As 2023 quickly comes to a close there are just a few key sneaker releases left in the year, and with 2024 on the horizon, many of the hottest drops won’t be announced until closer to their release date. Still, while we might not know all the upcoming releases for next year just yet, we've got some exciting sneaker news for resellers and sneakerheads.
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Let’s dive in to check out the most anticipated shoe drops so far in 2024:
Air Jordan 1 Low OG “Year of the Dragon”
Release date: Wednesday, January 24th, 2024🗓️
Retail Price: $160💵
We first saw a 'Year of the Dragon' Air Jordan in 2012 as part of an exclusive All-Star Weekend release. Twelve years later, the Chinese Zodiac cycle has restarted. Now, we are seeing a festive “YOTD” splash of color on the Air Jordan 1 Low OG.
With a dragon inspired upper and a red satin swoosh, this take of the AJ1 is completed with a unique gold-stitched Air Jordan logo featuring a dragon around the Jumpman.
The full set for the shoe comes with accessories - like lucky red Chinese New Year red envelopes - as well as a decorative hang tag.
Nike SB Dunk Low “Valentine’s Day”
Release date: TBC February 2024🗓️
Retail Price: $125💵
Like other models in the Jordan line, the Dunk has been subject to a slight price increase. However, although it’s recently risen to a retail of $125 from a former $100, demand for the SB Dunk in particular has not slowed down.
The Nike SB line is no stranger to a Valentine’s Day palette. The 2020 “Strangelove” model, which still resells for around $1,000 on StockX, set the tone for subsequent releases to hold a price premium. The 2024 “Valentine’s Day” SB Dunk has the most masculine hues we’ve seen so far on this take compared to past releases. Pink and white have been replaced by burgundy and chocolate, making this more of an everyday wear pair.
Air Jordan 4 "Reimagined Bred"
Release date: Saturday, February 17th 2024🗓️
Retail Price: $215💵
The OG sneakerheads are gonna love this one. For those who don’t know, the Jordan 4 made its debut in 1989, and has been the canvas for some of the most iconic Jordans ever released, including the “Thunder” and Eminem’s “Carhartt” colorways.
For the 35th anniversary of its debut, the “Reimagined Bred” colorway of the Air Jordan 4 is going back to its roots, resurrecting the original Nike Swoosh and Air badges on the heel in place of the Jumpman which is seen on most modern 4’s.
Modern leather takes place of the original nubuck in the 2024 take, which is essentially the only difference between this model and its 35 year old predecessor.
Air Jordan 11 Low “Space Jam”
Release date: Saturday, April 13th 2024🗓️
Retail Price: $190💵
Although historic colorways of the Air Jordan 11 are normally reserved for an end of the year drop, this re-release of the iconic “Space Jam” is due for spring.
It will have been nearly a decade since we last saw the Space Jam colorway resurface–the last drop was in December of 2016 in its high top form. Those who want the high top will still have to wait, but this low top 11, while not a classic silhouette, has its fanbase. Combined with an instantly recognizable colorway, this one is sure to fly fast off the shelves.
The 2024 Space Jam 11 Low will be available for the whole family, releasing in Men’s, Gradeschool, Preschool, and even Toddler sizes.
Air Jordan 4 "Military Blue"
Release date: Saturday, May 11th 2024🗓️
Retail Price: $215💵
Originally set to release alongside the “Reimagined Bred” 4, the “Military Blue” will have fans of the 4 waiting a few months before they can get their feet in them.
Unlike the 2012 release of the Military Blue, which featured a jumpman on the heel, the 2024 take is a twin of the original, featuring the Nike Swoosh and Air badge in its place - just like the “Reimagined Bred”.
Air Jordan 1 Retro High OG “Latte”
Release date: Wednesday, May 29th, 2024🗓️
Retail Price: $180💵
The first time we saw a brown, white and black Jordan, we saw it on the OG 1 High with a backwards check in 2019. This model, by Travis Scott, ended up being one of the most coveted Jordans of all time. Not long after its release resale prices were as high as $2000.
Since then, we have seen the 2020 “Mocha” which was almost a replica of the TS color scheme. The only difference between the two is the "Mocha" black toe in place of the uniform brown that Scott’s model is suited with.
2024 brings us a long awaited resurgence of this earthy hue with a “Latte” colorway that shares the same color arrangement as the Mocha, the only difference being a lighter brown.
Cactus Plant Flea Market x Air Force 1 White/Black
Release date: TBA Summer 2024🗓️
Retail Price: $150💵
Streetwear pioneer Cynthia Lu’s CPFM has produced some of Nike’s greatest collaborative hits in recent years.
Although many of the modern takes like the CPFM Nike Air Flea 2 are outlandish and controversial, the brand is conservative with its iteration of the classic Air Force 1 low. We first saw their flair in the form of a white bubbled stitching of “Air” on the side on the AF1 in 2020, on solid black and white palettes.
2024 will see the first ever re-release of a Nike x CPFM collaboration with the Air Force 1 in both colors, which apart from a recently inflated retail price is a second chance at getting this drop firsthand.
What Will 2024 Hold for Sneaker Reselling?
In 2023, we saw quite a pullback in sneaker reselling, as interest shifted from NFTs, to sports and graphics cards as the year rolled on.
Also, with new reselling categories like watches emerging, the sneaker resale world may not be basking in the limelight it once was in. Still, some clean re-releases of classics are setting the tone to stimulate the nostalgia of OG sneakerheads and gain the attention of the younger generation.
👉If you're interested in shoe reselling, make sure to check out our sneaker resale groups. These communities of experienced sneaker resellers have all the tips and tricks that you need to turn sneaker reselling into a profitable venture.
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