Can You Improve Your Amazon Sales With Jungle Scout? A Full Review

Finding success in the competitive ecommerce world of selling on Amazon seems to get harder as time goes on, and to survive and prosper amongst the competition, sellers need to adopt methods and tools that give them an edge.

Jungle Scout is a software that has basically reached the status of being a household name for anyone wanting to profitably sell on Amazon, primarily Fulfillment by Amazon (FBA) sellers.

In this comprehensive review, we’ll go in-depth on what Jungle Scout is, including everything it has to offer and whether or not it’s worth using to start or grow your Amazon business.

What is Jungle Scout?

Initially developed in 2015 by ecommerce entrepreneur and seller Greg Mercer, Jungle Scout began as a simple Chrome extension to track sales volume of products on Amazon. Jungle Scout has evolved into a fully functioning software, complete with a full suite of tools to assist sellers with just about any aspect imaginable for their business. 

Its features cover everything from analyzing the competitive landscape with actionable data surrounding product and keyword volume to advertising analytics and inventory management.

Although some competition has spawned over the years, Jungle Scout has continued to innovate with tools, features, and support that allow it to keep its spot as a top choice for Amazon sellers looking to use software to supercharge their businesses.

How to Supplement Your Amazon Business With Jungle Scout

For current Amazon sellers looking to maximize their earning potential or new sellers looking to accurately analyze the competitive landscape for specific products or niches, Jungle Scout offers an entire arsenal of tools that can help to significantly increase success.

Here are just some of the things Jungle Scout can do to supplement your Amazon business, no matter what stage you’re at:

• Validate product ideas using real-time data
• Identify emerging trends and untapped niches to reveal product opportunities
• Uncover exact sales volume including historical data on competition
• In-depth keyword research for improved SEO 
• Generate new product ideas
• Automate repetitive tasks to increase operational efficiency
• Effectively analyze ad campaigns to keep ad spend returns high

Let’s continue to dive in with an in-depth look at the exact features Jungle Scout has to offer.

Jungle Scout Features

Here are all of the goodies you get as a paying subscriber of Jungle Scout.

Jungle Scout Sales Estimator

One of Jungle Scout’s original features and still a core offering that provides tons of value for its users, Jungle Scout’s Sales Estimator allows you to gauge the number of sales an item on Amazon has per month based solely on the best seller’s rank.

Sellers who check their own products will tell you that these numbers are surprisingly accurate. You can rely on this tool to forecast your potential profits if you’re reselling an existing item at a specific best-seller rank or if you plan to launch your own product.

Historical Sales data

You can deconstruct the growth process of an existing product and get an idea of how long it took for them to reach the level they did with Jungle Scout’s Historical Sales data. This feature provides a comprehensive look at a product’s performance over time, including sales trends, pricing changes, and rank fluctuations. By analyzing this historical data, sellers can identify seasonal patterns and understand the impact of advertising or marketing efforts, and thus be empowered to make informed decisions and accurate projections when it comes to launching their products.

Keyword Scout

Jungle Scout’s Keyword Scout is an in-depth keyword tool that allows sellers to access rich and accurate data surrounding keywords, revealing both exact matches and broadly related search volume. On top of just providing keyword data, Keyword Scout also offers insights into the trends of consumer search behavior, allowing sellers to gauge future demand and pick keywords that align with their goals. The tool also provides bid prices for pay-per-click, or PPC, campaigns, so it can be used to forecast ad spend as well. 

Competitive Intelligence

One of Jungle Scout’s premium features is its Competitive Intelligence tool. With it, you can deep dive directly into your competitor’s numbers, including when they created product listings, how many units they sold, how much revenue they produced, and how many products they’re selling in their store.

Armed with this inside look at your competitor’s numbers, you can figure out gaps in the market that you can exploit. Alternatively, whip up a creative strategy that will let you produce similar or better numbers than existing sellers.

Exact product sales data

You can get even more specific by revealing the exact sales data of a specific product simply by looking it up with its ASIN, which can be found publicly in the product description.

In addition to the number of monthly sales and exact revenue numbers, you’ll also get a snapshot of how much profit the seller is actually bagging with a view of the fees that they’re paying based on the type of product and its category.

Product Database

With Jungle Scout’s Product Database, you’ll gain access to a rich and vast repository of Amazon product information. This allows sellers to filter and search for potential products based on specific criteria. Starting broadly by location and category, you can filter down further with price ranges, keywords, and product tiers. This information will help to confirm whether or not your product choice has potential or if another product or keyword to describe it might be better.

Product Tracker

The Product Tracker in Jungle Scout allows sellers to essentially spy on specific products over time, providing detailed insights into their performance, which include sales rank, price changes, average best-sellers rank, and even the number of reviews.

This feature is handy for getting an idea of a product’s longevity and it’s best used combined with Historical Sales data to give you a better feel for the market and how it moves.

Opportunity Finder

Another one of Jungle Scout’s unique premium features is its Opportunity Finder. This component helps sellers discover which niches are untapped with its Niche Score and search volume compared alongside units sold and price.

This feature brings the product ideas to you so you can quickly see if there’s an opportunity. You can also cross-check against other best-seller and keyword data.

Supplier Database

In addition to data on products, Jungle Scout empowers sellers even more with its direct connections to suppliers within its private Supplier Database. Inside, you’ll get detailed information surrounding suppliers for the product in your niche, including what they’re offering, who their top customers are, and how many shipments they’ve made over time.

Since finding a supplier or wholesaler is one of the most essential and potentially time-intensive parts of launching a business, getting access to this tool alone can make the membership worth it with the time saved and direct connections offered.

Advertising Analytics

Jungle Scout’s Advertising Analytics lets you monitor your ad campaigns with a quick snapshot of the most relevant data. It's presented on an easy-to-read dashboard that displays total sales from ads, advertising cost of sale (ACOS), and the number of impressions your ad has made.

You’ll also see your profitability while also factoring in the product costs, so you can see immediately whether or not a certain ad is worth continuing or not.

AI Assist

AI Assist is one of Jungle Scout’s newest tools. It leverages the power and insight of artificial intelligence to optimize and automate some of the most tedious tasks surrounding selling on Amazon.

This tool can also analyze your current product listings and suggest improvements to the title, keywords, or descriptions based on what top-performing competitors are doing.

Jungle Scout Pricing

Jungle Scout is a premium software that’s only accessible through a paid plan.

Here is the information surrounding its current pricing and plans in 2024:

The Starter plan is $49 per month or $348 per year 

• Best for: Beginners who want to validate product ideas before launching.
• Includes: Access to essential product and research tools, including the Keyword Scout, Product Database, Product Tracker, and Sales Estimator. Limited access to historical data and other research features.

The Growth Accelerator plan is $79 per month or $588 per year

• Best for: Sellers that want more in-depth tools with features that reveal richer data, including new opportunities.
• Includes: Everything in the Starter plan in addition to 1 year of historical keyword data and 3 months of product tracking data; full access to the Opportunity Finder, Review Automation, Supplier Database, and limited access to AI Assist at 100 uses per month.

The Brand Owner + Competitive Intelligence plan is priced at $399 per month or $3,588 per year

• Best for: Established brand owners who want to scale their Amazon businesses and gain a greater insight into competition and need team access to the software.
• Includes: All Growth Accelerator features along with 2 years of historical keyword data, 6 months of product tracking data, and full access to Competitive Intelligence tools. Extra access to AI Assist with 500 users per month. You can also add up to 10 users to this plan.

Jungle Scout also has a premium, enterprise-level plan called Cobalt, which we will dive into the specifics of later on in this guide.

How to Use Jungle Scout

The full suite of tools and diverse functionality that Jungle Scout has to offer can prove overwhelming for someone just starting out. To simplify the process, we’ve broken down how to use the software step-by-step.

1. Account setup and configuration

Once you’ve picked your plan and signed up, the first step is to set up your Jungle Scout account. This can be done by following the instructions to link your Amazon Seller Central, which will let the software pull in the data it needs to analyze your account and set up your dashboard.

Next, take some time to familiarize yourself with the dashboard. Get ready to configure your settings and use the provided tools for product research, analyzing competitors, or trend forecasting.

2. Product research 

Now that your account is set up, you can take the time to dive into product research using Jungle Scout’s Product Database and Opportunity Finder.

Start by setting your criteria, such as category, keyword volume, competition level, trends, price range, and niche score, to narrow your search to products that align with your goals.

You can then add products to your Product Tracker. This will then allow you to monitor their performance over time to make data-driven decisions about which products to pursue. Don’t forget about Jungle Scout’s Supplier Database, which can help you find your desired product without even leaving the platform.

3. Competitor analysis

Jungle Scout has an entire suite of tools that will allow you to analyze competition before and during the launch of your product. Access metrics like sales history, keyword ranking, best seller ranking, and more with their Competitive Intelligence feature.

One thing you can pay attention to is how long it took a top-ranking competitor to reach their level and how steadily they have stayed there. This can help give you accurate insights and a projection of what goals you should set and how long they should take.

4. Optimize listings

If you already have products listed, take advantage of Jungle Scout’s listing optimization tool. It allows you to optimize your listings so they can perform at their peak potential, with improved click-through rates and conversions.

Their software gives a Listing Optimization Score, showing you exactly how to improve your product. It recommends keywords and descriptions similar to those at the top of the Best Seller Ranking charts, complete with the ability to leverage AI to write the descriptions for you.

5. Sales and inventory management

While Amazon gives you a seller dashboard that you can use for a brief and general overview of your performance, Jungle Scout gives you a rich dashboard to take your analysis to an entirely new level. It has the most relevant statistics related to sales, including your ROI, net margin, and net profit over time, in addition to standard metrics such as the number of units sold and revenue.

With the sales and inventory management tools, you can easily see which products are performing well and which might need to be improved or removed. Jungle Scout’s full functionality replaces the need for complicated spreadsheets and formulas, making it a huge time-saver. 

6. Advertising campaign optimization

PPC campaigns are a core strategy of paid advertising for many Amazon sellers, particularly new sellers aiming to be discovered through ads on the platform.

Jungle Scout allows you to analyze the performance of your PPC campaigns in addition to giving you accurate projections surrounding potential costs and the expected performance of new campaigns.

By being able to quickly spot ads that are winners versus those that are losing, you can pause campaigns to optimize or cancel them completely, so you don’t waste any precious ad spend while investing in PPC.

7. Analyze and automate with AI 

The icing on the cake of Jungle Scout is its newly introduced AI capability. Tools such as the AI Profit Analysis will act as an assistant that gives handy reports and summaries regarding your overall company performance and specific product analysis.

Automating processes and delegating tasks such as writing product descriptions using AI Assist will help to save you time or the potential cost of an employee or virtual assistant that would otherwise be needed to execute similar duties.

Jungle Scout API

For sellers that already have existing systems or custom software solutions, Jungle Scout offers an API that allows direct integration of their full dataset with your own tools and setup.

With Jungle Scout’s API, you can automate data collection from the software directly into your ecosystem without having to navigate Jungle Scout to figure out which data to pull manually.

This ability to integrate Jungle Scout’s rich data and insights directly into your current operational processes is incredibly handy; it's worth considering if you’re already running a complex setup with multiple high-volume stores or if you have an agency.

However, unlike some APIs, Jungle Scout’s is not open or free and is completely separate from Jungle Scout’s standard plans. If you want access to Jungle Scout’s API, you’ll need to contact their team directly for a custom quote.

Additionally, Jungle Scout’s API requires technical expertise to implement and maintain. It’s not an out-of-the-box solution and needs to be configured precisely to your exact setup.

Jungle Scout Cobalt: Enterprise-Level Solution Explained

For enterprise-level brands, major retailers, or large agencies, Jungle Scout has a premium solution called Cobalt.

Cobalt goes beyond even its highest-level plan with the following capabilities and more.

Custom reporting dashboard

Jungle Scout’s Cobalt offers a dashboard that can be customized to create tailored views of data most relevant to its users. It's complete with the ability to design custom visualizations and automated reporting schedules, so you can share insights across your organization easily.

Advanced market intelligence and analysis

Cobalt’s tools provide deep insights into overall market trends, consumer behavior, and product performance across Amazon. It utilizes sophisticated algorithms that accurately process vast amounts of data, producing reports that give helpful suggestions for both product and marketing strategies.

Extended historical data

The Historical Data tool in Cobalt gives its users access to a broader range of historical product data. This includes product performance and price history that can go back to the inception of the product, even if it was launched in the earlier days of the platform.

Full competitive intelligence

With Cobalt, you can get an inside look at your competition with data that is as close as it gets to logging into their seller dashboard yourself. Features include the ability to track competitors’ product launches, advertising efforts, keyword rankings, and price changes in real time. 

Retail insights

This feature allows for an accurate look at the overall market share of various niches and the individual share that each competitor holds, with a comprehensive view of product performance and consumer behavior. These retail insights allow brands to make decisions with accurate forecasting and the ability to view market gaps and opportunities. 

Training, onboarding, and dedicated support

Setting up Cobalt to suit your needs best is an entire project on its own. Thankfully, though, Jungle Scout will provide you with dedicated support and custom onboarding, complete with training. You’re able to set up and configure Cobalt with all of the features and functionality to take your business to the next level.

Jungle Scout Pros and Cons

To help decide whether or not Jungle Scout is best for your Amazon business, here’s a summary of the best and worst things about the platform.

Alternatives to Jungle Scout

While Jungle Scout is one of the best pieces of software out there to give insights into your Amazon business, a few alternatives have popped up over the years, the most notable of which include the following.

Helium 10

One of Jungle Scout’s strongest and best-known competitors is Helium 10, which has similar capabilities when it comes to keyword and product research. The software also utilizes AI for certain features. This includes ad management with their proprietary Adtomic Amazon ad management platform, which many consider to be superior to Jungle Scout’s Ad Analytics.

AMZ Scout

AMZ Scout is another popular alternative to Jungle Scout with robust keyword, sales rank, and niche analytics complete with historical trends. One of its key features is its direct connections with suppliers on Alibaba, so you can get in touch with reliable sources for new inventory easily.

ZonGuru

For those who are simply looking for a keyword and product research tool, ZonGuru is perhaps the best option. It is fairly priced and has similar capabilities without the usage limits that constrict basic users of Jungle Scout.

Zoof

Another competitor to Jungle Scout that can be accessed at a much lower cost is Zoof. It analyzes niche and product potential with opportunity scores that help bring profitable ideas directly to you. Zoof also analyzes best sellers on other marketplaces such as Walmart and TikTok, giving you a broader overview of the market outside Amazon.

Learn From High-Level Amazon Seller Groups on Whop

If you’ve read this far, you’re serious about doing anything it takes to not only survive but thrive as a seller on Amazon. Jungle Scout or an alternative is just one way to take your Amazon business to the next level. However, you might feel alone in your dedication; it can be hard to find others operating on a similar level to yourself.

With Whop, you can find the group of people sure to operate at your level or higher inside one of our expert-led, thoroughly vetted private communities. They will keep you motivated and inspired so you can succeed to the level you know you deserve.

If you’re ready to level up your Amazon business, head to Whop and check out all the groups dedicated to selling on Amazon.