The easiest way to launch a fitness course on Whop

You can launch a fitness course on Whop by choosing a niche, setting up a whop, packaging your offer, and marketing it. In this guide, we'll get into more detail on about each step.

The top-earning trainers don’t just sell sessions — they run online programs. And with online fitness coaching on track to explode past $50B by 2050, the window to build yours is wide open.

You can do the same by choosing a niche and audience for your course, set up a whop, package your offer by creating products and adding apps to your whop, and market your course to your audience.

So fitness trainers, PTs, and coaches? Now’s the time to tap in. 

Androgenic Academy is a whop course pulling in $10K a month, and it isn’t your typical fitness course. It’s a community-based program teaching everything from training, nutrition, and hormone optimization to bone and facial development, all backed by science. 

Yeah, this is looksmaxxing gone legit.

I just recently joined, and I'm very pleased. Tons of life-changing information; it took me hours to read through all of it.

Why am I telling you this? Basically, it’s one (of many) examples to prove that if you’ve got fitness know-how people actually want, you can turn it into a scalable, profitable online program.

The personal development, fitness, and wellbeing market is massive – and Whop makes it easy to set up, sell, and scale.

Step-by-step: how to start selling fitness courses on Whop

You’ve seen how fitness courses crush online. Here’s exactly how to launch yours on Whop.

Choose your niche & audience

“Fitness course” is too broad. Get specific: weight loss, bodybuilding, CrossFit, calisthenics, mobility — whatever your expertise is.

Then dial in your audience. Who are you building for? Beginners? Busy professionals? Advanced lifters?

Knowing this makes everything easier — pricing, content, even your marketing.

Ask yourself:

• What age group am I targeting?
• How active are they?
• What are their top 3 pain points?
• How much are they willing to invest?
• Are they beginners or advanced?

Set up your whop

Go to Whop.com/new and sign up. The onboarding is quick — five steps to get your business live.

Once you’re in the product editor, you’ll:

• Set your title, headline, and pricing.
• Add a description, features, and FAQs.
• Preview how your store looks on mobile and desktop.

Pro tip: Switch between phone and desktop previews of the store page by using the selector at the top of the preview.

In minutes, you’ll have your first product ready to sell.

Add Whop apps

This is where your course becomes a full experience. From your admin dashboard, head to the App Store and add what you need.

Once you add an app, you’ll see the App Access popup which will ask you to give app access to the product(s) you created in the previous section.

Some of the apps we recommend you add to your whop are:

• Courses — to host your training
• Chat — for member interaction
• Calorie Tracker — to keep clients accountable
• Forums — for announcements
• Content — for creating a how-to-start document
• Calendar Bookings — for your members to book private calls with you (can be monetized)

Package your offer

Memberships are great, but don’t stop there. Upsell private coaching, group calls, digital downloads (like meal plans), or custom workout programs.

Whop lets you layer offers so clients can buy exactly what they want — (while you maximize your revenue).

Promote & sell

Here’s the growth hack: Whop’s Discover.

With 4M+ weekly visitors and $125M+ in monthly creator sales, it’s a built-in marketing engine.

To get your product listed on Discover, go to the store page editor using the Edit store button under the admin area of your whop and complete requirements you’ll see at the bottom of your screen.

Monetization tips

Your pricing strategy is one of the most important parts of your online business. Here are some tips:

• One-time payments work for single courses.
• Subscriptions make sense if you’re adding community, downloads, or recurring coaching.
• Upsells (private sessions, tailored programs, premium content) unlock even higher margins.

Whop makes it dead simple to package, sell, and scale your expertise into a real business.

Creator spotlight: Androgenic Academy

Androgenic Academy describes itself as “The most innovative and comprehensive online course for improving bone development (face/height/frame), training, nutrition and hormones, + risk mitigation protocols to optimize health.”

Big call? Sure. But the solid 5-star reviews and 200+ happy members tend to back it up. With 40+ in-depth modules (yeah, for real), the course covers training, nutrition, hormone optimization, bone and facial development, and risk mitigation protocols. 

Members also get direct 1:1 access to the creator and a private Discord community, hosted by Whop’s Discord app.

The creator built his reputation in the looks and fitness space by doing the research, testing the methods, and refining techniques for appearance optimization. Now, instead of gatekeeping — he’s packaging it all into a program anyone can join.

This is a perfect example of how a high-value fitness course can thrive online (and why Whop is the ideal platform to host it). 

How you can profit from selling online fitness courses

Online fitness programs print money because they fix real problems — for trainers who want to scale and for clients who want results.

Scale beyond the gym

You’re not limited to one-on-one sessions or local clients. A single course can reach hundreds, even thousands, without extra hours on your schedule.

Give people what they want

Busy people want step-by-step training, nutrition plans, and community support without commuting to a gym or following generic, random online advice. A well-designed course delivers all of this in one place, making it an easy sell to people already looking for an online fitness solution.

BTW: 510 million people follow the #fitness hashtag on Instagram. They’re already looking for online solutions.

Unlock recurring revenue

With tiered subscriptions, coaching add-ons, and digital tools (like meal planners or trackers), fitness creators can generate recurring income. One course can easily pull in $5K-$10K+ (and can scale to much higher profit margins) per month, all while serving an engaged audience.

Why it works:

• Scalable: No limits on clients. One program serves hundreds.
• Flexible: Teach from anywhere, at any time. Create the material once, and it keeps serving.
• Profitable: Low overhead, no physical gym required, and high perceived value.

So, yeah – fitness expertise is highly marketable online, and Whop offers a solution for selling online courses that improves the experience for both creators and their audience.

Turn your fitness expertise into an online offer with Whop

Courses like Androgenic Academy have already proven it’s possible: you can reach hundreds of clients, generate recurring revenue, and scale your knowledge without being tied to a gym or local schedule.

If you’ve got the passion and the skills, you’d be lowkey crazy not to package them into a course. We’ve done the hard yards for you, and it couldn’t be simpler to create, sell and grow online offers all from one central place. 

Plus, with Whop Payments now fully independent, sellers can reach buyers from 241+ countries and be paid out however they want through our payout partner: debit, Bitcoin, Venmo, and more.

Your move: launch your fitness course on Whop and start building a business that works out as hard as you do.