely to shop on Etsy for Black Friday and Cyber Monday.

Buyers were also likely to shop on the platform for the following occasions:

• Christmas - 54%
• Birthdays - 49%
• Mother’s Day - 42%
• Valentine’s Day - 37%
• Weddings - 31%

When shopping on Etsy in 2024, 58% of buyers typically bought for themselves.

This was lower compared to previous years with buyers turning to the platform to shop for female recipients (39%), children (30%), and friends (29%).

That said, 80% of Etsy buyers considered Etsy a great place to find gifts.

This was just behind Amazon at 85% and notably ahead of other ecommerce platforms such as Walmart (67%), Target( 68%), eBay (55%), and Temu (42%).

During 2023, Etsy added 27 million new buyers, down 7% year over year.

New buyers also accounted for 11% of Etsy’s total sales for the year. While new buyers declined on a year-over-year basis, new buyer acquisition was up 40% from 2019 levels.

Habitual buyers or those who spent $200 or more and made purchases over 6 or more days accounted for 8% of Etsy's active buyers, down 4% from 2022.

Habitual buyers also contributed to 42% of Etsy's total sales in 2023. Overall since 2019, habitual buyers grew by 184% from when they represented 5% of active buyers.

In 2023, Etsy saw a 4% increase in repeat buyers, or those who made purchases on two or more days.

Additionally, 48% of Etsy's active buyers were repeat buyers, up 41% from 2019 levels.

Etsy reactivated over 17% of lapsed buyers in 2023.

These reactivated buyers had a lifetime value 40% higher than new buyers within their first year back on the platform.

30% of female consumers in the US and UK shopped on Etsy at least once in 2023.

On the other hand, 10% of male consumers in the US and UK shopped on Etsy. 

In 2023, Etsy had a 90% aided brand awareness rate in the US and in the UK, and over 80% in Germany.

Despite this, major gaps still existed in unaided brand awareness for top categories and purchase occasions such as Home and Living, Gifting, and Style. In particular, only 10% of surveyed buyers in the US saw Etsy as a place to shop for gifts.

As of 2023, 50% of Etsy’s active user base shopped an average of five purchase days per year.

The other 50% of buyers shopped on Etsy one purchase day per year.

45% of Etsy buyers shopped on the platform for a need or item they had in mind.

30% of buyers said they intended to find a custom or personalized item and 28% said they wanted to look for a gift. Meanwhile, 26% said they browsed the platform to seek inspiration.

In 2023, 86% of Etsy buyers agreed that shopping on the platform helped small businesses²⁸.

A further 84% agreed that Etsy allowed them to shop from and support real people.

83% of buyers felt that Etsy had unique items they couldn’t find anywhere else.

Additionally, 68% of buyers agreed that Etsy consistently offered high-quality items.

Etsy seller statistics 

In Q3 2024, Etsy reported that it had 8.5 million active sellers, down 6% from 9 million users at the end of 2023.

However, between 2022 and 2023 active sellers on Etsy increased by 21% from 7.5 million to 9 million²⁹.

Overall, since 2008, the number of active sellers on Etsy has increased by 7,400% from 120,000 sellers.

What Etsy sellers made in 2024 varied widely according to factors such as product type, category, pricing, sales, fees, and other business expenses. For this reason, official figures or estimates for Etsy seller earnings were not available.

Based on sales alone, the leading Etsy sellers as of June 2024³⁰ were:

• CaitlynMinimalist with over 61,000 sales.
• littlebirdiecanada with over 49,000 sales.
• WarungBeads with over 28,000 sales.
• SeedGeeks with over 25,000 sales.
• SilverRainSilver with over 24,000 sales.

As of March 2024, 50% of Etsy sellers were based in the US.

The remaining 50% were based outside of the US.

In 2022, Etsy sellers contributed close to $13.5 billion to the US economy, up 6% from $14.3 billion in 2021 and up 137% from Etsy's 2018 baseline of $5.7 billion³¹.

In 2021, sellers created 3.8 million jobs and generated $3.8 billion in income to households in the US.

As per a 2022 study conducted by Etsy, in the US and UK, (Etsy’s largest markets) 80% of Etsy sellers identified as women³².

Breaking it down by country, 82% of sellers identified as women in the US, while 77% identified as women in the UK.

The mean age of Etsy sellers was 39.5 on average. 

In the US, the average age of Etsy sellers was 39.8, while the mean age for an Etsy seller in the UK was 38.8.

To add to that, 48% of Etsy sellers in the US were college-educated.

In the UK, this was higher at 59%. 

In both countries, Etsy sellers had a median household income of between $44,000 and $62,000.

57% of sellers worked independently while 32% had full-time employment. Additionally, 50% had financial dependents and 29% had children under 18 at home.

The majority (over 70%) of Etsy sellers in both countries lived in metropolitan areas.

In the US, 27% of Etsy sellers lived in rural areas. This was slightly lower at 24% for sellers in the UK.

The study also found that 97% of Etsy sellers ran their businesses from their homes.

Additionally:

• 79% of Etsy sellers considered their shops a business.
• 82% of Etsy sellers were businesses of one, while 16% had paid help of five or fewer people.
• 56% were multi-channel sellers, selling on other platforms, social media, craft fairs, and retail stores.
• 36% exported their goods outside of their home country.

Moreover, 90% of Etsy sellers sourced their supplies locally, helping uplift their communities. 

62% of Etsy sellers considered it crucial to run a socially responsible business. An additional  55% felt it was important to run an environmentally friendly business. Plus, over 50% reported using recyclable packaging.

Etsy sellers spent 50% of their time creating, making, or designing.

They spent the other 50% on administrative tasks.

87% of Etsy sellers wanted to grow their businesses.

However, 52% did not want to grow so big that they needed to hire employees.

The same Etsy study also revealed that 64% of sellers started their businesses to earn additional income. At the same time, 61% cited financial challenges as another key motivator.

That said, 25% of sellers agreed their Etsy businesses had helped them offset the high cost of living, with 36% citing that their Etsy income had grown in importance year over year. Furthermore, 44% of Etsy sellers said they used their shop income to cover household expenses like bills, rent, and food.

69% of Etsy sellers cited the rising cost of living as their greatest financial challenge. 

A further 54% of Etsy stated that marketing was also a major challenge. This was followed by inconsistent sales at 52% and dealing with inflation and increased business expenses at 48%.

Etsy sales statistics

In the third quarter of 2024 (Q3 2024), Etsy’s gross merchandise sales (GMS) amounted to $2.5 billion, down 6% year-over-year³³.

US domestic gross merchandise sales accounted for 51% of Etsy’s total GMS while non-domestic made up 49% of overall GMS.

Etsy generated $13.2 billion of gross merchandise sales in 2023, up an impressive 13,100% from $100 million worth of goods sold in 2008.

Of this total, the Etsy marketplace accounted for 88%, while Reverb, Depop, and the Elo7 marketplace accounted for the remaining 12%.

55% of Etsy’s 2023 gross merchandise sales were generated from sales within the US.

The remaining 45% of Etsy’s gross merchandise sales were generated outside of the US.

80% of Etsy’s gross merchandise sales were attributed to organic or non-paid channels such as search, social, email, and push notifications in 2023.

The remaining 20% of its gross merchandise sales were attributed to paid performance marketing. 

Around 67% of Etsy’s gross merchandise sales were generated on a mobile device, while 34% were generated via desktop.

Compared to other platforms, the Etsy mobile app had the highest conversion rate.

In terms of Etsy sales stats by category, the top six retail segments representing 87% or $10 billion of gross merchandise sales in 2023, were:

• Homewares and home furnishings
• Jewelry and personal accessories
• Apparel
• Craft supplies 
• Paper and party supplies
• Toys and games 

Similarly, the most popular sales categories on Etsy, based on 2020 sales included:

• Homewares and home furnishings with $3.2 billion in sales.
• Jewelry and personal accessories with $1.6 billion in sales.
• Craft supplies with $1.2 billion in sales. 
• Apparel with $1 billion in sales.
• Paper and Party supplies with $400 million in sales.

Etsy traffic statistics 

In November 2024, Etsy had 452.7 million visits, up 9% from the previous month³⁴.

On average, in the three-month period between September and November, total visits to Etsy exceeded 425 million.

In the Marketplace category, Etsy was ranked fourth with a traffic share of 5%³⁵.

This was behind Amazon with a traffic share of 50% and Walmart (11%) and eBay(10%).

• In the US, Etsy was in the top 50 most visited sites at #50.
• Globally, Etsy was also in the at #69.

Mobile traffic accounted for 60% of all visits to Etsy in November 2024.

On the other hand, desktop visits accounted for 40% of all traffic.

During the same month, Etsy had a bounce rate of 41%

Visitors to Etsy spent an average of 5 minutes on the website and visited around 6 pages per session.

Further, at 54%, the US sent the most traffic to Etsy. 

This represented an increase of 10% month-over-month.

Over the same period, the UK sent the second most traffic to Etsy at 10%.

This was up 13% from the previous month.

The marketing channel responsible for the most traffic to Etsy was Direct at 48%

Organic traffic accounted for 31% of visits to Etsy, while social and paid search each accounted for 9%.

Moreover, Etsy's top referring website was Linktree at 14%, down 17% from October 2024.

This was followed by:

• ChatGPT at 8%, up 169%
• Everbee at 7%, up 71% 
• Printify at 6%, down 1%

Online Marketing was Etsy's top referring industry, accounting for 16% of the platform’s traffic share over the same month.

This was followed by Business Services and Programming/Developer software which accounted for 11% of Etsy's traffic share each.

At 41%, Pinterest drove the most traffic to Etsy.

Other social networks that sent traffic to Etsy included YouTube (24%), Reddit (12%) and Facebook (11%).

In March 2024, Etsy reported that over 80% of its visits came through direct or organic search.

This placed Etsy at #5 versus competitors such as:

• eBay - #1
• Amazon - #2
• Poshmark - #3
• Walmart - #4

In November 2024, Etsy’s mobile buyer app had 3 million downloads across iOS and Android stores, up 16% from 2.57 million downloads in December 2023³⁶.

In the first 5 months of 2024, the Etsy buyer app had just over 9 million downloads³⁷. For 2023, the Etsy buyer app had 24.4 million downloads in total, up 16% from 21.1 million downloads in 2022 and 62% from 15.1 million downloads in 2021.

Etsy’s mobile seller app had over 100,000 downloads across iOS and Android stores in November 2024, down 73% from 371,000 downloads in December 2023.

The Etsy seller app had 1.8 million downloads in the first 5 months of 2024³⁸. Whereas in 2023, the Etsy seller app had 5.7 million downloads in total, up 30% from 4.4 million downloads in 2022 and 52% from 2.9 million downloads in 2021.

Etsy revenue statistics

In the 3 months ended September 30, 2024, (Q3 2024) Etsy’s revenue increased by 4% to $662 million from $636 million in Q3 2023³⁹. 

Quarter-over-quarter, Etsy’s revenue increased by 2% from $648 million in Q2 and 2.5% from $646 million in Q1. Additionally, for the 9 months ended September 30, 2024, increased 3% to $1.96 billion from $1.91 billion over the same period in 2023.

In 2023, Etsy generated most of its revenue through its marketplace transaction fees, payment processing fees, and listing fees (73%), otherwise known as marketplace revenue. 

Similarly, marketplace revenue accounted for 74.5% and 75% of Etsy's total revenue in 2021 and 2022 respectively.

The remaining 27% of Etsy’s total revenue was generated through optional value-added services such as on-site advertising, shipping labels, and other services, otherwise known as services revenue.

Services revenue accounted for 25.5% and 25% of Etsy’s total revenue in 2021 and 2022 respectively. 

In 2023, Etsy’s revenue was $2.75 billion in revenue, up 7% from $2.57 billion in 2022 and 18% from $2.33 billion in 2021.

In 2008, Etsy reportedly generated $12 million in revenue, by 2012 this had increased by 525%  to $75 million. 

Over the 10-year period between 2013 and 2023, Etsy’s revenue grew by a massive 2,100% from $125 million to $2.75 billion.

Marketplace revenue was $2 billion, up 5% from $1.91 billion in 2022 and 14% from $1.75 billion in 2021.

Meanwhile, services revenue was $751 million, up 15% from $655 million in 2022 and 29% from $583 million in 2021.

The US was responsible for 54% of Etsy’s total revenue in 2023, 56% in 2022 and 60% in 2021.

The UK was Etsy’s second largest revenue generator and accounted for 13% of total revenue in 2023 and in 2022 as well as 14% in 2021. 

Etsy marketplace statistics

In 2023, Etsy had over 100 million items listed on its marketplace⁴⁰.

Throughout the year, 108 million listings with circular attributes such as vintage, upcycled, or recycled were added across Etsy and subsidiaries Depop and Reverb. Notably, 2.6% of listings on the Etsy marketplace had at least one sustainability attribute and 8% of sellers added a sustainability attribute to at least one of their active listings.

In 2023, Etsy optimized its controls by 500%⁴¹.

This allowed the company to increase the number of listings removed for violating its policies by 100%.

Additionally, Etsy removed 400% more listings for violating its handmade policy.

The rate at which buyers encountered content that violated the policy was reduced by 60%. 

216% more listings were removed from the platform for potential IP or counterfeit violations.

Furthermore, Etsy closed 31,635 shops for repeat infringement or counterfeiting violations, a 25% increase from 2022.

Reflecting its increased focus on preventing fraudulent and abusive takedown notices, Etsy rejected 26% of alleged infringement reports in 2023.

This represented a 54% increase year-over-year.

The most common IP takedowns in 2023 were related to copyright issues (61%).

This was followed by trademark (37%) and patent (1%) violations.

87% of order issues were resolved between buyers and sellers without Etsy getting involved in 2023.

Under 1% of orders resulted in a case, and 5% of orders resulted in a Help With Order request. And on average, cases were resolved in 2 hours, an 86% improvement from 14 hours in 2022.

In 2023, Etsy removed 140% more listings for violations of its Handmade Policy in 2023.

Etsy also cut how often buyers saw merchandise that violated its listing guidelines by over 50%.

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