50 trending products to sell online in 2025

There are tons of ways to find success in ecommerce, but no matter what you sell, one rule stays the same: pick something people actually want.

That's why you can't go wrong with trending products—everyone wants to get their hands on the hottest new thing.

The tricky part is keeping up with what’s trending.

So, we have put together a list of trending products in 2025. Rather than scouring through ecom sites and social platforms, you can find all of the most sought-after products in this guide.

You’ll also learn which products have lost steam since 2024 and how to find trending products on your own using free tools and strategies.

Let’s get straight to the list:

1. Dubai Chocolate

The viral dessert sensation of 2025, Dubai Chocolate, appeared suddenly and loudly across social feeds. The novel green filling combined with polarized reaction videos contributed to its rapid rise.

It’s perhaps one of the best examples of how easily new trending products can catch on when they check the right boxes: in the case of Dubai Chocolate, it was the name, the novelty, and consumer curiosity.

Why it’s trending: Visual appeal, a controversial taste that is luxurious to some and overrated to many.

How to sell it: During the heat of the Dubai Chocolate hype, sellers were flipping authentic versions of this bar for far more than the retail price. Since they were only available in the UAE, you had to go there or in the airport to get them. Now you can even by Dubai Chocolate on Amazon.

2. Mushroom-based alternatives

In recent times, mushrooms have elevated in recognition from humble fungi to superfood status, with touted health benefits including energy, immunity, cognitive function, recovery and more.

Popular products include mushroom “coffee” alternatives, powders, and chocolates. Specific trending mushroom varieties today include cordycepts, reishi, lion’s mane, turkey tail, and chaga.

Why it’s trending: Modern recognition from both science, podcasts, and word-of-mouth wellness inner circles are all talking about the power of the mushroom. Rather than supplements, some prefer mushroom alternatives to familiar staples.

How to sell it: Get educated on the different mushroom varieties and their scientifically-backed benefits. Source suppliers, be sure to test for quality and price according to competition.

3. Shilajit

This supplement has gone from niche obscurity to near-mainstream with the help of the alternative side of “Healthtok” which caused a viral explosion from creators of all sizes shilling Shilajit’s numerous benefits. These include enhanced energy, cognitive focus, and overall vitality.

The black and tarry texture helped fuel the spread of Shilajit across feeds, and the history of Shilajit in Ayurvedic medicine and the difficulty of sourcing it from Himilayan mountains further added to its appeal.

Why it’s trending: More health-conscious consumers are looking for ancient and proven remedies that fly under the radar of the general public, yet have enough popularity in the “in” crowds that mentioning it becomes somewhat of a status symbol. Shilajit checks this box big time.

How to sell it: Since so many people still haven’t heard of Shilajit, you will likely have to explain what it is and do a full reaction of you displaying and consuming it. Find a quality supplier–right now, TikTok shop can be a great source for both inventory and marketing of Shilajit.

4. Clove essential oil

Another traditional remedy that is gaining modern hype on social media, clove essential oil is now recognized as a niche but powerful supplement for immune support, inflammation, oral hygiene, beauty, and overall well-being.

Clove essential oil has been seen in get-ready-with-me videos and fringe but viral health takes. Its familiarity combined with its novel use cases make it both trustworthy and compelling. Other essential oils like Oil of Oregano and scented oils are trending, but right now, clove is on top.

Why it’s trending: Social media, particularly TikTok has amplified interest in clove oil through various viral videos claiming a wide range of benefits in both health and beauty.

How to sell it: Once you’ve found a quality supplier at a good price, you can buy wholesale or dropship. Clove oil is particularly hot right now on TikTok shop

5. Ube

Named the flavor of the year in 2024 by the annual food and beverages report, Ube (pronounced ooh-bay), the purple yam from the Phillippines, has been found in everything from lattes to cookies and ice cream.

Immediately noticeable due to its striking violet hue, its signature nutty yet sweet and savory taste added to the hype. Ube-flavored goods of any kind had especially strong visual appeal on social media thanks to its photogenic color.

Why it’s trending: Eye-catching, natural purple color, and unique, nutty-but-sweet taste that blends well with a variety of dishes and drinks. Its direct cultural roots and novelty point to the possibility of ube ending up in the realm of matcha and açai.

How to sell it: Make extensive use of educational and visual content marketing, partner with influencers and UGC creators. Sell ube powder or authentic ube-flavored treats at a markup. Once approved, you can sell on Amazon, or you can sell locally.

6. Essential oil diffusers

The typical plug-in air freshener has been due for a more aesthetic replacement, and they’ve now come in the form of essential oil diffusers. These are gaining more popularity in recent times due to more people wanting to remove excess chemicals in their home, and essential oil is a great natural alternative to now outdated chemical alternatives.

Why it’s trending: Growing desire for more natural and non-toxic home environments, replacing traditional air fresheners.

How to sell it: Combine with curated essential oil blends or aesthetic packaging. TikTok videos that show before-and-after room transformations do well.

7. Resistance bands

While not everyone has the room or budget for a full-on home gym, resistance bands remain an attractive option for those who want to get a quick workout at home. Another reason that they’ve picked up popularity is because they are easy to travel with so people can use them to stay fit on the go.

Why it’s trending: Compact, affordable fitness tool that supports wellness goals without the need for a full gym setup.

How to sell it: Target niche audiences like travelers, moms, or remote workers with specific exercise content using the bands.

8. Unique pillows

More people are focused on getting their sleep hygiene right this year, and a pillow can be a huge factor in how well someone sleeps. There are still tons of people who are holding onto an old-school pillow that are open to a newer alternative, so a unique pillow is a great choice for a private label product.

Why it’s trending: Greater public awareness around sleep optimization and the demand for personalized comfort.

How to sell it: Market through influencers who review sleep products and run ads targeting “tired” or insomniac audiences.

9. Gua sha tools

Although these tools are based off of an ancient Chinese practice, Gua Sha has skyrocketed in popularity after many social media influencers and models have sworn that these tools have changed their face and allowed them to sculpt the face or jawline of their dreams. These tools can be quite cheap on Alibaba and go for much higher on Amazon.

Why it’s trending: Viral facial-sculpting routines from GRWM (get-ready-with-me) and “Looksmaxxing” videos and endorsements by beauty influencers.

How to sell it: Emphasize results. Sell with a mini training course or video guide. Unboxing and before-after videos perform best.

10. Portable blenders and juicers

Another hot product that is in line with the trend of being healthy on the go is portable blenders and juicers, which allow users to whip up a healthy smoothie or juice with a compact device that is far cheaper than fancy alternatives and arguably just as effective. Look for portable options and advertise with social media content to get buyers.

Why it’s trending: Health on-the-go culture, especially among Gen Z and younger millennials.

How to sell it: Position around morning routines. Use UGC (user generated content) showing it used in cars, gyms, or office

11. Minimalist wallets

Having a thickly stacked old wallet that takes up too much room in your pocket is now incredibly unattractive compared to the slim options that keep your cash and cards organized in a compact area. Many of these are equipped with RFID blockage, which is good practice for the security of your contactless cards which are vulnerable to exploitation.

Why it’s trending: Modern style trends favor sleek, minimalist looks. Security concerns about old-school wallets.

How to sell it: Highlight benefits like RFID protection, durability, and slimness. Showcase before-and-after pocket fits

12. Pet hair remover tools

Pet owners have always been buying accessories for their furry friends, but it’s only recently that they’re using efficient tools to get rid of their excess hair. To save from the difficult job of vacuuming a mess in the future, owners of furry friends have been turning to smaller devices like brushes and gloves to get the job done.

Why it’s trending: Home hygiene and convenience products are surging among pet owners.

How to sell it: Create reels showing real-world demos on shedding dogs/cats. Testimonials are a huge driver.

13. Hyped sneakers

Hot sneakers have always had their demand for sneakerheads, but in order to target those that are currently trending with the highest resale potential, you’ll need to get an idea of what shoes are most likely to sell out fast. We’ve got you covered here with a list of the most hyped shoe releases this year.

Why it’s trending: Sneaker culture continues to dominate resale markets and influencer culture.

How to sell it: Monitor sneaker release calendars and hype forums. Flip on StockX, GOAT, or Instagram. Bundle with content.

Check out: Best sneaker reselling groups

14. Watches

There’s been a recent rise in interest in watches, especially amongst younger buyers, with the rise of TikTok watch dealers such as Vookum and Mike Nouveau. Trending watches can be found on sites like Chrono 24, and you can sell watches with pretty much any budget, from as low as less than $100 to well over $10,000 per watch. If you want to get started selling watches, read Watch Reselling 101.

Why it’s trending: Rising interest in vintage and luxury timepieces driven by watch influencers and TikTok resellers.

How to sell it: Flip underpriced pieces on eBay or Chrono24. Follow trends in affordable luxury (Seiko, Tudor) and grails (Rolex).

15. Weighted blankets

Another currently trending item that is catered towards the growing group of people who want better sleep hygiene is the weighted blanket. It’s also been shown to lessen anxiety in between sleep in addition to promoting deeper rest at night.

Why it’s trending: Emphasis on anxiety relief, deeper sleep, and mental health has made weighted products a wellness staple.

How to sell it: Focus on benefits in copy: better sleep, calm, stress reduction. Target ads to anxious, sleep-deprived demographics.

16. Portable projectors

In 2025, portable projectors have been hot sellers particularly for dropshippers, attracting buyers who want the perks of big-screen entertainment without the cost and space of a large device.

The latest models offer surprisingly good resolution at a much cheaper price than traditional projectors, so they appeal to budget cutters and minimalists alike.

Why it’s trending: People want immersive entertainment in a compact form—perfect for travel, dorms, or minimalist homes.

How to sell it: Emphasize portability, ease of use, and cinematic experience. Demo videos showing it projecting on a wall or tent ceiling perform well.

17. PlayStation Portal and accessories

The PlayStation Portal is a recent breakthrough in gaming, offering the most powerful and immersive gaming experience that we have ever seen on a handheld device.

Released at the tail end of 2023, the device and related accessories such as cases and stands are holding strong and should be throughout the whole year, especially through the holiday season.

Why it’s trending: The handheld device boom is still strong. PlayStation Portal combines nostalgia with cutting-edge gaming—ideal for Gen Z and millennial gamers.

How to sell it: Resell high-demand accessories (grips, stands, cases). Unboxing and performance comparison content works well on YouTube Shorts and TikTok.

18. Anti snoring accessories

More people have come to the awareness that snoring isn’t just an annoying noise, but it is a sign of poor sleep health that has more consequences than just bothering a potential partner who is trying to sleep nearby.

Anti-snoring accessories such as nose strips and mouth tape are now some of the top trending products that new people are finding out about every day.

Why it’s trending: Sleep health is mainstream, and snoring is now widely recognized as a red flag. Solutions like nasal strips and mouth tape have gone viral.

How to sell it: Use before-after audio clips or user testimonials. Bundle multiple nights’ worth for value perception.

19. Ring doorbell

Although they’ve been around for several years now, Ring doorbells in addition to other smart home security devices are more popular than ever in 2025. Devices from nearly any year can be bought and sold, and it’s easy to source these from Facebook Marketplace or eBay and sell right back on eBay or on Amazon.

Why it’s trending: Home security is a growing concern, and people want convenience + peace of mind. Ring’s name-brand recognition gives it staying power.

How to sell it: Resell gently used units or source open-box inventory. Target new homeowners or renters upgrading their tech.

20. iPhones

Apple has made a smash hit out of the iPhone, so it remains to be a perennial favorite even today. You can basically sell any model from the past few years quickly as long as you price it fairly, and the newer the model, the faster it should sell.

Why it’s trending: Compared to other smartphones, iPhones maintain resale value like no other consumer electronic. Upgraders sell, others buy. Always in demand.

How to sell it: Buy locally with Facebook Marketplace or Craigslist and list on eBay, Swappa, or BackMarket. Include accessories and factory reset your units for higher appeal. Learn how to repair for increased value from better deals or a side hustle

21. Nintendo Switch

Another gaming-on-the-go device is the Nintendo Switch, which has become a favorite due to its versatility and unique gaming experience that transitions between handheld and console modes.

They’re a hot commodity on eBay in any condition right now, so compare prices there to have a target price in mind for buying.

Why it’s trending: Timeless gaming fun. Versatile, family-friendly, and perfect for travel. Still holds value after several years on the market.

How to sell it: Bundle with popular games or special edition skins. Market to parents and nostalgia-driven buyers.

22. Unique phone holders

While many people already have past trending phone accessories like Pop Sockets or similar finger holders, in 2025, more people are picking up on unique and clever phone holders such as those that can be used on airplanes for viewing pleasure on planes that aren’t equipped with screens.

Why it’s trending: More people are creating content, flying, or working from cafes—clever ways to prop phones are in demand.

How to sell it: Position around convenience, travel, or content creation. Show off multiple use cases in fast-paced video demos.

23. Eco-friendly toothbrushes

In general, the population is becoming more eco-conscious, and there has been light shed recently on how damaging plastic toothbrushes are to the environment. More consumers are making the switch to eco-friendly toothbrushes. Many of them are made with bamboo and charcoal, which are both currently trending materials.

Why it’s trending: Sustainability is no longer optional—it’s an expectation. Bamboo and charcoal-bristle brushes dominate Gen Z bathrooms.

How to sell it: Highlight biodegradability and minimal packaging. Bundle 3-packs or subscriptions for recurring revenue.

24. Eye serum

Powerful serums that have been shown to effectively treat dark circles have been a hot trend in 2025, notably those that contain caffeine. You can browse sites like Aliexpress to buy generic serums that you can rebrand, but be sure to check the reviews and quality before pulling the trigger on one.

Why it’s trending: Skincare continues to explode. Caffeine-based eye serums are being touted as miracle fixes for dark circles and puffiness.

How to sell it: Use dramatic before-after photos or time-lapse applications. Sell in kits or with other beauty tools like jade rollers.

25. Recover massage devices

While these types of devices were formerly seen as something for professional athletes, there has been a lot more focus on the recovery aspect of a healthy training regimen for everyone who exercises.

Recovery-focused massage devices such as massage guns and boots are drawing a lot of attention from consumers right now.

Why it’s trending: Everyone wants to recover like an athlete. Massage guns, boots, and handheld rollers promise better circulation and muscle relief.

How to sell it: Focus on stress relief as much as athletic recovery. Video demos on real users are more persuasive than studio shots.

26. Retro cameras

We’ve gone pretty much as far as we can when it comes to high-definition photography, with the modern cellphone surpassing the capability of some of the greatest cameras from as recent as a decade ago. There’s been a strong craving for nostalgic photo and video capturing, which can be seen in the big rise in demand for retro cameras that were previously seen as junk.

Why it’s trending: As smartphone cameras get better, there’s a growing counter-movement embracing imperfection and nostalgia. Film, VHS, and early digital cameras are back in style—especially among Gen Z shoppers—for their unique aesthetic and raw texture.

How to sell it: Look for older models like the Canon Powershot, Sony Cybershot, or vintage Polaroids. Test functionality and include sample shots in listings. eBay is ideal, but Instagram shops and Depop are strong resale channels too.

27. Vintage 90’s and Y2K clothing

Nostalgia is always on the mind of many consumers, but it happens cyclically, especially in fashion. Right now, in 2025, the later 90s to early 2000s (Y2K) look is hotter than it ever was, and eBay is a great place to sell these items or find them if you want to run a boutique vintage store.

Why it’s trending: Fashion nostalgia runs on a 20-30 year cycle, and the late ’90s to early 2000s era is now front and center. Think low-rise jeans, baby tees, windbreakers, and branded track jackets—especially from brands like Adidas, Guess, and Tommy Hilfiger.

How to sell it: Thrift locally, then clean, style, and shoot your finds. Use eBay, Depop, or your own Instagram to build a curated shop. Tag your content with aesthetic-specific terms like #y2kcore or #grunge90s for algorithm reach.

Where to sell clothes online: platforms for every type of seller

28. Old cellphones

Continuing on the nostalgia trend is a growing interest in retro phones, so we’ve seen a huge rise in demand for phones that were previously considered obsolete. Look out for flip phones and check eBay for specific models and pricing.

Why it’s trending: In a world of constant notifications and digital overload, retro phones offer simplicity—and street cred. Some are also being repurposed as aesthetic props or privacy-focused burner phones.

How to sell it: Target working flip phones, Nokia bricks, or early smartphones. Factory reset and test battery life. List with accurate model numbers and note any quirks. Sell on eBay or bundle with retro accessories for bonus profit.

29. Retro gaming consoles

Gamers have always loved throwback models and games, and in 2025, this trend is still going strong. Classic video games and devices are becoming increasingly hard to find in good working condition, so buyers are flocking to eBay to see what is currently available.

You’ll most likely be able to pick these up at thrift stores and garage sales for less than what they go for on eBay.

Why it’s trending: Gaming nostalgia is evergreen. Retro consoles like the PS2, Game Boy, N64, and even the original Xbox are getting scooped up by collectors and casual gamers alike. Original cartridges and games are also rising in value.

How to sell it: Source from garage sales, local listings, or Facebook Marketplace. Clean, test, and photograph working units with cables. eBay remains the top platform, but TikTok “nostalgia haul” content can help drive demand fast.

30. Pickleball accessories

One of the latest recreational crazes is pickleball, and despite fairly steep price tags for the related accessories, they are still flying off digital store shelves in 2025. Look out for balls, paddles, and bags to sell if you can find them on clearance or used.

Why it’s trending: Pickleball has exploded as the fastest-growing sport in the U.S., combining ease of play with social, low-impact exercise. Everyone from teens to retirees is picking up paddles.

How to sell it: Source discounted or lightly used gear like paddles, bags, and balls. Target suburban, active adult, or school-focused audiences. Video tutorials or fun TikToks showing casual matches help generate buzz.

31. Cold plunges

Cold plunging is a wellness practice that has picked up quite a bit of steam in 2025, with both athletes and people of all physical condition swearing by their health benefits which include reduced inflammation and improved circulation. Although they’re large, if you’re willing to sort the logistics properly, you can still find an audience and make healthy profit margins.

Why it’s trending: Cold therapy has gone mainstream, with influencers, athletes, and biohackers showing off their icy morning routines. It’s a wellness flex and a perceived mental toughness badge.

How to sell it: Focus on the benefits—reduced inflammation, increased dopamine, improved circulation. Source portable tubs or collapsible options. Viral cold plunge reaction videos are key for social proof.

32. Waterproof bluetooth speakers

Bluetooth speakers have always had steady interest, and this hasn’t changed in 2025, particularly with compact waterproof speakers which have good demand on various platforms. You can find and sell clearance name-brand models for profit if you want to go the retail arbitrage route.

Why it’s trending: People want music anywhere—beaches, showers, hikes. Waterproof means durable, and compact equals convenience.

How to sell it: Market by lifestyle. Think “music on the go” content. Highlight battery life and audio power-to-size ratio. Unbox in water-splash scenarios.

33. Lightweight towels

Traditional towels may be comfortable, but with the rise in lightweight travel, compact, packable towels have picked up immensely in popularity. While these may peak during summer months, they should still sell well for anyone who is looking to take vacations to the beach at any time of year.

Why it’s trending: Travelers, gym-goers, and minimalists want something that dries fast, packs small, and works. Regular towels are bulky and outdated.

How to sell it: Sell in niche bundles–“beach set,” “gym starter pack,” etc. Focus on absorbency-to-weight ratio in your product copy.

34. LED bedroom lights

More people today are wanting to set the ambiance of their bedroom, and with many cool displays being shown on social media, people want a DIY setup and are seeking LED lights to make it happen. These come in the form of strips, lamps, and projectors, and can be bought generically on sites like Aliexpress.

Why it’s trending: Personalizing your space is peak 2025 behavior. From gamers to teens, everyone wants cool ambient lighting.

How to sell it: Use room transformation videos showing before-and-after setups. Emphasize remote control and color modes.

35. Functional mushroom Supplements

With more studies coming out on the health benefits of functional mushrooms, products using them have soared in popularity. From mushroom-based coffee to overall health and wellness, they’ve captured the attention of health-conscious buyers and should continue to do so for some time.

Why it’s trending: Mushrooms are in the spotlight, thanks to recommendations touting them as a life hack. Capsules, powders, and gummies now promise everything from mental clarity to immune support. Different varieties and blends with unique health benefits adds to the hype.

How to sell it: Produce educational content that is highly shareable. Get specific. Highlight each mushroom’s function (e.g., lion’s mane = focus).

36. Posture corrector

With more people becoming aware of the long-term effects of slouching while sitting, posture correctors have risen as trending products in 2025. Look for those that have the best reviews and are compact yet durable.

Why it’s trending: Remote work and sedentary living have led to a collective hunchback crisis. Posture tools are now wellness essentials.

How to sell it: Target desk workers and students. Offer bundles with ergonomic accessories or stretch guides. Use posture-improvement timelines in UGC.

37. Wifi repeater

Wi-Fi repeaters are becoming more popular for those that want faster and more reliable internet throughout all corners of their home. More people are enjoying the benefits of the amplification and rebroadcasting of signals, so these are becoming a household staple for anyone that wants top-notch internet.

Why it’s trending: Bigger homes, more devices, and remote work make weak Wi-Fi unacceptable. Everyone wants full-bar streaming, everywhere.

How to sell it: Highlight ease of setup and real range stats. Target with pain-point ads: buffering, dead zones, Zoom drops.

38. Wireless keyboards

Regular laptop keyboards aren’t particularly ergonomic, so there’s been a rise in users of wireless keyboards, many of which are far superior to that of any standard laptop. With the freedom to type from any distance and to use on multiple devices, these are becoming more popular, particularly foldable and compact versions for travel.

Why it’s trending: Portable productivity is in. Wireless and Bluetooth keyboards are in demand for tablets, phones, and minimalist work setups.

How to sell it: Emphasize compatibility (iOS/Android/Windows), quiet keys, and portability. Target digital nomads and students.

39. Noise cancelling headphones

Remote work and travel have caused a surge in popularity for noise cancelling headphones, and this demand remains stronger than ever in 2025. Premium brands such as Bose and Sony dominate the market, and lightly used models offer the opportunity to net a profit on the aftermarket, especially on eBay.

Why it’s trending: The world’s louder than ever. Whether it's remote work or travel, people are craving silence, and noise-cancelling headphones get the job done better than anything else.

How to sell it: Highlight decibel reduction, comfort, and battery life. Target with “focus, sleep, travel” angles. Reviews and comparisons help build trust.

40. Smartwatches

As more people are becoming mindful of their health and the importance of tracking things like sleep, heart rate and exercise, smartwatches are continuing to rise in adoption and thus sales volume. While Apple watch is a top seller as always, Samsung is rising in popularity with its Galaxy watch in particular topping Amazon charts.

Why it’s trending: People are obsessed with tracking—steps, sleep, stress, and more. Smartwatches are no longer niche, they’re essential.

How to sell it: Promote based on use case: fitness, sleep tracking, productivity. Bundle with watch bands or screen protectors for extra value.

41. Smart home security cameras

As more homeowners and apartment dwellers are shifting to having smarter security systems, sales of smart home security cameras have picked up quite a bit. The Amazon Blink camera, which can connect with Amazon Alexa and even other smart home devices like thermostats, doorbells, and lights, is leading the way with all models from the past few years selling strong.

Why it’s trending: Safety tech has gone DIY. People want peace of mind without subscription-heavy systems.

How to sell it: Emphasize ease of install, remote viewing, and smart integration. Position around new homeowners, parents, or renters.

42. Men’s designer handbags

In the fashion world, handbags for men have gone from fringe to almost mainstream. Streetwear influencers, celebrities, and lookbooks are all causing a growing number of guys to buy handbags. Large crossbody bags, particularly those by high-end fashion houses like Dior, are prime for reselling profits.

Why it’s trending: Streetwear and high fashion collided with crossbodies and slings as a now mainstream item for men. Even luxury buyers are catching on.

How to sell it: Resell in-demand pieces from brands like Dior, Bottega, or Jacquemus. Style shots and outfit inspiration reels work best.

43. High-end carry on bags

A growing number of travellers are looking to stand out with carry-on luggage that goes beyond practical to being a subtle or outright flex, so high-end versions are selling strong in 2025. Designer brands and the high-tech and durable are particularly attractive for resellers and customers alike.

Why it’s trending: Luxury travel is the new flex. A well-made carry-on is both functional and a status symbol.

How to sell it: Focus on durability, brand reputation, and style. Target aspirational travelers with sleek travel-day content.

44. Gorpcore

Gorpcore, which is the trend of wearing high-end outdoor gear in urban or everyday settings, is pretty much mainstream in 2025. The style, which mixes functionality with rugged aesthetics, prefers brands such as Salomon and Arc’teryx above more mainstream brands such as Columbia.

Head to Grailed to see what type of wear and brands are selling to get inspiration of what to look for to flip.

Why it’s trending: Outdoor gear became urban wear. It’s functional, gender-neutral, and rooted in cult brands like Arc’teryx and Salomon.

How to sell it: Flip jackets, trail shoes, and techwear on Grailed or eBay. Style posts that blend city + trail aesthetic build credibility.

45. At home professional hair removal devices

As more people opt for at-home, DIY beauty treatments that have a touch of luxury with high-end, professional devices, hair removal devices in particular have shown strong sales volume. Names such as Braun and Ulike, particularly the laser versions, are most popular and profitable with higher price points.

Why it’s trending: Skipping the salon has never looked better. These devices promise smooth skin and long-term savings.

How to sell it: Emphasize ease, privacy, and results. Use comparison pricing (vs. salon treatments) to show value. Demo videos are crucial.

46. LED Anti-aging Masks

Another high-end at-home beauty treatment that attracts top spenders is the use of LED anti-aging masks, which are gaining more popularity on social media and thus on markets like eBay and Amazon. Resellers should target used but functional devices at fair prices from brands such as Omnilux and Currentbody.

Why it’s trending: Beauty tech has gone DIY. These masks promise real results without costly spa visits—users love the futuristic look too.

How to sell it: Show before/after skin tone and texture changes. Leverage trending skincare influencers and focus on long-term value vs. treatments.

47. 4K Drones

The market for drones, particularly models with 4K cameras, continues to soar in 2025, with casual hobbyists and professional videographers driving steady demand. In addition to DJI, which is considered the industry standard, other brands such as Autel and Yunecc are gaining popularity for those seeking alternatives.

Why it’s trending: From travel bloggers to real estate agents, drone videography has gone mainstream. High-res content is a priority in every niche.

How to sell it: Highlight quality vs. price. Use demo footage captured with your drone to build trust. Tutorials and side-by-side comparisons help conversion.

48. Gold and silver coins

With inflation, economic uncertainty, and a rising demand for alternative investment assets, the prices of both gold and silver have seen significant increase in 2025. Many buyers are seeking to hold these commodities physically in coins, which is perhaps the best way to profit from their hype as a reseller. Make sure you verify the authenticity of your coins before buying or selling them, and consider buying and holding some as well in case prices continue to rise.

Why it’s trending: In times of inflation and digital uncertainty, many turn to precious metals. Coins offer physical value and collectible appeal.

How to sell it: Source verified, legit coins. Use educational content to attract beginners. Emphasize scarcity, security, and alternative investment value.

49. Smart gym equipment and parts

Smart gym equipment continues to remain a hot commodity in 2025, and with some brands having been around for several years now, the demand for replacement parts in particular for top sellers like Peleton bikes is soaring in 2025. Search eBay to see what people are looking for, and source locally from garage and estate sales to score deals that you can flip for big bucks online.

Why it’s trending: As connected fitness booms, older models are being resold and repaired. Accessories and parts for popular gear like Peloton are in demand.

How to sell it: Look for used parts locally. List clearly labeled replacement components on eBay. Include compatibility info and setup instructions.

50. Luxury Water Bottles

One of the most unlikely status symbols that has seen a massive increase in adoption in 2025 is the high-end water bottle. While Stanley, Hydroflask and Yeti have steady appeal, some consumers are going even higher-end, with names like Owala and BKR fetching hundreds of dollars per bottle. Look out especially for limited editions can go for even more than they originally retailed for.

Why it’s trending: Staying hydrated is now a lifestyle flex. Limited edition bottles from Owala, Stanley, or BKR are treated like collectible items.

How to sell it: Source limited drops or popular colors. Market around wellness, fashion, and functionality. TikTok hauls and “what’s in my gym bag” content help boost sales.

Consumer shopping can be fickle, and this is especially true in trending products. It can be hard to keep up with annual trends, and it’s always good to know what was recently hot that is currently losing steam or starting to die out altogether so that you don't focus on a dying product.

Here are some products that used to be trending but have had a decline in interest in the past year:

Matcha tea

If you’re selling products online, you might consider selling matcha because some people have made ecommerce empires off of this product, but in the past year, the trend has changed.

The powdered green tea had its run in recent years, but it’s losing popularity in favor of Ube, a yam from the Phillippines that has a distinct purple hue and a pleasantly sweet taste.

Board games

While board games are still a good niche product to sell, they have had a significant decline in popularity since their spike during the pandemic, so be sure not to think that these will sell as quickly as they once did.

In place of board games, you should consider newer cards and other collectibles like Funko pops that are currently trending.

Shapewear

One of the hottest trends in activewear was shapewear, but this trend has lost momentum in 2025, where looser-fitting clothing and more comfortable athleisure is making a comeback.

Press-on nails

Beauty products are always at the top of trending products, especially in social media, but one specific item that is no longer at peak popularity compared to 2023 is press-on nails.

There was an influx of ecommerce stores selling these during the pandemic, and in 2023, the market became quite saturated and struggled to meet demand as just about everyone has gone back to salons for these.

Older phone model accessories

While some of last year’s phone models still have buyers, all of them lose interest over time in sales of newer phone models, so even if you have access to incredible deals on accessories for last year’s phone models, avoid them in 2025 and be sure to hop on the newest phone releases as they happen.

Pay particular attention to any major design changes that will affect the viability of your accessories, for example, the switch of the iPhone’s port to USB-C from Lightning.

Finding winning ecommerce products isn’t about luck—it’s about strategy. The best sellers use the right tools and know where to look.

Here are how top ecommerce sellers find trending products:

Explore Google Trends in depth

Google Trends is probably one of the most under-utilized tools from the data giant, and best of all–it’s totally free to use.

Here’s how you can do a deep dive for actionable data:

Start with a broad search

Start with broadly looking at top trends around the globe. Identify any of the broader keywords that are ecommerce related, which will give you a general sense of what’s hot.

If you want to head straight to what people are buying, be sure to select the “Shopping” category:

From there, you will see the top trending search queries. Not all are related to ecommerce so you’ll have to do a deeper dive into the specifics to find out more.

Dig into the specifics

Now that you’ve seen the top trending items, you can go deeper and find similar terms by going back to the Explore page and inputting a keyword to see what comes up.

Look at regional data

Be sure to check the popularity by region. Some items might have a huge difference in interest even within different cities inside of the same country. Google Trends allows you to choose a region and even make comparisons so you can see where your intended product has the most active market.

Pay attention to seasonality

Selling trending products is also dependent on seasonality, which is a huge factor to overall demand in ecommerce.

Understand that in general shopping interest peaks during the holiday season as you can see in the chart above for the past 5 years, where it shows that.

Check online marketplace data

The best place to find out real-time information about what people are actually buying will be the data that is right there on your current platform.

For Amazon, you can check top sellers:

You’ll then be able to dive deeper into each category to see what the top trending products are, which will be a goldmine for performing retail arbitrage on Amazon.

For eBay, you can head over to “All Categories”, where you’ll see what products shoppers are being suggested within each category, so you can browse through here and make notes or a spreadsheet of the top trending products within your intended category.

Once you’ve got an item in mind, refer to the “Completed” and “Sold” listings to see the real-time going rate and frequency of sales for your intended product which will let you know how to price it and how fast it might sell:

On top of or in place of manually collecting data, you can utilize paid analytics tools, which vary in platform coverage and capability.

ZIK Analytics and TeraPeak are best for eBay and Junglescout and Helium10 are best for Amazon when it comes to finding the best trending products to sell on the platforms.

A good deal of people arguably spend more time on social media than anywhere else on their phone, so many people get inspiration for what to buy on social media.

This makes social media a huge indicator for which trending products people are talking about most and buying right now.

TikTok has a shop feature that allows people to shop directly from the app, but this can also be a great place to find product ideas for private label selling on Amazon or dropshipping with Shopify.

On Instagram, shopping isn’t as in-your-face, but you can use the search bar in the same way that you’d use Google to get a quick snapshot of what products people are mentioning.

Either way, if you follow any public figures or any other influencers, you’ll likely see paid sponsorships for products. Pay attention to the specific item and also its category, and if you see it repeating across different accounts, you’ll know it’s a top trending product right now.

Amazon has an influencer program where popular figures will stream live to showcase products that people can buy, making it another great way to use social media to curate your list of trending products to sell.

Leverage the power of networking

No entrepreneur makes it alone—especially in ecommerce. Networking is key.

Join online forums, attend meetups, or hit industry events to connect with people who’ll keep you motivated and on track.

You can try to go solo, or you can work smarter by building a network of peers and mentors. Let the experts handle the research while you focus on growing your business.

Whop is home to hundreds of ecommerce communities and courses, all run by seasoned sellers who’ve been there and done it. You’ll learn how to succeed in ecommerce, and just as importantly, you’ll connect with mentors and peers who’ll make the journey more rewarding, profitable, and fun.

Rather than spending hours upon hours researching Google Trends, Amazon, Ebay, and social media, why not let the experts take care of the research for you?

Explore ecommerce communities on Whop

Selling products online FAQs

How do you sell ecommerce products?

Selling ecommerce products the right way means identifying and selling products that have the most current demand, and for the most part, these are trending products. You also need to pick the best platform to sell them on, which will vary based on which product you are selling.

Where do people buy products to sell?

Top ecommerce sellers are good at finding profitable sources to buy their product. You can source products from many places, including existing platforms like eBay and Amazon and clearance sections of major retailers. If you have the budget and seek the right connections, you can also make a relationship with wholesalers to source profitable products to sell.

How do you choose products to sell?

Picking an ecommerce product to sell can be overwhelming, so using a systematic approach to find a few top trending ecommerce products to sell will allow you to settle on which ones you should start to find sources for.

Once you’ve started selling these products, constantly monitor their performance, cutting out those that aren’t performing well or are no longer profitable in favor of the products that are selling more consistently for better margins. Check out these best products to sell for maximum profit.

Finding trending products will take more than just luck, but with the right method, you can find them consistently.

The best method for doing this will be a combination of doing manual research on social media and Google trends, and if you want to be more efficient, you can utilize paid tools and groups to save you time and give you a greater edge.

While selling trending products will result in generally faster sales for good prices, there are some inherent downsides to selling trending products.

Trending products can attract a lot of competition, and if the timeframe of the trend is too short, you might be too late for a profitable window of buying and selling a trending product. Keeping up to date with the latest news by being inside of a knowledgeable group of ecommerce sellers is one of the best ways to always be ahead and give you the best chance for success while selling products of any kind.