Bet365 is one of the biggest and best names in the online gambling sector. This English-based and privately owned firm is a real success story of UK business, and it continues to go from strength to strength as it spreads across the Atlantic Ocean, targeting new bettors in the United States and North America.

But what’s the secret to bet365’s success, and are they worth joining?

If you’re looking for a reliable and professional review of the bet365 gambling website and smartphone app, you’ve arrived at the right page.

Regular readers know our team of content writers produces the most in-depth, impartial, and honest bookmaker reviews, highlighting the strengths and weaknesses of the industry’s main attractions. How did bet365 hold up under heavy scrutiny and our experienced eye? Keep reading to find out, as we provide everything you need to know about bet365.

The Whop Research Process

Let’s take a minute to explain how created our Bet365 review. In short, we have an expert team with unrivaled experience in the online gambling and sportsbook betting arenas. Our writer is a former professional athlete with experience working for some of the best-known bookmakers worldwide. Over the years, his experience has taught him how to quickly spot the difference between a good bookie and a great bookie, which he shares with you on this page.

We have tested the bet365 website and app, getting a working knowledge and deep understanding of what makes the website the best of its kind in the industry and the tech-first approach that’s helping the app stay ahead of the competition. Our writers compared the bonuses to the bookmaker’s closest competition, checked the odds were competitive, tested the steps to gambling, and even the deposit and withdrawal options. If it’s connected to betting at bet365 and worth following, you’ll find it in this bet365 review for Whop.

The History of Bet365


The online gambling industry is fiercely competitive. The biggest names from the era of land-based betting compete for your business with the best-emerging talent and online-only bookies. Some bookies have a richer and more interesting history than others, and we’re delighted to report that bet365 has the kind of background you’d expect from a big hitter.

The firm was launched in 2000 by owner Denise Coates in Stoke-on-Trent, England. Denise had a background in sports, gambling, and business. She took over her father’s gambling stock and, through bet365, brought it into the 21st century. It quickly became an online-only bookie, which allowed bet365 to target millions more customers, including those who wouldn’t dream of setting foot in a high-street betting office.

The business model soon caught fire and was funded by a bank loan, so Coates drove her idea to the next level. It grew to become a permanent fixture in UK sports and then crossed borders to target a global audience. Bet365 is a bookmaker with a passion for sport and technology, which is evident in everything it does today.

Available Sports, Competitions, and Markets on Bet365


Now that we know where Bet365 has come from and where it’s headed let’s continue with our review. In this section, we highlight which sports can be bet on using the website and app, the competitions covered, and the kind of markets you can expect to find as a fully signed-up member of this exciting sportsbook. The more you know and understand how the bookmaker works, the greater your chances of using that information to target a profit and bag a generous bonus.

Let’s start with the sports available to gamble on at bet365 today. The two most popular options are horse racing and soccer, which leaves the other sports in the shadows. Racing and soccer are where bet365’s passion lies, and they are also the two most profitable sports for the company, so it makes sense to give those areas the best coverage. Bet365 customers can wager on all the top games and competitions or make predictions on UK and Irish racing as well as the best of the overseas fixtures.

In addition to racing and soccer, bet365 traders also cover popular sports like tennis, boxing, MMA, rugby, esports, golf, American football, basketball, ice hockey, baseball, and other favorites. There’s a healthy balance of niche sports, too, like reality TV, awards, politics, and more. If there’s public opinion on the outcome of an event, you can be sure bet365 traders offer odds and accept bets.

To find bets, the website or app or choose your preferred sport and click the tab on the navigation bar to unlock a long list of competitions and meetings. If you click soccer, you’ll see favorites like the Premier League, Champions League, Major League Soccer, and the FIFA World Cup. Click horse racing to open a wide variety of meetings from across the UK and Ireland, like Ascot, Cheltenham, and Aintree. Keep searching for races like the Kentucky Derby, Arc, Melbourne Cup, and other popular attractions. 

When you’ve chosen your sport and competition, the final step is to select the market that best suits you. It could be moneyline, totals, handicap, half-time/full-time, winning distances, forecast and more. Study the stats, check the runners, and select a bet that gives you the best chance of winning while offering the most protection for your stake.

Bet365 Features

Bet365 is an online sportsbook and gambling business that prides itself on offering customers the latest betting coverage. It achieves this by staying up to speed on the latest technology and market developments. Bet365 offers some of the best and most exciting gambling features, including those listed below.

Let’s take a closer look at what you’ll enjoy after registering an account.

Live Streaming

A growing number of online bookmakers offer live streaming, but few do it quite as well as bet365. Customers can gamble on an upcoming sports event and then watch the race, fight, or match through an HD-quality live stream with expert commentary, in-play betting odds, predictions, live scores, and more. You’ll never bet blind or check a results service again with the bet365 live stream available on your desktop computer or smartphone.


You can gamble on a fixture and cash out at any stage of the contest using the bet365 website or mobile app. Click the odds of your preferred bet to add to your bet slip, check, and confirm.

Your wager becomes live and can’t be changed, but you’ll see a cash-out amount added to your slip. This will be equal to your stake but will rise and fall depending on how well your pick performs. A great cash-out can limit your losses if you follow the wrong team or end your bet early for a guaranteed profit.

Live Betting

Every major bookmaker now offers live betting, but some do it better than others. Bet365 offers odds on all major fixtures, and thanks to live betting, also known in the industry as in-play betting, betting continues throughout the contest.

Follow a football match, soccer game, or tennis set, and keep your eyes peeled for any hits or patterns. If you see a worthwhile bet, gamble and catch the live betting odds. It’s fast, easy, and secure at bet365.

Where Can You Bet with Bet365?

When you register an account with bet365, you’ll receive a username and password, which will grant you access to the website and mobile app from anywhere in the world. You must choose your username and password carefully to ensure they’re memorable to you but secure enough to stand firm against the threat of being hacked.

Use a computer to access the website homepage and enter your login details at the top right of the page. You will then have unlimited access to your account, which allows you to wager, check odds, use promotions, and more.

You can also gamble on the go with the bet365 mobile app which gives instant access to all the same features as the website. Bet from anywhere on your Android and iOS device. Again, you can log in with your username and password, but the most modern devices also allow you to access your account using face recognition technology or fingerprint ID.

Registering with Bet365

When you’re ready to open an account with bet365 and bank the welcome bonus, you’ll be delighted to learn it’s easy. Follow these steps to open a bet365 betting account using your mobile or laptop.

  1. Visit the bet365 website or app and click join.
  2. Complete the registration form and add your details.
  3. Create a memorable but secure username and password.
  4. Add the bet365 promo code and deposit £$10 or more.
  5. Gamble on a sportsbook market to release the welcome bonus.

Please keep in mind you must verify your details with bet365 after joining to ensure you are who you claim to be. Verification is quick and easy. Use your smartphone to snap a photo of your photo ID and send it to the bet365 customer care team. They will check your details, confirm, and pass your account.

Does Bet365 Give Free Bets?

Bet365 offers all new customers access to a generous welcome bonus when they register an account, deposit $10 or more, and gamble on sports. The bonus is a deposit-matched free bet, meaning the more you deposit and gamble on sports between $10 and $200, the higher your free bets. Get the perfect mix of affordability and value.

Please be sure to read the terms and conditions before accepting the bet365 welcome bonus. The more you know and understand how the offer works, the better chance you can use it to bank a profit. Here are some of the T&Cs you’ll find.

  • New customers only.
  • Minimum deposit required.
  • Free bet tokens can’t be withdrawn or exchanged for cash.
  • Returns don’t include the free bet stakes.
  • See bet365 for full T&Cs.

Bet365 Customer Care


If you ever require the assistance of the bet365 customer care team, they are ready to help. Simply contact using the email or telephone channels. If you’re after a quicker turnaround, the live chat feature helps speed things up. Type your message into the chat box and receive a reply within minutes.

Bet365 Pros and Cons

Now that we have covered what Bet365 is and how it works, let's take a look at the pros and cons of this online sportsbook.

Bet365 Pros:

  • Great odds on major sports and competitions.
  • Smartphone app.
  • Modern website.
  • Welcome bonus for new players.
  • Recurring promotions for existing customers.
  • Live chat to customer care.
  • Instant deposits and quick withdrawals.
  • Responsible gambling measures.

Bet365 Cons:

  • Restricted areas.
  • Not all games are available on the live-streaming tab.

Place Educated Bets Online with Whop

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If you love sports and sports betting, Whop has everything you need to stay ahead of the game and ensure your stake works as hard as possible on your behalf. Our resident betting expert, Frank Monkhouse, keeps pace with the industry, sharing his expert knowledge and experience with readers. The result is betting reviews and guides that you can trust.

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Whop is home to the best sports pick communities on the internet. Knowledge is power, so why not learn from the cappers and place educated sportsbook bets? Join a sports picks community and place better bets.