Have you ever dreamt of traveling the world, trying exciting cuisines, and writing about your experiences to make money online? Or maybe, you love video games or skincare, and the idea of reviewing them and getting paid for it sounds exciting!

With niche blogging, this is all possible. In this guide, we are going to help you understand what niche blogging is, examples of great ecommerce niche blogs, and answer some of your most pressing questions about the business model.

What is a Niche Blog?

Niche blogs are simply websites that publish content online about a specific topic. You can think of them like the old magazines you used to get as a kid — perhaps geared towards cars, or food, or even a seemingly generic product like mattresses.

Niche blogs focus on one topic or genre. While niche blogs have been around for about as long as the internet, they’re still a thriving business model with a sophisticated ecosystem.

How Do Niche Blogs Work?

So, you may be thinking that niche blogging is the best job ever and you want to get started ASAP (as you should!), but how do they work? Do they make money? Is it easy?

The answer is yes, but they require a lot of time, dedication, and consistency. Unfortunately, you can’t simply create a site today and start making money tomorrow.

Niche blogs make money when people buy things through the links that are placed in their articles. This form of content, often referred to as “commerce content,” is based upon a relationship between the blog and the brand of product that the blog is writing about.

It’s also called “affiliate marketing,” and is one of the fastest-growing spaces in the ecommerce industry.

Because niche blogs make money when readers buy the products, these sites are reliant on getting more readers, or “traffic.” In the past, traffic was mostly driven by search engines like Google, but today, traffic could come from social media, newsletters, YouTube, or even a dedicated mobile app.

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🛍️ The 22 Best Ecommerce Niche Blogs in 2024

Here are some of the best ecommerce niche blogs in categories like health, electronics, and watches.

1. Wirecutter

kayla in the city

Wirecutter is one of the leading ecommerce content publishers. It was started over a decade ago and The New York Times acquired the site in 2016. They specialize in testing each product in their lab, with beautiful photography and expert product reviewers.

Year Started: 2011
Niche: Home & lifestyle

2. The Adult Man

the adult man

The Adult Man dubs itself as “The no BS guide to adulthood for men.” It has articles on fashion and style advice, grooming tips, and extensive in-depth reviews on particular brands and products.

Year Started: 2016
Niche: Men’s lifestyle

3. The Quality Edit

the quality edit

The Quality Edit (TQE) curates products and new releases from ecommerce brands. It has gift guides, roundups, and standalone reviews of some of the most popular (and lesser-known) direct-to-consumer brands today. TQE also interviews founders and celebrities on what products they use in their daily lives.

Year Started: 2020
Niche: Product reviews

4. WellnessVerge

the wellness verge

WellnessVerge produces content around supplements, diet, and healthy eating. It has a team of health professionals who thoroughly review, research, and verify information to ensure that readers get the most accurate, up-to-date information about popular health products.

Year Started: 2020
Niche: Health and wellness

5. The Mom Edit

the mom edit

The Mom Edit has been around for almost 20 years! It covers beauty advice, travel tips, home decor, and “mom life.” It also has a dedicated Amazon storefront, which acts as another revenue stream for the business.

Year Started: 2008
Niche: Women’s lifestyle, Parenting

6. Jenna Kate at Home

jenna kate at home

Jenna Kate at Home was started over a decade ago by Jenna Shaughnessy to share her tips on making the home a more beautiful place. The site offers interior decoration ideas, organization hacks, and design tips.

Year Started: 2013
Niche: Home

7. Minimalist Baker

minimalist baker

Minimalist Baker puts a unique twist on cooking. All of its recipes only have either 10 ingredients or less, one bowl, or take 30 minutes or less to prepare. Most of them also fall into a category such as dairy-free, naturally sweetened, or vegan.

Year Started: 2012
Niche: Recipes

8. Nourish Move Love

nourish move love

Nourish Move Love creates free at-home workout plans, tests nutritional supplements, and reviews a lot of Lululemon. It also has specific programs for prenatal and postpartum women.

Year Started: 2014
Niche: Fitness

9. eileenanddogs


Eileenanddogs was created by an amateur dog trainer to share tips and tricks learned in her career. It has extensive information on body language, behavior science, and conditioning, in addition to training book reviews.

Year Started: 2012
Niche: Pets

10. aBlogtoWatch

a blog to watch

ABlogtoWatch covers watch news and hands-on reviews of luxury watches. It also has an ancillary store that sells graphic merchandise and watch accessories.

Year Started: 2007
Niche: Watches

11. FashionBeans


FashionBeans covers all things related to men’s fashion, hair, and grooming. It publishes how-to guides, brand roundups, and individual reviews catering to guys.

Year Started: 2007
Niche: Men’s lifestyle

12. NerdWallet


NerdWallet is one of the leading sites on all things related to personal finance and credit cards. In fact, it’s a publicly traded company (NRDS)! It posts articles on saving and investing, compares credit card benefits, and covers other financial products like insurance and mortgages. NerdWallet also has close affiliate relationships with brands, often offering readers the most competitive deals and bonuses.

Year Started: 2009
Niche: Finance

13. Yes I’m a Designer

yes im a designer

Yes I’m a Designer is one of the only sites devoted exclusively to the Adobe community. It offers free courses and paid membership tiers that consist of tutorials and lessons on tools like Illustrator, Photoshop, and more.

Year Started: 2010
Niche: Creativity

14. Sleepopolis


Sleepopolis reviews just about every mattress brand in existence (Casper, Nectar, Tuft & Needle, etc.). It was started by industry leader Derek Hales who even went as far as physically cutting mattresses to measure the exact thickness of beds’ foam. Sleepopolis also publishes helpful content around sleep and has a “Mattress Quiz” to find the exact right option for visitors.

Year Started: 2014
Niche: Mattresses

15. Wellness Mama

wellness mama

Wellness Mama covers a wide range of topics for family health, such as “Is Silicone Safe for Baking?” and “Homemade Natural Whitening Toothpaste,” and has been featured in larger publishers like The Atlantic and Good Morning America.

Year Started: 2006
Niche: Health and wellness

16. Believe in the Run

believe in the run

Believe in the Run is one of the premier destinations for running-specific sneaker reviews, apparel coverage, and training advice.

Year Started: 2009
Niche: Running

17. Hodinkee

Although now much larger than a typical niche blog, Hodinkee covers the vast world of watches in addition to a thriving buy-and-sell marketplace and entertaining YouTube channel, including interviews with celebrities like John Mayer and Ed Sheeran.

Year Started: 2008
Niche: Watches

18. The Points Guy

clever girl finance

Brian Kelly, or “The Points Guy,” started TPG to focus solely on travel credit cards and reward points. It’s the premier destination if you’re trying to get the most bang for your buck while traveling. Now the team is full of expert travelers, with writers specializing in hotels, credit cards, and even cruises!

Year Started: 2010
Niche: Travel & credit cards

19. Autoblog


One of the oldest niche blogs still active today, Autoblog covers all things cars. From industry news to reviews with beautiful photography, this site even has a cars-for-sale search feature.

Year Started: 2004
Niche: Automotive

20. wit & whimsy


Meghan Donovan started wit & whimsy as an outlet to share her passion for travel and fashion with the world. Today, its content is centered around New York City life and Meghan’s love of Paris.

Year Started: 2006
Niche: Luxury lifestyle

21. PhoneArena


PhoneArena initially started off creating content around cell phones, and now covers a wider range of electronics including smart watches and headphones. It also has detailed comparisons of specifications and sizes by brand and model.

Year Started: 2001
Niche: Electronics

22. BabyCenter


BabyCenter was founded by Stanford graduates to provide parenting advice and information online. Today it has courses, a registry builder, and a mobile app. It was acquired by media conglomerate Ziff Davis in 2019.

Year Started: 1997
Niche: Parenting

Why Start a Niche Blog?

There are plenty of great reasons to start a niche blog or provide writing services to an existing site. Here are just a few of them:

Location Freedom

Writing online gives you the ability to essentially work from anywhere. Because most blogs operate remotely, whether you're starting your own or writing for one, you have the opportunity to work from any place you choose.

The only thing that may affect this is if you’re reviewing a product hands-on and have to take photography, you may not be able to travel anywhere unless you can take the product with you. 

Time Freedom

Please note: Time freedom with a niche blog doesn’t happen overnight. In fact, it can take many months and sometimes years to get to that point.

But, once you’ve established your site as an authority in your niche, built out a team of writers, and have steady traffic and revenue, the ability to work on your own schedule is absolutely possible.

Because of the nature of blog posts, in which you publish them and then make updates as the weeks go by, niche blogs can truly become a “set it and forget it” type of business.

Consistency & Sustainability

Niche blogs, unlike paid ads or running a dropshipping business, tend to have fairly consistent revenue month over month. This is because articles slowly get evaluated by Google and, over time, start to generate more traffic.

It’s not like an ad in which you can increase budgets, but rather you slowly grow traffic by publishing great content over time.


If you’re looking to build a real business that has equity value, niche blogs are a great model to consider. While the amount that you can sell it for will vary on factors like scale potential, vertical, and existing infrastructure, niche blogs are real businesses that the right buyer will be willing to pay for.

Niche blogs are typically valued at 20x to 40x their monthly income, sometimes even reaching as high as 80x!

How to Choose a Niche

Figuring out what niche to start your blog in is both exciting and daunting. It’s also extremely important, as you want to be in a vertical that you’ll be engaged in for years to come.

Here are a few things to consider when selecting a niche:

Passion & Interests

The most important aspect is ensuring that your niche aligns with things you’re passionate about and have a genuine long-term interest in. There will be times when you don’t necessarily want to keep working on your blog, so you need to be able to go back to why you originally started it.

Do you love health, fitness, and wellness? An exercise and equipment review blog could be a great place to start.

Do you view cars as just a necessary evil and taking yours into the shop gives you a headache? It’s probably wise to stay far away from the automotive vertical.

Just about every niche has the potential to earn lots of money, so choosing one that’s inspiring for you should be the key indicator.

Revenue Potential

Some niches are more well established than others. Because you’ll most likely be relying on affiliate marketing to drive revenue, you want to target categories that have many brands and mature affiliate programs. Things like fitness, supplements, and kitchen equipment are already well-established verticals. The competition will be greater, yes, but the opportunity to negotiate lucrative deals with brands is also higher.

However, ads and affiliate programs aren't the only ways that you can make money as a blogger. You could create a thriving community around your blog, and then charge access to this community via a subscription service. Then, you can sell additional digital products, such as newsletters, courses, and PDFs.

For example, let's say your blog niche is parenting - specifically parenting as mom. Sure, you can make money from ads and affiliate marketing. But you can also create a community of your readers, then sell access to a premium VIP chat channel with exclusive content. On top of this, you could sell ebooks about nutritious baby meals or sleep training tricks (or both!), parenting-journal prompts and birth-bag check lists as PDFs, and a gentle parenting course with an add-on paid webinar. Now you've taken your revenue streams from two to seven, with the potential to add even more!

Where is the industry headed? Because humans and technology are constantly changing and evolving, so does the online space.

You want to target verticals that are growing and will have a bigger audience each and every year. For example, a tech blog covering virtual reality devices like the Apple Vision Pro has longer term potential than a site that reviews TVs or flip phones (do they even exist still?).

Create Your Niche Blog and Start Making Money Online!

niche blog image

Niche blogging is a well-established business model, one that is moving quickly and presents exciting opportunities for ambitious writers and entrepreneurs. It gives you the opportunity to be creative, test your favorite products, and share your ideas and insights with the world. All while making money!

Niche blogs provide remote work, more control over your schedule, the opportunity to make a good living, and the potential to sell for a large multiple on your revenue. If you’re interested in starting your own site, make sure to choose a topic that you can be passionate about for a long time, because remember, though niche blogging is simple, it’s not easy.

If you're ready to start blogging and earning money, make sure that you sign up to Whop. With Whop you can create your own hub and publish your content in that hub, or, if you prefer to have a standalone website, publish your blog there and embed your niche blog right into your hub. Then, create a community around your niche blog and start charging a subscription fee for premium content and extras.

It's completely free to get started with Whop, and we only take a 3% fee on sales.

Why You Should Trust Us

Joe Niehaus is an experienced content writer and product reviewer. He writes for mass-media publications like Business Insider, Travel + Leisure, Men’s Health, as well as niche blogs like The Adult Man and The Quality Edit.

During his career of writing online, he has physically tested dozens of ecommerce brands, written hundreds of articles, and traveled across the world. Joe is constantly staying up to date with the latest technologies and tactics in the niche blogging industry, and his articles are a culmination of years of experience in the space.

Niche Blogging FAQs

How do niche blogs make money?

Traditionally, niche blogs make money by two primary means: Affiliate commissions and ad revenue. Affiliate commissions are generated once a visitor buys a product using a link that’s on the site. And ad revenue is made based on how many impressions a site receives. However, niche blogs can also make money from reader subscription fees and complementary digital products.

How do I start a niche blog?

Starting a niche blog requires a few simple steps and softwares. Once you decide on a niche, you want to buy a domain on a site like GoDaddy, then build a website with a platform like Wordpress. Now you’re ready to start blogging!

What is the best niche for blogging?

The best niche for blogging is mostly subjective. The most important thing to consider is if the topic is interesting to you. There could be niches that have a lot of revenue potential, but if you don’t genuinely enjoy researching and writing about it, then you likely won’t be able to get to the point where it makes money.