Welcome to our review of the major online sportsbook and gambling powerhouse, Unibet. Our resident betting expert, Frank Monkhouse, has reviewed many of the industry’s leading names in the past and now shines the spotlight on Unibet in this informative, reliable, and transparent review.

We pull back the curtain to investigate the inner workings of Unibet and the reasons behind its impressive rise to the top of a competitive market. How did Unibet find success and match the leading players? Where did they come from, and what is this popular betting app’s plans for the future?

Keep reading as we answer those crucial questions and more.

How Whop researched Unibet

Browse the internet, and you’ll likely find other Unibet reviews. Whop’s article is a one-stop shop that meets all your needs. Our gambling content writer investigates the most important areas of Unibet, including the mobile app and website, the odds available, promotions, features, and more. We don’t just want to introduce you to Unibet; we want to give you the latest and most reliable information possible.

Unibet History

Unibet has a long and interesting history, making it one of Europe’s most impressive betting firms. The company was founded by Anders Strom in 1997 in Sweden and quickly gained a license from the United Kingdom Gambling Commission to accept telephone bets. The company grew and expanded, launching its website and accepting online bets in 1999. 

Since moving online, Unibet has gone from strength to strength. After acquiring several of its competitors, Unibet rebranded its website in 2005, targeting sports gamblers in 2006. There was further growth and expansion, with Unibet moving into the US market in 2018. After celebrating 25 years of continued growth, Unibet is a company that takes its responsibilities to customers seriously after heavy investment in its safer gambling measures.

Markets, Competitions, and Sports at Unibet

Unibet has the most popular sports available at the touch of a button, with members enjoying generous odds and a wealth of markets. All the most popular sports are covered, including soccer, horse racing, American Football, tennis, boxing, MMA, and more. You can also gamble on a long list of more niche sports, including volleyball, athletics, reality TV, and even politics.

After choosing the sport you wish to gamble on, you will notice a long list of related competitions. Click football and bet on the NFL or basketball for the NBA. Select soccer and wager on the biggest tournaments, including the English Premier League, UEFA Champions League, European Championship, or the FIFA World Cup. Unibet members are spoiled for choice, and you can stick to one sport or branch out and bet on several of your favorite sports and competitions.

When you’ve selected your sport and competition, it’s time to choose a market. Again, Unibet goes above and beyond for its customers to ensure an online gambling process that’s second to none. Select any upcoming soccer fixture and choose from over 100 pre-match and in-play markets. There’s match-winner, both teams to score, handicap, half-time/full-time, totals, first scorer, and many other delights. 

Top 3 Unibet Features

With Unibet offering its new and existing customers countless amazing benefits and the latest gambling features, whittling the list down to my favorite three was no mean feat. In this section, I reveal the three Unibet features I love the most and am confident they’ll impress all online bettors, regardless of their experience.

Homepage quick links are available on the mobile app and the website, allowing you to gamble on the day’s most popular events quickly. The homepage quick links mean you can bet on your favorite team or athlete in seconds. Simply click the odds attached to your selection to add to your bet slip, input the stake, check, and confirm. The bet becomes live, can’t be changed, and a cash-out amount will appear on your bet slip.


One of the most impressive features of the Unibet app and site, and online gambling as a whole, is the live-streaming function. Unibet customers can wager on their favorite sports and watch the race, match, or fight, unfold through an HD-quality live stream on their mobile, laptop, or tablet. Expert commentary, in-play betting odds, live scores, and results support a crystal-clear picture. Pick your winner and cheer them to victory with no need to bet blind or check a results page to see if your bet landed.

Live betting

Also commonly known as in-play betting, live betting at Unibet allows customers to gamble on an event that has already begun. When a game starts, Unibet’s live trading team keeps many of the original betting markets available. Customers can wager on the outcome before the start of play or at any time during the game. Follow live on television and stay alert for any trends that may lead to a winning bet. When gambling live, you must react quicker than the trader to get the best odds available.

Unibet Website and App: Which is Best?

How do you prefer to bet? Do you enjoy using your laptop to gamble on sports, watch the live stream, collect promotions, and get the best odds? Website gamblers benefit from the larger screen afforded by a laptop or personal computer compared to those using the smartphone app.

However, the app offers one major advantage, and that’s the ability to bet mobile. You can use your smartphone to gamble from the comfort of your home or wager on the go. All you need is a reliable Wi-Fi connection or available data, and you can bet on your favorite teams, sports, and markets in seconds.

So, mobile gambling is ideal for those betting on live markets as it allows you always to get the best odds, and you’ll never miss a chance to back your picks. The Unibet app is like having a sportsbook ready and waiting to serve in your pocket.

How to Register with Unibet

How do you register an account with Unibet as quickly and securely as possible? By following these steps! The below steps work on the website and the mobile app.

  1. Click any link on this page to go to the Unibet site.
  2. Select Join Now and complete the registration form.
  3. Create a username and password that’s secure but memorable.
  4. Add the Unibet promo code if required.
  5. Deposit $10 or more and gamble on sports.
  6. Receive your welcome bonus.

When registering as a new customer with Unibet - as is the case with all sportsbooks - it’s crucial to complete compliance. It’s a measure to confirm your identity and takes just a few minutes to complete.

Use your smartphone to take a snap of your photo ID and email it to the Unibet customer care team. They will check the information on your ID against that stored on your betting account, and if everything matches as it should, they’ll quickly pass your account and lift any temporary restrictions.

Claim Your Unibet Free Bet

Does Unibet offer customers a free bet? That’s a great question, and I’m delighted to report that this sportsbook offers several generous promotions to new and existing players, including free bets. The best deals are for new customers, and you’ll pick up your welcome bonus after completing the steps in the previous section of this article. The welcome bonus is for new customers only and is strictly one per customer. 

In addition to the competition-beating welcome bonus, Unibet offers a long list of recurring deals for existing players and those who have proven loyal to the brand. Click the promotions page for an updated list of what’s available, including free bets, risk-free bets, enhanced odds, cashback, profit boosts, extra places each way, and more. There’s something for everyone and a promo to brighten up any sports fixture.

Is it Easy to Contact Unibet?

Let's say you have an issue with your betting account. The last thing you want is to be waiting days or weeks for a reply by email. Thankfully, with Unibet, you won't have to.

If you ever encounter an issue with the Unibet service, your first stop should be the frequently asked questions page, where you’ll find a catalog of common questions with handy answers attached. It’s a quick and easy way to troubleshoot while avoiding the waiting times during busy periods.

If you’d still prefer to speak to a member of staff, you can do so by email or live chat. The latter is the best option as it’s quick. Simply type your message into the chat box and await a reply through the same avenue. The box can’t be closed until you are completely happy with the outcome or have been passed to a higher level.

Unibet Pros and Cons

Here are just some of the benefits and drawbacks of betting on sports with Unibet. Please keep in mind that these points are my findings and may differ for each user.

PointsBet pros

  • HD-quality live stream of the top sports and competitions.
  • Contact the customer care team in minutes through live chat.
  • Grab a new customer bonus when registering.
  • Get competitive odds on the most popular events.
  • Bet using the app or the website.
  • Enjoy a long list of markets and specials.
  • Browse recurring promotions for existing customers.
  • You can cash out your bet at the click of a button.

PointsBet cons

  • Unibet isn’t yet available worldwide.
  • The Unibet live stream doesn’t cover all sports and fixtures.

Bet Smart With Whop

Finding a great sportsbook is good, but finding a sports betting community is even better! While you use the sportsbook to place your online bets, you can use a sports picks community to find the best betting strategies, odds, picks and plays and increase your chance of success.

Whop is home to hundreds of these sports betting communities. From groups dedicated to a betting strategy (like Parlay Banditz) to communities that focus on one sport (like Puck Picks) to groups that are open to every sport and every strategy (like Mazi Picks), there is something for everyone, at every level.

So, instead of betting alone, why not join a communicated of enthusiastic sports bettors and learn from the best in the game? Level-up your sports betting education and give yourself the best chance at success by tailing knowledgable, experienced cappers.