How much do life coaches make in 2025?

Learn how much life coaches make per hour, per session, and per year. Plus, how to optimize your life coach income through courses, eBooks, and more.

Do you dream of inspiring others to achieve their goals? Life coaching could be the career for you.

The global life coaching industry has experienced significant growth, with the market valued at approximately $6.25 billion in 2024.

The number of certified life coaches worldwide has also risen, with over 145,000 coaches practicing globally.

So, how much do life coaches make? And how can you maximize your earning potential?

Keep reading to discover life coach salaries, the highest-earning niches, and practical steps to grow your income.

What are life coaches, and what do they do?

Life coaches help clients reach goals, develop positive perspectives, and overcome challenges.

While some names like Tony Robbins, Iyanla Vanzant, and Jay Shetty have popularized the field, life coaching is accessible to anyone with expertise and a desire to guide others.

Watch Melanie Robbins’ TEDx talk on "How to Stop Screwing Yourself Over" for an idea of what life coaches do:

A life coach typically:

• Sets attainable goals and tracks client progress
• Offers advice based on experience
• Helps clients overcome setbacks
• Provides alternative perspectives
• Offers a non-judgmental space for growth

Life coaches often specialize in niches such as:

• Improving relationships
• Career changes or advancement
• Boosting self-esteem
• Spiritual growth
• Personal wellbeing
• Finding love
• Productivity

Some coaches focus on clients navigating life stages or challenges, such as divorce, grief, or menopause (e.g., wellness coach Gabriella Espinosa).

How much money do life coaches make?

Life coach income varies depending on experience, niche, and qualifications. Most life coaches are self-employed and set their own rates.

Average earnings per hour:

• New coaches: $50-$75/hour
• Experienced coaches: $100+/hour
• Celebrity coaches: Thousands per hour

Average earnings per session:

• Experienced coaches: $100-$250
• With 10+ years of experience: $500+

Earnings per package:

Packages provide multiple sessions or months of coaching

• New coaches: ~$1,900 for 3-month packages
• Experienced coaches: $6,000+ for 6–10 sessions

Average yearly income:

• Average life coach salary: $67,800
• Top coaches can earn much more

What type of life coach makes the most money?

Not all life coaches earn the same: your niche, target audience, and level of expertise will have a huge impact on your earning potential.

Here’s a closer look at some of the most profitable life coaching niches in 2025:

• Wellbeing & health coaches: According to Salary.com and Glassdoor, these coaches typically earn between $50,000 and $70,000 per year, but experienced coaches with a strong following or specialized niche can surpass $100,000.
• Relationship coaches: This niche is particularly profitable because clients are often highly motivated to invest in improving their personal lives. Average earnings range from $48,000 to over $100,000, depending on experience and reputation.
• Career coaches: Career coaches typically earn between $49,000 and $80,000 per year, but top career coaches who work with executives or offer group coaching and online programs can earn six figures or more.
• Spiritual coaches: Average salaries for spiritual coaches range from $52,000 to $72,000 per year, though successful coaches with online courses, retreats, and high-profile clients can exceed this.

But remember, you don't need to already be an expert to start life coaching:

"I started with zero business knowledge and had not run any businesses before. I worked in corporate before getting into coaching.

Coaching isn’t necessarily about having a business degree or a perfect plan – it’s about resourcefulness, creativity, and a willingness to figure things out."

- Founder of Thriving Coach Academy

Who are the most successful life coaches (and what do they earn)?

There are thousands of successful life coaches who’ve built their empires through a diverse mix of seminars, online courses, bestselling books, and more. Here are three of the most famous life coaches – and what they earn.

Tony Robbins

American writer and motivational speaker Tony Robbins is arguably the most well-known and successful life coach. With a life coaching business that comprises over 200 coaches trained in his techniques, Robbins brings in a whopping $83 million dollars in estimated annual income.

What makes Robbins stand out is the myriad of different coaching options he provides to his clients. From one-to-one coaching to online peer groups, clients can access coaching services in a way that suits them.

Robin Sharma

Known for his book “The Monk Who Sold His Ferrari”, Robin Sharma has an estimated net worth of around $10 million. The humanitarian and leadership expert offers video training and public speaking, as well as selling 25 million copies of his books worldwide.

Gabrielle Bernstein

With an estimated net worth of $25 million, spiritual life coach Gabrielle Bernstein has reached audiences around the world. Connecting with fans through her “Dear Gabby” podcast, she offers a coaching app, several New York Times bestselling books, and an online writing masterclass.

How much can I charge as a life coach?

There’s no single price tag for life coaching services – your rates will depend on your niche, experience, and the type of offer you sell.

But here are a few factors that can help you decide where to start.

Your niche

The more specific your niche, the higher you can typically charge. A general life coach might start at a lower rate, while a coach specializing in helping midlife women navigate divorce or burnout can command premium pricing.

Your experience

If you’re just starting out, it’s fine to charge less while you build testimonials and a client base. As your reputation and demand grow, you can raise your prices and expand into higher-value offers like group programs or retreats.

Your qualifications

Life coaching isn’t a regulated field, so qualifications aren’t mandatory, but they can boost your credibility.

Experience and client results usually speak louder than certificates, though joining the International Coaching Federation (ICF) or completing a reputable course can help clients feel more confident in investing with you.

For health or mental wellness-focused coaching, formal training is often required.

Beyond this, some coaching niches, such as mental or physical health, do require specific training and qualifications.

Your offer structure

You can charge per hour, per session, or package your services into a defined program or monthly membership. Most coaches prefer packages because they make the transformation (and value) clearer to clients.

How can I maximize my earnings as a life coach?

Life coaching income isn’t limited to one-on-one sessions, there are multiple ways to diversify your revenue and significantly increase your earnings.

Here are the top strategies:

Online courses and workshops

Some clients prefer online courses over one-to-one sessions, as they’re typically more affordable and scalable.

By creating a course, you can reach clients worldwide, far beyond what in-person coaching allows.

Live workshops let you teach several clients at once, boosting your income while maximizing your time.

Digital products

From eBooks and worksheets to planners and goal-setting tools, digital products can create a passive income stream.

For example, renowned coach Rich Litvin offers self-study programs that clients can access anytime.

Exclusive communities

Clients often thrive in peer-to-peer learning environments. By building communities around your coaching brand, you can offer additional value and monetize memberships.

Coaching apps

The demand for productivity, mindfulness, and motivational apps is growing. Why not create an app with daily affirmations or a goal-tracking calendar?

Seminars and webinars

Sharing your expertise via seminars and webinars is another effective income stream.

Seminars can run from one to several days, while webinars are cheaper to host and can be recorded for ongoing sales.

Whop: The best all-in-one platform for life coaches

To maximize your life coach salary, you need to sell on the right platform.

Whop is the all-in-one solution. With no fixed monthly fees and just a 2.7% transaction fee, you keep more of what you earn.

Sell coaching sessions, online courses, digital products, or even host paid communities, all from your own whop.

Schedule sessions, receive payments, and manage your business seamlessly, without juggling multiple platforms.

Start your coaching business on Whop today and turn your expertise into a profitable life coaching business.