In recent years, the coaching industry has soared from strength to strength. Last year alone, it raked in a staggering $4.5 billion in revenue. There are now more than 100,000 professional coaches worldwide, with many earning over six figures.
You probably want a piece of that action - but hang on. As this industry continues to explode in popularity and profit, standing out from the competition is harder than ever. Finding the perfect coaching niche is therefore crucial.
Not only will this help you attract your dream clients, but it’ll supercharge your earning potential too. But what if you’re unsure about which niche is right for you? Maybe you’re wondering which one best matches your skills or offers the highest income.
So, what are the hottest coaching niches for 2024? And do you really need a niche to thrive? Let’s take a look…
Do I Have to Choose a Coaching Niche?
Choosing a coaching niche is essential. Here’s why:
- It adds value to your business
- It focuses on your specialist skills and expertise
- Some niches are very lucrative, so they can draw in higher paying clients
So, why do coaching niches add value to your brand? It’s all about specifics.
Whilst your first instinct might be to spread your net as wide as possible, this isn’t always the best option. Clients are naturally looking for coaches who are offering something specific to their needs. Only an expert in the relevant niche can offer those solutions.
If you’re a life coach, career coach, wellness coach, finance coach, and relationship coach all at once, you’re spreading yourself far too thin. It’s better to hone in on the skills, expertise, and experiences that make your coaching services unique.
For example, relationship coach Arica Angelo focuses on helping her clients to “heal” their hearts, including through her introductory “Heart Healing Sessions”.
On her website, Arica makes it clear what these sessions can help clients to achieve, including “foster[ing] authentic connections and communication in your relationships”.
Rather than a generic coach, Arica is specifically a relationship coach. Beyond this, she specializes in helping clients to heal in order to develop healthier relationships. The specificity of her coaching is appealing to potential clients, as it makes it clear what they will achieve.
Top 35 lucrative coaching niches for 2024
The best way to find lucrative coaching niches is to find what suits your skillset. With that being said, sometimes it helps to have direct inspiration.
Below, we’ve listed the top 35 lucrative niches for coaches in 2024.
1. Executive coaching
As mentioned above, executive coaching is considered to be one of the most lucrative coaching niches.
Leading executive coach, Marshall Goldsmith, charges around $4000 for his Stakeholder Centered Coaching certification. According to the Institute of Coaching, he charges clients $250,000 (once they see an improvement).
With over 40 years industry experience in leadership development, Goldsmith has the qualifications and know-how to stand out.
Executive coaches work with high-level professionals to shape their mindset and achieve their career goals. They might help a client to develop strategies for managing conflict in the workplace, or advise them on fostering a growth mindset.
Whilst executive coaching is lucrative as a broader niche, it also contains smaller, lucrative sub-niches and related niches.
2. Leadership coaching
Executive leadership coaching hones in on the skills associated with leadership. These coaches help executives to learn techniques for better communication, decision making, and team management.
They’ll help executives to uncover their strengths as a leader, and put these into practice in their work. Ultimately, leadership coaching helps execs to manage difficult situations in the workplace and drive new results.
Leadership coaches have a diverse set of perspectives and strategies. For example, Dr. Rick Johnson of RJCG founded the unique Differentiated Leadership Model. This model helps clients to develop the characteristics of differentiated leaders, who exhibit higher EQ levels.
3. Executive team coaching
Executives don’t work in a vacuum. They have teams to manage and delegate to. Rather than focusing on the executive alone, executive team coaches explore the individual in the context of their team.
Executive team coaches help execs and high-level managers to improve productivity, build stronger relationships, and boost performance in their team.
4. Change management coaching
Businesses never stand still. Change management coaching helps executives to adapt and grow in ever-changing environments. With this type of coaching, leaders are supported to reframe challenges in their organization as opportunities.
Jane Waterson, founder of Delta Mash, offers coaching and mentoring to individuals and organizations, as they navigate change in projects, new roles, and more.
5. Executive career coaching
Even executives need guidance to take their careers to the next level. That might be to help them to reach a new promotion or change direction.
Executive career coaches might assist execs with adjusting to new roles, improving their skills and changing their mindset for professional growth, and branching out into other industries or setting up a business.
6. Financial coaching
Clients looking to manage their finances, grow their wealth, and resolve their debts would benefit from financial coaching. These coaches help clients to understand their finances, and develop better spending and saving habits.
According to salary.com, financial coach salaries range from around $62,500 to $92,600. Freelance financial coaches typically charge $100+ per hour. Alternatively, they may charge $1,000+ for a certain number of sessions. Some financial coaches can earn upwards of $200,000 per year.
Whilst there are no formal qualifications required to become a financial coach, naturally it’s important to have experience. Ensure you can evidence your industry experience and results, if possible. You could also earn a financial coaching certification from AFCPE.
7. Wealth coaching
Financial coaching helps clients to manage different aspects of their finances. Wealth coaching helps them to accrue wealth - and hold onto it. Wealth coaches advise clients on how to grow their finances, create a plan to manage their money, and maintain saving and investing habits.
Wealth and finance coach Keina (of Wealth Over Now) supports clients who are feeling overwhelmed or worried about money. That includes clients who are earning good money - but struggling to manage it successfully.
8. Trading coaching
If you’re an expert at spotting market trends, then you might want to consider the trading niche. Trading coaches help clients to learn strategies, establish trading goals, and offer feedback on your trading methods.
This niche can be very lucrative and fulfilling for experienced traders. For example, Trading Made Simple offers 101 online coaching sessions. They currently charge $499 for an hour and a half session, and $1199 for a bundle of three sessions.
9. Real estate coaching
Real estate is a lucrative business. Wholesalers earn an average of $3,000 to $20,000 per sale. Naturally, people want to learn the ins and outs of how it’s done. These coaches advise clients about how to find the right properties, connect with sellers, and keep track of industry trends.
Plus, when you offer coaching through an online marketplace like Whop, you won’t be held back in terms of what you can offer. For example, Hold My Hand Wholesale offers live 1-on-1 mentorship, access to an exclusive Discord community, along with courses and software.
10. Financial freedom coaching
Financial freedom is centered around the idea of eliminating money worries. In essence, these coaches help clients to cut down on debt, form better spending habits, and find lucrative money-making opportunities. This is all with the goal of helping clients to rid themselves of financial worry, so they can live freely. As with wealth coaching, some clients can be earning over six figures.
Financial freedom coaching involves setting realistic financial goals, teaching strategies for managing credit scores and debt, and motivating clients to find the right ways to bring in money.
11. Business coaching
Running a business can be challenging, even for seasoned professionals. Business coaches provide expert advice to start-up founders and industry leaders alike. From driving their business forward to propelling their career up the ladder, clients can receive tailored guidance and support. That includes goal setting, mindset shaping, and skill building.
On average, business coaches earn just over $100k per year. But, as business coaches often shape their own rates, earnings can be much higher than this. Speaking in Forbes, business coach BJ O’Neal argues that coaches should aim to earn between $10,000 and $30,000 per month.
Whilst you don’t need a specific qualification to become a business coach, experience is essential. You must either have set up a successful business, skyrocketed the performance of an existing business, or have expertise in a particular area.
12. Marketing coaching
Whilst we’ve included this as a niche of its own, marketing coaching can be split into several subtypes. You might specialize in PR, content marketing, SEO, or a specific social media platform.
Marketing coaches advise and support brands to boost their marketing campaigns and bring in new sales. They typically help clients to decide on a vision and aesthetic for their marketing, develop a marketing plan, teach strategies, and support with implementation.
On average, salaries for marketing coaches reach over $50,000 per year (up to $90,000+). Self-employed coaches have the opportunity to earn much more.
13. Sales coaching
Sales coaches help sales representatives to build their skills, confidence, and understanding of the best sales techniques. They advise reps about maximizing their performance and income, and gaining the best opportunities for their career.
The SDR Whisperer provides 1-to-1 assessments and group coaching calls with coaches who have over 25+ years of experience. They’ve also bolted on online courses, job boards, and forums.
14. Entrepreneur coaching
As it sounds, entrepreneur coaches focus more closely on personal development, along with business mentorship. These coaches train founders to align their brand with their values, establish an entrepreneurial mindset, and maximize their revenue.
If you’ve set up your own business and turned it into a powerhouse, this could be the most lucrative coaching niche for you. Entrepreneurial coaches should have a good understanding of motivational techniques to keep their clients invigorated to face challenges.
15. Ecommerce coaching
In retail, ecommerce sales are expected to reach over $6 trillion globally in 2024. The industry is booming, and many people naturally want to cash in. Ecommerce selling requires a specific set of skills, however. That’s where ecommerce coaching comes in.
Ecommerce coaches help you to grow your business and increase sales. They often support clients to use platforms like Shopify and WooCommerce, or marketplaces like eBay, Amazon, and more.
For example, The Buy Box supports entrepreneurs looking to scale their FBA business on Amazon. Along with guides and courses, their customers have access to 1-to-1 mentoring calls when needed.
16. Health coaching
In 2023, the health coaching market in the US had an estimated worth of $7.6 billion. By 2028, that’s predicted to reach a whopping $9.17 billion.
Health coaches help clients to process their health and wellbeing challenges, manage their conditions, and form new healthy habits. They work with their clients to create strategy plans, reach health goals, and navigate poor eating and bad habits.
Earnings for health coaches can range from around $50,000 up to $100,000 per year. Experienced health coaches can charge $100+ per hour, though newcomers should start at a lower rate of around $50 per hour.
In most cases, you’ll also be required to have a qualification or experience in the field of health or wellness coaching you intend to provide. Certifications include the National Board Certified Health and Wellness Coach (NBC-HWC).
17. Nutrition coaching
The food we eat can impact how we feel, live, and thrive. But with busy lives, it can be hard for even the most active people to maintain a healthy diet. Nutrition coaches advise their clients about healthy eating, support them to develop strategies to sustain a healthier diet, and help them to reach nutritional goals through accountability and guidance.
However, you’ll need to be aware that nutritional coaches are not the same as qualified nutritionists. You can’t diagnose or treat medical conditions, for example.
According to Salary.com, the average salary of a nutrition coach in the US is $70,611 per year. Again, as coaches determine their own rates, some can earn considerably more than this.
18. Wellness coaching
These coaches take a holistic approach to health coaching, incorporating mental and emotional well-being along with the physical. Wellness coaches help their clients to reach an improved state of well-being, reducing stress and boosting their mood.
They typically create wellness plans with their clients, help them to develop healthier life habits, and encourage a wellness mindset. They can also specialize further, for example into stress or pain management. For example, MKE provides support and physical therapy exercises through their Discord server.
19. Sleep coaching
Sleep coaches aid clients in understanding the science of sleep. They help them to develop better sleep hygiene, create action plans for a restful night, and work towards improving their sleep quality.
Salaries for sleep coaches average at around $35,000. But freelance coaches can set their own rates for coaching packages. These can range from hundreds to thousands of dollars.
Again, it’s important to distinguish between the role of a sleep coach and the more qualified sleep consultants, who are trained medical professionals.
20. ADHD coaching
People with Attention Deficit Hyperactivity Disorder (ADHD) often struggle to maintain routines and reach their full potential. ADHD coaches help their clients to navigate the challenges of the disorder, create strategies for managing daily life, and work towards attainable goals.
According to data from Salary.com, ADHD coaches in the US earn on average between $39,788 to $51,814 per year. Freelance ADHD coaches typically charge up to $250 per session.
ADHD coaches should preferably have personal experience with the disorder, but professionals who’ve worked with people with ADHD are also suitable. Whilst experience is essential, qualifications can also be beneficial, such as through the ADHD Coaches Organization. However, as always, it’s important to remain aware that generally, ADHD coaches are not qualified psychologists, psychiatrists, or therapists.
21. Life coaching
If you think you’d be great at supporting clients to reach their life goals, then life coaching could be for you. Life coaches help clients to work on their personal development, manage life challenges, and reach out for new opportunities.
This coaching niche is lucrative, but it’s also very broad. If you want to go into life coaching, it’s best to specialize in your area of expertise. For example, you could offer coaching for new graduates to help them reach their life goals, or focus on helping men find fulfillment after divorce.
Life coaching is goal-oriented, and assists clients in finding their own way forward. It’s not the same as therapy, which involves a trained mental health professional working through talking therapies, like CBT.
The average salary for life coaches in the US is $63,750. In terms of self-employed coaches, rates vary depending on experience and sub-niche. Life coaches typically charge from $75 up to $300+ per hour.
22. Retirement coaching
Leaving behind a career can be challenging for retirees. Retirement coaches help their clients to make sense of this change in their lives, reframe their mindset, and plan out new goals.
They may support clients to take part in voluntary work, reconnect with family, or deep dive into hobbies. These coaches focus on the emotional challenges of retirement, not the financial issues - unless they have training and experience in this area. To become a retirement coach, you’ll usually need to have experience with retirement (or retirement processes), or you can become certified through training.
Retirement coaches generally charge rates of between $100 to $300+ per hour.
23. Menopause coaching
Menopause coaches help women to navigate the emotional challenges of the menopause. They help menopausal women to find their purpose, create plans for their future and well-being, and understand the impact of their symptoms.
Typically, menopause coaches are women who have lived experience of going through menopause. There are also courses, including menopause wellness diplomas, that can be beneficial. Whilst, again, coaches don’t provide medical advice, they can offer guidance and support in terms of diet and lifestyle changes.
With the menopause market set to hit $600 billion by 2025, menopause coaching is a highly lucrative coaching niche. Coaches in this niche typically charge $100+ per session.
24. Family coaching
Working closely with parents and children, family coaches help families to build stronger relationships, work towards shared goals, and overcome interpersonal challenges.
Family coaches listen to and incorporate the perspectives of all family members to identify potential difficulties and create plans to move the family dynamics forward. Some may specialize as parenting coaches, or work with entire family units.
They aren’t trained therapists, though, and so will need to refer cases, where needed. Family coaches focus on helping families to create, plan, and work towards collective goals. Family therapists use talking therapies to work through family conflicts.
Family coaches can charge between $50 and over several hundred dollars for an hour-long session.
25. Relationship coaching
Relationship coaches help their clients to develop their interpersonal skills, gain a clearer understanding of their relationships, and make plans to move their relationships forward.
There are many different sub-types of relationship coaching. Some specialize in working with parent-child relationships, or working relationships. In most cases, though, these coaches work with couples, but this can be at different stages of the relationship. Coaches can support dating couples, newlyweds, separated spouses, and more.
Coaches in this niche will charge between $50 and $150+, depending on their unique skills and qualifications. Most relationship coaching niches don’t require qualifications, but obtaining a qualification from an ICF vetted program is your best choice, if it is needed.
26. Fitness coaching
In 2023, the market size of the fitness club industry reached $31.2 billion. More people are recognizing the benefits of a fit and healthy lifestyle. Fitness coaches provide a tailored approach to physical exercise.
Whilst personal trainers can help with creating workouts and running group sessions, fitness coaches take a more holistic outlook. They help clients to set fitness goals, create a personalized workout plan, and become self-sufficient in their fitness journey.
On average, US fitness coaches earn around $51,975 per year. Most fitness coaches set their own rates, which can vary from around $20 to over $100 per session.
Some fitness coaches also offer other services, including exclusive online communities to provide support and motivation. For example, Discipline Dynasty offers everything from personalized workout plans to premium Discord community access.
27. Weight loss coaching
As it sounds, weight loss coaches help clients to form a plan to reduce their weight. They take a holistic approach, considering the physical and emotional challenges that prevent their client from losing weight. The role involves helping your clients to develop healthier daily habits consistently, and support them to feel confident, without resorting to fad diets.
There are courses that coaches in this niche can take to update their knowledge and learn helpful psychological techniques.
28. Sports coaching
There are over 300,000 people employed in the US sports coaching industry. These athletic professionals help sportspeople to optimize their performance individually and as a team (where relevant). Sports coaches can specialize in football, basketball, hockey, swimming, running, and all other sports.
According to data from Salary.com, the average salary for a sports coach in the US is $64,969. Whilst it can vary by niche and expertise, sports coaches can charge $100+ per hour.
Again, there are plenty of add-ons and services that coaches in this niche can sell. For example, international rugby player and coach Christian Dyer offers paid 1-to-1 consulting, along with online events and exclusive chats.
29. Yoga coaching
Fitness coaching doesn’t just have to be for intensive sports. Yoga coaches support clients to find the best positions for their yoga routines, develop their understanding of yoga’s philosophy and health benefits, and build yoga into their daily lives. Whilst yoga teachers typically hold group sessions, yoga coaches work 1-to-1 with their clients.
With an estimated global market size of $107.1 billion (in 2023), Yoga has become a huge industry worldwide, making it a highly lucrative niche.
30. Weightlifting coaching
From supplements to workouts, weightlifting coaches support their clients to get the most out of their weightlifting routines. They help their clients to develop bespoke weightlifting regimens, improve their technique, and reach their training goals.
On average, the salary for a weightlifting coach ranges from $33,000 to $52,000 per year. Coaches can charge from $50 up to $200 per hour.
31. Personal development coaching
This coaching niche is all about helping people to move forward. Personal development coaches help clients to build new skills, set achievable goals, and work through challenges for their lives and careers.
So, what makes personal development a lucrative coaching niche? Well, for one thing, the personal development market size reached $45.92 billion in 2023. That’s predicted to increase even further, to a whopping $67.02 billion in 2030.
With such demand for eBooks, online courses, and more, there’s never been a better time to become a personal development coach.
32. Productivity coaching
If you’re passionate about time management and motivational techniques, then productivity coaching could be for you!
This niche centers around helping clients to make the most of their time and energy to reach their goals. You’ll help them to streamline their workload, prioritize tasks, manage their time effectively, and set goals.
Productivity coaches can charge upwards of $100 per session. Rates are typically higher when you work with executive and leadership clients. The overall market volume for the productivity niche is projected to reach over $10 billion by 2029.
33. Spiritual coaching
Spiritual coaching is a diverse niche that encompasses different faiths and spiritual practices. In essence, spiritual coaches help clients to connect with their spiritual side, and develop self-compassion and contentment through their spirituality. Some spiritual coaches practice a specific religion, whilst others offer energy or reiki healing.
Spiritual coaches typically charge between $50 to $200+ per session. That makes it a very lucrative coaching niche. Beyond this, the spiritual and devotional product market size is expected to reach $8.3 billion by the end of 2031.
34. Career coaching
Careers shape our lives - and career coaches can help to shape their clients’ careers. They can offer support with developing interview and résumé-writing techniques, setting out plans to reach professional goals, and embarking on career changes and transitions. Career coaches help clients to uncover their potential and find the right career path for them.
You can gain an International Coaching Federation accredited qualification in career coaching, if you wish. However, qualifications aren’t mandatory. Experience is especially important. For example, you may have worked in recruitment or have extensive experience in securing high-value jobs.
Career coaching rates vary from $50 to $150+ per session. By 2025, the career coaching market size is expected to reach a staggering $15.3 billion.
35. Dating coaching
Dating coaches help clients to build their confidence, grow their communication skills, and find success in the dating pool. From helping clients to determine who they’re looking for, to working through pre-date nerves, dating coaches equip their clients with the tools they need to find love.
Most successful dating coaches drill down further and choose a sub-niche, focusing their services on a specific type of clientele. For example, dating coach Emyli Lovz focuses on working with single men looking for long-term relationships.
Dating coaches typically charge between $75 and $150+ per session, making it a lucrative niche.
Which Coaching Niche Makes the Most Money?
Executive coaching is arguably the most consistently lucrative niche. That’s no doubt related to its high return on investment (ROI). In a survey from FMI, 87% felt executive coaching has a high ROI.
Salaries for executive coaches can vary drastically, from $20,000 to $200,000+. Self-employed coaches typically charge between several hundred and $3000+ per hour. These coaches work specifically with executives, industry leaders, and high-level managers. Their training focuses on building leadership skills, including communication, decision-making, and conflict resolution. Typically, these roles require extensive experience in business and leadership. So, this type of coaching can be challenging to enter into.
Other popular coaching niches include financial, career, business, well-being, relationship, fitness, life, spiritual, and health coaching.
How Do I Find the Most Lucrative Coaching Niche for Me?
Finding the most lucrative niche for your coaching business isn’t as simple as choosing what’s popular. You need to choose something that leverages your skills and experience. At the same time, your niche should also have a ready market.
Brainstorm
Before deep-diving into research, think about what you already have. What are you interested in? What areas do you have experience in? What’s your current job role? Who do you have the most experience working with, or the most personal insight into?
For example, if you have experience in trading, you might be especially interested in helping newcomers get to grips with trading. Alternatively, you might prefer to help established traders up their game.
Market research
Once you have an outline of your dream coaching niche, you need to see if there’s interest. Time for some market research.
- Browse social media apps and see what people in your niche are talking about. What questions do they ask? What do they need support with?
- Think about your personal industry experience. Were there any gaps that required consulting or coaching?
- You’ll need to research its financial viability. Are people willing to pay for this as a coaching service? Are coaches in this niche already being paid for this? If so, how much? Is the market highly saturated? Or an untapped gem?
Solve client challenges
Remember, clients don’t hire a coach just for the sake of it. They want you to help them achieve their goals, reframe their mindset, and overcome their challenges. The types of solutions you’ll need to provide will vary depending on your niche. Be clear on what your clients’ challenges are - and how you will help solve them.
For example, Closer Cartel offers high ticket sales training from expert sales coaches. Their pitch on Whop is this:
“We have taught over 4000+ people how to become high earning sales reps by selling online B2C coaching, consulting, and agency offers.”
In this short description, the coaches at Closer Cartel make the solutions they offer clear. Clients want to learn “how to become high earning sales reps”. Closer Cartel teach them how to do this “by selling online B2C coaching, consulting, and agency offers”.
Focus on your USP
Again, keep it specific. In the example of Closer Cartel above, there are plenty of coaches helping people to “make money”. How many of those coaches specialize in training clients to become sales representatives? Beyond that, how many focus on remote online sales?
The more you narrow down, the more you appeal to your target audience. You position yourself as an expert within your niche. Not a jack-of-all-trades. That boosts your credibility - and your demand.
How Do I Stand Out in a Lucrative Coaching Niche?
It’s one thing to find a lucrative coaching niche. It’s another to draw in clients within a saturated market. If you’re set on a competitive niche, there are still ways to stand out from the crowd.
Showcase client successes
The best accolade a coach can get is the praise of their client. Once you’ve started bringing in clients, make sure to request a testimonial. Seeing a written review or watching a short video clip can help potential clients to see the impact of your coaching.
Write up case studies about your clients’ successes and post them to your LinkedIn and website. Share their success stories with pride. Always seek permission from your client first, though - and Incorporate a short quote from them, if possible.
If you’re not sure how to write a case study, you can learn about the process in this video from Alex Cattoni:
Draw on your experience/certifications
Maybe you’re a career coach who’s reached the top of the career ladder? Or perhaps you’re a professional sportsperson branching out into coaching? If you have expertise in your niche, don’t be afraid to flaunt it.
That goes for certifications too. Whilst most coaching niches don’t require a certification (though some do!), they can help you to stand out in a competitive market. Use the ICF’s Education Search Service to find accredited courses in your niche.
Get specific with sub-niches
Once you’ve chosen your niche, don’t hesitate to narrow down further. Think about the type of person you’d like to work with. Consider their age, gender, level of experience. Do you want to offer dating coaching to 50+ male divorcees? Or perhaps marketing coaching for entrepreneurial Gen-Z women?
The more niche your service, the better - but make sure to scope out the interest in your services first!
Sell Coaching Sessions to Your Dream Clients With Whop
To make the most from their business, coaches need a platform to sell from. Whilst it’s possible for coaches to set up their own website, this can take valuable time to promote.
Meanwhile, ecommerce platforms have a ready-made customer base. However, they’re typically not set up for digital products and services, including online coaching.
Fortunately, Whop is the answer. Whop makes it easy to sell, schedule, and host online coaching sessions.
Want to monetize your coaching brand further? You’ll also have access to all the tools you need to sell eBooks, audio files, web applications, online community membership, and more.
Plus, if you want to turn your coaching sessions into an online course, you can do so with Whop. So as an online coach you can sell one-on-one coaching services and host video calls, sell ebooks and other files, create and sell online courses, have a community forum, a community chat, and direct messaging capability - all from your very own whop.
Whilst many platforms charge a monthly subscription fee, Whop only charges a 3% transaction fee. Whop only makes money when you make money.
Start your coaching business on Whop today! Create an account in just fifteen minutes.
