If you're good at sales and have an understanding of social media and marketing, why not try combining these skills to become a digital marketer? People working in this industry combine a range of skills and techniques to help companies get their message out to their target audience.

Today, digital marketing skills are in high demand across all kinds of industries, and there are many different careers to choose from that combine digital skills with sales and marketing.

If you're looking for a lucrative career that lets you use your creative and digital skills, read on to learn more about job opportunities in the world of digital marketing.

There are several different types of digital marketers. Some jobs focus on the creative side, while others might focus more on the analytics and management side of marketing. Some common job titles include:

Digital marketing manager

Digital marketing managers are responsible for implementing a company's digital marketing strategy. They work at a higher level than some of the other marketing roles and may have several team members working for them in more hands-on roles.

Digital marketing managers might make decisions about which platforms to market on, how much to spend on various advertising campaigns, and the overall strategy to take. This role is more commonly found in larger organizations, and the earning potential is quite high.

Social media manager

social manager

A social media manager is responsible for maintaining a company's social media presence. They might be responsible for scheduling posts on each platform, managing ad campaigns on the platforms, engaging with fans and followers, and replying to messages.

Social media managers need to be able to respond to shifting trends and engage in reputation management. Because of the relatively fast-paced nature of social media, the people working on these accounts need good judgment and communication skills. Many companies have had PR disasters due to poorly timed or thought-out social media posts.

Some social media managers work on a part-time basis, or freelance and manage accounts for several smaller organizations. Others have a full-time role, working for a digital marketing manager and supervising creative staff who assist with the creation of reels, posts and videos.

SEO manager

Search Engine Optimization remains an essential part of online marketing. Effective SEO helps increase the amount of organic traffic that a company's website gets. Each of the major search engines has its own algorithm that determines the position a website appears in after a matching search, and these algorithms are both complex and opaque.

SEO managers help companies improve their search rankings by making technical improvements to websites and also making recommendations to improve existing content or add new, relevant content to the website.

The job can involve doing extensive keyword research, studying the content of competitors, making content calendars and providing briefs with keyword information to help writers develop articles that will perform well in the SERPs.

Content manager

Content managers are responsible for defining a company's content strategy. In some organizations, there's some overlap between a content manager and an SEO manager. In others, these positions may be entirely separate, but work alongside each other. The main difference between the two roles is that while SEO managers focus on keyword research and the technical aspects of ranking, content managers take a broader view of, well... content creation.

If a business has a podcast, YouTube channel, mailing lists, or other ways of engaging with current and potential customers, a content manager might plan content for all of those channels, aiming to entertain and inform the brand's target audience.

Blog manager

blog

Blogging has become an important tool for many brands, offering a way to humanize the brand and keep customers informed about the company's products and services. A blog manager oversees the operation of the blog, from things like SEO, metadata and plugins to the content that goes on the blog itself.

In some organizations, a blog manager might be single-handedly responsible for writing content that goes on the blog. Larger organizations may have a team of writers overseen by the manager.

Influencer marketing manager

Many brands use influencers as a major part of their marketing strategies. Influencers have large followings who respect what they have to say, and as such an endorsement from an influencer is a good form of 'social proof'. Influencer marketing managers look for influencers who are relevant to the brand, vet applications from would-be influencers, and build partnerships with suitable individuals for the purposes of marketing.

In some cases, this might be rolled into a more general marketing manager role, or be a part of the PR job description. Bigger brands are more likely to have a dedicated influencer marketing manager.

How much can you earn as a digital marketer?

The earning potential of a digital marketer depends on the exact role you have and the size of the company you're working with.

  • Digital marketing specialist salaries can start at around $50,000 for a blog manager, up to around $78,232 for a digital marketing manager.
  • The average freelance digital marketing salary is around $53,242 for a social media manager.
  • On the higher end, with average salaries of around $71,423 are content managers.
  • SEO managers have a similar average salary at around $71,624.
  • Influencer marketing managers working for bigger, aspirational brands can enjoy salaries of around $78,117.

If you're a freelancer looking for a good digital marketing specialist salary, finding ways to incorporate some of the higher-paid elements of the job into your title could be a good starting point when it comes to boosting your wages.

How can I increase my income as a digital marketer?

make money

Digital marketing is a lucrative field, but it's also a competitive one. Like many other jobs, people underestimate what the role entails and assume that because they like shopping online and using social media, they're qualified for the job.

If you want to stand out as a digital marketer and get a job at a company that pays well, try these tips:

Get qualified

Many companies prefer applicants who have at least a bachelor's degree in a field such as business, marketing, communication or PR. Having a master's degree will help you stand out from the crowd. It's also useful if you can invest some time in field-specific certifications so that you can show employers that you're committed to keeping your skills current.

Google, Facebook and OpenAI all offer certifications that are inexpensive and can be completed at your own pace. Spending some of your free time earning these certifications can only benefit you in the job market.

However, this isn't always the case. If you're looking to start your own digital marketing business read up on whether you need a business degree to start a business.

Switch roles if possible

Staying too long in any one position can often lead to wage stagnation. If your employer offers you opportunities to gain skills in other areas, take them. In addition, look for ways to move up the ladder, such as going from "social media marketing specialist" to "digital marketing manager".

As an entry-level employee, gaining experience with social media, advertising, SEO and content creation will help you increase your value to your employer, and make it easier to apply for managerial roles in the long-term.

Boost your practical skills

While many managerial positions focus on strategy, you still need to understand what people are doing in more hands-on roles. If you don't have a lot of real-world experience, spend some time working on your own social media profiles or building a blog and growing some traffic in your spare time.

Useful skills for digital marketing experts include SEO, Google Analytics, Google Ads, and User Experience (UX). Knowledge of content management systems such as WordPress and storefronts such as Magento can also be helpful.

Consider the kind of role you're interested in, and make an effort to learn the skills required for that role. Even if your experience is limited to teaching yourself with a small blog or via an online workshop, you'll be putting yourself ahead of people who have no background at all.

Check out these high-income skills to boost your paycheck.

Look for larger companies

Your earning potential will be limited, in part, by the company that you work for. Smaller companies simply don't have the budget to be paying high-end salaries. Fortunately, thanks to the increasing availability of remote working, you don't have to move to a big city to net the highest wages.

Look for large companies with big marketing budgets, and you'll have a chance of earning $70,000+ as a digital marketing manager. Some of the biggest brands even offer salaries in the six-figure range.

Of course, when you're considering where to work, be sure to look at benefits as well as the headline figure. If you can work from home in a low-cost-of-living area and get a good benefits package (such as a company vehicle, shares, healthcare, etc), that might be worth a fairly significant pay cut.

Reconsider your industry focus

Many people fall into digital marketing jobs in an industry they're already familiar with or enjoy. For example, someone might have worked in the medical field, gotten burned out with being in a patient-facing role and transitioned to social media management after retraining.

Having prior experience in the field, or at the very least a familiarity with the products that you're selling, can be a big plus when it comes to getting your foot in the door. However, if you stick with only industries that you're familiar with, you could be limiting your earning potential.

Some fields, such as financial services, are traditionally very highly paid, even for digital marketing roles. In contrast, third sector roles typically see salaries at the lower end of the spectrum.

Of course, there's more to life than money and if you're really passionate about a specific charity, you might want a job that helps you promote that cause. If you're a retired athlete, working in a marketing role that's sports-adjacent could help you stay involved with a community you love. Many people do feel that accepting a pay cut is worthwhile if they truly enjoy their job.

Earn a side income (or full-time income) by teaching others

If you have a stable job and you're just looking to supplement your income, teaching others your digital marketing skills could be a good option. It's something that you can get started with quite easily, and over time your teaching business could become a full-time income.

Whop is an ideal platform for digital marketing experts looking to share their skills. You can set up your own whop for free, providing a place for your students and fellow marketing enthusiasts to congregate and chat. There's no charge for launching a whop, or for using the whop to communicate with your followers, so you can grow your community at your own pace via your social media profiles, blog, or search marketing efforts.

Whop also offers a course creator and the option to sell articles, videos, audio files and other digital downloads. You can use the tools on Whop to create engaging courses, share video content, run webinars, or arrange one-to-one coaching calls with members of your community.

All of these features are available to all Whop users, with no up-front fees, so you can run a professional, polished coaching business from day one, without having to worry about turning a profit quickly.

Whop chargers a low commission on each sale that you make. The platform only makes money when you make money, so they're invested in making sure you have all the tools you need to make your business a success.

Why digital marketing courses are a money-making cheat code

whop digital marketing

The demand for digital marketing skills is higher than ever. Today, almost every business owner has a website and a social media presence. Consumers increasingly turn to Google to get recommendations for businesses, and make shopping decisions based on what they've seen on social media.

In a world where digital interactions are all but entirely replacing traditional word of mouth for smaller, impulse purchases, small business owners need to have an understanding of how digital marketing works. Independent businesses can't afford to hire dedicated SEO, social media and content strategists, and don't really need to have people working in those positions full-time. Learning about digital marketing the traditional way by earning a college degree would take too long, be too expensive, and cover more than the average small business owner needs to know.

If you have hands-on experience with digital marketing and have good communication skills, you can turn your knowledge into a lucrative earning opportunity by teaching small business owners the essential skills they need to get by in a digital world.

A good course would teach people the essentials, so they know what they're trying to achieve, and can pick up some time-saving strategies. Giving people an idea of "what they don't know" is also useful, so that they can make an informed decision about when they need to pay an expert.

For example, a small business owner with a limited budget would do well to pay an expert designer to put together a brand pack with social media headers, logos and a website theme. They can then save money in the long term by making their own blog posts and using some inexpensive tools to schedule social media posts and manage their own messages.

Mino Lee is an example of a Whop success story. This 21-year-old marketing expert has built a $20,000/month business on Whop, teaching people the basics of digital content marketing. Lee had tried other businesses before starting his Whop business, and built on his experiences to reach the level he's at today.

If you'd like to earn an income by sharing your digital marketing skills with other entrepreneurs, join Whop today and start growing your community for free.

Monetize your skills with Whop