Reselling sneakers is more than just a hobby - for many, it is a lifestyle. With sneaker reselling, the most passionate sneakerheads find the latest trends in shoewear and streetwear, often flipping shoes as a way to fund their fashion. However, for those who want to take their sneaker reselling game to the next level, there are plenty of opportunities to turn this interest into a money-making machine.
Yet, in 2025, shoe reselling isn’t as simple as it once was, so it is worth getting advice and guidance from seasoned vets now more than ever.
Here at Whop we have just the thing for you - a range of Discord communities dedicated to sneaker reselling. Within these cook groups you will find passionate and experienced resellers sharing their tips and tricks for turning sneaker reselling into a profitable business.
These private communities offer a variety of tools to help you become a successful reseller, including monitors and other software, in addition to hands-on support and perks in select groups, such as access to discounted inventory.
Coverage is worldwide, and we include groups that are relevant to any region, from the US to the EU to Asia, and everywhere in between.
Here is a list of the top groups:
🏆 The best sneaker reselling Discord servers
1. 🥇 Reseller’s Paradise
Alex Ursell, founder of Resellers Paradise, is a shining example of someone who is using multiple effective strategies to capitalize big on sneaker reselling in real time.
Based in the UK, his group was recently launched and has become the fastest growing reselling community, and with good reason. The private Discord is fully stacked, complete with educational resources and hands-on guidance including guides on every upcoming profitable sneaker release made by Alex and other sneaker experts.
Some of the alternate cashflow strategies that Resellers Paradise teaches includes using FBA to make money with shoes, using Nike Outlets as a profitable plug, and using Vinted and EBay for both sourcing and selling.
In addition to shoes, Resellers Paradise includes info on alternative, low-key flips so you can make money in multiple areas and maximize your reselling earning potential.
Membership is currently priced at a very reasonable ÂŁ24.99/month and also includes access to a broader EU-based group if desired.
2. Proxcop
Sneakerheads living in France who need guidance in their native tongue can turn to Proxcop for help.
The exclusive sneaker reselling Discord is full to the brim with tools and guidance, including monitors that are 100% custom and cover more than 200 European websites, in addition to random resells and raffles.
On top of online sneaker-buying assistance, Proxcop offers in-store benefits with pings for physical stock all around France and recaps every evening.
The group also offers an iOS and PC extension, a raffle bot, investment reports for sneakers, and assistance with sneaker botting.
Support is focused on early success for newcomers, with 10-day hands-on support upon your arrival to the server.
Membership to Proxcop is a flat €30.00/month.
Join Proxcop here
3. Paragn Network
If you are in the UK region and want to join a sneaker reselling group with unmatched experience, you should highly consider joining Paragn Network.
They started the very first UK-based “cook group” over a decade ago in 2012, paving the way for many of the newer groups around today. Since then, millions has been generated in member profit, and new lives are changed every day for those that join.
Guidance is given in the form of 24/7 1:1 support from experienced resellers who are available at all times, covering all things reselling, including low-key items in addition to sneakers.
Paragn Network offers a monthly membership, and in addition to their proprietary member-exclusive Paragn Tool, the group offers superfast restock monitors, free autocheckout slots, raffles for free shoes, and other giveaways as a perk for all group members.
Pricing is set at ÂŁ34.99/month or ÂŁ299.99/year.
4. The Zesty Chefs
A private group that serves the Spanish-speaking community, Zesty Chefs has risen the ranks to become amongst the most popular sneaker reselling Discord servers on Whop. In addition to advice on sneaker reselling, the group diversifies income with profitable strategies for vintage clothing.
The Zesty Chefs is a strong community that helps its members from day 1 and onwards, with a focus on making sure everyone is included in sharing in the group’s many wins.
In terms of resources, the group is fully stocked: It monitors over 500 websites so you won’t miss any profitable restock, and it also has raffle monitors that allow you to participate in draws for hot pairs. The group has proprietary software, the Zesty Sniper and Zesty extension which works with both Chrome and iOS and greatly increases your chances at copping the most hyped releases.
The group also covers random resell to further supplement income, including watches and other profitable collectibles.
When joining, you’ll be able to choose between the Academy membership which includes access to the Discord server for chat and support at €9.99 per month, or you can have everything including all of the software and associated guides for €35 per month.
5. Snipe University
Snipe Gang is a collective of top-earning sneaker resellers, and while it began as a private crew, they’ve now expanded to drop the details on their winning operation inside of Snipe University, the ultimate fully comprehensive course on how to cash in big as a shoe reseller today.
While some are happy with a small side hustle or making money here and there, Snipe University is for those with much bigger goals in mind: they equip you with the knowledge and resources that drive six-figure incomes in sneaker reselling alone.
In addition to an online course that lays out all the details that today’s most profitable sneaker resellers are using to run booming businesses, the group also offers exclusive access to bulk suppliers, brick flips providers, free legit checks, and direct mentorship with the GOAT Sniper Kicks himself.
Snipe University also hosts weekly calls in addition to full-time access around the clock to an active, driven, and knowledgable community.
You can enroll in Snipe University and get access to the full course and all of the member perks for $97 per month or $497 per year.
6. Viral Bricks
One of the biggest aspects of shoe reselling is the connections that you have. Industry connections can make or break your profit margins and ability to move inventory. These relationships are also one of the most elusive components of the shoe game–some resellers who have been in the game for years still don’t have these valuable connections.
Viral Bricks is a private sneaker Discord server whose main benefit is offering these exclusive and profitable connections. Links are posted daily to purchase profitable inventory in bulk, directly from retailers.
While some other groups are inundated with a huge amount of monitors, Viral Bricks has focused channels with filtered and highly customized monitors for top-tier websites, including shoe boutiques, Nike Backend, Footsites and more. The group is US-based and is focused primarily on scaling your shoe business all the way up to plug status.
You can get access to the group for $35 per week, $60 every 2 weeks or $100 per month.
7. Retail.go
If you’re based in Europe and need exclusive coverage over the extensive market across multiple countries from boutique stores that give you the best chances to cop the latest heat, have a look at Retail.go.
This exclusive community is Czech based and EU-focused, and it’s brimming with tools that will help you succeed throughout that entire region. With early information from the most reputable European exclusive shops like Courir and Asos including hard-to-get in-store info, Retail.go gives you the edge that you need to succeed in these niche areas that are often overlooked by more mainstream shoe resellers.
You’ll also get coverage for high traffic, popular sites like Footlocker and Nike with a grand total of over 300 custom monitors that leave no stone unturned throughout the entire European marketplace.
Other perks include price predictions, guides that are applicable from total beginners to the most advanced, a free browser extension to track top sneaker releases and profitable brickflipping strategies and sourcing tips to keep your cashflow running in between drops.
Hands-on 1:1 support is available 24/7, giving you a lifeline that allows you to make the most of all opportunities the sneaker market offers through Retail.go.
Pricing is set at Kč990.00 per month, or roughly €40.
8. GOATIFY
Winning the sneaker game is all about being equipped with all the right tools, and as a member of GOATIFY, you’ll get instant access to everything you need in this realm.
This EU-based sneaker reselling community grants every single one of its members direct access to the most effective sneaker software, including fine-tuned snappy monitors, a custom extension, and a handy mobile app.
GOATIFY also has a dedicated team of developers making sure each tool is always being updated to the latest working versions, so you can be sure that everything is working for the latest profitable release.
On top of all of the tools, you’ll be part of a dedicated community of sneaker flippers that’s led by a team of moderators that offer 24/7 support in the form of tips and help with getting the most use out of the software.
Access to GOATIFY’s software and community is currently priced at €24.99 every 2 weeks, €44.99/month, or €114.99 per 3 months.
9. Reselling Accelerator
Kadin is a long time sneakerhead and reseller, and he set out with a goal to build the best sneaker reselling community and make it available to everyone. He’s achieved this goal with Reselling Accelerator, which has become a go-to resource for those that want to get started in the game ASAP.
One of its unique features is Kadin’s personal reselling game plan which lays out a realistic roadmap on how to get to $500 in profit in 30 days, and how to make that every month. The group is also equipped with a Nike Backend Monitor which provides exclusive access to secret and profitable Nike stock.Rather than relying on the hype of new releases which are inconsistent and can be hit or miss, Reselling Accelerator lays out a sustainable strategy for profiting in the sneaker market in an evergreen way with unique sourcing methods that are often overlooked.
As a VIP member, you’ll also benefit from 1:1 calls with Kadin, weekly workshops, and 24/7 standby assistance.
You can become a member of the Reselling Accelerator for $99 per month.
Join Reselling Accelerator here
10. Limitless Alliance
The Spanish-speaking sneakerhead and reselling community is a large one, and Limitless Alliance is a private sneaker reselling group dedicated to them.
The group offers vast coverage on all aspects of the sneaker reselling game, with all of the tools it takes to succeed including custom monitors for the most relevant sites and direct support for your success.
A Limitless iOS and Chrome extension allows you to automate purchases and have an even greater edge in the shoe reselling game.
In addition to sneaker reselling, Limitless A covers other valuable collectibles, watches, and more. Limitless A offers a general monthly and VIP monthly membership, which is an upgraded option that includes giveaways and groupbuys that are exclusive to VIP members.
Limitless Alliance membership is priced at €55 per month.
11. Startup Preneurs
For those that want a dedicated group of hustlers who cover not just the sneaker market and other money making activities but also general self development and mindset, Startup Preneurs is the group to join,
The group’s mission statement is to allow you to set the foundation and create a supportive network that will allow you to succeed as an entrepreneur inside of their premium, feature packed group.
In addition to a thorough online course on money making that is free for all members, Startup Preneurs offers several services in the sneaker realm, including consignment, profitable bulk buys, ACO services and brick flipping.
You’ll also get high level 1 on 1 support meetings that will give you a place to have questions answered and get direct advice from those that are absolutely crushing it.
With so much variety and guidance, it’ll be hard not to get a taste of entrepreneurial success as part of the Startup Preneurs private Discord.
You can become a member for $50 monthly, $80 for 2 months, or $400 for a one year membership.
12. NYCAlert
It’s well known that New York City is one of the world capitals for sneaker flipping–some would even argue that it is the world capital, as it might have the most active sneaker reselling market that’s complete with some of the most passionate sneakerheads in addition to many thriving sneaker reselling businesses. However, the shoe game is just as cutthroat, maybe even more so, as any other industry in the city as you’re often competing with the best of the best.
NYCAlert is a New York-based community that is dedicated to ensuring that you’re on the same team of the winners of the sneaker reselling game. The group is led by an elite crew of the city’s sneaker insiders, so they drop some of the best in-store information on the hottest releases, even at some of the most exclusive stores.
Those that don’t live in the city can still benefit with NYCAlert’s online information that includes hand-crafted and specific release guides that are sure to give you the edge you need to successfully cop.
NYCAlert membership is priced at $50/month and serves a variety of happy members both inside and outside of the city.
13. Kaikicks Apprentice
Reselling, particularly in the sneaker world, can prove incredibly difficult. There is a high learning curve - especially if one attempts joining the game totally alone.
Kaikicks is a sneaker reselling community whose mission it is to make the sneaker reselling game easy, offering tiered memberships that are tailored exactly to the level that you are at: Tier 1 - The Student is for beginners, their most popular Tier 2 - The Apprentice is for those who have some knowledge but need more advice to grow, and Tier 3 - Degree Holder, is for the most advanced resellers who want to maximize their profits and scale their business to sky-high levels.
Tier 1 includes written & video guides for reselling and botting, Nike in-store monitors, and free raffles and giveaways all with the support of a highly experienced staff.
The higher tiers include everything in the lower tiers, with perks that include access to sneakers below retail price, Nike backend monitor, botting checkout logs, and more. Exact details regarding tiers can be found on their page.
The group services the UK and EU regions.
ÂŁ35 will get you in KiaKicks for one month with a 7 day free trail, and you can also purchase a 3 month membership for ÂŁ90.
14. Amenity
Shoe resellers living down under have been often overlooked in a game that, at times, can be largely US, EU or Asia-focused.
Therefore, Amenity decided to rectify this by creating a sneaker reselling Discord community serving Australia.
The group features instant alerts for new releases and restocks, an exclusive release calendar including AU-specific drop details, and 24/7 support.
The interactive community is just part of the deal included in the monthly membership–Amenity members will also be able to access an expanding list of courses which include reselling 101, botting guides, and miscellaneous resale.
Botting expertise is one of the strengths of the staff of Amenity, so if you know nothing about sneaker bots and want to learn the game, this exclusive community is a great place to get started in this realm.
Amenity is priced at AUD$30 per month or $300 per year.
15. Resell Vision Group
The sneaker reselling game is dynamic, fast-paced, and nuanced, making it hard for just about anyone trying to play it, regardless of their previous experience–that is, unless they have the right guidance.
Resell Vision Group simplifies the game with a team of seasoned sneaker-copping veterans dropping foolproof guidance inside their private channels that are packed with money-making flip opportunities. Weekly classes and calls will give you direct access to these experts so you can learn the secrets of profiting in htis game directly from them.
One of the specialties of the group is the access to hyped sneakers for below market value every single week–sometimes daily–so you’ll always have a source for profitable inventory that you can stock your resale business with.
Full access to the Resell Vision and its educational and deal channels is set at $29.99 per month.
16. Pure Pings
Sneaker reselling is thriving in Europe, and another EU-based group that’s been capitalizing on this gold rush is Pure Pings.
This private community of dedicated shoe flippers is led by incredibly helpful experts who are especially welcome to beginners as they accommodate to questions of any kind and offer hands-on assistance to ensure that everyone inside is successful.
In addition to the overall helpful attitude of the group, you’ll get access to exclusive information on the latest hyped releases so you can be fully empowered to be a successful sneaker reseller.
Some of the perks of membership are custom monitors that track restocks in addition to live drops, exclusive early information regarding critical release info, unique guides, a DM Autopinger and live meetings that will all but ensure your success as a participating member.
Pure Pings membership is currently set at €35/month or €90 every 3 months.
17. NikeShoeBot
OGs of sneaker reselling will remember NikeShoeBot, or NSB, as one of the leading sneaker bots back in the day. While many shoe bots have died off, NSB has continued to innovate as one of most up-to-date solutions for people that want to cop multiple pairs of limited shoes on release day.
The bots All-In-One functionality covers a large range of sites across multiple platforms including getting shoes from custom Shopify sites that many high-end sneaker boutiques are built with. The extensive coverage covers multiple regions so you can buy the best new releases that you have access to online no matter what region you’re in
One of the latest updates that keeps the bot at a level of unmatched performance is its AI powered captcha solution, giving you to use the power of artificial intelligence to breeze through solving captchas remotely to get you to checkout pages faster than any human can, all while running multiple instances so you have a shot at getting more than one pair.
NSB also has an exclusive in-bot monitor that can hook tasks directly to a monitor based on keywords so it can jump on restocks immediately without you needing to be there to see them happen.
The bot comes with a free community that is equipped with guides, deals and tips that will boost your chances of getting even the most limited drop.
You can gain access to NikeShoeBot for $49 per month or at a 50% discount for a year paid up front at $299.
18. Scalper Gang
It’s pretty much common knowledge that the top sneaker resellers are those that use sneaker bots to get the most profitable and competitive drops at lightning speed with the chance to cop multiple pairs. However, many people never learn the art of sneaker botting, and while it’s good to have groups to rely on to fill this knowledge gap, if you want to build your way up to learning how to bot shoes on your own, Scalper Gang is for you.
While some groups gate keep the secret sauce that a chef uses for a successful cook recipe to win with all types of releases, this group lays out the full recipe with incredibly detailed release and setup guides that will allow you to cook on your own.
Scalper Gang offers tailored support for every bot, so you’ll be covered no matter what your go-to software is.
In addition to unbeatable bot support that will yield you the most out of your investment, the group offers ridiculously powerful monitors for top-tier sites including Nike and custom Shopify stores that stock the most coveted drops.
You’ll also get assistance with restocks and shock drop in addition to a group exclusive Dover Street Market (DSM) plug.
You can start cooking with Scalper Gang for just $39.99 per month.
19. SneakerATOM
Few sneaker reselling groups can boast truly worldwide coverage, so this is one of the unique benefits of the SneakerATOM Discord community. The exclusive Discord group is divided into six different regions, including the USA, Asia, Mexico, EU/UK, Canada, and Oceania.
Its community is incredibly welcoming, full of supportive staff and members who are willing to connect and assist in all aspects of the game regardless of your experience level.
The main mission of SneakerATOM is to revitalize the sneaker game while empowering a dedicated team of worldwide experts. In addition to supportive staff, the group includes in-depth release guides and exclusive information, including stock numbers and early links.
It is easy to test out SneakerATOM before having to fully commit, as the group offers weekly memberships in addition to monthly memberships for each region.
Membership varies between $9.95-$35/month depending on region, with an AIO worldwide membership priced at $50 monthly. The group is currently offering a 21-day free trial with all memberships.
20. Got Sole Marketplace
One of the main factors that allows a sneaker reselling entrepreneur to scale to significant levels is the availability and diversity of their sourcing in addition to their sales channels.
On the sourcing side, it’s common to have dry spells where the usual sources dry up, and on the selling side, lack of activity can impede cashflow and platform fees cut into profit margins.
Got Sole Marketplace solves both of these issues with one of the highest quality sneaker markets out there, offering buying, selling and trading without any platform fees inside of their private Sneaker Hub.
You’ll be able to make valuable connections and get insane deals inside of a private marketplace of thoroughly vetted sellers without having to deal with the risk of potential bad actors and scammers that can show up on public marketplaces.
Private members also benefit from complementary middlemen, free legit checks, and exclusive access to hot restocks at retail prices so you always have profitable inventory flowing in.
$19.99 per month is the current rate for access to the marketplace and all other services, and for a limited time, they’re also offering a risk-free 1 week trial.
Join Got Sole Marketplace here
21. Inner Circle Bricks
An exclusive group that lives up to its name of being a true inside community of winners, UK-based Inner Circle Bricks has perhaps the boldest offer out of all the groups out there– they're so confident in the profitability of their flips that they’ll refund you if you don’t turn a profit in your first month as a group member.
The group is focused on keeping revenue going strong no matter what the market conditions are, teaching you how to make money in all areas of the shoe market, giving exclusive access to profitable bricks that can be sourced in bulk in addition to a curated private marketplace of group-only used steals at prices that are sure to give you profit.
One of its coolest features is its discount bot, which is basically like having a money printer in the form of a producer of unlimited discount codes that works for a large number of websites.
Inner Circle Bricks also has the resources to get you thoroughly up to date and educated on the world of reselling as a whole on top of knowledge about sneakers, including guides on the best sites for reselling your items no matter what they are.
ÂŁ100.00 per month will grant you access to this exclusive circle who are winning consistently in the game of reselling.
22. STR8Pings
Getting resellable heat in store offers a number of benefits, including the ability to get the latest models in-hand faster than anyone else on top of not needing to pay for shipping or wait to see the kicks in person.
However, getting consistent access to the latest releases in the flesh requires exclusive connections, which are becoming harder and harder to find in today’s competitive sneaker reselling landscape.
STR8Pings is a UK/EU based group that has exclusive dedicated insiders that act as the in-store plug for the latest drops for members only, giving you the connection that your competition doesn’t have for physical drops.
Even with their in person specialty and coverage, the group doesn’t slack in the online game– members access a wide range of monitors that cover all top sites and drops so you can capture those opportunities as well.
ÂŁ23 monthly will give you access to the in-store and online connects in addition to a steady inflow of other low-key flip opportunities to keep your cash flow strong.
The best apps for reselling sneakers
In addition to being part of a sneaker reselling community inside of a Discord server, you will want to have the most relevant apps that will help you buy and sell coveted sneakers with resale value.
Here is a list of some of the best apps you can use for reselling sneakers:
- Nike SNKRS
- GOAT
- eBay
- StockX
- Rally
Some apps like SNKRS are focused primarily on the acquiring of rare pairs of shoes upon release. GOAT and eBay are excellent for selling shoes in addition to buying, and StockX has the most insightful pricing analysis. Rally offers a unique way to fractionally invest in high-ticket, rare shoes.
All of them can be useful additions to your toolkit as a sneaker reseller.
Why should I join a sneaker reselling Discord server or cook group?
A sneaker reselling server, also known as a cook group, is often the secret sauce behind someone who is a successful shoe flipper.
The vast majority of these communities are hosted on Discord because of the platform’s infrastructure for organizing groups. In addition to having separate channels that can be made public or private to paying members only, Discord has proprietary features such as Discord Bots that help moderate the group, and the ability to connect monitors that push valuable information in real-time.
Joining a Discord sneaker reselling server is beneficial for a number of reasons, including the following:
- Access to experienced sneaker industry experts for support and guidance
- A tight-knit community with a shared goal of making money and a shared interest in sneakers
- High-speed monitors that push the latest drops including shock drops live to your Discord channels within the group
- Sneaker bot services, including auto-checkout and raffle bots
- The latest news and information on shoe drops and trends
- Guides and even courses on all aspects of the sneaker-flipping game
- Software including browser extensions, scripts and mobile apps
- Region-specific tips and guidance
Every group will vary by specific features, but generally speaking, most sneaker-focused Discord communities will include the majority of the aforementioned benefits, if not more.
Is it profitable to resell sneakers in 2025?
Reselling sneaker is a game that has always been evolving, and with recent efforts from Nike to slow traditional shoe reselling, it has become harder to keep up with what is possible and what isn’t in the market.
Although it is a bit more difficult to resell sneakers compared to the earlier days, if you know which are the best and most profitable shoes to buy, it is possible to make profits, as you already have an edge over the casual sneakerhead who might not know the difference between a shoe that will brick and one that will be worth much more than the original retail price.
However, in order to establish consistent profits and a thriving business in the shoe industry, it helps quite a bit to have connections that will help you acquire and move inventory.
Apart from creating a personal network locally, it is best to join a community online if you want success reselling sneakers.
Whop’s marketplace includes a collection of sneaker-focused Discord reselling groups that will help you join the company of those who are making profits reselling sneakers in 2025.
In addition to sneakers, you can participate in the profitable game of retail arbitrage across all reselling industries, including tickets, sports cards, NFTs, and more.
Which sneaker reselling Discord server is best for me?
Not every sneaker reselling Discord server is created equally, so you will have to do a thorough assessment before deciding and committing to one. You’ll want to read group features, reviews, and ask questions if you can before joining. You can also check if the private community you are interested in has a free trial or a reduced price for a shortened period starting out.
Another factor to consider is your budget. Some groups are better for those who have a limited budget, while others are more conducive to those who have deeper pockets.
The group you decide to join will also depend on what your goals are–if you are looking to have a casual side hustle, you won’t need all of the features and constant influx of fast-paced advice that you might need if you have your eyes set on pushing big numbers.
Join a sneaker reselling community on Whop today!
Whatever your goals, Whop is sure to have a sneaker reselling group to suit you. From regional-based cook groups sharing local reselling opportunities to global groups focusing on reselling education and tools, there is something for everyone.
So, head to the Whop marketplace today to browse the full list of sneaker reselling communities and level-up your game!
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