From closing pest control deals to coaching thousands online, Shelby Haas shares how she built a $1M-a-month sales empire — and the mindset that made it possible.
Most of us venture into online business with modest goals, but big dreams. Dreams like hitting six figures in a year. One day, maybe even seven. But what if those numbers were monthly?
For Shelby Haas, that’s her waking reality. From pest control door-to-door sales to running an online empire, this girl has been grinding longer than most.
Chances are, you’ve seen Shelby online. She’s the one pulling up in a pink Porsche with an iced latte, sharing big wins with her community, and teaching thousands of people how to create financial freedom through remote sales.
But we wanted to find out if she was legit. So, we got her to put her money where her mouth is, showing us her selling skills on the spot.
Plus, we found out how she built her community to where it is today, helping thousands of other women access financial freedom through remote sales.
This is some real boss girl sh*t. Let’s go!
Starting in pest control sales as a sorority girl
Shelby didn’t grow up dreaming about sales. Lowkey, that would be weird for a sorority girl. And let it be known, this girl has some serious brains, guys – she holds an honors finance degree.
Instead, she got into sales the way many people enter their first jobs: necessity.
I don’t need to tell you that pest control isn’t glamorous, but it’s a crash course in resilience.
You’re walking up to strangers’ doors, interrupting their day, and convincing them to buy something they weren’t thinking about five minutes ago.
And compared to selling something like cleaning products, you’re asking people to shell out more than they’re usually comfortable with.
Those years in pest control sales might not have been pretty, but they taught Shelby how to handle rejection without taking it personally, how to read people in seconds, and how to build trust fast.
But the early years also showed Shelby the limits of traditional sales. No matter how many deals she closed in a day, there were only so many doors she could knock on, and only so many hours in the sun she could stand.
From door-to-door to digital
Shelby had realized she was killing it in sales, especially compared to others in her team. She’d been promoted, she’d made crazy commissions.
“Well, it kind of grew into this thing because I was like the only girl doing the pest control sales at first. I trained every new girl who joined the company.”
But somehow, she still knew this wasn’t sustainable. She needed a new challenge.
That's how Shelby stumbled into remote sales through sheer curiosity (and a bit of healthy dissatisfaction).
She’d seen people online talking about closing high-ticket deals from their laptops, bigger numbers than pest control could ever offer.
Transitioning from face-to-face selling to making money over the phone or via Zoom was a whole new challenge.
Shelby had to learn to build trust without a handshake, to pick up on verbal cues instead of body language, and to learn how to navigate every possible reason clients had not to go ahead with buying.
But she treated it like an apprenticeship. Every call was a chance to refine her approach.
Within months, she was making in a week what used to take her months in pest control. The best part? She could do it from anywhere. That first big remote sale lit a fire she couldn’t put out.
She was making higher figure sales, her brand was growing on social media, and women were asking left, right, and centre to learn the art of sales from Shelby herself.
So she started to develop systems that would allow her to scale, building a community and offering coaching and education. Now, she wasn’t chasing clients — they were coming to her.
Scaling to $1M months
Once Shelby mastered remote sales, she didn’t stop at being a top closer. She realised she could teach others to do the same, and that teaching could scale far beyond what she could earn as a solo operator.
She started packaging her knowledge into offers – training programs, coaching, resources – and leveraged her social media presence to sell them.
And let me tell you, when it comes to content? Shelby is a beast. Her videos on sales started racking up crazy impressive views, and before long? Over 500k TikTok followers, and just shy of 1M on Instagram.
The combination of skill, humour, credibility, and realness meant her sales didn’t just depend on her time; they could happen while she slept.
Her first $10K month felt like a milestone, but was it a fluke? No, the $100K month following not long after that was confirmation. And when she hit $1M in a single month? Yeah, that must have felt pretty sweet.
But it was the result of years of groundwork, not an overnight miracle.
Pause. If you’re reading this feeling lowkey jealous, I feel you. But I want you to hear me: big numbers aren’t magic.
They’re the compound effect of mastering your craft, building an audience that trusts you, and having the right products ready when the market comes calling.
That’s what Shelby did, and her blueprint is possible for you too.
The value of online communities
If you only looked at Shelby’s revenue, you’d miss half the story. Sure, this is a woman who kills sales.
But her real strength is in the community she’s built through leveraging her story on social media. We’re talking about a network of women (okay, and men) who look to her not just as a sales coach, but as proof that a different life is possible.
“There's this creative space in my brain that I love to be in, whether that's creating content, coming up with new, different sales techniques that work for teaching the girls. I'm just in flow.
When you teach somebody how to make money and how to build confidence, it's like, I'm not even saying that just because it's what I do, but it's like the best feeling ever.”
So what makes her clients flock to her over other educators? Shelby doesn’t just show the highlight reel. I mean, the glitz and glam are part of her brand, but it’s not all there is.
She shares the whole process, the missteps, and the behind-the-scenes of building a business.
That transparency creates connection. And in the digital product space, connection is currency (literally).
Shelby’s audience doesn’t just buy from her; they root for her. They refer others. They share her wins as if they’re their own. They hype her up over every win in her subscriber channel on Instagram.
A lot of creators overlook that kind of loyalty while chasing new followers, but Shelby treats her audience as the foundation of her business. Because they are.
Look, no shade to the boys – but sisterhood is ingrained in us. In my opinion, building a community is one of the best online business models for women.
Putting Shelby’s sales skills to the test
When we filmed with Shelby, we decided to skip the polite small talk and get straight to the point: show us your skills.
Right here, right now. No scripts. No slides. Just walking down the street, pitching sales to real people. Very on brand for us – IYKYK.
And she didn’t flinch.
In the summer heat, while Austin was still fidgeting with his pest control uniform, Shelby had knocked on their first door, introduced them both, identified the homeowner’s pain point, positioned her offer, and closed the deal with confidence — all while making it feel like a genuine conversation.
“Hey, are you the homeowner?”
she asks the first household.
“Do you guys use anybody for the pest control, or do you guys spray for yourself?
The only reason we're stopping by is that as it heats up, everybody gets those little sugar ants and spiders. What do you guys typically see?”
A few seconds later, she’s being shown around the side of the house where the pest problem mainly lies. And before long? Deal closed.
“Okay, perfect. I'll schedule the guy. When he comes to spray your home, he'll set up the paperwork and everything, and you can pay then. Perfect. Nice to meet you!”
Watching her sell was a reminder that the best pitches don’t feel like pitches at all. This chick could sell salt to an slug, and they’d probably be excited to buy.
A couple of doors later, a hard no. Another good reminder that no matter how good you are at sales, some people just aren’t a worthy chase. And that’s okay, too.
Why selling info products is the smartest play for online creators
Shelby’s journey shows why digital products — especially info products — are such a game-changer. Once you’ve created a course, training, or resource, you can sell it over and over without additional work.
Your time is no longer the bottleneck – that means freedom.
Freedom to work from anywhere, to reach people you’ll never meet in person, and to scale income without scaling stress with it.
Watching Shelby frolic around on vacation this summer, making sales in her swimsuit was, well, inspiring to say the least.
The key? Shelby didn’t switch industries; she still sells (like a superhuman). But she did switch business models from being a creator to being an educator, and that made all the difference.
Simplify sales with a single, creator-led platform
Most creators start messy. One platform for courses, another for community, a different one for payments. It works, until it doesn’t.
Constantly juggling tools wastes time and energy that should go into growing your business. Truth is, you can’t scale when this sh*t is taking up all your time. And scaling is essential to hitting those big numbers each month.
Whop solves that by bringing everything into one place. Sell courses, webinars, masterclasses, manage your community, take payments, and handle memberships seamlessly.
Shelby’s biggest wins come from her paid webinars and private community access, and with Whop, managing all of those things in one central place is simpler and smoother.
Plus, Content Rewards lets you turn your fans into your marketing team by rewarding them for sharing your content. Incentivize your community to spread the word for you, without lifting a finger. Goals, really.
Okay, okay. But what about fees?
Yeah, fair question.
We keep our fees straightforward and transparent. When you use Whop Payments (the default), there’s a 3% platform fee plus standard payment processing fees.
Additional small fees cover invoicing, tax handling, fraud prevention, and withdrawals so your sales remain stress-free.
Mastering sales while building a real legacy
Shelby’s journey isn’t just about hitting impressive numbers (though she’s undoubtedly doing that).
It’s a story about the mindset and relentless work that got her there. Before she ever dreamed of scaling a digital business, she was grinding in the unglamorous world of door-to-door pest control sales, where she still somehow earned six figures a month. Crazy.
That was a brutal job that teaches you how to handle rejection, build trust fast, and stay hungry even when the odds are stacked against you.
“I always say in order to be good at sales, you have to be a psycho,” Shelby told us. “I’m definitely a psychopath when it comes to it.”
And she’s right, that’s crucial. Being able to face ten nos in a row and still approach the eleventh with enthusiasm? Yeah, not everyone has that grit.
That mental toughness carried her through years of hard work and setbacks, including juggling multiple minimum-wage jobs to fund her education and entrepreneurial dreams.
And it’s all paid off – not just in sales, but in investments too. Shelby has built a real estate portfolio worth over $5 million, a testament to her finance degree and understanding of creating wealth beyond commissions.
So what’s next?
“So this is my vision board,” Shelby says to Austin.
“Walk us through it,” he says, “What's most important right now?”
“I manifested pretty much everything that's on this. I wanted to be in an excellent relationship, and I am now, so that's cool. This will happen pretty soon,” she gestures to a cutout of a 1M Instagram follower count.
“Pretty much everything's good to go on here. Except I'm not getting a GWA anymore. I'm doing a pink Bentley.”
Okay girl, slay.
Build your community on Whop and we’ll help you grow
Shelby’s success proves what’s possible with the right skills, mindset, and platform – that’s us.
If you have a personal brand or social following and want to turn your knowledge into income, Whop makes it easy.
Sell courses, manage memberships, process payments, and grow your community, all in one place. Plus, use features like Content Rewards to help you reach new people without extra effort.
If you’re ready to grow your online business and share your expertise via digital and info products? Let’s make it happen.
Six and seven figure months are possible for Whop sellers. Sign up today, list your products, and start selling within the hour.
