Whop is home to thousands of creators selling digital products and services. With Whop, you create your own whop hub, which is the center of your business and all of its products.
The store page is where you’ll be able to sell access to your whop. This is an important aspect of your business that is very easy to set up and customize. The more attractive and informative your store page is, the more conversions you’ll get from potential customers.
In this guide, we’re going to take a look at what the store is, how you can customize yours, and how you can apply to Discover to boost your sales.
What is a whop store page?
All whops have a store page by default, and completing the built-in store page onboarding will allow you to apply for Discover, which will let millions of people see your store page, increasing your turnover.
While you don't have to kit out your store page to start selling, customizing it will have a big impact on how your potential customers will interact with your product.
No one likes a mostly empty page with a product name and a dollar sign next to it - you can make your store page appealing so that people will want to buy your memberships.
Editing your whop store page
Alright, by now, you know that the store page is really important - but how do you create yours?
Well, you don’t really create a store page since it’s integrated into your whop. If you have a whop, it has a store page. What you want to do is to edit your whop’s store page so that it aligns with your brand.
But first, you first need to create pricing options in order to sell access to your whop. If you don’t already have one, check out our guide on creating pricing options.
When you navigate to your whop, you're going to see its Overview section. That's your store page, and you can edit it right there.
There are ten sections of the overview page and customizing all of them is going to make your whop eligible to apply to Discover. After you're done editing your store page, you can use the Preview as visitor toggle button at the top of the overview page to see the whop from the perspective of a regular user.
We're going to start with the topmost section, the gallery, and continue scrolling down until we reach the end.
1. Editing the gallery of your store page
The gallery is the first section you're going to see in the overview section is the gallery. The gallery allows you to showcase images and videos.
Since a picture is worth a thousand words, adding media here will allow you to grab user's attention fast and effectively.
Let's click the Upload media button to see the Edit gallery popup, which is where you can add media to your gallery.
In the Edit gallery popup, you're going to see the Upload media button, which will display a file selection modal. After selecting a file, you'll be able to see it in the popup, drag it to reorder, or remove it if needed.
If the image you've uploaded exceeds the 16:9 aspect ratio, you'll be prompted to crop it to fit the gallery.
You can add all kinds of file formats, including PNG, MP4, JPEG, GIF, and more. Once you're done, click the Save button at the bottom of the popup to add the images to your gallery.
2. Editing your whop's description card
Moving on to the description card, you're going to see your whop's name and the headline you've inputted while creating your whop.
To customize this section, let's click on the Edit details button at the top right of the card.
Once you click the Edit details button, you'll see a popup on the right side of your screen - it's the popup that allows you to edit the core settings of your whop, which you can access by clicking the Manage whop button on the Manage dropdown (top right).
In the popup, you're going to see a total of 12 sections. Let's examine each:
- Whop icon - By clicking the Upload Photo button, you can change your whop's icon. This will be reflected in all parts of your whop and will be the first thing people notice about your whop.
- Name - As its name suggests, this is the name of your whop. It has a 30-character limit. Making sure your whop's name is catchy is very important.
- Headline - This is a very short description of your whop. In this section, you should explain your whop in a single sentence. The field has a 60-character cap.
- Description - This is the section where you can detail what your whop is and what it aims for. This field has a 180-character cap.
- Store page URL - This is the field where you can customize your whop's URL. The field has a 100-character cap, but using it to its fullest isn't always the best option. Although people are probably not going to memorize your whop's URL, having a short and accessible one is beneficial.
- Category - Using the dropdown menu, you can select which category your whop belongs to. There are more than 15 categories to choose from.
- Call to Action button text - Your whop's call to action button will be "Join" by default, but you can choose from a number of texts like "Apply now," "Subscribe," "Sign up," and more.
- Custom Call to Action link (optional) - If you want to redirect users to a custom link once they click your call to action button, you can input it in this field. Of course, this is optional.
- Checkout (optional) - Optionally, you can also choose to redirect users post-purchase to a custom URL.
- Visibility - Using the Whop visibility toggle button, you can make your whop visible to the public or not. If you disable this option, people are going to need a link to view your whop.
- Enable Popup Promotion - Whop gives you the ability to offer discounts to users who spend more than 45 seconds viewing your store page or moving their mouse outside. When you enable the toggle option in this section, you're going to see the Discount percentage, which will determine the discount percentage that will be shown to those users.
- Discover - Discover is the main marketplace of Whop. All whops listed on Discover have an astronomically high chance of making sales compared to the ones that don't. In order to apply for Discover, however, you have to finish the onboarding first.
After you're done with all the settings, click the Save button at the bottom of the popup to fully customize your whop's description card on its store page.
3. Displaying your whop's members or not
In the members section, you're going to see a single setting: Show.
Toggling it on will display the current member count of your whop to users who visit your whop's store page. If you want to keep it a secret, you can disable this option.
4. Editing the apps list
In the Here's what you'll get section of your store page, you're going to see a list of the apps you've added to your whop.
Clicking the Edit apps button at the top right is going to display the Edit apps popup, which allows you to add, reorder, or remove apps from your whop.
When you customize the names, icons, and descriptions of your apps, the changes will be reflected in this section as well. Let's see how you can do so:
The first thing you should do is to click on the settings button of an app. This is going to display its context menu. There, click on the Edit app details button to see the app settings popup.
In the Edit app details popup, you're going to see four settings:
- App icon - Using the Change app icon button, you can change your app's icon to whatever you want - just make sure the image you're uploading has an aspect ratio of 1:1.
- App name - Editing this section will change the app's name in all the places it's displayed: your whop's top navigation bar, apps list, and your store page.
- App description - Similar to the App name field, when you add a description to the app, it's going to be displayed instead of the built-in description.
- App visibility - In the App visibility section, you have two options: Draft (hidden), which means only your whop staff can see the app, and Visible, which means all of your members can see it. If the Draft (hidden) option is selected here, the app won't be listed on your store page.
5. Editing the creator card
The Learn about me section is going to display some details about you, the creator.
The default details are your username, user handle, and the View Profile button. You can click the Edit creator details button at the top right to display the Edit creator details popup.
In the Edit creator details popup, you can add a creator bio, which has a 400-character cap. There, you should talk about who you are (or your team), what your goal is, your expertise, and more.
Below it, you can see your social links fields including Facebook, X (formerly Twitter), Instagram, and more.
After filling out the fields you want to in the popup, click the Save icon to publish the changes.
6. Editing the personas
Below the creator section, you're going to see the Who this is for section. It's basically a place where you showcase who your target audience is so that people can see if they fit it or not.
Initially, the section will be empty - you have to populate it using the Edit personas button at the top right.
Once you click the Edit personas button, you're going to see the Edit personas popup displaying on the right side of your screen.
There, you can use the Add persona button to add up to five personas. Let's add one together.
The Add persona button will display a popup in the middle of your screen with two fields:
- Persona - This is the name of your persona. You should try to keep it specific but broad enough so that people can relate.
- Description - This is the description of your persona. You should talk about what the persona is looking for so that people can say, "hey, that's what I'm looking for! I better subscribe to this whop."
Once you're done with the fields, click the Save button to create the persona.
As you create personas, you'll see the Edit personas popup being populated. If you want to remove a persona, you can use the red remove icon to its left.
To edit them, click on the edit button to the right, and to reorder, drag them using the drag button next to it.
As you add personas, you'll be able to see them in the Who this is for section.
7. Editing the pricing section
The Pricing section is where you showcase your pricing options. As you can see in the example below, it has two parts: the pricing option itself, and its benefits.
You can click the Edit pricing button at the top right of the first part to add, edit, or remove pricing options. If you want to learn more about this, make sure to check out our guide on pricing options.
In the second part, you can use the Edit benefits button at the top right to display what the user should expect from their membership.
Clicking the Edit benefits button is going to display the Edit benefits popup which works just like Edit personas.
You can add up to five benefits using the Add benefit button - let's try it.
Clicking the Add benefit button is going to display the Add benefit popup, which has a single input field. There, you should write down a benefit of the membership like "Access to an advanced day-trading course."
Keep in mind that the input field has an 80-character cap.
Once you input the benefit, click the Save button to add the benefit.
8. Editing Frequently Asked Questions
The Frequently asked questions, as its name suggests, allows you to list up to five frequently asked questions on your store page.
Adding FAQs is a great way to provide important information to your potential members. Since they're likely to have questions beforehand, you can answer them here and increase the chances of them buying access.
You can edit this section using the Edit FAQs button at the top right.
Clicking the Edit FAQs button is going to display the Edit FAQs popup.
In the popup, click the Add question button to add an FAQ.
This is going to display the Add FAQ popup, which has two fields:
- Question - This is the field of the question. It has an 80-character cap.
- Answer - This is the answer to the question. It has a 125-character cap.
One thing you should keep in mind is to use the five FAQ limit to its full potential. Don't answer niche questions and think about the questions that customers are most likely to ask.
Once you're done with the fields, click the Save button to add the FAQ.
Once you add an FAQ, you can see it being listed in the Edit FAQs popup. There, you can remove the FAQ using the red remove button to its left, edit it using the edit button to its right, or reorder the FAQs using the drag button next to it.
After you're done adding FAQs, this is how the Frequently asked questions section is going to look:
9. Reviews section
The Reviews section is going to list all the reviews your members have added for your whop. There's no option to turn this setting off for the sake of transparency.
10. Editing the affiliate section
The Become and affiliate section is where you can showcase your affiliate program. Of course, it's optional, but very useful.
You can edit the affiliate program settings using the Edit affiliates button on the top right.
Clicking the Edit details button is going to display the Edit details popup on the right side of your screen.
The popup has three sections:
- Allow affiliates - This toggle option is going to determine whether you have the affiliates program enabled or not.
- Affiliate Reward Percentage - This input field is going to determine the reward percentage of people who refer customers to your whop using their affiliate link. Remember that this percentage will be deducted from your revenue.
- Assets - Using the add button (+ icon) in this section, you can add assets for your affiliates to use while promoting your whop.
Applying to the Discover
Now, when you edit every single aspect of your store page and finish it, it still won’t be listed in Discover. Users will only be able to see it by using a link.
If you want people to be able to search and see your store page on Discover, which will vastly boost your sales since there are more than four million active customers using Whop, you have to apply for it.
As you edit your store page, you might notice the onboarding tracker at the top of your overview section. It's going to tell you what the next thing you should do is in order to complete the onboarding.
The requirements of the onboarding are:
- Adding a title
- Adding a logo
- Adding gallery images (at least one)
- Adding a description
- Adding apps (at least one)
- Setting the whop to visible
- Adding available pricing options
- Adding a headline
- Setting up payouts (in order to receive payments)
After you complete your onboarding, you'll be able to apply for Discover. Let's take a look at the steps:
- Click the Manage button at the top right of your screen to see the context menu of your whop
- There, click the Manage whop button to see the Edit details popup
- In the popup, scroll to the bottom and click the Apply for Discover button
Start Earning with Whop
Now you know how you can set up one of the most important parts of your whop, so head to your whop and start improving its store page.
If you want to learn more about Whop, consider joining Whop University and checking out our other guides on making the most of Whop.
