59 Newsletter ideas to keep your readers hooked

4 billion people use email—that’s 50% of the global population.

That’s way more users than any social media platform, ever.

So it’s no real surprise that newsletters are becoming the go-to way for brands, creators, and bloggers to connect with their audience.

But consistently publishing a newsletter is hard. You have to come up with great ideas every single month (or week, if you’ve put that added pressure on yourself). You’ll often find yourself staring at a blank page, the dreaded blinking cursor laughing back at you.

To help you avoid blank page syndrome, here’s a whole bank of newsletter ideas to keep your creative juices flowing for at least one whole year.

Creating content on any platform can be hard: what do you write about? When should you share it? Will people like it?

So many questions.

But delivering something directly to people’s inboxes (a la newsletters) is even more terrifying because you’re entering their sacred space. Your newsletter will end up nestled among updates from family and important messages from colleagues, not halfway down their social feed.

And so it feels like there’s more pressure. You have to do it right every time if you want readers to stay subscribed.

It took me a long time to get into a comfortable cadence writing my newsletter. For a while, I was definitely a last-minute Liz, trying to come up with ideas on the same day I was due to send the newsletter.

As you can imagine, it left me feeling stressed and I wasn’t convinced I was sharing the best content I could.

But over the past four years of sending my newsletter religiously on a Friday, I’ve found some great ways to keep my ideas list topped up.

Tap into your audience. What are they asking for? Check the comments on your social posts, reply to DMs, or revisit questions from client calls. If you’re in Facebook groups, Slack channels, or niche-relevant forums, scroll through the threads to find common questions and struggles.
Get inspired by your own work. Think about the problems you’ve solved recently. Did you tweak a process, discover a new tool, or learn a hard lesson? Share it! Make a note of everything you do each day—there are bound to be a few nuggets in there.
Look at industry news and trends. Has there been a big shift in your industry recently? Maybe a new platform launched or a major company made waves. Jump on these opportunities to share real-time insights with your audience.
Repurpose existing content. Take a popular blog post, social thread, or podcast episode and turn it into a newsletter. Update it, add to it, simplify it, or even flip the perspective entirely.
Ask your readers. A simple “What do you want to hear more about?” in an email or social post can lead to an influx of ideas—and at least you’ll know you’ll be publishing content they actually want to read.

Get inspired by these real-life newsletter examples and repurpose them for your own newsletter.

1. Behind the scenes of your business

People love a good behind-the-scenes story. When you pull back the curtain to show what goes on off-camera, you’re letting your audience into your life and bringing them a little closer to you. Show your “workings out”, how you came up with your products and services, or even the messy middle of creating something new.

I’ve had great responses to newsletters sharing my course creation process. I might share what module I’ve been working on that week or create a day-in-the-life video.

For example, I shared a behind-the-scenes look at why I decided to create The Promo Playbook.

2. An insight into your favorite tools

I’m eternally intrigued by other creator’s tech stacks.

I want to know what tools they use to send emails, how they schedule posts, and what software keeps them productive. And, if I’m this interested, chances are other people will be too.

As well as sharing a list of your most-used tools, you can add commentary about why you love them, how they improve your day, and any clever hacks you’ve discovered.

We all know wins feel great, but failures are where the magic happens. Share a story about something you’ve nailed—or something that didn’t go to plan—and what you learned from it.

This exercise in vulnerability will bring you closer to your audience, and they’ll (hopefully) find value in your takeaways.

4. Your daily routine as a creator

Your day-to-day might seem ordinary to you, but it’s fascinating to others. Share how you organize your time, what keeps you motivated, and even the little quirks that help you stay on track. It’s a fun way to connect while offering practical inspiration.

I’ve started sharing regular day-in-the-life videos on Instagram that have enjoyed a great response. I could consider packaging these up and sharing them in a monthly special edition newsletter.

5. Industry trends

What’s the buzz in your industry right now? Break it down for your audience in plain language, and explain why it matters. Whether it’s a new tool, strategy, or big shift, show how it could impact them and what they should watch out for.

Example: Death to Stock shares a handful of current industry trends.

Death to the Stock Photo the design edit

6. Curate your most popular content

Sometimes your best work deserves a second spotlight. Share your top-performing content and why it resonated. Then, add fresh insights or bonus tips so even your longtime followers learn something new.

You can take this a step further and curate newsletters so they focus on specific topics. For example, you might send a newsletter with a list of productivity blog posts, videos, and social posts.

Example: The Field Mag regularly curates the most popular posts on its blog that month.

7. Spotlight a client case study

Nothing beats a real-life success story. Walk your readers through how you helped someone solve a problem or achieve a goal. Include specifics, like where they started, what you did together, and the results they achieved.

Example: Klaviyo spotlights a recent client success story in its monthly newsletter.

8. Answer FAQs

This is actually the main strategy I use for planning my newsletter content. Every time I get a question from a reader or a social media follower, I jot it down in my notes app and answer it in a future newsletter.

Example: The Ticket to Awesome newsletter answers readers’ burning travel questions.

People love free stuff that actually helps them. Whether it’s a checklist, template, or worksheet, create something small but helpful that your audience can use right away.

You can base this freebie on a common question or a struggle you’ve seen your readers face.

From books to podcasts to handy tools, share what’s inspiring or helping you right now. Your audience will love the peek into your world, and they might find something that helps them too.

I’m personally more likely to buy a book or listen to a podcast if someone I know, like, and trust has recommended it—lots of readers will put together their future reading and listening lists this way.

11. Explain how you overcame a specific challenge

Everyone faces challenges at some point, but it’s how you deal with them that sets you apart.

Share a tough moment, what you did to get through it, and what you’d do differently next time. Bonus points if the challenge is something your readers are likely to face at some point in their journey, too.

12. Tell newbies how they can get started with your niche or skill

Starting something new can feel overwhelming. Break it down into manageable steps that anyone can follow, sprinkled with encouragement and practical tips.

The great thing about this idea is that you don’t need to be miles ahead of your readers to help. You only need to be one step ahead.

13. Write a letter to your younger self

Imagine sitting down with the you from five or ten years ago. What would you say? Share the lessons you’ve learned, the advice you’d give, and the moments you’d relive (or avoid!).

Make it as personal as you like, or stick to business talk if that’s where you feel most comfortable.

Got something new in the works? Share it with your audience. Whether it’s a product launch, an exciting collaboration, or a change in direction, let them in on the journey.

Not only does this keep them in the loop, but it also creates excitement about any upcoming product launches.

Every business started somewhere, and there’s often a lot of beauty in those early days. Share why you started your business, what inspired your name, and how you decided on your mission.

Example: Boot Barn shares an insight into its mission and purpose.

16. Highlight what you wish you knew when you started

We often look to people one or two steps ahead of us to see where our journey might take us. Use your experience to share things you’ve learned the hard way, the mistakes you’d avoid, and the tips you’d pass on to someone just starting.

Sometimes the smallest tweaks make the biggest difference. Share a handful of quick, actionable tips your audience can try right away.

Example: Vegamour uses its newsletter to acknowledge common struggles and problems and then shares some tips that readers can use to overcome them.

18. Highlight some surprising things you learned from a project

Every project teaches you something new. Share the surprises—good or bad—and how they’ve shaped your approach. It’s a great way to pass on valuable lessons while staying real.

19. Bust some common myths about your niche

There’s a lot of misinformation out there. Set the record straight by tackling common myths in your industry. Alternatively, you can talk about something you did differently from the norm and how that worked out.

Think back to a piece of advice that changed everything for you. Share the story behind it, how you applied it, and why it still sticks with you today.

21. Talk about a controversial topic

Every industry has red-hot talking points. If you feel particularly strongly about one of them, share your honest insight. You might take a stance on something polarizing in your niche or invite your audience to share their perspective.

22. Highlight some of your work processes

Your process is what sets you apart. Whether it’s how you organize projects, communicate with clients, or price your work, share the steps and lessons that have shaped your approach.

Some of my most engaging newsletters have been the ones that walk through the processes I use for invoicing, onboarding, or writing drafts. We often overlook these parts of our business because they’re so ingrained in us. But the truth is, they can be incredibly valuable to people who look up to us.

Example: Ness Labs regularly shares her processes for harnessing creativity and working smarter.

23. List your favorite books

If it makes sense, share titles that have inspired, educated, or supported you, with a quick note about why each one stands out. You can do the same with podcasts, other blogs, and social media accounts if they’re a better fit.

24. Cover the evolution of your brand

I’m almost certain your brand isn’t the same today as it was when you first started. For many readers, the magic will be in how your business has evolved over time and what steps you took to get to where you are today.

Share things like your first big idea, highlight key decisions, and how these shifts have made you and your business stronger.

25. Write an ultimate guide to a skill or process

Give your readers a comprehensive account of a common skill or process in your niche. Break it down step-by-step, include practical examples, and share some tips.

Example: Bianca Gabrielle shares a guide to building creative confidence in her newsletter, Energetic Hygiene.

26. Discuss the realities of your niche that no one talks about

Every niche has its hidden truths—the things no one mentions in glossy success stories. Share what you’ve learned about the tough moments, unexpected challenges, and rewards of your field.

Small wins deserve a bit of recognition, right? Whether it’s hitting a personal milestone, completing a challenging project, or even just finding a better workflow, share it with your audience. Encourage them to celebrate their own progress too.

Example: Derek Hughes of The Irresistible Writer newsletter shares how he’s made money from writing.

28. Look back at the past year

It’s often hard to see how far we’ve come. Take time to reflect on the past year to appreciate your progress. Share the highs, the lows, and the lessons that stood out to you.

This shows you’re human and may inspire your readers to reflect on their own past year.

29. Talk about how your products or services have changed over time

Products evolve as you learn more about your audience’s needs. Share how your offerings have changed, what drove those updates, and how they’re better for your customers today.

30. Cover the first step toward a specific goal

Every big goal starts with a single step, but figuring out that first move can be tricky. Break it down for your audience, sharing actionable advice and encouragement to get them started.

For example, if you want to help your audience reach $10k months, share some tips for how they can get to $1k months first.

31. Spotlight your favorite motivational quotes

Motivational quotes can be cliche, but if they’re relevant to your audience, they can be a powerful way to spark inspiration and make people feel excited about the future (and equate these feelings with your brand).

You can even share a few words about why your chosen quotes matter or how they’ve shaped your mindset.

Example: They’re not quite motivational quotes, but Google’s newsletter features a few quotes from prominent industry folk.

Letting your audience in on your current projects builds anticipation and curiosity. Share what you’re creating, the challenges you’re tackling, and what excites you most about it.

One of the most popular segments of my weekly newsletter is the “What I’ve Been Working On” section. I highlight the pieces I wrote that week, who I wrote them for, and how many hours I worked.

33. Highlight how you stay creative

Creativity isn’t always easy, and we all have our ways of keeping the spark alive. Share the habits, routines, or environments that help you stay inspired, along with your best tips for overcoming creative blocks.

34. Tell readers what your first year in business taught you

The first year of running a business is full of surprises. Share the lessons that stood out—what you’d do again, what you’d avoid, and how those experiences shaped who you are today.

Example: Neha Kirpalani shares her lessons learned in the past six months in her Marketing Macarons newsletter.

Tell readers what your first year in business taught you

35. Hold an AMA (and recap it)

An AMA is a great way to engage directly with your audience. Once it’s done, summarize the best questions and answers, and share them as a resource.

It keeps the value of the conversation alive for anyone who missed it and is a relatively low-effort way to get lots of future content ideas.

Your workspace is where the magic happens. Share photos or descriptions of your setup, explaining how it reflects your personality or supports your workflow. I

37. Tell people how they can get the most out of your products and services

Your audience might not realize the full potential of what you offer. Share tips, tutorials, or use cases to help them make the most of your products or services.

38. Highlight upcoming events and opportunities

Keep your audience in the loop by sharing what’s on the horizon. Whether it’s a webinar, a collaboration, or a product launch, give them the details and let them know why it’s worth their time.

Your newsletter subscribers have specifically opted in to get news from you—they want to hear about what’s coming up.

Example: Brooklyn Museum shares a breakdown of its upcoming events in the newsletter.

The first sale is a milestone no one forgets. Share the story of how it happened—the challenges, the emotions, and the lessons you learned.

Instagram? LinkedIn? Threads? Facebook? Whatever your platform of choice is, share a brief overview of how you use it to connect with your audience, grow your business, or promote your latest offers.

Pick a specific challenge your audience often faces and create a really detailed guide that shows them how to overcome it.

Maybe it’s a guide to overcoming procrastination or a unique way they can improve their engagement on Instagram.

42. Talk about what you’d do differently if you started over

One of my most popular newsletters was a brief insight into what I’d do differently if I were starting from scratch today. Use this opportunity to reflect on decisions you’d change with the benefit of hindsight and tell readers why you’d do it differently now.

Use your experience and knowledge of your niche to spotlight some lesser-known facts about your niche. The more obscure the better, but try and frame them in a way that’s helpful for your audience—why do they need to know about this? Will this surprising fact change the way they do something?

Example: Soft Services shares some scientific numbers about the industry to back up its product promotion.

44. Offer a sneak peek into what’s coming next

Create excitement by teasing upcoming launches, sharing updates, and talking about your current projects.

45. Business changes that affect your audience

Are your prices going up? Have you partnered with another brand? Share any business updates that may impact your audience. This builds goodwill and also makes sure your readers are up-to-date on important matters.

46. Celebrate a milestone or anniversary

Mark out your calendar with milestones or personal anniversaries and share these with your readers. Maybe it’s your first business birthday, or maybe it’s been a year since you landed your biggest project to date. You can also do this with public holidays, too.

Example: The James Beard Foundation celebrates Labor Day by spotlighting its servers.

47. Recent award nominations or wins

Awards give you credibility. Share any upcoming nominations (so your readers can vote for you if you need them to) or wins in your newsletter and explain why it’s important to you or how you got there.

48. A video how-to for one of your products or services

Visually walk readers through a demo of your products or services to show what it looks like in action.

This can be a great way to help your audience understand how your offers might help them overcome a challenge or problem.

49. Little-known uses for your products or services

Is there an unusual or quirky way someone has used your products or services? Spotlight this to show readers what’s possible—you never know, it might be something they never even considered.

50. Updates about new product launches

Create a buzz around your next product launch by warming up readers with content about the product. I regularly share updates on where I’m at with my latest product, including content about why it’s an important product at the moment.

Example: Programa shares what it’s been working on in its monthly newsletter.

Reward subscribers by offering a deal or discount on your products and services. You might align this with major holidays or offer a steep discount as a way to celebrate your birthday or a key business milestone.

52. Run a survey or poll to get to know your audience

Turn the spotlight on your audience and send a short survey or poll to learn more about their likes and dislikes. You can repackage the results into another newsletter or use the information to come up with future newsletter ideas.

Example: The Daily Drop newsletter polls its audience to find out more about them.

If there’s recently been a big study in your niche, summarize it for your audience and share the most relevant points. You can use this as a springboard to talk about how they can use the results to improve their own situations.

Example: Charity Water summarizes a recent, relevant study.

Your audience might want to get to know the creator behind the newsletter—it doesn’t always have to be business, business, business!

Share some fun facts about yourself or play the classic game of two truths and a lie to encourage engagement.

Partner up with another creator in your niche or a parallel niche and ask them probing questions about how they got started and what advice they’d give. This is a refreshing way to add new perspectives to your newsletter while building relationships with fellow creators.

Example: Today shares interviews with founders and prominent people in the industry.

56. Spotlight content your audience has shared

Get your audience involved and encourage them to share videos and photos of them using your product and services. You can then showcase this in your newsletter for added social proof and to create a bit of FOMO.

57. Showcase testimonials and customer reviews

In a similar vein, share some positive testimonials to highlight success stories. This is a great way to promote your products and services without it feeling inherently “salesy”.

Either spotlight a customer’s before and after transformation or share your own before and after story. You can get creative with this—share a before and after your product solved or the before and after of using a specific tool.

Example: Zaakirah of Your Branding and Marketing Therapist shares her before and after story in her monthly newsletter.

your branding and marketing therapist screenshot

If you’ve hosted a webinar, run an event, or been a guest on a podcast, share the recordings with your audience. These are great, low-effort ways to provide value again and again.

Once you’ve found your idea, it’s time to write. Get everything down on the page and decide how you want to format it. Is it a deep-dive piece? A quick tip? Or a curated list?

You’ll find that once you start sending content your audience actually wants to read, you’ll be able to grow your subscriber base much quicker. At some point, you might want to monetize your newsletter to get a little something back for all the hard work you put in.

Enter Whop.

Whop was built to help creators and small businesses monetize their content. You can set up subscription tiers, offer exclusive content to paying members, and even bundle your newsletter with other digital products. This means you can reward loyal readers with extras like in-depth guides, live Q&As, and premium resources all without needing a ton of technical know-how.

The best part? It only takes 10 minutes to set up your whop, and it's completely free to start!

Ready to turn your newsletter ideas into an income stream?

Monetize your Newsletter with Whop

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