It feels like it wasn't all that long ago that the acronym SaaS was new and exciting. Now, there are more than 30,000 SaaS companies, serving millions of users. And yet, there's still huge growth potential in the industry.

Top-tier SaaS startups can reach $1 million ARR within nine months, and even the median startup can achieve that within less than three years. But what services are those companies providing, and why should you be working with them?

In this guide, we'll look at some of the leading B2B SaaS companies and what they can offer your business.

50 top B2B SaaS companies

1. Whop

Whether you're an online store owner, coach, course creator, blogger, or literally anything with information to share and sell - Whop can help you improve your productivity and scale your business.

With Whop you can build your own whop, aka an internet hub, to communicate with clients, and promote your products, and be the home of your business. Manage your customers in the dashboard and accept payments quickly and securely, all under one account.

You can sell almost anything digital with Whop, thanks to Whop apps. Whop apps allow creators to create and monetize:

  • Online courses
  • Community access
  • Downloadable files (templates, software, ebooks)
  • Webinars (live and recorded)
  • Coaching sessions
  • Masterminds

The platform is free to join, with users paying a small commission on each transaction. The lack of a monthly fee, and low commission rates make Whop a solution that appeals to small and large businesses alike.

2. Deel

Deel

If your company is expanding and you want to be able to hire international staff members, Deel can help you handle all the tricky bits such as payroll, tax and compliance.

Pricing starts at $49 per month for basic support with compliance and payments in more than 150 different countries, with EOR services available from $599/month.

3. Typeform

Typeform helps people create simple, fun and engaging forms, surveys and quizzes. If you're worried that you're losing users because of ugly and confusing signup forms, Typeform could be the answer. It has an easy-to-use form creation system that enables you to add photos and videos, and create attractive form designs based on highly customizable templates.

Typeform has a feature-limited free tier, and basic plans start from $25 per month.

4. Slack

slack

Remote workers everywhere rely on Slack for collaboration and communication. In many organizations, it's replaced email as the go-to communication option. It offers easy d file-sharing features along with text and voice chats for one-to-one and group communication.

The basic features are free, and premium plans start from $7.25, with business and enterprise plans for those needing larger groups and more sophisticated security features.

5. Notion

Notion

Project management doesn't have to be confusing and complicated. Notion brings together your meeting notes, workflows, design documents, wikis and other essential information, all in one easy-to-navigate dashboard. You can build your own pages, or take advantage of pre-defined templates to help you get started quickly.

There's a feature-limited free trial, and tiered subscriptions aimed at everyone from small teams to large organizations.

6. Webflow

webflow

Free yourself from bloated code editors and build a standards-compliant, attractive website with Webflow. This no-code platform enables anyone to create interactive, content-driven websites.

A large library of templates and example websites means you don't need to be a skilled designer to come up with a polished store or portfolio page.

There's a feature-limited free trial, and subscriptions start at $19/month.

7. Gusto

gusto

Managing payroll can be a challenge for small businesses. Gusto simplifies the process of hiring, onboarding and paying contractors and employees. It can also be used to file taxes, identify tax credit opportunities you might have missed, and ensure you're compliant with employment law.

Prices start at $6 per contractor with no monthly fee for contractor-only businesses.

8. Shopify

shopify

If you want to sell physical products online, you have three main options. You can use a marketplace such as eBay or Amazon, battle with the technical challenges of running something like Magento or WooCommerce, or use a store platform. 

Shopify fits in the last category and is one of the most well-known and polished options for building an online store. The platform is popular with big brands and medium-sized companies alike, but the convenience and ease of use come at a price.

The most basic subscription is $29 a month, and you'll be charged a payment processing fee on each transaction your store handles too.

9. GoTo

go to

GoTo offers a variety of communication applications for businesses, including the GoTo Contact Center and GoTo CX tools for customer management. It also provides several technical tools including IT management, remote control software for technical support, and online meeting platforms.

Each tool is a separate product, and fees vary but are generally quite affordable. For example, GoTo Meeting costs just $12/month for up to 150 meeting participants.

10. Salesforce

salesforce

From sales force automation software to customer relationship management, Salesforce has all your sales team productivity needs covered. The platform can be as simple or complex as you need it to be, depending on the size of your team and the specific products you want to use.

It offers a variety of tools for importing data from other platforms, generating reports and automating repetitive tasks.

Pricing varies depending on the products you're interested in, but the company does offer a lot of free trial and usage-based options that may be appealing to small and medium-sized organizations, along with bespoke enterprise offerings.

11. NetSuite

netsuite

Oracle's Netsuite offers a full suite of cloud services including ERP, CRM, accounting and sales force automation applications. The company caters to organizations of all sizes and takes a modular approach to delivering its applications.

Rather than tying customers to a flat fee for software that may be bloated and overly complex compared to their requirements, the pricing is based on your core platform, any optional modules you add, and the number of users you need.

As your organization grows or your needs expand, you can activate new modules and add new users on the fly.

12. Jira

jira

Kanban and Scrum boards are at the heart of project management in many organizations. If you've ever worked on Agile projects, you've probably seen Jira. If not, you should take a look at the project management, automation and collaboration features it offers.

There's a free tier for small organizations, and premium pricing starts at just $17 per month for more storage, projects and users.

13. Microsoft 365

365

When most people think of Microsoft, they think of Windows, but the company offers far more than its OS and Office suite. Microsoft Teams remains a popular alternative to Slack for group chats, and Microsoft 365 Copilot is becoming tightly integrated into the company's other offerings, bringing AI assistance to all kinds of tasks, from writing documents to coding. Microsoft 365 Copilot costs $30 per month as an add-on to existing 365 services.

Pricing for the 365 suites themselves varies, but starts at $6 per user, per month, with a one-month free trial. That's a pretty competitive price for access to web and mobile versions of their office tools, 1 TB of cloud storage per person, and access to Microsoft Teams.

14. Big Commerce

bigcommerce

BigCommerce is often thought of as a rival to Shopify because it offers an easy-to-use store builder for people who want to sell physical products online. However, the platform offers far more than just a shop front. It also provides a range of SEO and marketing tools to help store owners grow their business.

There's a time-limited free trial, and after the trial ends, pricing scales with your revenue. The Standard tier is $29 per month, with no added payment fees, making it a bargain for vendors who sell a lot of low-cost products, where margins may be slim. All paying users benefit from 24-hour live chat and telephone support.

15. Zendesk

zendesk

ZenDesk is a complete customer service platform catering to businesses of all sizes. It provides a range of tools to help agents get access to the data they need to deliver personalized, prompt and helpful customer service. One relatively recent addition to the suite is AI agents.

These agents can handle a variety of inquiries, reducing the workload on frontline human support agents while also increasing customer satisfaction. Zendesk also offers a similar product to help sales team leaders monitor leads and manage their teams.

Pricing starts from $19 per agent for Zendesk Sell, and $55 per month for the Zendesk customer service suite.

16. Mailchimp

mailchimp

Almost every business needs a mailing list. Aggressive spam filtering and complex regulations relating to privacy and customer data make managing your own mailing lists a tricky job. Mailchimp is an affordable, easy-to-use solution to mailing list management.

It offers attractive templates, a simple way of managing subscriptions and subscriptions, and generative AI features for writing content.

Companies of all sizes use the platform for their mailing lists and the pricing reflects this, with free options for small businesses with relatively small mailing lists, and tiered pricing for bigger companies wishing to send out thousands (or tens of thousands) of emails at a time.

17. Rapid7

rapid7

Cybersecurity is something that no business can afford to ignore. Rapid7 offers a range of AI-assisted cybersecurity solutions to help businesses understand their vulnerabilities, monitor their networks for threats, and respond to cybersecurity incidents. The company provides a range of solutions including managed services and continuous red teaming.

These solutions are generally aimed at bigger organizations with a large attack surface. Pricing varies depending on the platform or service you choose, and the size/complexity of your network.

18. Bentobox

bentobox

Today, even restaurants and takeaways are being forced to embrace technology. Online reservation systems and ordering are becoming something that diners expect to see. Bentobox offers a polished and professional interface for diners and powerful tools for restaurant owners. The platform manages everything from digital menus to keeping track of regular customers for marketing purposes. The suite also supports gift cards and loyalty programs.

Bentobox doesn't publish its prices, but user reviews cite average fees of $119 per month for a restaurant website, with add-on features such as takeaway and delivery orders costing around $49 per month. There's a 10% discount for customers who opt to pay for a year in advance.

19. HubSpot

HubSpot has long been a market leader in the world of customer relationship management. It's a versatile CRM that covers the most common tasks, from tracking leads to managing tickets and generating reports. It's easy to use, and has some advanced automation and analytics features available too.

Unfortunately, many of these features are gated behind relatively high pricing tiers. The platform does have a free tier that supports up to two team members and allows you to send out up to 2,000 emails per month. However, you'll have to subscribe to unlock a lot of the most appealing content, automation and reporting tools.

Subscription fees start at $12 per month (billed annually) or $20 per month for a month-to-month subscription, which is quite good value for what the platform offers, especially if you need to be able to collaborate with people to manage your social media accounts and ad campaigns.

20. ClickUp

clickup

ClickUp bills itself as "the everything app, for work." It offers a huge variety of features for project management, time tracking, product development, collaboration and workflows. You can think of it as aiming to replace Slack, Jira, RescueTime and other single-purpose platforms. The app does a decent job of delivering each of those features, although navigating it can be confusing at times.

However, it could be argued that it's easier to teach people to use one single app for all their work-related tasks than to have to switch between several websites and manage multiple logins.

ClickUp has a free tier that offers 100MB of storage and access to some of the core features. To unlock more features, including the AI tools, time tracking features and email support, you'll have to subscribe.

Pricing ranges from $7 to $12 per month for small teams and businesses. A white-label version of the app with even more tools is available for enterprise customers.

21. SurveyMonkey

surveymonkey

If you've ever received a survey after buying something online or attending an event, the company likely used SurveyMonkey to collect your feedback. The platform allows anyone to create visually appealing surveys and generate reports based on the responses.

You can create a basic survey to send out to a small number of people for free, but if you want to create lots of surveys, accept file uploads, or have your branding appear on the survey you'll need to have a subscription.

Prices start at $39 per month for the Advantage Annual Plan. This plan allows an unlimited number of surveys, and up to 15,000 responses per year.

22. Attentive

attentive

Attentive is an AI-driven marketing platform that supports both email and SMS marketing. If you want to promote time-sensitive offers and build customer loyalty, SMS marketing is a great option.

Attentive helps you manage your mailing lists and improve the ROI of your marketing campaigns by providing sophisticated audience segmentation tools and ensuring the deliverability of your SMS messages. Writing SMS and email messages doesn't come easily to everyone. Attentive's AI tools help you generate personalized messages that will convert, in minutes.

Pricing varies depending on the solutions you choose, the size of your marketing lists, and how many messages you want to send.

23. Atlassian

attlassian

We've already mentioned Jira in this list, but did you know that Atlassian actually produces several other tools? The company is behind the video messaging platform Loom, the cloud security tool Guard, and the knowledge-sharing platform, Confluence, to name just a few.

No matter what industry you operate in, there's a chance you've seen or heard of some of these tools.

Atlassian offers free trials on all of its cloud services, and some of them have basic free plans which are ideal for students and people simply experimenting with the platform to build their skills. Business pricing varies, but in most cases licenses are per-seat, and quite affordable even for smaller businesses.

24. Zoom

zoom

Almost every remote worker will have used Zoom at some point. The platform is almost synonymous with video conferencing, in part because it allows users to host 40-minute long meetings with up to 100 participants for free, and allows free users to take advantage of document sharing and whiteboards, with relatively generous limitations.

The pro tier costs just $15.99 per month and offers access to AI features, cloud storage, and more. It also supports meetings up to 30 hours in length, and allows you to stream the meetings to Facebook, making the app popular with online coaches.

25. Wrike

wrike

If you're looking for a project management and collaboration tool that's a little more user-friendly than Jira, Wrike could be the answer. This cloud service is ideal for teams looking for an easy-to-use way of assigning and tracking tasks. It supports Gantt charts and task reviews, and has Digital Asset Management features that make life easier for designers and marketers.

The basic project and task management features are available for free for small teams. The team subscription costs $10 per user, per month to unlock automation, API integrations, dashboards and additional storage. Higher subscription tiers are available for businesses and enterprise users.

26. MongoDB

mongodb

MongoDB is a general-purpose document database that's available in two flavors. The Community Edition is free to use for people who wish to experiment with the database locally or self-host it in the cloud. MongoDB Atlas is a cloud-hosted version of the platform, available on AWS, Azure and Google Cloud. Prices vary depending on the volume of storage you use, how much RAM you need, and whether you want dedicated resources or are happy to share.

MongoDB is used in a variety of industries, from gaming to retail. It's well suited to applications that use generative AI or require rich search features since it redefines how developers think about the data they're working with.

27. KnowBe4

knowb4

How confident are you that your employees understand security best-practices? Phishing and social engineering attacks are some of the most serious threats to the security of modern businesses. KnowBe4 provides a variety of AI-powered security awareness training and testing services. You can use the platform to test how your employees would respond to phishing emails and other common attacks, and deliver security awareness training.

Once the training is done you can see reports on how the training went, and get a risk score for your organization. Pricing varies depending on the number of employees you have and the type of training and testing you're looking for, but with prices starting from less than $2 per employee, per month, it's an attractive investment for organizations concerned about their cybersecurity.

28. Zapier

zapier

From managing servers to keeping track of the results of marketing campaigns, almost anything is easier with automation. Zapier is an automation tool that has support for more than 7,000 apps, and enables anyone to define triggers and actions to automate repetitive tasks, without requiring a lot of coding knowledge. Many integrations can be achieved with no coding required, but the platform's features do support coding for some more complex tasks.

There's a free tier for individual users and people who are just learning the platform. This tier supports up to 100 tasks per month. The professional tier starts at $19.99 per month for up to 750 tasks. Zapier offers usage-based pricing for people running as many as 2 million monthly tasks, and custom options for enterprise users who require even greater account limits.

29. Fortinet

fortinet

Fortinet provides a range of network and cloud security solutions for businesses. The company offers a range of solutions from firewalls and bot protection to cloud service application security tools. They also run a threat intelligence mailing list to notify subscribers of recent security threats. Pricing varies, depending on the product and how it's deployed. For example, FortiGate for Azure starts at $0.36/hr for 1vCPU, plus Azure compute, storage and network fees.

There are free and open source alternatives to many Fortinet offerings, but the ease of use and comprehensive feature set offered by Fortinet makes it a good option for companies that require robust security.

30. ZoomInfo

Not to be confused with Zoom, this B2B SaaS provider offers a range of sales, marketing and talent acquisition solutions. ZoomInfo bills itself as an all-in-one data platform that helps you eliminate data silos and arms your sales and marketing teams with the information they need to perform well. The platform offers its own AI copilot that provides your sales team with B2B insights to help them focus on the most valuable accounts.

The company doesn't publish its current pricing, but reviews suggest that the professional plan starts at $14,995 per year for 5,000 contracts and up to 3 users. It's clear from this pricing that the company is targeting B2B organizations that sell high-value products and services, where closing one or two major deals would make the product pay for itself.

31. Ahrefs

ahrefs

If you have an online presence and are interested in improving your SEO, the insights offered by Ahrefs could be invaluable. The service includes keyword research tools, search engine ranking checkers, a site explorer and an AI content helper. Some basic features are free to use, however, the majority of the tools require a subscription.

The most basic tier is the starter plan, which costs $29 a month and gives you 100 credits to use on the keywords explorer, and gives you limited access to the site audit and rank tracker. Higher subscription tiers offer more generous account limits, multiple users and the ability to monitor multiple websites.

32. Descript

descript

It feels like almost everyone has a podcast or at the very least a presence on Instagram or TikTok. If you struggle with making visual content, Descript could be the solution. This AI-powered tool lets you "make videos by typing". The app has a free tier, which offers one transcription hour per month, basic AI features, and the option to export watermarked videos at 720p. Subscription fees vary from $12 to $40 per month to unlock higher-resolution videos, improved AI features and AI speech, as well as higher account limits.

The platform offers a decent library of stock images, and has an intuitive interface with powerful options to help you "look good" and "sound good". You won't be making any action movies with it, but it's good enough for simple explainer videos and marketing content.

33. Clarifai

clarifai

Clarifai helps developers deploy, maintain and manage their AI models. Today, there are so many models to choose from, and setting them up can be a challenge. Clarifai helps developers build apps more quickly. The platform covers everything from models and data to security and cloud deployments.

The Community tier is free to use for a single application and up to 1,000 operations per month. Those who need more resources can subscribe to one of the premium tiers, starting at $30 for two applications and up to five trained models per app. Subscribers get access to additional features, and credits to use on the platform.

34. Amplitude

amplitude

Get invaluable insights into your users' habits and interests with Amplitude. The platform is more than just a simple analytics suite. It enables developers to track users across their websites and apps to get information about conversions and drop-offs as they occur. The session replay feature lets you see the user experience from their perspective, and the web experimentation suite makes A/B testing a simple process.

Amplitude offers a free tier for up to 50K MTUs, and this tier includes most of the popular features. To unlock segmentation, cohorts and additional analytics features users can subscribe to the Plus tier for $49 per month.

Higher account limits and more sophisticated analytics tools are available with bespoke membership packages on the Growth and Enterprise tiers.

35. Alteryx

altery x

Alteryx aims to unlock the power of data and analytics for everyone, not just data scientists. This no-code analytics platform helps organizations gather and prepare data from multiple sources and scale and automate their analytics work. A drag-and-drop interface makes extracting insights from data a simple and easy-to-visualize process, and the AI assistant helps users ask the right questions.

The suite is available as a desktop or cloud-hosted application. The cloud edition starts at $4,950 plus an onboarding fee for new users, while the desktop tool costs $5,195.

36. ADP

ADP

Whether you're a small business owner with a couple of employees or manage a large organization with 1,000+ staff spread across multiple locations, getting your payroll right is critical. ADP offers payroll and HCM solutions for businesses of all sizes. The platform can handle tax credits, time tracking, insurance, payroll and HR compliance.

Pricing varies depending on the services you choose and the number of employees you have. Small businesses may find the Roll by ADP service appealing, as it offers unlimited payroll services for $39 per month plus $5 per employee.

37. Databricks

databricks

This data intelligence platform helps organizations harness the power of AI and make more effective use of the data they're already collecting. Databricks is built on a lakehouse and provides a solid foundation for data governance. Whether you're looking to offer more personalized experiences for your customers or optimize the operation of your business through predictive analytics, Databricks makes it easier to get the insights you need.

Databricks works with AWS, Azure and Google Cloud services, providing a simple and efficient way of unlocking the true power of your data. As with other cloud-deployed services, pricing is based on your usage and workloads.

38. Square

square

There's a high chance you've used a Square point of sale or payments terminal at some point in your day-to-day life. The company provides several solutions for small businesses and large organizations. From online payment processing systems to solutions for service industry workers, restaurants and retail stores, Square has all your payment processing needs covered.

Small businesses can get started for free, and be charged only when they take a payment. Square Plus costs $29 per month (plus processing fees) to unlock advanced appointment scheduling and online ordering features. Businesses that handle very high sales volumes are invited to contact the company for bespoke pricing.

39. Workday

workday

Workday promises to unite HR and finance, and "transform how you manage your people and money". It provides a range of tools to eliminate data silos and empower each department to make better decisions. AI-powered tools simplify processes that were once reserved for data scientists and enable all decision-makers to get access to the information they need to plan and manage efficiently.

The platform doesn't publish its pricing, but reviews quote prices of around $32 to $42 per employee, per month for larger organizations, depending on the modules they choose.

40. Splunk

splunk

Splunk provides a range of enterprise security and observability solutions to help IT managers maintain the integrity of their networks. It offers data visualization, SIEM and threat monitoring solutions. While most people think of Splunk as purely security-focused, the data processing capabilities of the tool can be used in all kinds of applications, from monitoring weather patterns to tracking the temperature of beers throughout the brewing process.

The company offers several tools, including self-hosted Enterprise platforms and cloud deployments, with flexible pricing models to cater to large and small businesses alike.

41. Asana

asana

Set company-wide goals, collaborate with teammates and manage your strategic plans with Asana, a highly scalable work management platform. AI-powered tools augment traditional task trackers and activity logs, to offer improved collaboration features.

Asana's project management features are available free for small teams. Larger organizations, and those looking for a wider range of views, features and security options can subscribe to unlock them. Subscriptions start at $10.99 per user, per month for the Starter package.

42. Veeva Systems

veeva

Specialist cloud services provider Veeva Systems focuses on the life sciences, offering B2B cloud solutions for companies that require secure, compliant data processing. The platform includes analytics services, CRM systems and payment services specifically designed for companies operating under strict regulatory requirements.

Pricing varies, but Veeva Systems offers a variety of tiers, from Basics to Professional, to cater to biotech, clinical and life sciences organizations of all sizes.

43. Wix

wix

If you need a website for your business but don't want to have to worry about hosting, backend coding, databases and HTML, Wix has you covered. This no-code website design service lets you create professional-looking, high-performance sites with just a few mouse clicks. The platform supports taking bookings and making sales through third-party payment processors and has built-in analytics.

You can explore the platform for free, but will need to pay to use your own domain and remove the Wix branding. Prices start from $17 per month for a basic website. To unlock the ecommerce features, you'll need the Core plan which costs $29 per month.

44. Pipedrive

pipedrive

Pipedrive is a modern CRM platform that helps you track your sales pipeline, manage deals and automate your sales process. It offers a browser-based interface and a mobile app to help you manage your sales on the go. The system has all the features you'd expect of a CRM, including email marketing and lead tracking, as well as detailed analytics.

There's a 14-day free trial available, and the platform offers five different plans, starting from $24 per month and going up to $129 per month. AI features are only available on the higher tiers.

45. RingCentral

ringcentral

RingCentral is a communications provider that has been offering VoIP solutions for many years, and has evolved to provide omnichannel contact center solutions with AI-assisted features.

Pricing starts at $20 per user, per month for the core plan and goes up to $35 per user, per month for the Ultra plan. All plans include AI features and SSO for security. Analytics tools are available only on the higher-tier plans.

46. Sprinklr

sprinklr

If you want to deploy generative AI to your organization or take advantage of the power of autonomous AI to reduce the workload faced by your front-line employees, Sprinklr can help you do that. The service is used by numerous big brands, including LG and Puma, but offers tiered services to support medium-sized organizations as well.

Self-service CS solutions start at $199 per seat, per month, with custom pricing available for organizations with significant usage requirements.

47. Check Point

checkpoint

A longstanding security solutions provider, Check Point provides firewalls and monitoring solutions to governments and larger organizations. Like many other established B2B providers in this list, it has evolved over the years and now offers AI-augmented solutions to help its clients withstand the increasingly sophisticated range of cyber threats seen in the wild today.

Check Point targets large organizations and offers bespoke pricing based on each client's requirements.

48. CrowdStrike

crowdstrike

This threat intelligence provider offers endpoint security, identity protection and SIEM solutions for a variety of organizations. The Crowdstrike suite of tools supports on-premises, hybrid and multi-cloud configurations, offering deep visibility into security threats at all levels.

Pricing for basic device security and antivirus solutions starts at $59 per device, per month. Tailored pricing is available for enterprise solutions.

49. Eloomi

eloomi

If you're tired of clunky, confusing and boring-looking Moodle portals, and want to use something more user-friendly for your employee training, Eloomi is a good option. This modern learning platform lets employees get straight to the task at hand, with a simple app for delivering rich-media content and tests. The product is aimed at medium to large enterprises, and this is reflected in the pricing, with a minimum order requirement of 50 employees for the Play package.

Pricing starts at $2.50 per user, per month, with bulk discounts for larger organizations.

50. TestGorilla

test gorilla

Take the guesswork out of hiring by using Test Gorilla to verify the skillsets of your applicants. This company offers tests covering a range of skill sets, from programming to cognitive skills and foreign languages. Job hunters can sign up independently to take tests and add the results to their CVs.

Pricing starts at $75 per month for access to the full test library and the ability to run an unlimited number of tests per month. Higher tiers gain access to additional metrics and management features.

Grow your brand today with Whop

The above list covers some of the B2B services on the market today but is far from an exhaustive list. Every industry has its own unique needs and there may be some niche-specific tools out there that would make a big difference to your ability to grow and scale.

Some SaaS services, however, are useful for almost any nice. For example, whether you're an app developer, personal trainer, author or social media influencer, Whop can help you find your target audience and deliver your product quickly and efficiently.

Join the next generation of online entrepreneurs. Start selling on Whop today.