If you’re sick of throwing money at ads that get ghosted by audiences, you’re not alone.
Every brand is looking for smarter, cheaper, and more authentic ways to grow. That’s why we built our Content Rewards program.
TLDR? Content rewards = a revolutionary pay-per-view creator marketing hack, changing the game. The system connects brands with creators experienced in UGC and clipping, driving high engagement with low margins.
And now, Lovable AI, the no-code conversational AI builder, has jumped on board.
Why am I telling you this? Because I’m excited, you guys. This partnership is huge.
One, it means more earning opportunities for clippers. And two? It offers Lovable AI a proven strategy to become known and adopted into the mainstream.
So let me explain why this partnership is such a win-win (and why it’s lowkey time you get involved with Content Rewards, too).
Lovable: Making app and web building accessible
Lovable AI is on a mission to make app and website building accessible to everyone – no coding required.
It’s an AI-powered creative assistant (or full-stack engineer) that helps you build functional, beautiful digital products with a simple prompt.
Basically: If you can imagine it, Lovable can build it. Websites, web apps, landing pages, AI tools, you get the idea.
For content rewards creators, this means fresh, tech-forward content to play with: demos, tutorials, use cases, and honest reviews.
Using Whop’s Content Rewards to boost brand awareness and growth
Running ads? Expensive, complicated, and (often) ineffective.
Content Rewards turns the traditional ad model upside down, allowing brands to pay creators only for the views they actually get.
Our clippers reshare, repurpose, and clip brand content, posting it to their audiences. Most of these creators are experienced in creating viral content and supercharging views and impressions.
Instead of paying upfront for ads that may flop, brands pay a small fee per thousand views – often way less than the $25+ per 1,000 views you’d shell out on traditional platforms.
Lovable AI’s campaigns on Whop are currently paying $2 per 1K views, with a budget of $10K.
Lovable AI x Whop
Like I said earlier, we’re excited about this. While we’ve already been pulling huge results for creators, musicians, and personal brands, Lovable AI joining Content Rewards shows how powerful this marketing model has become.
Instead of wasting money on social media ads and crossing their fingers, Lovable AI know their Content Rewards strategy will result in:
- Authentic reach: Their message gets out via trusted creators, not boring (skipped) ads. Social proof is key for marketing success.
- Cost-effective marketing: No gambling on expensive ad campaigns with no guarantee of success.
- Fast growth: Access to a network of talented clippers and UGC creators already motivated to promote them.
The Lovable UGC and podcast clipping campaign
Lovable has launched a $10,000 campaign focused on podcast clips and UGC — and it’s a perfect example of how easy it is for brands to win with Content Rewards.
Lovable is paying $2 for every 1,000 views on TikTok and Instagram. The requirements for content outline that there can be No AI voiceovers or obvious AI content.
And to make sure they’re reaching the right people, Lovable has asked for views from the US, UK, Canada, Australia, or New Zealand, with comments turned on for better engagement.
Campaigns like this are quick to launch. Lovable didn’t need an agency, a massive team, or months of planning. They uploaded their brief, set a budget, and instantly tapped into a global network of hungry creators ready to start posting.
P.s If you know how to clip a podcast or make short UGC, you could be earning in no time.
Before using content rewards, most of Lovable’s marketing was spread between niche tech circles and influencers, gaining traction within specific demographics, but not in the mainstream.
Now? Now, they’re teaming up with hundreds of creators from all over the world, reaching different audiences and growing brand awareness everywhere, not just in tech circles.
And that’s on the power of PPV marketing.
Content Rewards: Changing the future of brand marketing
People are tired of being sold to. Algorithms are trickier than ever. Everything feels like an ad, and that’s a problem for consumers.
Organic content created by real people is where eyeballs are (and where brands should focus, too).
Content Rewards taps into this by:
- Paying creators fairly and transparently.
- Ensuring brands only pay for real engagement, not empty impressions.
- Providing a simple platform to launch, track, and optimize campaigns.
Lovable AI is the latest in a growing list of brands proving that this model works. From SaaS to e-commerce, from music artists to personal brands, pay-per-view creator marketing is reshaping how we grow online.
And seriously, it’s not just us saying that.
- Streamer Neon invested over $300,000 last year in clippers, driving millions of views without wasting ad spend.
- Using the same pay-per-view strategy, Luke Belmar scaled his brand to tens of millions.
And have you noticed how many short-form videos have the Stake gambling logo on them lately? Yep, clipping campaigns.
I’m telling you guys, pay-per-view marketing isn’t a quick fad – it’s an effective way to reach real audiences and grow your brand smarter.
How to get started with Content Rewards
Creators:
Head over to Whop, browse the content rewards campaigns, and start clipping or creating your content. The more views you drive, the more you earn. Simple.
Brands:
Want to grow your brand like Lovable AI? Set up your own Content Rewards campaign in minutes. Create your whop, upload content, pick your rates, and let creators do the heavy lifting.
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