Best free business tools: Build smarter, not harder

Starting a business in 2025 doesn't have to break the bank. With a plethora of free tools available, new entrepreneurs can kick-start their ventures with minimal upfront costs.

Whether you're building a personal brand, launching a service-based business, or monetizing digital products, leveraging the right tools can set you up for success without blowing your budget.

In this guide, we'll explore 21 of the best free tools every entrepreneur should know about.

From marketing to customer relationship management and beyond, these tools will help you streamline operations, boost profits, save time, and focus on growing your business.

21 Free business tools all entrepreneurs should be using

1. Whop: Best for selling digital products and building communities

Whop is a powerful all-in-one platform designed for entrepreneurs to sell digital products and services effortlessly.

Whether you're offering ebooks, webinars, or exclusive community access, Whop provides a streamlined space to monetize your expertise and grow your brand.

Building out your own whop eliminates the need for juggling multiple tools by combining features like a course builder, analytics dashboard, payment processing, community-building, and CRM tools.

This makes Whop an indispensable platform for those looking to establish a professional presence and scale their business.

Whop's user-friendly design ensures that creators can launch their products with minimal effort, even without technical expertise. With its integrated marketing tools, users can reach potential customers, nurture relationships, and increase conversions.

Plus your whop is featured in the Discover page, where it can be seen by millions of organic users and traffic.

Whop's seamless setup allows business owners to focus on creating and engaging with their audience, rather than managing complicated systems. Whether you're just starting or looking to scale, it offers everything needed for efficient digital product sales.

2. EngageBay: Best for CRM and marketing automation

EngageBay is an all-in-one business tool tailored for small to medium-sized businesses, combining marketing automation, CRM, and sales tools into one streamlined solution.

It includes features like email campaigns, lead tracking, and landing page design, making it ideal for managing customer interactions and automating marketing tasks.

For entrepreneurs on a budget or those just starting out, EngageBay's free plan provides an affordable and effective way to scale operations while improving customer engagement.

The user-friendly interface ensures that even those with limited technical knowledge can navigate and utilize the site efficiently. Built-in analytics provide valuable insights, allowing businesses to track performance, optimize strategies, and make data-driven decisions.

With seamless integrations, it connects with other popular tools to enhance workflows and streamline operations.

3. Beehiiv: Best for newsletters

Beehiiv is a platform for creating and managing newsletters, designed to help business owners grow and monetize their email subscriber lists.

It offers intuitive tools for designing emails, analyzing campaign performance, and managing subscribers, ensuring a seamless experience.

With email marketing being foundational for many small businesses, Beehiiv enables creators to build relationships with their audience and unlock scaling and monetization opportunities without significant costs.

It's user-friendly interface makes it easy for even those new to email marketing to get started quickly.

It additionally offers segmentation features that allow businesses to target specific audiences with tailored content, boosting engagement. With powerful integrations, it works well with other tools to enhance your overall marketing strategy.

4. Canva: Best for design

Canva is a user-friendly graphic design service that empowers anyone to create professional-quality visuals without needing design expertise.

Its vast library of templates makes it easy to produce engaging content for social media, presentations, marketing materials, and more.

For entrepreneurs looking to enhance their brand's visual identity, it is a cost-effective tool that delivers high-impact results. It's especially popular on social media, namely Instagram, for its sleek and fun infographic options.

Canva offers drag-and-drop functionality, making it accessible for those with little to no design experience. Users can also collaborate in real-time, which is ideal for teams working on visual content together.

With a range of design features, from text editing to image manipulation, it allows for highly personalized and polished graphics.

• Is Canva Pro worth it? An honest review of Pro vs Free Canva plans
• How to sell Canva templates on Etsy, Whop, and more (complete guide)

5. Toggl Track: Best for time management

Toggl Track is a time-management app that allows business owners to effectively monitor how they spend their time across various projects and tasks.

By tracking and analyzing time usage, clients can identify inefficiencies, optimize workflows, and improve productivity. This makes it an invaluable resource for creators aiming to maximize their output and focus on high-priority activities.

Detailed reports and visualizations provide a clear overview of where time is spent, helping individuals make informed decisions about how to adjust their schedules.

With integration options, it syncs seamlessly with other popular tools to streamline project management and improve overall efficiency. Whether working individually or with a team, Toggl Track ensures that tasks stay on track and deadlines are met.

6. Wix: Best for website creation

Wix is an easy-to-use website builder that allows subscribers to create stunning, mobile-friendly websites with no coding experience required.

Its drag-and-drop interface and customizable templates make it accessible to beginners while still offering advanced features for more complex projects.

Establishing a professional online presence is crucial for any business, and Wix provides an affordable way to do so.

It offers a variety of apps and integrations to enhance website functionality, allowing website owners to add everything from ecommerce capabilities to booking systems. Wix provides thorough, high-quality customer support, ensuring subscribers can get help whenever needed.

The platform also includes marketing tools, such as email campaigns and social media integration, to help businesses promote their website and engage with audiences effectively.

7. Wrike: Best for project management

Wrike is a project management tool that helps entrepreneurs organize tasks, assign responsibilities, and track progress in real-time.

Its collaborative features, such as file sharing and timeline visualization, ensure teams stay on the same page and work efficiently. For those managing multiple projects, this tool is vital for streamlining workflows and boosting productivity.

With customizable workflows and integrations with other tools, it offers the flexibility to adapt to any business's specific needs and scale operations effectively. Wrike's reporting and analytics features provide valuable insights into project performance, helping teams identify bottlenecks and optimize their processes.

Professionals are able to utilize task prioritization, making sure critical tasks are given the attention they need. Whether working individually or in large teams, its user-friendly interface simplifies the management of even the most complex projects.

8. Zoho Recruit: Best for hiring

Zoho Recruit is a free applicant tracking system designed to simplify the hiring process.

It automates repetitive tasks like resume sorting and interview scheduling, allowing employers to focus on evaluating candidates. With tools tailored for small businesses, this software helps build a strong team without overwhelming costs or effort.

Its intuitive interface and seamless integration with other Zoho tools make it an ideal choice for streamlining recruitment and hiring efficiently. The system provides customizable hiring workflows, enabling employers to adapt the process to their specific needs.

This flexibility ensures that teams can maintain a smooth, organized hiring process from start to finish.

9. Tableau Public: Best for data visualization

Tableau Public is a free data visualization tool that allows creators to generate interactive charts, dashboards, and graphs. By turning complex data into clear visual insights, it gives users the ability to make informed decisions and communicate findings effectively.

For businesses seeking to leverage data, Tableau Public is an excellent way to present information in a compelling and digestible format.

With its user-friendly interface and extensive customization options, it allows businesses to tailor visuals to meet their unique needs and audience preferences.

Tableau Public supports a wide range of data sources, making it easy to integrate with other tools and platforms. This flexibility enables businesses to create powerful visual reports and share them with stakeholders, fostering better decision-making and collaboration.

10. X-Cart: Best for e-commerce

X-Cart is a versatile ecommerce platform that lets business owners set up and manage online stores for selling physical or digital products.

It includes tools for inventory management, order processing, and storefront customization, offering an affordable entry point for businesses looking to establish an online sales channel.

Supporting a variety of payment gateways and shipping methods, X-Cart makes it easy to cater to a global audience. Its open-source nature allows entrepreneurs to fully customize their store, ensuring it meets specific business needs and branding requirements.

X-Cart provides detailed analytics, allowing store owners to track sales performance and optimize their strategies.

The platform also supports a wide range of third-party integrations, making it easy to expand functionality as the business grows.

11. CyberGhost: Best for online security

CyberGhost is a VPN (Virtual Private Network) service that provides secure internet browsing, protecting sensitive business data from hackers and cyber threats.

A VPN encrypts your internet connection, ensuring that your online activities remain private, even when using public Wi-Fi. Those working remotely or dealing with confidential information can rely on this tool to maintain privacy and security online.

With its user-friendly interface, CyberGhost makes it simple to connect to secure servers worldwide, allowing individuals to browse safely from anywhere. It offers features like ad blocking and tracking prevention, which help protect against unwanted interruptions while working online.

12. Moz: Best for SEO

Moz offers free SEO (Search Engine Optimization) tools to help businesses improve their website's visibility in search engines.

SEO is the practice of optimizing a website to rank higher in search results, making it more discoverable to potential customers. By analyzing keywords, backlinks, and on-page SEO, these tools provide actionable insights for driving organic traffic.

Brand builders looking to enhance their digital presence can use the service to attract more visitors and grow their audience without spending on expensive advertising.

Its keyword explorer and site audit tools provide valuable data on areas of improvement, ensuring businesses can stay ahead of their competition. Community-driven insights and educational resources further help entrepreneurs understand SEO best practices and continually optimize their websites.

13. Zoho Desk: Best for customer support

Zoho Desk is a customer service solution designed to manage support tickets, streamline inquiries, and enhance communication with customers.

By providing tools to respond quickly and effectively to customer needs, it helps organizations build trust and loyalty. For small companies, this service offers an affordable way to provide top-notch support and stand out in competitive markets.

Automation features prioritize tickets based on urgency, improving response times and customer satisfaction. Its reporting tools allow companies to track performance and identify areas for improving the customer service experience.

The system also supports multi-channel communication, enabling businesses to manage inquiries from email, chat, phone, and social media in one place.

14. Evernote Scannable: Best for document scanning

Evernote Scannable is a mobile app that turns your smartphone into a scanner, allowing you to digitize paper documents like receipts, contracts, and notes.

It helps reduce clutter and ensures essential records are stored securely in the cloud. For those managing multiple projects or paperwork, this tool is a practical way to stay organized and maintain easy access to important documents.

Scannable automatically detects the edges of documents, making the scanning process quick and accurate. It also provides the option to save and share scans directly to Evernote or other cloud storage services, ensuring documents are easily accessible when needed.

With the ability to organize documents with tags and categories, clients can keep their digital files neatly arranged and easy to retrieve.

15. Apptivo CRM: Best for customer relationship management

Apptivo CRM is a customer relationship management tool that tracks interactions, manages sales pipelines, and automates workflows. By centralizing customer data, teams can build stronger relationships and streamline operations.

Its free plan offers an excellent starting point for those focused on customer growth.

Apptivo integrates with popular tools like Google Workspace and Microsoft Office, ensuring that CRM data connects with other systems. Its task automation features help reduce manual workloads, improving efficiency and freeing up time for customer-focused activities.

With customizable dashboards and reporting tools, individuals can track key metrics and gain valuable insights into their sales and marketing efforts. Its intuitive interface makes it easy for users to navigate and leverage features without steep learning curves.

16. Asana: Best for team collaboration

Asana is a project management platform that simplifies task tracking, team collaboration, and deadline management.

It allows professionals to break down complex projects into manageable steps, ensuring nothing gets overlooked. With its intuitive interface, Asana makes it easy for teams to stay organized and productive, whether they're managing small tasks or large projects.

It's also compatible with popular tools like Slack, Google Drive, and Microsoft Teams, helping to streamline workflows and enhance communication among team members.

The software enables users to create project timelines, set milestones, and track progress, ensuring that projects stay on schedule and within scope. Its customizable notification system keeps teams updated on important tasks and deadlines, keeping everyone aligned and accountable.

17. Google Analytics: Best for website insights

Google Analytics provides in-depth insights into website performance, including traffic sources, user behavior, and conversion rates.

By understanding how visitors interact with your site, you can make data-driven decisions to optimize performance and achieve business goals. This all-important tool tracks key metrics such as bounce rates, page views, and average session durations, helping clients identify areas for improvement.

Customizable reporting options allow businesses to tailor data analysis to their specific needs. Google Analytics also works seamlessly with other Google tools like Google Ads, making it easier to measure the success of marketing campaigns and optimize ad spending for better performance.

18. Deputy: Best for workforce management

Deputy is a workforce management tool designed to simplify employee scheduling and time tracking.

It allows business owners to create schedules, manage shifts, and monitor attendance with ease, ensuring operations run smoothly. The service also offers automated shift reminders to minimize no-shows and last-minute scheduling issues.

Employees can access their schedules, request time off, and swap shifts directly from their phones via the mobile app, offering flexibility for both teams and managers.

Deputy's detailed reporting tools help track labor costs and maintain staffing efficiency, ensuring businesses stay within budget. The app also supports real-time communication, allowing managers to quickly address any scheduling concerns or changes.

19. Alchemer: Best for gathering feedback

Alchemer enables the creation and distribution of surveys for collecting feedback from customers, employees, or stakeholders.

It's an indispensable tool for gathering insights that can drive improvements and guide decision-making. Its user-friendly interface makes it easy to design surveys and analyze responses effectively. Alchemer offers advanced survey logic and branching, allowing personalized experiences for respondents.

Features like email distribution and real-time data collection enable professionals to quickly reach their target audience and gather feedback in a timely manner.

The platform also provides customizable reporting options, allowing the visualization of survey results and data-driven decision-making.

20. Wave: Best for accounting

Wave is an accounting software that provides free tools for invoicing, expense tracking, and financial reporting. Designed for small teams, it allows businesses to manage their finances without the need for an accountant.

Its simplicity and functionality make it an excellent solution for keeping financial records organized.

Automated invoicing and payment reminders safeguard clients against missed payments. Wave also integrates with bank accounts and credit cards, automatically importing transactions to keep financial records up to date.

Through detailed reports on income, expenses, and profit margins, subscribers can gain valuable insights into their financial health, ultimately helping them make wiser decisions.

21. Hootsuite: Best for social media management

Hootsuite is a social media management tool that lets individuals schedule posts, track engagement, and analyze performance across multiple platforms.

It simplifies maintaining a consistent online presence and optimizing social media strategies. By managing all social media accounts from a single dashboard, time can be saved and complexity reduced. It provides detailed analytics, allowing people to track the performance of posts and campaigns in real time.

Team collaboration features allow multiple members to contribute to content creation and strategy. Hootsuite offers social listening tools that help monitor conversations about the brand and industry trends, facilitating more effective engagement.

Looking for something else? Here are the best social media management tools on the market right now.

Start making money with the best free tool of them all...Whop

When it comes to free tools for entrepreneurs, Whop stands out as the ultimate all-in-one solution. Whether you’re selling digital products, managing memberships, or creating online courses, Whop provides everything you need to start and scale your business—all without upfront costs.

With seamless community-building tools, analytics, and more, Whop is the free-to-start tool that helps you do it all.

Ready to see why Whop tops the list?

Set your whop up for free today in under 10 minutes!