25 TikTok video ideas to spark your creativity

More than a billion individuals today use TikTok to learn, entertain themselves, or discover new things. So if you're a creator looking to expand your fan base and establish a connection with an audience, TikTok is the place to be. However, let's face it: coming up with original ideas for TikTok videos may be difficult. Whether you've just started your TikTok account and have no idea where to begin, or you've already posted a couple of videos and want some inspiration, this article has got you covered.

Here we will discuss the factors that make a TikTok video go viral, offer 25 ideas for TikTok videos you can try out, and outline how to improve your chances of making a TikTok video go viral.

What kind of videos go viral on TikTok?

If you want to create content that performs well or goes viral on TikTok, here are some pointers to get you started:

Entertaining videos

Entertaining videos attract attention fast and evoke emotions like happiness, humor, or curiosity. You can achieve this in various ways, such as through comedy, storytelling, sharing original viewpoints, dramatizing realistic situations, or even dancing and singing—that's what made the app so well-known.

Videos that teach you something

Educational videos teach users new things through FAQs, how-tos, tutorials, recipes, guides, listings, or simply providing valuable knowledge. TikTok is quickly becoming a search engine as users explore it for suggestions on places to go out, test recipes, achieve particular cosmetic looks, get dating and financial guidance, and more.

It is simpler to gain attention by producing brief videos with educational content and tailoring them for search than it is to compete on already-established search engines like Google. Thus, share your wisdom and passions; you never know what someone could be looking for.

Inspiring videos

Not all inspirational material consists of motivational words sewn into throw pillows; some include real-life narratives that demonstrate to viewers what they can accomplish or overcome and ways to get there. Positive and enduring material is inspirational. It has the power to encourage others or inspire them to do something.

According to 31% of TikTok users in a Nielsen survey, positive content is one of the top three reasons they enjoy the app.

Videos that are easy to relate to

Your audience will feel heard and noticed when you provide related material since they have also been in your shoes. Sometimes, being relatable involves being authentic and hoping people can relate to you. In other cases, it entails identifying and approaching a shared experience from a fresh angle. Establishing a rapport with your audience through relatable content encourages repeat visits.

According to a recent Nielsen survey, 84% of TikTok users stated they can relate to the material on the app. If viewers can't relate to your videos, they'll swipe by.

25 TikTok video ideas that have the potential to go viral

Here are some ideas to give your TikTok video the best shot of going viral:

1. Tutorials

Tutorials are a popular post on TikTok, whether you're simply offering advice or teaching others with a step-by-step.

Tutorial videos allow you to discuss subjects related to your identity or brand. Videos that walk viewers through products may help companies solve current and future customer issues. Additionally, they aid in the target audience's comprehension of the product's advantages and utility.

2. Behind-the-scenes shots

Behind-the-scenes clips are the most common TikTok idea for marketers, and they work. Regardless of industry, watching the product production process is intriguing. Display the components, labor of love, and the human factor that went into creating your good or service. Openness promotes trust and demonstrates the caliber and effort that go into your products.

Make it personal, even if you only talk over the video or give a comprehensive case study. Describe the difficulties you encountered, your reasoning for choosing option A over option B, and perhaps an example of a failed attempt.

3. ASMR videos

ASMR videos grew popular on YouTube when they lured viewers to the soothing experience of the sounds and sights of seemingly ordinary actions. Autonomous Sensory Meridian Response (ASMR), is the lulling, nearly hypnotic feeling you get by listening to particular noises. Sounds with this calming effect include crinkling a wrapper, soft tapping on a counter, and spray bottles pumping water.

The ASMR hashtag has received over 500 billion views on TikTok across a variety of categories of videos. While you may not think you could create an ASMR video when your specialization is, for instance, landscaping services, a quick look at the hashtag may show that anything can be ASMR. ASMR videos for packing, organizing, morning rituals, replenishing products, and haircuts are good examples. If you do anything with a peaceful sound, why not produce an ASMR clip?

4. Dance videos

TikTok first became famous for its dancing videos, and the pattern continues today. Artists use TikTok as a platform to showcase their dancing skills and frequently invite others to participate in group dance performances. There are countless opportunities to present your work in unique and enjoyable ways.

You may create a dancing challenge that has everyone swaying and grooving by choosing the appropriate music and breaking the moves down into easy directions. If you are a talented dancer, taking on this type of video will help you gain more followers. It's an excellent method to engage with the TikTok community and share the love of dancing.

5. TikTok challenge videos

Don't let your fear of being on camera and sharing your dance videos online deter you. You may still demonstrate your culture and team spirit by having your staff attempt a challenge, even if you are a commercial account. Alternatively, make a non-dancing video that may become famous based on the sound by using the TikTok sound to a well-known challenge.

Consider taking on a task that fits your area of expertise and your personality. Visit the Discover page to see the most recent challenges. TikTok also promotes popular tasks on its For You page, where you can choose "use the sound" to start making the video.

6. Use educational videos

TikTok is the trendiest new platform for producing and sharing short videos, and educational content has become one of the most popular TikTok video ideas.

Thanks to the advent of digital learning, educators use it to share their expertise and experiences with people worldwide. The platform has simplified the process of producing instructional clips and fostering enjoyable, engaging interactions with viewers.

7. Create a day-in-the-life vlog

The "Day in the Life" hashtag is a well-liked version of the lengthier YouTube vlog, with over 9 billion views. These days, TikTok producers utilize these videos to showcase their daily lives in three minutes or less. Anybody may create these films; you only need to add your unique creative touch. It includes stay-at-home mothers, business owners, and even nurses. These videos are well-liked because they display people's daily activities, which may inspire others to increase their productivity, mindfulness, or empathy for those around them.

When creating these clips, try to avoid showing an idealized image of your life and instead focus on capturing everyday moments that are true to reality. Your content will become more relatable as a result. You can draft a script beforehand to ensure that you don't overlook essential things and that the editing process goes well. Similarly, use a catchy title for your video that will draw in viewers who are just curious or those who can relate to you or want to be like you.

8. Show a transformation

Whether recycling a thrift piece of clothing or renovating your entire house, a suitable transformation video is enjoyable to watch. Home projects demonstrate what is achievable, even on a limited budget. You may flip anything and explain your approach from beginning to end.

The top videos in this search have had tens of thousands of views, demonstrating that people enjoy viewing a nice before and after. There are more types of transformation videos besides DIY - it might be about changing occupations, getting clear skin, or reaching other noteworthy milestones.

9. Voiceover

TikTok has another exciting feature that allows you to record your audio and add voiceovers to your videos. This feature opens your creative possibilities by letting you add your voice to the original footage, changing the context, or adding more amusement value. It also allows you to give your pets voices and the impression that they speak to you in human language. As a result, it has the potential to captivate and entertain your audience.

10. User-generated content

Using user-generated content (UGC) is an intelligent brand strategy for TikTok. It's the pinnacle of social proof, providing genuine insights into how consumers utilize and appreciate your offerings.

Encourage your fans to use your items in their videos—whether they're reviews, unboxings, or artistic demonstrations—and share them with their audiences. As a result, followers increase their reputation and expand their reach by disseminating material among themselves.

Here, hashtags are your powerful allies. Let your clients add a hashtag to their user-generated content - it will facilitate content tracking and foster a sense of community.

11. Product launch videos

Make a splash when you unveil your newest offering! Employ eye-catching imagery, popular music, and succinct yet impactful copy to highlight the new product's attributes. Create a sense of anticipation by teasing the audience in advance.

Choose a video that introduces the product personally rather than a generic one. Incorporate actual individuals, such as your customers, coworkers, or CEO, so your followers can feel the human touch.

12. Test out a life hack

Some videos about life hacks might give individuals "aha" moments. Similar to cheat codes, they enable users to achieve little victories. Make videos on helpful life tips that you may share with your audience if you know any. Better still, if you encounter a life hack, you could record a video to determine whether it works or just fancy clickbait.

Most TikTok searches focus on "life hacks that work," meaning people don't want to spend time attempting ones that don't. Ensure that your life hacks are pertinent to your topic before listing the ones that have benefited you. Share what you learned from the process, any better solutions you found, and the mistakes you learned to avoid.

13. Work with other creators

Unsurprisingly, many producers gravitate towards TikTok due to its entertaining and peculiar videos. Working with other creators is a fantastic opportunity to expand your audience, forge connections, and produce unique content.

TikTok is the ideal platform for collaborating with other creative individuals, and finding creators whose audience is comparable to yours and with similar interests and beliefs is the key to effective collaborations, so make sure to choose wisely. TikTok influencers are the experts when it comes to cooperation.

14. Check out the Q&A Videos

With TikTok, you can interact with your fans and produce content that is different from the competition. Developing question/answer videos is one of the finest methods.

In addition to being enjoyable to watch, these clips help you get to know your audience better and build stronger bonds with them. You may respond to questions about yourself, provide exciting trivia, or get feedback from your audience by making Q&A videos. You can even start a TikTok livestream to react to the hot questions.

15. Make a comedy skit

TikTok is huge when it comes to comedy. If you're a stand-up comedian hoping to get more exposure or enjoy making others laugh, this platform is a great way to showcase your comedic skills.

For brands, you can create a comedy skit that promotes your product to your audience. Ensure you use content with which people can familiarize themselves to make a lasting impact. You can also work with a well-known influencer or comedian to promote your product.

16. Green screen effect videos

TikTok is ideal for making outstanding videos because of its vast audience, user-friendly editing tools, and unique features. However, have you ever considered putting it to use for something a little more imaginative and significant? You can do that with the TikTok feature for green screen. This function makes any video into a short film. It gives your movies a unique, blurred-out background that you can utilize to improve the content, give them a more polished look, or make them stand out.

Green screens are a gift to humanity. For example, you might film a typical product update in front of a Rihanna collage or utilize it to create a mood by announcing a significant sale in front of a picture of a tropical ocean.

17. POV

The POV trend involves producing short videos from a first-person perspective, typically framing the camera to show that whoever is behind the lens is actively engaged with the items or people in the environment. However, occasionally, some artists employ point-of-view (POV) videos to face the lens to convey their viewpoints, ideas, or observations on various themes, topics, or storylines.

POV material is uniquely appealing since it may draw viewers in by creating a personal connection. It enables viewers to interact with content more intimately. It has the potential to increase audience engagement and strike a deeper chord.

18. Lip-syncing

Lip-syncing videos are one of TikTok's most popular video types. The platform's creative effects and easy-to-use editing tools can help you take your lip-syncing videos above the ordinary. The ability to mimic famous song lyrics or iconic movie moments with your lips moving in time has captured people's attention worldwide.

One noteworthy development in this genre is the inventive repurposing of amusing sound bites. By lip-syncing to the music and adding on-screen captions to augment the images, video creators integrate these sound bites into their work, changing the context to fit the tone of their channel or voice.

Trends come and go on social media, so it's not always possible to stop disseminating false information. If you're an expert and you identify common patterns that people are following incorrectly, provide precise and valuable advice on how to get the same outcome. If you've learned something new that might change someone's life, share it. Viewers will value many suggestions for practical advice, ranging from skincare and cosmetics to house organizing and plant maintenance.

Find the most often asked-about subjects in your comments area and compile a list of practical advice on those subjects. Do most people, for instance, ask you how you acquired your crystal-clear audio quality or your clear skin? Make a video using your tried-and-true advice.

20. Instagram vs. reality videos

Instagram is renowned for its visual appeal, and only flawless photos are shared online. However, what about the world beyond the frame? Or what was required to get the shot? When editing and carefully selecting the appropriate angles, Instagram can differ significantly from reality. Most people, nevertheless, long for that reality.

It explains the rise in popularity of Instagram vs. reality videos. These photos don't make it on Instagram, featuring everything from models showcasing their natural hair and makeup to creators highlighting the less glamorous aspects of well-known tourist spots. However, what Instagram doesn't capture, TikTok will compensate for — after all, it is an authenticity-focused network. So, showcase your reality and how it deviates from popular belief.

21. Make a "Get Ready With Me" video

Get Ready with Me (GRWM) videos became popular on YouTube thanks to beauty vloggers. These Clips are popular on TikTok because everybody can add their unique creative touch. A fast search for "GRWM" videos will provide a plethora of content with producers discussing how they prepare for various work-from-home scenarios, night shift employment, school, date night, and more.

As you create your video, ensure it is authentic. If your preparation approach is more chaotic than attractive, shoot it that way. It could resonate more with others who go through similar turmoil than the ostentatious beauty regimen. Likewise, when you're filming, be creative. If you're not speaking in your GRWM video, your film should communicate the tale engagingly. To make this work, consider taking many shots while recording, then use fluid editing to blend the pictures.

GRWM videos allow you to take your viewers inside your personal life and share fascinating things about yourself through storytelling.

22. Try duet videos

Making duet video clips with others is another excellent TikTok video concept to showcase your talent and have fun. If you're new to TikTok, a Duet Video contains two videos. One is a clip from the original video, while the second is a reaction or reply to the first. It's an incredibly entertaining method to engage with other TikTok users and have creative fun with your target demographic.

GordonRamsayofficial, for instance, is well-known for his duet videos. He is renowned for creating duets with other TikTok producers and has over 35 million followers on the app.

23. Shoot workout videos

Many TikTok users are fitness enthusiasts, so get your hands sweaty and showcase a workout or particular exercise that they can do. If your brand is unrelated to fitness, add a twist to suit the correct tone. For example, if you are a soda business, build a program around burpees and sipping after each set.

Whether you are a fitness fanatic or just getting started, posting exercise videos on TikTok is an excellent way to push yourself and inspire others. You may create videos that cover anything from strength training to cardio and anything in between. Additionally, you can develop a fantastic exercise regimen for yourself and publicize it.

24. Show off a recipe

Share a recipe to get acquainted with the many cooks in the TikTok universe. Remember, everyone has to eat, even if your brand doesn't sell food products or anything linked to kitchenware. It all comes down to providing followers with value, so if, for instance, you own a fashion business, someone might wear a hoodie from your most recent collection while preparing some ceviche. People are turning to TikTok to learn a new recipe, and showcasing your content can attract a wider audience than you may have thought.

25. Try out makeup videos

Whether you are an influencer, beauty expert, or a regular cosmetics fan, let the world know about your passion with makeup inspiration videos. The site offers many creative opportunities, from product evaluations to beauty tips and hacks. This is among of the most excellent TikTok video ideas you could try.

For example, Rose Gallagher Beauty is a well-known makeup artist on TikTok. Her TikTok videos are devoted to cosmetics concepts, and her aesthetic talents are impeccable.

What makes a video go viral on TikTok?

When your content is relevant, inspirational, educative, or entertaining, it is automatically shareable. TikTok's algorithm notices when users interact with the video by watching it through to the finish, leaving comments, loving it, and sharing it. It increases the likelihood that the video will go viral.

TikTok scores your video according to several criteria to add it to the For You Page (FYP), which is the app's home screen customized for every user. These factors include:

User interaction: These consist of average video watch times, shares, likes, and following.
Details about the video: These are the text, hashtags, audio, and captions you use in your videos.
Account and device settings: Although they have less impact on your video ranking, language preferences, device type, and region settings are nevertheless considered.

Consider how you may include these elements in your TikTok video ideas to enhance the performance of your content.

Tips to help you go viral

Many people don't realize that creating viral clips on TikTok is simple and doesn't require a large budget. Here are some tips for going viral:

Start with a hook

A hook grabs the interest of your audience in the opening moments. Your hook may be a cliffhanger that piques their interest in the tale you're going to tell them, or it could be an obstacle your audience might be having and how you could assist them in solving it. A strong hook persuades viewers that the video is worthwhile.

Use relevant hashtags

Using hashtags is one approach to informing TikTok about the nature of your content. The app makes it simple to uncover popular hashtags; select the Discover tab to see a list of popular content categories. By scrolling through the list and participating in the discussion, select hashtags that align with your content type and message. Consequently, folks interested in videos with specific hashtags will see your work. Utilizing the popularity of current hashtags will enable you to show up more and more on your clients' For You page.

Create quality content

TikTok allows you to be creative, but quality is still essential: your audio must be clear, your lighting must be thoughtful, and your editing must be appealing. Ensure you don't drown out your voice with background noise or music using the platform's recommended audio levels. Take advantage of appropriate lighting as well. As long as you understand how it will help your video achieve its goals, it can be anything from studio-caliber lighting to natural light from a window. In addition, don't forget to edit your videos appropriately - most captivating viral videos adhere to fundamental editing concepts you can quickly master.

Engage with your viewers

Whether or not the algorithm shows your video to more people depends on how your audience engages with it. You can attract more comments by posing queries in the video descriptions or building a vibrant audience that regularly likes and comments on your content. Once you see some traction for your videos, engage your viewers in conversation. Respond to questions, appreciate comments, and thank others for their interaction. It shows to them that you care.

Be consistent

People who follow your TikTok account want to see more of your stuff. In exchange, it's wise to maintain a regular publishing schedule. The most straightforward approach to maintaining consistency is creating content in bulk and arranging your videos in advance with TikTok's scheduling tool. Consider allocating one day each week to planning, another for filming, and the other for editing videos.

Find TikTok advice on Whop and learn how to go viral from the pros

The best way to have success in any industry is to learn from the masters - so when it comes to going viral on TikTok, learn from those who already have!

The Whop marketplace is home to content creators, brands and businesses who are making money with TikTok. With courses and communities that cover everything from growing your brand to mastering TikTok shop, there's something for everyone.

Check out Whop today and grow your TikTok following.

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