With the rise of the internet and a new generation of online consumers, marketing has had to evolve fast to keep up with changing demands and tech advancements.
Now more than ever, experienced business owners and novice entrepreneurs alike have to plan their marketing strategies across multiple platforms. This can be more than a little stressful. If you find yourself in this predicament, fear not, as we’re going to take an in-depth look at one of the best tools to simplify your marketing game.
Podcasts are still relatively new, but have boomed in popularity over the last few years. There are now hundreds of podcasts that help marketers sharpen their strategies.
In this article, we’ll share 25 of the best marketing podcasts that can advise, teach, inspire, and help you make the most out of the tools at your disposal. No matter what kind of marketing niche you are a part of, you're sure to find something to suit your needs with the following podcasts.
Let’s dive in.
Our Picks for the Top Marketing Podcasts
1. Marketing School
- Niche: General marketing
- Hosts: Eric Siu and Neil Patel
- Heard on: Apple Podcasts and Spotify
- Website: MarketingSchool.io
This daily podcast is a great choice for those looking to learn about anything and everything marketing related. There is no particular niche discussed by hosts Neil Patel and Eric Siu. Instead, they discuss a range of topics, such as email marketing, content marketing, and conversion optimization, to name a few.
With over 2,500 episodes and close to 100 million downloads, it’s clear that this is a school session that budding marketers and professionals alike will want to be present for.
2. Marketing Over Coffee
- Niche: Technology and the latest trends
- Hosts: Christopher Penn and John J. Wall
- Heard On: Apple Podcasts and Spotify
- Website: MarketingOverCoffee.com
Marketing Over Coffee is hosted by experts in the marketing industry Christopher Penn and John Wall. They discuss the latest trends and technologies in the marketing world, such as SEO, audio tools, and generative AI. They also regularly feature impressive guests, such as writer and entrepreneur Mitch Joel and well-known pioneer in the digital marketing space Ann Handley.
As the title suggests, this podcast is set against the backdrop of a cozy coffee shop, making for a laid-back and relaxed listening environment. If you’re struggling with any tension or stress about your marketing strategy, Marketing Over Coffee is a must-listen.
3. The Mindful Marketing Podcast
- Niche: Social media marketing
- Host: Andrea Jones
- Heard On: Apple Podcasts and Spotify
- Website: pod.link/1390672198
Previously known as The Savvy Social Podcast, The Mindful Marketing Podcast is all about the latest news in the social media marketing sector. Host Andrea Jones covers topics including building your social media brand, how to effectively repurpose content, and even legal matters surrounding the use of memes.
This podcast is essential if you’re looking to expand your business via social media. The continuous rise of social media makes it a difficult topic to navigate for business owners and marketers. But Andrea Jones breaks it all down into a handy podcast that is sure to get you up to speed on various social media platforms.
4. Everyone Hates Marketers
- Niche: General marketing and marketing psychology
- Host: Louis Grenier
- Heard On: Apple Podcasts and Spotify
- Website: Learn To Stand The F*ck Out (everyonehatesmarketers.com)
If you’re sick of the regular fluff and buzzwords commonly found in marketing, Everyone Hates Marketers is your perfect choice. Hosted by Louis Grenier, this self-proclaimed no-BS podcast covers a range of marketing styles and topics, from content marketing to B2B marketing and customer research.
But, a word of caution – this might not be for everyone. This podcast is for no-nonsense marketers who are frustrated by the soul-sucking business practices that often surround the marketing industry.
5. Social Media Examiner Podcast
- Niche: Social media marketing
- Host: Michael Stelzner
- Heard On: Apple Podcasts and Spotify
- Website: The Podcast You've Been Missing—Social Media Marketing Podcast: Social Media Examiner
Created and hosted by Michael Stelzner of the Social Media Examiner website, this podcast is a pretty self-explanatory one.
There are various topics covered here, including how to get the best out of AI writing tools and the secrets of utilizing social media algorithms.
This podcast has been running since 2012, and it is still a popular choice for marketing specialists everywhere thanks to Stelzner’s extensive expertise and valuable insight.
6. Business Wars
- Niche: Brand marketing and business rivalries
- Host: David Brown
- Heard On: Apple Podcasts and Spotify
- Website: Business Wars
As the name suggests, this podcast is geared more towards business know-how and focuses on rivalries between various brands. However, there are various marketing strategies discussed by host David Brown as he looks at some of these rivalries in greater depth.
The podcast covers classic rivalries that have existed for decades, such as Nike vs adidas, but also covers more contemporary feuds. A particularly noteworthy episode for marketers is Coke vs Pepsi, as it is more focused on the marketing aspect of each brand.
7. The Digital Marketing Podcast
- Niche: Digital marketing
- Hosts: Daniel Rowles and Ciaran Rogers
- Heard On: Apple Podcasts and Spotify
- Website: The Digital Marketing Podcast
Next up is a weekly podcast that focuses on anything and everything digital marketing. Hosted by specialist and trainer in digital marketing Ciaran Rogers and CEO of Target Internet and speaker Daniel Rowles, this is an informative and well-structured marketing podcast.
As well as hosting interviews with industry specialists, The Digital Marketing Podcast hones in on the best strategies, tools, and latest developments in the digital marketing sphere. And, if you need another reason to give it a try, it’s also ad-free.
8. The Online Marketing Made Easy Podcast
- Niche: Social media marketing, content marketing, and email marketing
- Host: Amy Porterfield
- Heard On: Apple Podcasts, Spotify, and Amazon Music
- Website: Amy Porter
Amy Porterfield is a successful online entrepreneur who has plenty of valuable tips and tricks to share in The Online Marketing Made Easy Podcast. Her focus is primarily online marketing around content, which is a tough nut to crack due to how saturated the market is. However, Amy has plenty of experience that she shares in her podcast, bringing a personal, human touch to her knowledge.
Amy is also an online course creator, and she offers information on how she successfully set her courses up. She also interviews fellow experts in the industry, such as personal branding expert Jen Gottlieb.
9. Perpetual Traffic
- Niche: Digital marketing, social media marketing, sales, and traffic.
- Hosts: Kaslim Aslam and Ralph Burns
- Heard On: Apple Podcasts and Spotify
- Website: https://perpetualtraffic.com/podcast/
Traffic is a key part of any business, and Perpetual Traffic is all about getting your head around how to manage and maintain it. Hosts Ralph Burns and Kaslim Aslam dive into how to attract that traffic, with topics such as SEO and social media marketing.
This is a must when it comes to learning how to increase sales and drive traffic to your business, whether you are a professional or a newbie to the online business scene.
10. Akimbo
- Niche: Creativity, society, and thought processes
- Host: Seth Godin
- Heard On: Apple Podcasts, Spotify, and Audible
- Website: https://shows.acast.com/akimbo
This next podcast is a little bit different from the others we have looked at so far, as it doesn’t share marketing tips or tricks. Instead, it focuses on thought processes and the creativity that is needed to succeed in marketing.
Author and marketing leader Seth Godin hosts Akimbo. He discusses a range of topics such as marketing storytelling, technological impacts on our modern-day world, and the power of effective management. These are all important elements of marketing that aren’t touched upon as frequently, so it makes for a fresh and unique marketing podcast.
11. The Smart Marketer Podcast
- Niche: Digital and social media marketing
- Hosts: John Grimshaw, Ezra Firestone, and Molly Pittman
- Heard On: Apple Podcasts and Spotify
- Website: http://SmartMarketer.libsyn.com
The Smart Marketer Podcast comes from three veterans in the marketing sphere, whose experience and knowledge more than support their claims of smart marketing.
This podcast focuses on the personal experiences of each host, but it also can get pretty technical in terms of the details that they go into. If you’re just starting out in marketing, this probably isn’t the best one for you. But if you’ve already got some experience, it’s worth checking out.
12. Exit Five
- Niche: B2B Marketing
- Host: Dave Gerhardt
- Heard On: Apple Podcasts and Spotify
- Website: https://media.exitfive.com/podcast
A podcast that focuses exclusively on B2B marketing, Exit Five is incredibly helpful if you’re a budding B2B marketer or a seasoned veteran. Host Dave Gerhardt discusses various B2B-related topics, such as operations, product marketing, brand, strategy, and more. Gerhardt himself is a well-known figure in the marketing world, with experience advising and running various businesses.
Gerhardt also conducts interviews with marketing practitioners and some of the leaders in the industry, offering various insights into how to get started in B2B marketing.
13. Marketing Vanguard
- Niche: Marketing stories
- Host: Jenny Rooney
- Heard On: Apple Podcast and Spotify
- Website: https://shows.acast.com/cmo-moves
Marketing Vanguard is all about spotlighting key individuals who have made a name for themselves in the marketing industry. It provides a fascinating insight into their stories and gives you a chance to learn how they got to where they are now.
As well as adding a human element to the corporate world of marketing, these interviews and personal stories are also highly inspiring. There’s a lot to learn from the individuals that Jenny Rooney talks to in her podcast, making it an invaluable asset no matter how much marketing experience you have.
14. This Old Marketing
- Niche: Content marketing
- Hosts: Joe Pulizzi and Robert Rose
- Heard On: Apple Podcasts and Spotify
- Website: ThisOldMarketing.com
Content marketing is the name of the game with the This Old Marketing podcast. Experts Robert Rose and Joe Pulizzi offer some entertainment alongside education here, as they discuss all things content marketing. This includes the latest trends and news, digital content news, and how to best utilize content to attract customers and keep them coming back.
Discussions can be a simple chat about a marketing campaign headline or an in-depth look at the latest developments in digital content marketing. Either way, you’ll find there’s a lot to learn and enjoy from this podcast.
15. Marketing Speak
- Niche: Digital marketing, content marketing, and SEO
- Host: Stephan Spencer
- Heard On: Apple Podcasts and Spotify
- Website: MarketingSpeak.com
Another content marketing-focused podcast that features on this list is Marketing Speak. It’s hosted by professional speaker, author, and SEO expert Stephan Spencer.
As you’ll expect, there is a lot of content surrounding SEO and how best to utilize it in content. SEO continues to be essential for many different types of marketing, making this podcast an invaluable resource.
Spencer has also interviewed a variety of guests on Marketing Speak, such as TWH Media CEO, Tim Hyde, and Vice President of Marketing at Bitdefender, Dennis Goedegbuure.
16. Content Inc
- Niche: Content marketing
- Host: Joe Pulizzi
- Heard On: Apple Podcasts and Spotify
- Website: https://www.contentinc.io/
You might recognize Joe Pulizzi’s name as one of the co-hosts of the aforementioned This Old Marketing podcast. He returns here for his solo Content Inc podcast, once again focusing on content marketing and the best strategies for budding and experienced content marketers.
This podcast is a little different from the others we have mentioned on this list, as it is short-form in style. Rather than episodes that span anywhere from 20 to 60 minutes (or sometimes longer), Content Inc is made up of shorter episodes. Each one is usually less than five minutes long. Despite the short length, each episode is a treasure trove of expertise and information surrounding creative content marketing.
17. Marketing Scoop
- Niche: SEO and digital marketing
- Hosts: Judith Lewis and David Bain
- Heard On: Spotify
- Website: www.semrush.com/blog/podcast
Semrush is a behemoth in the world of SEO, so it’s no surprise that their podcast is focused on the importance of SEO in marketing. However, that’s not all the podcast delves into it. Other topics covered include advertising and the latest trends in digital marketing.
The Marketing Scoop podcast also does deep dives into famous brands – such as IKEA – to dissect what marketing techniques they used to become the success they are today.
18. The CMO Podcast
- Niche: Business and brand marketing
- Host: Jim Stengel
- Heard On: Apple Podcasts and Spotify
- Website: https://www.jimstengel.com/the-cmo-podcast/
Jim Stengel is a household name in the world of marketing, having led brand transformations for world-famous brands including Hershey and Nestle. His CMO Podcast hones in on brand marketing and the business skills needed to go alongside it.
Some topics covered include how to best use automation to improve customer experiences and the importance of embracing technology and its constant advancements.
19. Social Pros Podcast
- Niche: Marketing stories and behind-the-scenes secrets
- Hosts: Hannah Tooker and Daniel Lemin
- Heard On: Apple Podcasts and Spotify
- Website: Social Pros
The Social Pros Podcast was established over a decade ago in 2012, making it one of the longest-running marketing podcasts we feature in this list.
There’s a good reason it has been around for so long. This is another marketing podcast that takes listeners behind the scenes of some of the most famous brands in the world. From Ford and Marvel to Google and Lyft, Social Pros discuss brands from a broad range of industries.
If you enjoy hearing about the success stories of the biggest brands and the strategies they used to achieve it, you’ll love the Social Pros Podcast.
20. Ethics in Marketing
- Niche: The ethics of marketing
- Host: Mikhail Myzgin
- Heard On: Apple Podcasts and Spotify
- Website: Ethics in Marketing
The topic of ethics in marketing does not get discussed enough in the industry, but this is where this podcast stands out. Host Mikhail Myzgin discusses a range of ethics-related topics with guests, such as morally gray marketing tactics.
The podcast also dives into marketing strategies, so there is plenty to learn and think about. With insightful discussions and in-depth knowledge, this podcast is a must when it comes to considering the deeper, ethical implications surrounding the marketing industry.
21. The Duct Tape Marketing Podcast
- Niche: Content marketing and SEO
- Host: John Jantsch
- Heard On: Apple Podcasts and Spotify
- Website: https://ducttapemarketing.com/
Marketing consultant and author John Jantsch hosts The Duct Tape Marketing Podcast, one of the most popular marketing podcasts available today. With more than three decades of experience, Jantsch has a wealth of knowledge to share with listeners.
Along with fascinating interviews with fellow experts, entrepreneurs, and authors, Jantsch also discusses a range of other topics. Want to learn about growth strategies or the best resources for marketers? This is the place to be.
22. The Marketing Millennials
- Niche: Marketing case studies
- Host: Daniel Murray
- Heard On: Apple Podcasts and Spotify
- Website: Podcast – The Marketing Millennials
Next is a podcast that offers a range of case studies for listeners to discover more about various marketing strategies.
This is a little different from the other podcasts we have discussed, as rather than giving direct advice, host Daniel Murray presents a case study in each episode. Each study features various perspectives of the marketing world and a wealth of information. These studies are mixed in with informal chats to create a well-balanced marketing podcast.
23. The Tim Ferriss Show
- Niche: Marketing in a variety of industries
- Host: Tim Ferriss
- Heard On: Apple Podcasts and Spotify
- Website: The Tim Ferriss Show
The Tim Ferriss Show is another distinct take on a marketing podcast. The titular Tim Ferriss discusses all sorts of topics by diving into and deconstructing successful performers from around the world.
The performers that Ferriss discusses range from investors to pro sports players, and he digs deep into strategies, tactics, and tools. He does so from a marketing perspective, making for a unique way to teach listeners the ins and outs of successful marketing.
24. Thrifty Titans
- Niche: General marketing
- Host: Saikat Pyne
- Heard On: Apple Podcasts, Spotify, and Amazon Music
- Website: Thrifty Titans Podcast
Thrifty Titans is one of the most popular marketing podcasts in India for good reason. The podcast seeks to help listeners learn valuable marketing strategy hacks.
The podcast has also had numerous impressive guests, such as Chris Lu (Regional Marketing Head for AnyMind Group) and Advait Gupt (CEO and co-founder of Kulfi Collective).
25. The Market Your Genius Podcast
- Niche: General marketing
- Host: Nikki Nash
- Heard On: Apple Podcasts and Spotify
- Website: The Market Your Genius Podcast — Nikki Nash
Last but not least is The Market Your Genius Podcast, hosted by success coach Nikki Nash. This podcast is aimed at business owners looking to expand online, offering various marketing tactics to help them do so.
Nikki discusses a range of marketing topics in the podcast, from how to build the best marketing team to the ins and outs of content planning. If you’re after a diverse and varied podcast on marketing, The Market Your Genius Podcast is a great choice.
Looking for Marketing Advice From the Experts?
Podcasts can be an invaluable method when it comes to learning about the various factors that go into a successful marketing campaign. As you can see from our diverse list, there is plenty to choose from when it comes to marketing podcasts, and you should be able to find one that resonates best with your personal goals and needs.
That being said, there is nothing better than being able to get advice and experience directly from the source, which is where Whop can help. The podcasts we mentioned feature experts from the industry, but you’re unlikely to reach them for a one-on-one chat. However, Whop has plenty of opportunities for direct communication with successful marketers and entrepreneurs via the community and the marketplace.
By joining a Whop community, you’ll also gain access to various helpful features and tools. From tools for building a business to the chance of mentorship, there’s no shortage of options to explore.
There are hundreds of communities that you could join, like Moementum University and that gives you the inside scoop on top brands' strategies, or CrossTempo where you could learn how to create impactful ad campaigns on Meta and Google.
Starting Your Own Marketing Podcast
Listening to podcasts is awesome.
But you know what’s better? Creating your own!
Feeling inspired? Starting a marketing podcast might seem daunting to begin with, but the truth is that it’s not as difficult as you might imagine. If you have the knowledge and experience needed to provide insightful marketing tips and tricks, nothing is stopping you from creating the next hit marketing podcast.
You don’t have to be a big name to do so. Of course, well-known marketers are likely to attract more attention. However, if you have the passion, relatability, and know-how that listeners desire, you’ll soon begin to build an audience.
The trick to creating a marketing podcast is to know your niche. Even if you have experience with a range of marketing styles, establishing yourself within a set topic will benefit you if you have that expertise. Some of the podcasts we mentioned above discuss marketing as a whole, but most have some kind of niche.
A marketing podcast can be a fun side project to add to your resume, but it could also become a lucrative business if successful. So, what are you waiting for? Gather your knowledge, invest in some good-quality recording equipment, and start creating your marketing podcast!
Level-Up Your Marketing With Whop
Whop has everything you need to improve your marketing. If you're looking for a place to get marketing advice and education from expert-led communities, you can find it on the Whop marketplace.
But if you're looking for ways to monetize your marketing podcast, you can do that right here on Whop. Create your VIP podcast community and sell access to behind-the-scenes content, premium podcast episodes, and more.
Wherever you are in your journey, Whop is here for you.