When it comes to selling products online, few items are more popular than shoes. In fact, footwear was the second most-purchased product online in the US in 2024, according to Statista, second only to clothing.

But, just like with anything, being successful in the online shoe sales market goes far beyond just having the latest styles and brands.

You have to know the right platforms that give you the best resources and access to an audience that is truly interested in the product. And if options are what you’re looking for, you’ve come to the right place.

Keep reading to discover the best platforms for selling shoes online, what they can offer your business, and even how much it costs to sell on each of them.

Why should I sell shoes online?

Online shopping has become a regular habit for many people around the world. Add to this the ongoing interest in footwear—more than just fashion, shoes are a necessity for practically everyone after all—and you have a growing market driven by advantages and benefits, such as:

You don’t need to make anything

snkrs

One of the best secrets about selling shoes online is… (you don’t actually need to make a new product). Unless you’re planning on making a completely new shoe brand, you’ll simply be buying shoes from in-person stores or an app like Nike’s SNKRS and reselling them. You don’t need to worry about manufacturing, large investments, etc.

Low overhead costs

Selling online will always be considerably cheaper than operating a brick-and-mortar store because you won’t have the extra costs of maintaining a physical space (check out our guide on the cost of starting a business to learn more).

Plus, shoes are perfect products to sell through dropshipping and Amazon FBA, so you don't even have to worry about storage in some cases.

Evergreen, consistent demand

From formal shoes to stylish sneakers, footwear can come in a variety of designs and appeal to different audiences.

This variety means that the product is always in high demand in the market, and you can sell different types of shoes to a wide audience, or focus your business on a specific type—like designer shoes, for example—and find positive results in the same way.

Flexibility to appeal to many niches

There are specific shoes for sports, social events, everyday life, and more. One of the great advantages of selling online is that you can sell to any niche without any commitment, especially if you use more general marketplaces, like eBay.

This flexibility allows you to adjust your business and target your operations to a target audience that offers better profits.

Where to sell shoes online

A good platform to sell shoes should not only give you all the support and features you need to successfully manage your business, but it should also put you in direct contact with a target audience interested in the type of product you are offering. 

For this reason, choosing the best place to sell shoes is very important.

Here are the best marketplaces to sell shoes according to their overall usefulness.

Best for all categories

eBay

ebay sneakers

One of the most traditional ecommerce platforms, eBay is known for being a marketplace where you can sell just about anything. When it comes to shoes, this means you can appeal to all niches, from casual sneakers to dress shoes, and find buyers in equal measure.

Exclusive, rare, and vintage models are particularly popular on eBay. eBay’s auction system allows you to put these types of products up for sale for exorbitant profits. It’s one of the largest marketplaces in the world, which means a large reach, but also high competition.

Pros of eBay:

  • Global audience
  • Auction and fixed-price listings

Cons of eBay:

  • High competition
  • Seller fees can add up, especially for high value sales.

Pricing: eBay charges differently depending on the type of product. For sneakers under $150, for example, the fees are 13.25% final value fee for non-store and starter subscribers. And 12.35% final value fee for basic and above-store subscribers.

Amazon

Amazon shoes

Amazon is the world's largest marketplace. It’s popularly known for selling electronics news, gadgets, and technological accessories in general, but it’s also a strong platform for selling shoes because when thinking about buying online, most consumers simply check Amazon before going anywhere else.

The Amazon ecosystem is simply huge, it’s possible to sell shoes of all types and there are several programs that help sellers with deliveries and other operational functions, such as Amazon FBA and even programs that help with marketing and promoting your product listings, such as Amazon Ads.

Pros of Amazon:

  • Large reach.
  • Features and programs that help sellers perform better.

Cons of Amazon

  • Amazon’s competitive landscape is probably the higher among similar marketplaces for sellers
  • There’s a fee for each additional feature that may add up in the overall price of selling on the platform.

Pricing: Amazon’s standard selling fees is divided into plans: individual and professional. Individual pays $0.99 per item sold plus additional features. With the professional plan sellers pay $39.99 each month, plus additional features.

Best for casual footwear and sneakers

StockX

stockx

StockX is a marketplace with a strong focus on streetwear fashion, specially sneakers and casual footwear and even sandals. It’s known for its authentication process that ensures every pair of sneakers sold is verified as genuine.

The platform caters more to sneaker enthusiasts, collectors, and resellers, making it the ideal choice for those looking to sell rare or limited-edition sneakers. Despite that, fees can be a bit high, especially for small sellers.

Pros of StockX:

  • Trusted authentication process
  • It’s an ideal platform for rare and collectible sneakers

Cons of StockX:

  • Fees can be high for lower-priced shoes

Pricing: StockX charges a 9% seller fee, which can decrease with higher sales volume. There’s also a 3% payment processing fee.

GOAT

GOAT

Another great niche platform in the sneaker marketplace, GOAT is very focused on the specific niche of sneakers and collectible shoes. With a simplistic design (as you can see in the image above,) the website offers a space to list both new and second-hand sneakers, also being highly curated, with a strong emphasis on authenticity and quality.

It appeals to sneakerheads and stylish shoes enthusiast buyers, but since it’s not as well-known as other marketplaces on this list, your marketing efforts need to be consistent to attract more casual consumers.

Pros of GOAT:

  • It has a rigorous authentication process to ensure all products are official
  • Has large, loyal, and engaged audience of sneaker fans

Cons of GOAT:

  • Fees can get expensive compared to other platforms
  • Now as well-known as other marketplaces for casual buyers.

Pricing: GOAT charges a 9.5% commission fee for sellers, plus an additional fee of up to 25% for international sellers based on their ratings on the marketplace.

Kixify

kifixy

Kixify is a marketplace tailored specifically for sneaker sellers, offering a no-frills platform dedicated to everything sneaker-related. Whether it’s general releases or rare finds, the website connects sellers with buyers looking for all types of sneakers. The platform has no listing fees, taking a 10% transaction fee for sale instead, which may be costly for small businesses selling products at lower prices.

One other detail worth of notice is that, unlike other platforms like GOAT or StockX, Kixify is less curated, allowing sellers more freedom to list inventory. This makes it particularly appealing to sneaker resellers with a large volume of items to move.

Pros of Kixify:

  • Niche platform focused on sneakers
  • Seller sets their own prices
  • Large, dedicated sneaker audience

Cons of Kixify:

  • Limited to sneakers, no other types of footwear
  • Can be competitive for rare shoes

Pricing: Kixify has no listing fees, only taking a 10% transaction fee for each sale.

Stadium Goods

stadium goods

Stadium Goods is a retailer specializing in the sale of aftermarket sneakers. It’s a company based in New York, but has expanded its business to ecommerce as well, focusing on sneakers, including rare and limited editions.

The platform handles authentication and offers a high-end shopping experience for buyers, attracting a well-heeled audience willing to pay top dollar for more exclusive models. Despite this, fees can be quite high for smaller sellers, making it a marketplace more suitable for large companies and sellers with access to high-value products.

Pros of Stadium Goods:

  • Attracts a high-end audience willing to pay premium prices.
  • The platform has a strict authentication process that ensures buyer trust.

Cons of Stadium Goods:

  • High seller fees and strict requirements.
  • Best suited for exclusive and rare items, which limits selling propositions.

Pricing: The base commission rate of Stadium Good is 15-20% of listing price

Best for dress and designer shoes

Grailed

grailed

A niche platform focused on men’s luxury, including high-end footwear and designer shoes, boots, sneakers, and much more. It’s a solid marketplace for selling rare or exclusive items, specially for a style-conscious audience that appreciates unique, often extravagant, high-value shoes.

Pros of Grailed:

  • It’s a platform with strong focus on high-end and streetwear shoes
  • Offers a secure authentication process for high-value footwear
  • Has a loyal, niche audience willing to pay more for high-quality products

Cons of Grailed:

  • Competition can be high when selling in the same niche.

Pricing: Grailed charges a 9% commission, plus PayPal fees (2.9% + $0.30).

1stdibs

1stdibs

1stdibs is an ecommerce marketplace focused on selling luxury items in the fashion, decor, and fine art segments. The company has been recognized for "pushing the antiques business into the 21st century” attracting the type of customer who appreciates fine, sophisticated, high-quality pieces and doesn't mind paying high prices for them. Think brands like Christian Louboutin, Gucci, and Louis Vuitton.

Sellers on 1stdibs benefit from its exclusive image but face strict curation requirements and high fees. It’s a perfect fit for those looking to sell top-tier luxury shoes.

Pros of 1stdibs:

  • High-end audience for exclusive items.
  • Elevates the image of listed products with premium branding.

Cons of 1stdibs:

  • Not suitable for casual or low-value shoe listings.

Pricing: The monthly fee for a seller on 1stDibs can vary depending on the components of a given membership plan.

Best for “peer-to-peer” selling & reselling

Poshmark

poshmark

Poshmark works as a peer-to-peer marketplace where users can list new or secondhand items for sale, mostly in the fashion categories like clothes and shoes. What sets Poshmark apart from other platforms for selling shoes on this list is the fact it combines social elements like sharing listings and following other users, making a more interactive sales platform. 

While it focuses on local sales, Poshmark also has shipping features where sellers can use prepaid shipping labels to ship products directly to their customers. It’s practical, but it doesn't work internationally, focusing primarily in the US.

Pros of Poshmark:

  • Easy shipping with prepaid labels for local regions
  • Large local audience focused on fashion
  • Has social media features like "shares" that helps promote listings, also offering more interaction between sellers and customers.

Cons of Poshmark:

  • Fees may be a bit high
  • Primarily US-focused audience

Pricing: Poshmark charges a flat commission of $2.95 for sales under $15, and 20% for sales above $15.

Facebook Marketplace

fb marketplace

This is a sales platform within Facebook dedicated to the sale and resale of used items. A major advantage of Facebook Marketplace is its simplicity, as anyone with a Facebook account can use the platform to buy and sell items. And the fact that it’s directly connected to the social network means it can reach a large audience of shoppers looking for shoes and other products at low prices.

The platform allows direct interaction between sellers and shoppers through messenger to discuss prices and delivery options. Despite being part of Facebook, Facebook Marketplace doesn't have very advanced marketing or even shipping features, requiring sellers to deal with these matters on their own.

Pros of Facebook Marketplace:

  • Free to list
  • Large, active user base
  • Easy communication through Messenger

Cons of Facebook Marketplace:

  • It’s not a very advanced platform, with limited shipping options.
  • It doesn’t have a security system for sellers or buyers in case of errors or scams.

Pricing: Facebook Marketplace charges no fees for listing, shipping services (if available in the area) are calculated based on distance and other factors.

OfferUp

offerup

OfferUp is a local-focused peer-to-peer marketplace, ideal for quick sales of everyday low-priced shoes. The platform emphasizes simplicity and allows sellers to connect directly with local buyers, making it perfect for casual transactions without shipping logistics.

Its broad user base means sellers can offload shoes quickly, but it’s less suitable for high-end or niche inventory.

Pros of OfferUp:

  • Easy-to-use platform for local sales.
  • No shipping required for most transactions.

Cons of OfferUp:

  • Limited audience for luxury or rare shoes.
  • Buyer quality can vary due to local focus.

Pricing: OfferUp takes a 12.9% fee on shipped items, with a minimum fee of $1.99.

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Now that you know where to sell shoes, you should learn other strategies and platforms to make more money and build a scalable business. Whop is the place to do that.

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Where to sell shoes FAQs

The frequently asked questions about where to sell shoes.

What factors should I consider when choosing a platform to sell shoes?

Consider the type of shoes you’re selling (e.g., sneakers, high-end, or casual), your target audience, shipping requirements, and the platform’s fees.

Can I sell used shoes online?

Yes, many platforms, such as Poshmark, GOAT, and Facebook Marketplace allow the sale of gently used shoes. Just ensure they’re clean, in good condition, and accurately described to attract buyers.

Are there fees involved in selling shoes online?

Most marketplaces charge fees, which can include listing fees, transaction fees, or commission percentages. Choose a platform that offers fees and conditions that better suits your brand’s resources and overall objectives.