With so many platforms available for selling your stuff online, figuring out which one to use can feel like a challenge. But if you’re an individual seller wanting to make extra cash from your used items or you have a dedicated business focused on fashion and home goods, Poshmark may be a good option for your online sales channel.
This social marketplace offers a unique experience by blending online shopping with a community-driven approach, making it easy to sell your items while interacting with other users.
Want to know how to get started? Keep reading to learn how to sell on Poshmark.
What is Poshmark?
Founded in 2011, Poshmark is an online marketplace on mobile and desktop where users can buy and sell new or secondhand clothing, accessories, home decor, and beauty products. It allows sellers to easily list items for sale by uploading photos and descriptions.
Buyers can browse by category, brand, or participate in themed “Posh Parties,” which are virtual events where specific types of products are promoted, often with good discounts.
With over 70 million users spanning 100 countries (according to the ZipDo), Poshmark works mainly as a “peer-to-peer” selling platform, similar to sites like Facebook Marketplace. However, what sets Poshmark apart is the fact it combines social elements like sharing listings and following other users, making it a more interactive marketplace than other ecommerce platforms.
Poshmark is primarily focused on fashion and lifestyle products for men and women, but items in other categories like electronics can be sold on the platform as well.
Some of the most popular product categories to sell on Poshmark include:
- Clothing: New or secondhand apparel for women, men, and kids, including everyday wear, formal wear, and designer brands.
- Accessories: Items like handbags, shoes, hats, belts, sunglasses, jewelry, among others.
- Home Decor: Goods like decorative pillows, wall art, candles, and bedding.
- Beauty Products: New makeup, skincare, and health care products.
- Activewear: Workout clothes, sportswear, and athleisure items.
Who is Poshmark For?
Poshmark is ideal for a variety of users, including:
- Casual Sellers: If you’re looking to clean out your closet or sell gently used clothing, Poshmark makes it easy for individuals to list items with minimal effort.
- Small Business Owners: Entrepreneurs who sell fashion, accessories, or home goods can use Poshmark to reach a dedicated audience without the overhead of managing their own eCommerce store.
- Fashion Enthusiasts: Those who love keeping up with trends or have a passion for fashion can sell or even buy new and secondhand items from popular brands and designers.
- Buyers Looking for Deals: Shoppers who enjoy finding quality items at a fraction of the retail price will appreciate Poshmark's selection of gently used and discounted products, from high-end to everyday brands.
Why Sell on Poshmark?
Poshmark offers those selling fashion or similar items a streamlined experience and access to an active community of buyers. Some of the best reasons to sell on Poshmark are:
It’s Easy to Use
Poshmark makes listing items simple, even for those who don’t have experience selling products online. You can upload photos, write descriptions, and set prices with ease.
The fact that it's primarily a mobile-app platform means you can manage your listings, sales, and shipping from anywhere without problem.
It’s a Social Platform With a Targeted Audience
What sets Poshmark apart from other marketplaces is its social aspect. Sellers can interact with potential buyers by sharing their listings, commenting on items, and participating in the previously mentioned virtual “Posh Parties”—themed events that boost visibility for your products.
Poshmark attracts a dedicated audience primarily interested in fashion, accessories, and home decor. If you’re selling items in these categories, you’re targeting a niche of buyers actively looking for these types of products, making it a platform with a higher percentage of profitability for dedicated sellers.
No Upfront Listing Fees
Unlike many platforms, Poshmark doesn’t charge you to list your products. You only pay a fee when an item sells. For all sales under $15, Poshmark takes a flat commission of $2.95. You keep the rest. For sales of $15 or more, you keep 80% of your sale and Poshmark's commission is 20%. This structure makes the marketplace a low-risk option for sellers, since you only pay when you profit.
How to Sell on Poshmark: 8 Steps to Success
Selling on Poshmark is as straightforward as it gets, but having a clear process in place can make all the difference in your success on the platform. Here’s a breakdown of how to sell on Poshmark.
1. Create an Account
To get started, download the Poshmark app (available on iOS and Android) or visit their website. Signing up is free and requires basic information like your email, username, and password. Once your account is created, you can start exploring the platform and setting up your profile.
2. Set Up Your Profile
First impressions matter, especially in a social marketplace like Poshmark, so spend some time setting up your profile. Add a profile picture, write a short (but informative) bio, and include a link to your social media accounts or website if relevant. A professional-looking profile makes potential buyers feel more comfortable shopping from you.
3. List Your Items
When listing your products on Poshmark take clear, high-quality pictures of every item you want to sell. Pictures with good lighting, showing different angles and highlighting any details or flaws are key to make your items look appealing and don’t leave any space for doubts about the quality and condition of your product. Poshmark allows up to 16 photos per listing, so use them wisely to give customers a full view of the item.
Also, include all the important information about the item when writing the descriptions, such as brand, size, material, condition, and any special features. Be honest about possible wear and tear, as this builds trust with potential buyers and avoid any misunderstandings.
Last but not least, set competitive prices. A good tip is to research similar listings to make a comparison and set a fair price. Poshmark allows you to offer discounts or even accept offers on your products. Considering this, another good tip is listing your prices slightly higher to leave room for negotiations.
4. Interact to Promote Your Listings
Poshmark is unique in its social aspect and has interactive features very similar to typical social media apps, such as giving “likes” to lists or following other people and brands. So it's important to increase your presence on the platform by giving likes, commenting and following other users. As a seller, the more active you are in the Poshmark community, the more likely others are to interact with your listings, boosting your chances of making sales.
5. Manage Offers and Sales
Once buyers are interested in your listings, they may either purchase a product outright or send you an offer. You can accept, decline, or counter-offer (and this is where the tip about making your prices slightly high for negotiation comes in). Poshmark also allows you to make live auctions for products or send special discounted offers to likers of your items, encouraging quicker sales.
6. Ship Your Sold Items
When an item is sold, Poshmark sends you a prepaid, pre-addressed USPS Priority Mail shipping label. All you need to do is package your item securely (you can use free USPS Priority Mail boxes or your own packaging) and drop it off at the post office or schedule a free pick-up.
Platforms dedicated to selling secondhand items like Poshmark usually don’t have shipping options, so this support is actually a big differential if compared to similar marketplaces, like the Facebook Marketplace. To satisfy customers, try to send your items within a day or two of the sale, but you can always discuss the shipping options with buyers using the platform's social features.
7. Get Paid
And once the buyer receives the item and confirms everything is as described—the item is the same condition as presented in the listing, among other things—the funds are released to your Poshmark account. You can then transfer the money to your bank account, request a check, get paid via Venmo, and more.
8. Keep Up with Your Listings
Consistency is key to creating a successful selling experience on Poshmark. This means you need to continuously update your listings, add new products, promote existing ones, and stay active in the community. By doing this, your online shop will be always visible and appealing to buyers on the platform.
Poshmark’s Top Features
By now you know that it is easy to sell with Poshmark - but what else can you do with the platform?
Poshmark offers a variety of features that make the marketplace stand out from other online selling platforms. Some of the top features the platform offers include:
A Simple Listing Process
Poshmark makes listing items incredibly easy. With just a few taps, you can upload photos, add a description, set a price, and post your item for sale. This simplicity is ideal for both casual and experienced sellers.
Thriving Social Marketplace
Poshmark incorporates a social media aspect into its marketplace. Sellers can share their listings, follow other users, and comment on items. Poshmark also hosts "Posh Parties," which are themed virtual shopping events where users can showcase their items in specific categories, boosting visibility.
Prepaid Shipping Labels
When an item is sold, Poshmark sends sellers a prepaid shipping label via email. This removes the hassle of calculating shipping costs and provides a simple way to send items. Sellers just need to package the product and drop it off at the post office.
Discount Offers
Sellers have the ability to offer private discounts to potential buyers who have liked their items. This feature helps encourage sales by giving buyers a nudge with special pricing or discounted shipping.
Posh Protect
Poshmark’s Posh Protect feature ensures a secure shopping experience for both buyers and sellers. Sellers are guaranteed payment as long as their items are as described, and buyers are protected if the item is not delivered as expected.
Authentication for High-End Items
Poshmark offers free authentication for luxury items like handbags priced over $500. This feature boosts buyer confidence when purchasing expensive items, knowing they’ll receive an authentic product.
Community and Customer Engagement
Through the social features of Poshmark, users can engage with potential buyers through comments, shares, and likes. This community-focused aspect encourages interaction, helping sellers increase their visibility and build relationships with repeat buyers.
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How to Sell on Poshmark FAQs
The frequently asked questions about how to sell on poshmark.
How Does Poshmark Work?
Poshmark works as a peer-to-peer marketplace where users can list items for sale, mostly in categories like fashion and home decor. You simply create an account, upload photos, write descriptions, and set prices for your items. When someone purchases an item, Poshmark sends you a prepaid shipping label, and once the buyer receives it and confirms everything is as expected, your funds are released.
Is Poshmark a Profitable Marketplace?
Yes, Poshmark can be a profitable marketplace, especially for sellers in the fashion, accessories, and home goods niches. The platform attracts a dedicated audience, and since there are no listing fees, you only pay when you make a sale. Success often depends on the quality of your listings, pricing, and how active you are in the Poshmark community.
How Can I Stand Out on Poshmark?
To stand out on Poshmark, focus on high-quality photos, detailed descriptions, and competitive pricing. Sharing your listings regularly and engaging with the Poshmark community through follows, comments, and participation in "Posh Parties" can also increase your visibility and boost sales.
Why Should You Trust Us
An expert content writer at Whop, Joe Niehaus brings years of expertise in running affiliate programs for ecommerce brands. His knowledge has also been highlighted in renowned outlets such as Business Insider, GQ, and Travel + Leisure, where he’s contributed insights on online business and affiliate marketing.
