Whether you're flying solo or working with a growing team, it's important to get organized and keep track of tasks, files, and communication. Finding the right project management software to handle multiple projects, work collaboratively, and track time is crucial. Enter Asana.
In this Asana review, we'll be doing a deep dive into how well this project management software really performs, covering features, pros and cons, and pricing.
Is Asana the best project management software around? Let's get started and find out if Asana really can help you manage tasks with ease.
What is Asana?

Asana is a work management tool that allows teams (and solo entrepreneurs) to manage their projects and tasks and collaborate effectively.
The platform provides many tools and features for planning projects, assigning tasks, setting deadlines, and monitoring project and task progress within a collaborative environment.
But before we take a closer look at what this software brings to the table, let's see what businesses might be best suited to Asana.
Who is Asana for?
Asana is designed for a wide range of individuals and teams who need to manage projects, keep on top of task lists, and work collaboratively. Here's who can benefit the most from using Asana:
- Small and medium-sized businesses: Handle multiple projects and clients simultaneously with ease
- Teams within organizations: Whether project management, marketing, sales, or operations teams, Asana can help these teams of an organization to track progress, coordinate campaigns, and plan, execute, and track projects
- Freelancers: If you need to organize tasks across multiple clients or projects, even the platform's free plan has more than enough features for the job
- Remote teams: If your team works remotely, collaboration is even more important. Asana offers a wide range of tools that make collaboration easy, including messages, activity logs, and file uploads
How to use Asana

Getting started with Asana is really easy. All you need to do is set up your account with either your email address or Google account and you're ready to go. Although Asana offers a free plan, there is an advanced free trial available to test out all the available features.
Once signed in, you can get started on your first project right away and create the initial tasks needed. The interface is incredibly user-friendly and intuitive and these initial steps are very easy to follow, even for complete beginners.

As you continue to set up your first project, you can then decide the best layout for you. For some projects, a list style might work best, while for those that are time-sensitive, a calendar view might be the preferred choice.
Don't worry, though, you can change this later and view your project however you see fit as you familiarize yourself with the platform.

Asana features

As project management software, Asana has a bunch of impressive features to help you master task and project management, support team member productivity, and bring team communication to one platform.
Let's take a closer look at what Asana offers and how you can level up your work by being more organized across the board.
Assign tasks and create projects

Essentially, Asana prides itself on being project management software, but it's the finer details of task management that enable Asana to stand out. Unlike other project management tools, Asana makes it incredibly easy and user-friendly to add tasks, get an overview of project data, and track progress.
When you create tasks, you can also set the priority level (low, medium, high) and status of the task. What's even better is the option to customize these fields, add further options, and change their associated colors.
You can also upload files, message team members, and keep an eye on due dates easily with calendar views. When creating tasks, you even have the option to assign tasks to more than one person, add dependencies, and provide plenty of information on each required task.
If you want to keep on top of repetitive jobs, Asana has the ability to create recurring tasks, so they'll never be forgotten.
Collaborators can add comments on tasks too, making it easy to keep communication all in one place.

When you first create a project, you can decide to start from scratch, use a template, or import a spreadsheet you've already prepared. If you opt for a template, there are plenty of options available under each type of project, such as:
- Product launches
- Meeting agendas
- Ticket tracking
- Sales pipelines
If you're new to project management tools, this is a great way to get started right away and kickstart your project with templated tasks. Of course, you can edit and update these as you see fit, but it's a great place to start.

Task dependencies
When collaborating with others, you may often find that one task relies on the completion of another. Asana makes it easy to set task dependencies when creating a task, so you can choose whether your new task is blocked by another or blocks the completion of another task.
This is particularly helpful for projects that need to be completed in a particular order—such as a web design project that requires testing at the latter stages of the project.
Flexible ways of working
However you like to work, Asana is flexible in helping you to assign tasks, manage multiple projects, and track task progress overall. For those who work visually, the board view makes it easy to drag and drop tasks across sections—all of which you can tweak accordingly.

If you prefer to see specific tasks and manage projects for the month ahead, calendar views are super helpful. This view also makes it easy to identify tasks that are of high priority via color coding, see which team members are getting close to deadlines, and even add new tasks as you go.
Section rules

It comes as no surprise that Asana is often considered one of the best project management software options around. Not only can Asana help you get on top of task management, but it can also save you a huge amount of time with automated section rules.
As a business owner, you'll be well aware of the repetitive tasks in your business that can be a drain on your time and productivity. Asana certainly takes some excellent steps in helping you to nail your project management, while saving you time in managing multiple projects and tasks—all via rules.
If you've ever used a tool such as Zapier or Integrately, you'll be very familiar with these types of automations. But if you're not, don't fret! We're here to give you the lowdown.
Within your project, Asana offers the option to set up rules that run when a specific 'trigger' is met. For example:
- When a task is added to a project (trigger)
- Asana checks for specific criteria, such as a particular assignee (condition)
- The task is then moved to another section (action—as a result of the above criteria being met)
Want to streamline your ecommerce business? We compiled a list of automation tools to manage your business and keep things running smoothly.
Project workflow

On top of the ability to add rules to your projects for greater project management, another element worth highlighting is the tool's workflow options.
Here you can specify how tasks will be added to a particular project before adding a trigger to each relevant section. When a task moves to your first section (in this case 'to do'), you can do a variety of actions such as:
- Assign tasks to team members
- Add collaborators
- Add to an additional project
- Set custom field
- Run app action (such as Slack, Outlook Email, or Google Calendar)

Set goals

As well as tracking task progress, Asana offers great capabilities for creating and tracking goals of your own. You'll no doubt remember creating goals for your business when you first created your business plan, and Asana makes it super simple to create and track goals in one place.
Once you've created a goal, you can even connect a sub-goal to your targets, select a time period (eg, Q1 of the year), and connect any related tasks, projects, or portfolios.

Reporting

Asana is not just a project management tool that gives you a place to manage your to-do lists. One of the tool's best features has to be its reporting, giving you valuable insights into how your team members and projects are performing.
Whether you're looking to keep tabs on incomplete tasks by project or get an overview of upcoming tasks by assignee, this is a great feature to have. Plus, you can expect even more customization, which is something we love.
While some of us work well with bar charts, others may prefer other visual overviews. But the customization options don't end there, since you can also add further filters, such as:
- Creator
- Data
- Subtasks
- Task status
- Task type
You also have the option here to create a custom chart or get started with one of Asana's templates. The templates available can give you quick access to a variety of project data, or, if you have time to spare, custom charts can help you dig into your project progress in greater detail.

Time tracking

If you ever wonder where your time goes, time tracking can be a great way to understand your workload better. While Asana integrates well with a wide range of third-party apps, the platform's built-in time tracking is a great feature many other project management tools fall short on.
Simply customize the fields available on your tasks, start a timer, or add the actual time spent per task. This can be incredibly beneficial for businesses that provide billable hours or for those who simply want to get an overview of where time is being spent.
Tags and custom fields
If you really want to get on top of your task management, tags make it even easier to get organized. Tags make your tasks more searchable, with Asana providing a comprehensive search function from within your dashboard.

One thing Asana intelligence does really well here is its ability to offer suggested custom fields. Aside from priority and status, you could look to expand your project management capabilities even further with unique field options, such as adding the designated department to tasks.
Notes

Whether you want to document meeting notes or add further information to the project, Asana offers great options for customizing how you work. From within your project, customize the top tabs for tools you need access to quickly, including notes.
From within notes, you can add images, mention other team members, and break information down into tables, bulleted lists, and more.
Wide range of integrations

If you want to integrate Asana into your current setup, you'll be pleased to hear that Asana can seamlessly connect to a wide range of apps and tools. From creating actionable items in Asana via Microsoft Teams to sharing designs with Adobe Creative Cloud, Asana is incredibly adaptable.
Here are just a few apps that Asana can easily integrate with:
- Salesforce
- Google Drive
- Vimeo
- Canva
- Zoho Connect
- Dropbox
Portfolios

For a high-level look at your most important projects, Asana offers portfolio management to monitor and manage groups of projects.
Within Portfolios, you can get an immediate view of the progress of your projects, what has been accomplished so far, blocking tasks, and supporting goals.
Asana Intelligence

AI is commonplace for many different companies and can be especially helpful for managing projects, onboarding, and keeping your work organized.
With Asana, Asana Intelligence can help automate manual work, provide crucial insights into your work, and help you build automated workflows for advanced productivity.
Asana Intelligence makes it easy to triage and assign incoming work requests, suggest timelines, and draft content—all while monitoring progress and providing real-time insights.
Here's a summary of Asana Intelligene's capabilities:
- Automate tasks, create subtasks, and automate workflows
- Provide insights on status updates and summaries
- Improve collaboration by condensing meeting notes
- Optimize allocation by ensuring tasks are assigned to the right people at the right time
- Analyze goals and suggest improvements
Pros and cons of Asana
Asana benefits
Very user friendly 🧑💻
Even for those unfamiliar with project management tools, Asana is incredibly user-friendly and easy to navigate. With a clean and simple user interface, the platform provides a great user experience with highly intuitive tools.
Expansive integration 🔗
If you're looking for software that connects well to other tools, you're going to love Asana. Asana covers any potential gaps with easy integrations across a wide range of apps and tools, such as Google Drive, Slack, and Microsoft Teams.
Lots of features available on free plan 📚
Unlike many other project management tools, Asana doesn't lock away crucial features behind its paid plan. With unlimited tasks, projects, and messages available, the platform has more than enough tools to get started with.
iOS, Android, and desktop apps 📱
Task management on the go just got even easier with Asana's mobile apps, available on both iOS and Android. There is also a desktop app available, making it super simple to use Asana daily for task and project management.
Great communication tools 💬
From the ability to mention other team members in notes to leaving comments on tasks, Asana makes it straightforward to communicate with others.
You can also keep track of how a task has changed with an activity log shown on each task to ensure nothing is missed.
Asana drawbacks
Many features could be overwhelming 🌀
While we've highlighted the many features available in this Asana review, for complete newbies with little tech experience these features could be a little daunting. However, Asana is very user-friendly, so it doesn't have too steep of a learning curve.
Having lots of options is excellent for any task management tool, but if you're after simplicity, you might want to opt for another platform with fewer options.
Advanced search and reporting require paid plan 💳
While there are plenty of features available on the free plan, you will require an upgrade if you need more advanced search functionality. However, if you do choose to upgrade to a paid plan, you can also run reports based on specific criteria, such as how soon a task is due and if there are any attachments.
Could get expensive with per-user pricing 💰
Compared to some other project management tools, Asana could start to get a little expensive since it charges per user. For a small team, the free plan has lots to offer with the option to work with up to 10 team members. However, as your business grows, a paid plan could be worthwhile for supporting your business.
How much does Asana cost?

For those new to project management tools, Asana is pretty affordable with a free plan available that comes packed with features. Asana's free plan isn't just for solo workers, either, since it allows you to collaborate with up to 10 team members.
You can also create unlimited tasks and projects, send unlimited messages, and enjoy unlimited file storage. Unlike other project management tools, Asana doesn't create caps on these elements, so you can set up as many projects as you like, enjoy calendar views, and even use over 100+ free integrations.
If you have more than 10 members in your team, this is where things can start to get a little expensive. On Asana's Starter Plan, you can expect to pay $10.99 per user/month when billed annually, or $13.49 monthly. However, this will give you access to even more collaboration tools, with opportunities to work with up to 400 team members.
Plus, Asana's Starter Plan and above gives you between 250 (Starter Plan) and 25,000 automations (Advanced Plan) per month, as well as:
- Global custom fields
- Workflow builder
- Gantt view
- Timeline view
- Project dashboards
- Private teams and projects
- Unlimited free guests
- Asana AI
Working remotely and need to keep track of tasks and teams? Use collaboration platforms to keep your team aligned, wherever they are.
Is it worth upgrading to a paid plan?
While the platform's free plan has a huge amount of features, there are a few things that may steer you toward upgrading to a paid plan.
Here are a few things you can enjoy on their Starter Plan and beyond:
- The ability to collaborate with up to 500 teammates (Starter)
- Workflow builder
- Advanced search capabilities
- 250+ automations per month
- Start dates and times
- Custom project templates
- Private teams and projects
- Unlimited free guests
Is Asana the right project management software for you?
There's no denying that Asana has some great features, even for small companies. Whether you have teams looking after specific projects or need to collaborate with clients, Asana makes it easy—even on the free plan.
Whether Asana is the right tool for you depends on your business needs, but with plenty of integration capabilities, you'll be able to connect Asana to your current processes without a fuss.
Learn how to supercharge your business with Whop

There we have it! We hope this Asana review has told you everything you need to know about the platform and its capabilities in project and task management.
While Asana provides some impressive features for keeping on top of projects, why not take your business one step further? With Whop, you'll find plenty of communities based around business and efficiency, where you can learn how to effectively use project management tools such as Asana.
Within these communities, or whops, you'll find helpful content from industry experts sharing their insights and stories. Some even offer one-on-one coaching. You can access courses, ebooks, and exclusive forums where you can network and learn from fellow business owners.
Explore Whop's Discover page to learn how to take your business to the next level.
Asana FAQs
Got further questions on this project management software? Don't worry, we've got you covered.
Does Asana's free plan have enough features?
If you're on a budget or looking to keep costs low, Asana's free option has plenty of features available for small teams and growing businesses with under 10 team members.
There are plenty of features available on the free plan, including unlimited tasks, projects, files, and more, so you'll never be caught up with annoying paywalled tools. However, if you want to customize the platform further or use even more advanced integrations and features, you may need to upgrade.
As far as project management tools go, Asana definitely ticks a lot of boxes, even on the free plan.
Can I use Asana for personal tasks?
Of course. If you find yourself losing track of tasks in your personal life, Asana can provide excellent task management. With reminders and the ability to set due dates, even the free plan offers plenty of features for keeping on top of your everyday tasks.
Many use Asana for business purposes, but it certainly has the potential to help users keep on top of tasks in their personal lives too.
Is Asana only suitable for large teams?
No, Asana is suitable for all sizes of teams. On the platform's free plan, you can work with up to 10 team members, but this project management tool can work well for solo entrepreneurs as well as growing businesses.
Does Asana offer customer support?
The Asana Help Center has plenty of resources to help you learn how to use the platform, including FAQs and support topics. If you need direct support, you can connect with Asana's customer support via the chatbot located on the Help Center homepage.
There's also a forum available to ask questions and learn best practices from other Asana users from around the world.
Can I use Asana on a mobile device?
Yes! Asana is available on iOS and Android and as a desktop app. So if you want to check in on task progress on the go, simply download the app and catch a glimpse at due dates and task comments in seconds.
Can I fully customize Asana?
There are plenty of elements within Asana that you can easily customize, including custom fields, colors, tabs, and more. However, the interface for your dashboard is kind of standard.
If you're looking for custom branding right out of the box, Asana might not be the platform for you. Although custom branding is available on the Asana Enterprise and Enterprise+ tiers, you will need to contact their sales department for pricing.
Customizing the branding of Asana is unfortunately not available on the lower-tiered plans.
Are there any alternatives to Asana?
If you're looking for other project management software, you'll be pleased to hear there are quite a few different tools available. Here are some Asana alternatives to consider:
- Trello
- Basecamp
- Monday
- ClickUp
- Wrike
Does Asana support offline usage?
Currently, Asana doesn't provide offline usage. There are a few features available offline via the Asana mobile app, but this is very limited.
Unfortunately, you cannot access Asana's full functionality offline, so you will need an internet connection to take full advantage of the platform's features.
Does Asana have templates available?
Yes! The platform has a wide range of templates for different workflows, including event planning, product launches, and content calendars. This can be a huge help for beginners looking to get to grips with the platform.
But if you do get stuck, you can always reach out to customer support for further help, or explore Asana's Help Center knowledge base for FAQs and other topics.
Can I add files to tasks in Asana?
Yes, you can. When you create a task you can upload any relevant files for other members to see. You will then see these displayed within the Files tab.
How secure is Asana for sensitive business data?
Asana takes a huge amount of care to protect sensitive business data, with data encryption, access controls, and strict GDPR adhered to.
The platform also supports two-factor authentication (2FA) to provide an extra layer of protection on user accounts.