With 30 years of history in ecommerce, Amazon has established itself as the largest marketplace on the internet, offering thousands of product options for buyers and providing a valuable space for sellers to earn money.

And with so much time as the most influential digital retailer in the market, it’s to be expected that a trending product on Amazon is also a trend in the market as a whole. Regardless of whether you are a beginner seller or an experienced entrepreneur, knowing what is popular among consumers is vital to be successful.

In this article, we’ll explore the main Amazon trends in 2025, present useful statistics and popular product categories, and give tips on how to find trending items. Keep reading and find out how you can make more money with Amazon this year.

Why Sell on Amazon in the First Place?

Amazon

With great features for entrepreneurs, sustainable traffic, and massive global reach, selling on Amazon is an attractive proposition for both new and experienced sellers because it caters to many niches, allowing products in a variety of categories from home decor to car accessories and even collectibles and card games. On Amazon, sellers can leverage many benefits such as:

Access to a massive customer base

Amazon has millions of active customer accounts worldwide. This large and diverse audience means that sellers can tap into a massive pool of potential buyers on a global scale without needing to drive traffic from scratch.

Compared to building a website or store independently where sellers need to focus on SEO, paid ads, and other traffic-generation tactics, Amazon already has shoppers actively searching for products. The platform’s scale gives sellers a faster path to revenue, especially if they understand how to optimize product listings.

Built-in trust and brand recognition

Amazon screenshot

Being the largest, and one of the oldest, marketplaces on the internet, Amazon has a solid reputation that spans decades. So, when consumers see a product listed on the marketplace, they inherently have some level of trust.

By selling on Amazon, brands benefit from the platform’s established reputation, being invaluable for new sellers who might otherwise struggle to sell their products on standalone websites or lesser-known marketplaces. Amazon’s buyer protection policies, return processes, and consistent customer experience create a reliable environment where buyers feel comfortable and safe making purchases.

Advanced seller tools and analytics

Amazon equips sellers with a range of data-driven tools to help them manage their business more efficiently. From tracking product performance and monitoring reviews to analyzing pricing and product trends to understanding customer behavior, these insights are crucial for optimizing listings, improving marketing, and scaling a business.

Seller programs like Amazon’s Fulfillment by Amazon (FBA) allow sellers to store products in Amazon’s warehouses, letting Amazon itself take care of packing, shipping, and even customer service. This dramatically reduces the logistical headaches, making Amazon a go-to option when it comes to selling products online.

Useful Amazon Facts and Statistics 

Here are some key statistics and facts about Amazon that can provide valuable insights if you’re thinking about selling on Amazon:

Amazon seller statistics

  • Number of Sellers: According to Amazon, more than 60% of all Amazon sales come from third-party sellers.
  • Number of Sales: In 2023, U.S.-based sellers sold more than 4.5 billion items—an average of 8,600 items every minute, according to Amazon.
  • International Sellers: Amazon has seen a surge in international sellers in recent years, for better or worse (competition from Chinese suppliers who can offer lower prices makes it harder for U.S.- and U.K.-based sellers). Many businesses from around the world are leveraging the platform to expand their reach and target new markets.

Market dominance and growth

  • Global Reach: Amazon operates in over 200 countries and territories worldwide, making it one of the largest online retailers globally.
  • Market Share: According to Statista, Amazon held approximately 37.6% of the U.S. ecommerce market in 2023.
  • Revenue Growth: Amazon's annual revenue has consistently grown at a double-digit rate in recent years. For example, on Prime Day 2024 alone—Amazon’s big discount period—the platform had $14.2 billion in purchases.

Consumer behavior

  • Product Search: 56% of consumers start their product searches on Amazon, according to Jungle Scout.
  • Prime Membership: As of 2023, Amazon boasted over 200 million Prime members globally. This subscription service offers numerous benefits, including free shipping and exclusive deals.
  • Mobile Shopping: Amazon has successfully adapted to the mobile-first era. According to Statista, most of Amazon's traffic comes from mobile devices.
  • Voice Shopping: The rise of voice-activated assistants like Alexa has driven a significant increase in voice-based shopping. Amazon has seen a steady growth in voice-enabled purchases.

Marketing and advertising

  • Sponsored Ads: Amazon's advertising platform generated $46.9 billion in revenue in 2023, indicating its popularity among sellers looking to increase their visibility and drive sales.
  • SEO Importance: Search Engine Optimization (SEO) plays a crucial role in Amazon's search algorithm. Product listings that rank high in search results tend to have higher conversion rates.
  • Brand Building: Building a strong brand on Amazon can lead to increased customer loyalty and repeat purchases. This can be achieved through effective branding strategies, consistent messaging, and positive customer experiences.

Data and analytics

  • Amazon Seller Central: Seller Central is a feature that provides sellers with access to a wealth of data and analytics tools. These tools can help sellers track sales performance, analyze customer behavior, and identify growth opportunities.
  • Keyword Research: The Amazon search tool is strongly optimized for keyword research. By identifying relevant keywords, sellers can improve their visibility in search results and attract more potential customers.
  • Sales Performance Tracking: Sellers can track key metrics such as sales volume, conversion rate, customer reviews, and seller rating to assess the performance of their products and identify areas for improvement.

As the leading ecommerce platform, trending products on Amazon often reflect shifting consumer preferences and tastes. Many shoppers access Amazon looking for specific items that become a trend on social media. A good example is the Stanley water bottle, a product that first started gaining insane popularity in 2021.

make it Stanley article

Knowing which items and product categories are trending is vital for any seller looking to operate on Amazon. Let’s take a look at the trending product categories on Amazon in 2025.

Eco-friendly and sustainable products

With the ongoing push for sustainability, eco-conscious consumers are driving demand for eco-friendly products. This includes items made from recycled materials, zero-waste products, and alternatives to single-use plastics. Reusable kitchen products, biodegradable cleaning supplies, and environmentally friendly personal care items are seeing consistent growth.

Health and wellness

Health and wellness remain a major focus for consumers in recent years, with products in this category continuing on Amazon’s Best Seller list. Fitness equipment like resistance bands and smart fitness trackers, along with dietary supplements, organic foods, and mental wellness products, are top sellers in this category.

Home office and remote work accessories

As remote and hybrid work models persist, the home office category continues to trend. Products like ergonomic chairs, adjustable desks, noise-canceling headphones, and advanced webcam equipment remain hot sellers.

Additionally, accessories that enhance productivity or comfort in a work-from-home setting, such as monitor stands, ring lights, and organizational tools, are also highly sought after on Amazon.

Smart home devices and accessories

Smart home devices Amazon

The smart home trend shows no signs of slowing down. Products like smart speakers, security cameras, smart lighting systems, and robot vacuums remain popular as consumers embrace convenience and automation. Home security and energy-saving devices, like smart thermostats and smart locks, are increasingly being integrated into homes as technology evolves.

Pet products

Pets have become a bigger part of consumers' lives, and pet products continue to see growth. Trending items include premium pet foods, health-related products like supplements and calming treats, as well as tech-driven items like pet cameras, automatic feeders, and smart toys. Pet fashion, grooming tools, and eco-friendly pet products are also on the rise.

Tech and gadgets

With technological advancements accelerating, electronics and gadgets remain a top category. Expect continued demand for gaming equipment (consoles, accessories, and gaming chairs), wearables like smartwatches, and the latest smartphones. Virtual reality (VR) and augmented reality (AR) devices are also becoming more mainstream, something to keep an eye on from 2025 onwards.

Beauty and personal care

Beauty and personal care Amazon

Beauty continues to evolve, with clean beauty products and personalized skin care gaining traction. In 2025, look for increased demand for products that focus on skincare routines, anti-aging treatments, products with natural ingredients, etc.

Baby and child products

Parents are always on the lookout for innovative and safe products for their children. Trending baby products include eco-friendly diapers, non-toxic baby toys, and smart baby monitors. Educational toys and STEM-based products for children are also rising in popularity, along with child safety gear and stylish, functional baby gear like strollers and carriers.

Home improvement and DIY

With many consumers investing more in their homes, DIY tools and home improvement products continue to trend. This includes everything from power tools and paint supplies to smart lighting kits and organization solutions. DIY furniture kits and home decor items, such as peel-and-stick wallpapers or space-saving furniture, are also in high demand.

Outdoor and adventure gear

Camping gear, hiking equipment, and portable outdoor cooking tools are always in demand. Travel and adventure accessories, such as waterproof bags, foldable chairs, and solar-powered gadgets, also fall within this trending category.

Finding trending products on Amazon requires a mix of research, analysis, and knowing the right tools to track market trends. Here’s how you can find trendy products on Amazon:

Use Amazon’s Best Sellers lists

Amazon’s Best Seller list is a section on Amazon’s website that ranks the most popular products on the marketplace based on sales data, making it a quick way to see what’s currently trending.

You can find this section by going to Amazon’s homepage and navigating to the “Best Sellers” tab. Additionally, Amazon has related sections like “New Releases,” “Movers & Shakers,” and “Most Wished For,” each offering valuable insight into hot and emerging products.

Explore Amazon Retail Analytics

If you’re enrolled in Amazon Vendor Central—a hub for seller accounts—you can access Amazon Retail Analytics. This is a feature that provides in-depth reports for sellers on Amazon, including consumer behavior data, category trends, and sales performance.

Analyze product reviews and ratings

Trending products often have high ratings and a large number of recent reviews. Look for products that have received a surge in positive reviews over a short period. Tools like Fakespot or ReviewMeta can help analyze the authenticity of reviews, ensuring you're looking at genuinely popular items.

External platforms like Google Trends and social media such as TikTok, Instagram, and Pinterest are great places to spot emerging trends. As we said before, trends on these platforms often spill over to Amazon as consumers search for and purchase the items they see online. You can search for popular hashtags or influencers that showcase products to gauge what might soon trend on Amazon.

Certain product categories experience seasonal peaks. For example, fitness equipment tends to spike in January due to New Year's resolutions, while costumes and other specific items become very popular in October because of the Halloween season. Amazon’s trend-tracking tools, like Movers & Shakers, can give you real-time insights into how these seasonal trends are unfolding.

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The most frequently asked question about Amazon trends.

Amazon trends can help you identify which products are in high demand, allowing you to stock items that customers are actively searching for. By monitoring Amazon's Best Sellers and Movers & Shakers lists, for example, you can see which products are selling quickly and gaining traction.

Amazon trends can shift frequently, especially in wider categories like tech, fashion, and seasonal items. To stay on top of trends, regularly check Amazon's Best Sellers, Movers & Shakers, and New Releases sections, which are updated hourly. Additionally, you can check social media platforms and follow influencers to see what products are trending.

Why You Should Trust Us

Joe Niehaus is an experienced content writer and ecommerce specialist at Whop. With extensive experience in content marketing, Joe has also lent his expertise to prominent publishers such as Travel + Leisure, GQ, and Business Insider.