We are Whop, a Brooklyn-based internet-economy platform that generates more than $1B per year for creators - and we have a major announcement to make.

So far we have minted over 100 millionaires right here on Whop. We've also helped over 20,000 people earn their first dollar on in the internet, either by starting their own business on Whop, or by referring customers to other existing Whop businesses.

To date, our journey has been a wild one. Just last year Whop was a marketplace for buying and selling digital products, and any communities were either hosted by Discord or Telegram. There were no ‘whops’ - only a marketplace and the dashboard for sellers.

Then, Whop 3.0 was launched. This is where ‘whops’ came in. We introduced a modular hub system, with which anyone can create their own whop easily and own their space on the internet.

Now, we are stoked to announce Whop 4.0.

What's new with Whop 4.0?

Whop 4

Whop has gone through a major update - let's take a look at some key points.

  • We have entirely redesigned the store page funnel for max conversions. Your store page now shows how much money you’ve made, displays your reviews, and introduces yourself and your product. It tells a potential customer why they should pay to join your whop.
  • You can now create and edit a storefront website entirely from your phone - allowing you to make more money on-the-go.
  • We have introduced a brand new marketplace with transparent rankings and metrics, including creator leaderboards to show where your business ranks on the Whop platform.
  • There are now over 20 new ways for you to build your platform, including Chat, Forums, Newsletters, Bounties, Courses, Events, and more.
  • You now have automatic flows for messaging new and churned customers.
  • There are new affiliate systems to help you make more money with affiliate marketing.
  • The ability to create to group chats and direct messages on-platform is now live.
  • You can now payout staff members from the Whop dashboard.
  • Support for ACH, split pay, and Coinbase commerce payments.

Of course it isn't only creators who get a new Whop experience. For customers/users, Whop 4.0 means:

  • New navigation patterns for users to better engage with the whops they are in.
  • A very mobile-friendly experience when searching for products.
  • A scrollable feed, bringing them all the content they need in one easily viewable, accessible place.

Whop is quickly becoming the destination for digital products and services. Creators are making online courses, pairing them with communities, adding on ebooks and selling webinars - all because they can. Whop makes it super simple to launch, manage, and grow an online business.

What are you waiting for? Start creating on Whop today.

Create your whop