Instagram is a great tool for promoting all kinds of products and services as well as introducing your business and brand to the world.
But how do you stand out on this crowded platform?
The first step is to create an eye-catching Instagram bio.
While short, a great Instagram bio can really sell your business and turn interested visitors into paying customers.
This article aims to offer inspiration by introducing you to 10 great Instagram bio examples for small businesses.
If you’re looking for an Instagram bio template to cut and paste, we list the elements for each example, so you can build your profile today.
We also set out some general best practice advice on creating your Instagram bio, so you can start reaping the rewards this social media platform offers businesses like yours.
What Can Instagram Do for Your Business?
As our Instagram statistics show, each month, over two billion people use the platform. It ranks fourth in the list of most popular social media sites.
This makes it a valuable online space in which to grow your brand awareness and build an audience of engaged users – many of whom you can convert into repeat customers.
Instagram also offers routes to direct monetization, including the Reels feature, as well as promotional tools, including:
- Instagram Stories
- Instagram ads
- Influencer marketing
- Audience engagement
- Incentives and discounts
Whichever way you want to leverage Instagram to boost sales, your presence on the platform starts with your profile, including your bio.
Maximize your reach with an Instagram Business account
To get the most from Instagram, open an account as a business user or switch your personal account to a professional one. This allows you to track your audience, post Instagram ads, schedule posts, and more. Here are the steps to take:
- Download the Instagram app
- Follow the steps to create an Instagram account
- Click on your profile
- Select “Options”
- Select “Settings and privacy”
- Select “Account type and tools”
- Choose “Switch to a professional account”
Once you’ve set up your account, you can select a category that best describes your business and get to work crafting your bio.
Instagram Bios: The Basics
An Instagram bio is a maximum of 150 characters in length. It forms part of the profile you see at the top of the page when you click on an account. Here’s the bio for bookseller Barnes & Noble:
The bio supports plain text, as well as hashtags (#), user profiles (@), and emojis. There is also space provided to add up to five clickable links.
You can write a simple sentence or use a list format, as you can see in this example from JoJo Modern Pets:
Here are the main elements to include in your Instagram bio:
Essential info
One way to think of an Instagram bio is as visitors’ first impression of your business. So, first and foremost, use the space you have in your bio to tell people who you are and what you do.
Be sure to include your business name (not just the username) somewhere in the profile and choose a relevant category. Add your physical location, if you have one.
When it comes to describing your business, it can be a simple statement made in a few words, such as Spotify’s:
Alternatively, it might include more about your values and/or USP (unique selling point), like UpCircle:
Links
Instagram lets you add up to five clickable links to your bio. The links can be to a page on your company website or to a landing page.
You might use a link to promote your ebooks or other products or to get people to sign up for a newsletter, etc. Add a call-to-action (CTA) to encourage people to reach out. One option for linking in your Instagram bio is to use a platform like Linktree.
This allows you to curate a landing page with links to everything you want to promote. You can then post a single link in your Instagram bio, which takes people through to your Linktree page.
For example, author EJ Mellow’s linktr.ee/ejmellow bio link takes you here:
You can buy her books, find out more about what she does, or sign up for the newsletter. Alternatives to Linktree include:
- Linkin.bio
- Beacons.ai
- Stan Store
- LikeShop
- SproutLink
If you sell on Shopify, another option is Linkpop. This allows you to create a landing page for your Shopify store.
Personality
Even though space is limited, your Instagram bio is still a great opportunity to add color to your profile with humor, quirkiness, or just something to humanize your business.
This can encourage potential customers to engage with you, and it also makes you stand out among your competitors. Friskies used this tactic to connect with cat lovers and help promote its pet food:
However, don’t waste valuable bio space being clever or funny just for the sake of it – you still need to make sure you include all the important details. After all, the goal is to turn visitors into paying customers.
Hashtags
Add relevant hashtags to your bio to enhance brand awareness and latch on to relevant trends.
Eco-friendly homeware and gift firm Tabitha Eve is all about getting people to stop buying single-use items. So, its Instagram bio tags #zerowaste.
Hashtags can show you’re part of a movement or trend. You can also encourage people to tag you in their posts.
10 Instagram Bio Examples that You Can Replicate
We’ve already referred to a few strong Instagram bios that highlight the different approaches you can adopt and the elements to include.
However, to give you even more inspiration for creating your Instagram bio, let’s take a look at 10 more great examples from a variety of businesses.
To make it easier for you to craft your own bio, we’ve also broken each one down into its elements.
We’ve included a range of ideas, styles, and sectors, so there’s sure to be an Instagram bio template to copy and adapt for your small business.
1. Grove Collaborative
Why we like it…
We start with an example of an Instagram bio which does it all. Grove, which sells eco-friendly home and personal care products, clearly states what it’s about and mentions that it works with 200+ brands.
Its bio lists its plastic-neutral creds, effectively uses emojis, and has a catchy slogan. What’s more, it features a hashtag that encourages people to share how they use its products. It ends with a link to its LikeShop page. The bio shows what’s possible in just 150 characters.
Instagram bio template to copy and paste:
- Full business name
- Catchy slogan
- Credentials
- Partners
- Relevant hashtag
- Clickable link to buy products
2. A Color Story
Why we like it…
This is a good example of how the bio space can be used to encourage people to contact and engage with a company or brand. A Color Story clearly states that it’s a design and photo app and – of course – uses color in its profile.
It then lists four ways for people to reach out: a hashtag for users of the app to show off their creations; a web address for its tutorial page; an email address; and a clickable link to its homepage.
Instagram bio template to copy and paste:
- Full business name
- Simple one-sentence description
- Relevant hashtag
- Link to website support page
- Business email address
- Clickable link to homepage
3. Blume
Why we like it…
This Instagram bio is simple, eye-catching, and clearly states what the company is about. Look at how much info is packed into the 150 characters but without the space being cluttered. It’s also a great example of an aesthetic Instagram bio.
The list style works well and the emojis emphasize the company’s values, partners, and creds. There is also a simple link that takes visitors to the site to buy the products. While Blume has since retired this bio, it is still a great example of how you can achieve a lot in a limited space.
Instagram bio template to copy and paste:
- Full business name
- Catchy slogan
- USPs
- Partner usernames
- Credentials
- Clickable link to shopping site
4. Kuki Candles
Why we like it…
This is another simple Instagram bio, which tells us exactly what the company does. Notice the description mentions the brand’s USP, including the fact it’s a local business.
The company uses its bio space to also tempt us with not one but two promotions. It offers free delivery on orders over a certain value and encourages us to sign up for the newsletter with a 10% discount. Bios can be updated to reflect your latest offers.
Instagram bio template to copy and paste:
- Full business name
- Local business classification
- Simple description with USPs
- Offer #1
- Offer #2
- Clickable link to homepage
5. Patagonia
Why we like it…
Instagram remains an image-driven platform. This means a brand like Patagonia (which sells outdoor gear and equipment) can generate interest in its products visually.
That leaves the bio as a space to state its core value – protecting the planet. So, the bio simply has a caption to that effect and a link. In this case, the in-bio link goes to a SproutLink page of Instagram posts with links to more info.
Instagram bio template to copy and paste:
- Full business name
- Slogan stating company’s core value/mission
- Physical address (its HQ)
- Clickable link to landing page
6. World of Vegan
Why we like it…
Another aesthetically pleasing Instagram bio that uses emojis and a list-style format to state what it does – encourage all things vegan. In this case, the bio is used to promote the different elements of the offer. It also personalizes things by letting us know the individual behind the brand.
Notice the link at the bottom has “+4” after it. Click on it and you get a list of choices, which take you to the podcast, recipes, newsletter, and grocery delivery. If your offer has lots of related elements, this is a good example of how you can fit it all into your 150-character bio.
Instagram bio template to copy and paste:
- Full name
- Description (with emojis)
- Product #1
- Product #2
- Personal posts/username
- Five clickable links to the brand’s offerings
7. ~Pourri
Why we like it…
This odor freshening brand has a laidback attitude to its smelly niche (it started life as Poo~Pourri, focusing on bathroom-related odors). So, its bio includes a memorable slogan that tells us upfront what it’s about, plus a product guarantee.
It also tells us where we can buy the products in retail stores. Finally, it’s got a great CTA at the bottom with a finger emoji pointing us to the link where we can buy ~Pourri products online.
Instagram bio template to copy and paste:
- Full business name
- Catchy description + product guarantee
- Physical partner retailers (with usernames)
- CTA
- Clickable link to buy the products online
8. Sprout Social
Why we like it…
This is a straightforward bio, which simply spells out that the company is developing social media software to help businesses streamline this process. It also states its wider goal of seeing “social differently.”
The approach adopted by Sprout Social is effective for businesses that are still in the process of building their brand and introducing themselves to the market. Anyone clicking on this link would immediately understand what it’s about – no gimmicks.
Instagram bio template to copy and paste:
- Full business name
- Two-sentence description of the business and its aim
- Clickable link to landing page
9. Master & Dynamic
Why we like it…
An Instagram bio is a great place to share your company’s vibe. In this case, the style is minimalist, which is reflected in the compact but catchy slogan. This lets us know this is a brand all about sound (it sells premium headphones and earphones).
It’s also got an effective link to its likeshop.me page, which has a newsletter sign-up space prominently displayed at the top and the products it wants to promote listed below.
Instagram bio template to copy and paste:
- Full business name
- Memorable slogan
- Clickable link to products page
10. Gym Shark
Why we like it…
Finally, one aspect of creating an Instagram bio we haven’t really looked at is the opportunity it offers to define the brand's target customer segment. Lots of gyms and fitness brands aim to attract all kinds of people, including those who are new to exercise.
However, Gym Shark’s bio is all about attracting people who take gym-going seriously. It has a straightforward capitalized slogan designed to “own” its space. The link goes to a page where visitors can buy fitness wear and equipment. Its profile is supported by its Instagram posts, which are mostly images of people who clearly work out…a lot.
Instagram bio template to copy and paste:
- Full business name
- Three-word capitalized descriptive slogan
- Clickable link to shopping page
Make Money on Instagram With Whop
Now you know all about creating an awesome Instagram bio for your small business, you can use Whop to learn everything else you need for success. Whop's marketplace is full of courses, communities, and other resources for you to discover the best tactics for leveraging your Instagram following.
Plus, if you're putting a link in your Instagram bio, that link should point to your whop. A whop is an online hub, home to your digital products and services. With your whop you can sell anything from ebooks to online courses, paid community access to digital downloads. So if you're selling any or all of the above, you can sell them all with Whop (which also supports payments, customer management, and fulfillment) and just put your whop link in your bio.
Whether you're looking for advice on how to grow your social following and increase your sales, or a way to sell with your Instagram account, you can find everything you need right here on Whop.
Explore Whop today to discover how to make more money with Instagram.
