TikTok is quickly gaining traction as one of the most powerful and prominent social media powerhouses. What started as a simple app for sharing dances and lip-syncing is now a platform where you can livestream, monetize your social presence, and even sell products.
As the platform has progressed it has added a large number of new features. While some features such as stickers and filters are quite obvious, others such as "nudge" are slightly subtle.
This article takes a look at what 'nudge' on TikTok means and how you can use the feature.
So, what does nudge mean on TikTok?
The nudge feature on TikTok allows TikTok users to nudge creators that they are following to go live. As a result, the nudge feature enhances follower interactions and connection with their favorite TikTok content creators.
Generally, the nudge feature on TikTok is quite similar to the 'poke' feature on Facebook (yes it still exists, it's just hidden from your navigation bar).
When you nudge your favorite content creators, they receive a notification that you want them to go live. Once they receive the alert, the creator can choose to grant the request and go live or ignore it completely. If they agree to go live, the user who nudged them will receive a notification.
Besides content creators, you can also nudge a TikTok friend letting them that you want to chat.
How do you nudge someone on TikTok?
Now that you have your answer to "What does nudge mean in TikTok?" let us explore how to use this feature and how to nudge different people on this platform.
How to nudge a creator on TikTok
Nudging your favorite TikTok creator is quite easy. Here are a few simple steps to guide you through:
- Log in to TikTok
- Visit your favorite content creator's TikTok profile.
- Click on the bell icon at the top right corner.
- If you are not following the creator, you will be prompted to first follow the account before you can proceed. Tap follow.
- Once you follow the creator, you will be directed to the Live notification settings page. Click on the radio button right beside the nudge to send a notification to the content creator. This will let them know that their followers are online and are requesting them to go live.
While the nudge button is a great way of showing love and support to your best TikTok creators, remember to use it sparingly to avoid spamming their pages.
How to nudge a friend on TikTok
Besides content creators, you can also nudge your friends to draw their attention and let them know that you want to chat. Here is how to nudge a friend on TikTok:
- Log in to TikTok and navigate to your friend's profile.
- Click on the footprints icon at the top-right corner of the page to view your profile list.
- Click on the nudge button next to the profile viewers who you follow. Remember, the nudge button will not appear unless you are following the person.
Another way you can nudge a friend is by following from within their direct messages. Here is how to do it:
- Log in to TikTok and navigate to your inbox
- Create a new message or open an old one
- You will see the nudge feature above the message box. Click on it.
How to disable nudge on TikTok
The main idea of the nudge feature on TikTok is to allow users to express their love, support and enthusiasm towards their favorite content creators. When used respectively and responsibly this feature can help boost a creator's confidence and earnings.
However, it is crucial to understand that most content creators have other things going on in their lives and are involved in other activities besides TikTok.
If you do not wish to be nudged, here is a quick guide on how to remove the nudge feature from TikTok:
- Log in to TikTok and navigate to the creator's tool
- Click on nudge
- Disable the toggle right next to the "allow viewers to nudge you" icon
Why should you use the TikTok nudge feature?
TikTok's nudge feature is a great tool that can significantly increase interactions between content creators and everyday TikTok users. As a TikTok user, you can let creators know that you love their content and would want them to go live more often. As a creator, you can interact with your fanbase and increase your community engagement by responding to their nudge requests.
But as with any other feature, using TikTok's nudge has its pros and cons. Here is a breakdown of the advantages and disadvantages of using this feature.
Pros of using the TikTok nudge feature:
- Significantly increases engagement
TikTok's nudge feature allows content creators to know when their followers want new content. It is a gentle reminder for creators to keep connecting with their audience. - It keeps the audience updated
The nudge feature notifies a user every time their favorite content creator goes live or updates new content. This further enhances the relationship and improves the connection between content creators and their followers. - It's a gentle way for creators and viewers to connect
Instead of being too pushy which can be quite annoying, TikTok's nudge feature is subtle and gentle and appears in a way that does not disrupt what you are currently doing on the app.
These are quick, small prompts just like a notification that encourage creators to create more content. This creates a great and easy connection between creators and their followers without feeling overwhelmed. - Creates a sense of community
The constant interaction between content creators and their followers creates a sense of connection and belonging. The followers will be more interested and engaged with their favorite creators' content. On the other hand, the creators will create a strong fan base and a loyal community of followers who actively interact with their content and support their online activities. - Positive reinforcement for content creators
Nudges are quite impactful for creators as they lead to more likes, views, comments and general interaction on their content significantly boosting their profiles. This increases their chances of being featured on other creators' "FOR YOU" pages.
Cons of using the TikTok nudge feature
Some of the common disadvantages of using the TikTok nudge feature include:
- Notification overload and potential for spam
Some users do not take time to understand what the nudge feature means on TikTok. They therefore end up misusing it by sending too many of them, even to random content creators.
On the other hand, the creators may feel like they are being bombarded with numerous reminders which can be quite irritating. Eventually, they may feel overwhelmed by the notifications and end up ignoring them or even disabling the nudge feature on their profiles. - Uneven availability
The nudge function is not available to all TikTok users. The platform is still testing out this new feature and while many users might see the feature in their profiles, others might not which can be quite confusing.
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FAQs about Tiktok's nudge
What does nudge mean on Tiktok?
Nudge is a feature that allows users to encourage their best content creators to go online and start a live stream. The feature is also available on TikTok direct messages and is used to attract a recipient's attention and let them know that you want to chat.
How do you nudge someone on TikTok?
Log in to TikTok and visit the creator's profile. Tap the bell icon at the top right then click on Nudge. For direct messages, you only need to open the thread and click on the nudge icon.
How can I remove nudge on TikTok?
Log in to TikTok, navigate to Creators Tool then disable the "Allow Viewers to Nudge You" option.
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