SBK Review: A Sports App Rewriting the Sportsbook

SBK is an online sportsbook that has recently entered the US gambling market with promises to revolutionize the industry. With extensive experience in the United Kingdom and European markets, SBK boasts fresh ideas and industry knowledge. But, can they successfully bring their unique take on sportsbook betting to a US audience? That's what we aim to find out.

Whop's SBK review process

Whop’s resident online gambling writer, Frank Monkhouse, boasts over a decade of working in the sports betting industry and brings that experience to his review.

To improve your online gambling experience and increase your chances of landing winning bets, you must first fully understand how a bookmaker operates. Unlike other reviews available online, our SBK article isn’t an advertisement. 

We present our honest and impartial review of the company and its services, allowing you to make an informed decision about joining SBK. Our expertise ensures you get the full picture, and we focus on the areas that matter most to you as a sports bettor.

Whop has reviewed all the top names available to US gamblers, and you can browse our pages now. Here is our list of the 13 Best Sports Betting Apps [2024].

Let's being our SBK review.

What is the SBK Betting App?

SBK is a sports betting app created by a company known as Smarkets, a London-based sports betting company.

Before we dive into our latest bookmaker review, I’ll update you on SBK, showing where they’ve come from and where they’re headed.

August 2019: SBK arrives in the US betting market. Backed by the Smarkets betting exchange, the company becomes available in Colorado.

September 2020: Just a year after hitting the scene, SBK expands into Indiana. We see the early signs of a planned gradual rollout across the country. 

2021: SBK continues to strengthen its platform in Colorado and Indiana through an improved app and competitive betting odds. 

2022 and beyond: As the US betting market grows, so too does SBK. They continue to accept new customers, cover new sports, and improve their promotions. They continue to target new states and plan for the future.

How to Place Bets With SBK

Betting on the SBK app is quick, simple, and fun. It may look a tad confusing at first glance, but it’s much easier than meets the eye, and the more bets you place, the easier it becomes. Follow our in-depth walkthrough to place a bet at SBK.

Using the SBK platform

SBK is unique as it’s a mobile-only bookmaker. Similar sportsbooks have a website homepage that allows you to create an account, but with SBK, everything is done through the app. Why would they do this? It’s quite simple. 

A recent study into the habits of online gamblers proved more bets come through apps than websites and land-based sportsbook betting offices combined. Bettors love the freedom of wagering on sports from anywhere and at any time. It’s about convenience, and mobile betting means you can react to price changes, live betting, team news, and more.

Many betting experts predict the days of gambling on desktops are numbered and SBK has embraced this trend. The bookmaker puts customers at the forefront of change, offering a modern and exciting betting experience. It’s already proving extremely popular with both new and existing players.

In this walkthrough, we’ll use the SBK app, which is focused on speed and accuracy. It allows users to quickly find the pre-match or live betting markets they’re most interested in, set a stake, and confirm. There’s no hanging around, and that’s great if you’re eager to get the best odds or bet at the perfect time to increase your chances of winning. 

The app is well-suited to live betting and is fast enough to keep pace with sports fixtures, including those with constantly changing odds, like NBA games.

Signing up to SBK

You are free to download and browse the SBK betting app on your Android or iOS device today, but to take advantage of the bonuses, claim the odds, and wager on sports fixtures, you must create a betting account. 

Joining takes just a few moments, and you must complete the process once. After registering, you’ll receive a username and password that grants you access to your account anytime and from anywhere in the world.

Here’s how to create an online betting account at SBK in a few simple steps:

• Download the SBK app to your smartphone from Google Play or the App Store. Type SBK into the search bar, find the correct app, and click to download.

• Click the green Join SBK now button on the homepage. It’s right in the middle, so you can’t miss it and can’t progress to other pages without clicking.
• Select the country you’re joining from, add your phone number, and hit continue.
• You’ll receive a message with a unique code to verify your number. Add the code and continue.

• Next, the app will ask for some details, including your first and last name, date of birth, and home address. Input your email address and create a password. You’ll require this information each time you want to access your account, so it should be memorable, but remember to keep it as secure as possible.

• To unlock the new customer promotion, select your welcome bonus and add your preferred payment option, such as a debit card or e-wallet. Your account will quickly become active and ready to use.
• You can now take advantage of an impressive list of sports betting options.

Claiming your SBK welcome bonus

To promote itself to a growing number of US gamblers, SBK offers a welcome bonus for all new arrivals. Considered one of the best deals of its kind in the market, the SBK new customer promo helps the bookmaker stand out from the crowd and encourages bettors to try the platform. But what is the current SBK sign-up bonus, and how can you secure a share today?

Once you’ve created an online betting account with SBK, and you’ll automatically qualify for $100 in free bets when you deposit and wager just $25 on a selection with odds of -200 or better. When your qualifying wager results, $25 in bet credits will appear in your balance and you can use those on a wide range of sports and markets. Sound good? There’s more.

Seven days after receiving your first bet credits, another $25 in free bets appear, accompanied by a pair of $10 multiples and three $10 same-game parlays.

We love this promotion as, for a $25 spend, you’ll enjoy $125 worth of betting on the most popular sports, markets, and bet types. The SBK welcome bonus is a great way to familiarize yourself with the platform, and you can use the bet credits to target a bumper payout.

Finding SBK promos

The SBK marketing team reserves its best deals for new players, but they don’t forget about their existing customers. After making full use of the new customer promotion, you will enjoy a list of recurring bonuses. 

It’s worth checking the latest promotions each time you visit the app for an updated list of what’s available, as you may find an offer that boosts your chances of winning or increases the odds. Simply click on account at the bottom right of the app and select promotions.

The promotions tab updates regularly, especially around major sports fixtures like the NFL Super Bowl or the NBA Finals.

The most common deals include enhanced odds on well-backed teams, cashback on parlays, odds boosts on winning bets, and enhanced place terms. There’s something for everyone, and the promos will add excitement to any fixture.

When accepting the welcome bonus or taking one of the recurring specials, we remind you always to read the terms and conditions. Understanding the small print improves your understanding of how the deal works and increases your chances of backing a winner. It also explains what’s expected of you as an SBK customer and any terms you must satisfy before withdrawing your winnings.

Placing a bet

Let’s now look at how to find, place, and confirm a bet on the SBK app.

Log in to your SBK account by entering your username and password into the app. Browse the available sports, competitions, and markets to find your best bet, and use the search function to speed things up. Choose the market that interests you the most, such as moneyline or spreads, and click the odds to add to your bet slip.

Find your bet slip at the bottom of the page and enter the amount you wish to stake on that wager.

Remember to check the overall cost of the bet and potential returns, and then click the place bet button to confirm. Once your bet is placed you’ll receive a confirmation message that your bet is live.

Is your bet a winner?

You can track the status of your pick in the My Bets tab, which is at the bottom right of the app, just next to the Account option. The app will show the bet as active or settled. You can also follow any offers to cash out.

Click the history link on the top left of the page to view all bets placed today, over the last seven, 30, or 90 days. The history feature is great for checking past results to see which sports, markets, and bets have brought you the most success.

Claiming your SBK winnings

If your bet is successful, the winnings due will be paid into your player account and shown in the balance. You can withdraw part or all of the balance. Here’s how to do that.

• To see your available funds, click on the credit card icon at the bottom of your app, between the Search and My Bets features.
• Then, select the withdraw option and enter the amount you’d like to send to your bank account or payment card.

Your balance will refresh to show that you have withdrawn the funds, and the cash will be transferred to your payment card. Transfer times vary depending on your chosen method, but it usually takes between one and three business days for the cash to appear in your account.

SBK's Top Features

Now that you know how to bet, let's take a look at some of the best features that SBK has.

Live betting

You can gamble on a sports fixture that has already begun, thanks to the live betting feature at SBK. When a game starts, the pre-match markets change to in-play, and a live betting trader updates the offers to reflect the score and flow of play. Here’s how to bet live.

• Click the in-play icon at the top of the homepage. It looks like a stopwatch and takes you to a page with all available fixtures currently covered by live betting. You can browse sports, including horse racing, baseball, tennis, and more.
• Click the odds of the selection you’d like to back to add it to your bet slip. Now, you can input your stake, check the bet, and confirm. Your in-play bet is now live.

Live streaming

You can watch horse racing live on the SBK app through an HD-quality live stream. It’s fast, reliable, and free for all SBK members who wager on an event. Back your favorite and cheer them to victory from anywhere using your smartphone. Here’s how to enjoy the livestream.

• Simply wager on a horse race covered by the SBK live schedule. A little play icon will appear on the race time to show that the race will be covered by the live stream.
• You should then return to your bet slip at the advertised start time and click the play icon to open the livestream.
• Enjoy a faultless stream with expert commentary and exciting camera angles.

Better odds

You’ll often find better odds available at SBK than major bookmakers, thanks to its betting exchange price model.

Backed by the Smarkets exchange, members enjoy many unique markets and lower commissions compared to other online exchanges, and lower commission means higher profits when you back a winner. Check any betting odds comparison app, and you’ll see that SBK is competitive.

Improve Your Betting With Whop

We hope you enjoyed reading our review of the online sportsbook SBK. If you’re looking for more insightful and educational bookmaker reviews, you’ll find the top apps covered at Whop.

When you’ve joined the best bookie and secured your welcome bonus, you may need expert advice on how best to use your free bets. Whop is home to hundreds of sports betting communities, all led by experienced cappers who share their tips, tricks, and even picks for you to tail. There are sports betting groups dedicated to a particular niche like ice hockey, and groups that cover the entire realm of sports betting.

Head to Whop today and find the right group for you.