40 things to sell to make money, from sneakers to software

The world of entrepreneurship is full of plenty of opportunities, but no matter what business model you end up choosing, you need a product to sell. A common mistake that many new entrepreneurs make is picking the wrong product–this could be for many reasons, including market saturation, low demand, or picking a product that’s out of date.

This guide has an up-to-date list of the best products that provide a viable opportunity to create a profitable business with, even for new entrepreneurs as long as they follow proven strategies that the pros use.

Best things to sell to make money in 2025

We’ve broken these items down into 2 separate categories, physical and digital. Each has their own inherent advantages and disadvantages.

Let’s jump straight to this list of top products to sell to make the most money in 2025 that span all categories from physical to digital:

Physical products

Physical products, especially those that are resold, are incredibly beginner friendly as there is no need to create anything and the market is already proven for top products.

However, physical products can be difficult to scale to significant income due to costs associated with inventory and fulfillment. Additionally, physical products can be quite saturated.

Here are 24 physical products to sell in 2025.

1. Vintage clothing

If you love going to thrift stores already and have an eye for fashion and style, you might as well profit from this interest by selling vintage clothing.

Why it’s profitable today: Vintage clothing has always had its audience, but today, it seems the interest is stronger than ever, particularly amongst Gen Z buyers who still favor the 90s-2000s era. 

Best place to sell: Depop and Grailed are good dedicated marketplaces to sell vintage clothing on, and eBay remains a great place to both sell and source as well.

2. Hyped sneakers

Not every sneaker commands resale value, even inside of the Nike Jordan brand. If you’re not tapped into the latest news or inside of a dedicated sneaker reselling group, it can be hard to keep up.If you want an exact list of the best shoes to buy, check out: Hottest sneakers to resell.

Why they’re profitable today: The sneaker market may have seen a post-pandemic slump that continued throughout 2023, but in 2025, we’re seeing some long-awaited re-releases of OG models and hyped collabs such as the Union x Air Jordan 1.

Best place to sell: GOAT and eBay are some of the best places to sell, and while StockX can also be used to sell sneakers, it’s better to use just for checking prices.

Check out: Best apps for sneaker drops.

3. Vintage video games

While there’s always a strong market for the latest in video games, it seems that everything jaw-dropping in terms of graphics and game play has already been seen in recent years, so the market for older games remains stronger than ever.

Why they’re profitable today: Nostalgia is driving massive demand for retro games, with some of the rarer titles selling for hundreds of dollars or more as some buyers remain unimpressed or uninspired from newer releases in 2025. 

Best place to sell: Ebay is perhaps the best place to sell these video games, but before you list, make sure you vouch for the condition of the game and describe it accurately.

4. Handmade jewelry

Whether you can make jewelry yourself or have an eye for tasteful pieces from profitable sources such as thrift markets, you can turn this hobby into an online business by selling these handmade items.

Why it’s profitable today: Consumers are continuing to shift away from mass-produced items, and this trend is particularly relevant in jewelry where in many cases uniqueness is more important than price.

Best place to sell: Etsy is still the go-to marketplace for anything handmade, including jewelry. You can also use an Instagram page to market directly to your own store to avoid platform fees.

5. Fitness equipment

Home workouts are here to stay, and people are always looking to upgrade their setup in a variety of realms. From dumbbells to strength training bands and exercise machines, the price range and types of items in this category is vast.

Why it’s profitable today: The home fitness trend isn’t slowing down, and more people are including at-home workouts into their exercise regimen even if they do have gym memberships, particularly with compact items like resistance bands.

Best place to sell: If you’re selling anything heavy or large, Facebook Marketplace is your best bet. Any compact fitness items can be sold on Amazon or EBay.

6. Recovery equipment

A growing group of people are conscious about how important it is to incorporate consistent recovery into their overall fitness routine with tools like rollers, ice baths, and saunas.

Why it’s profitable today: One of the fastest growing social media trends in the past year has been centered around recovery activities, namely ice baths and saunas. Memberships to physical locations remain expensive and hard to come by, so people of all budget ranges are seeking at-home solutions. 

Best place to sell: Amazon for newer items for reselling, EBay for used. Some compact versions of these products can be sold as high-ticket dropshipping products in your own store as well.

7. Eco-friendly products

For many people, sustainable living is no longer a trend, it’s a requirement for their lifestyle which includes both products and services that are as eco-friendly as possible. It’s important to be sure to vouch the validity of the claims of specific products before selling them.

Why they’re profitable today: In 2025, environmental consciousness is at an all-time-high, and people are willing to pay more for sustainable alternatives to everyday essentials. 

Best place to sell: Amazon is great for selling many new items while Etsy is less saturated when it comes to everyday items and accessories like toothbrushes or towels.

8. Pet accessories

You might be surprised to learn that even though the market for pets is quite mature, it’s still growing, and some owners are spending more than ever to take care of their furry friends.

Why they’re profitable today: Today, it’s easier than ever to source eye-catching pet toys and accessories for cheap on AliExpress and to use social media to sell them.

Best place to sell: Amazon for private label or brand-name products to resell, a self-hosted dropshipping store is best for just about any other item.

9. Furniture

While it might sound like a boring product to sell, furniture has a proven market. It’s even possible to score furniture for free from people that leave pieces curbside or on local marketplaces to get rid of them while moving.

Why it’s profitable today: The furniture market is as steady as it’s ever been, and with many looking for more exciting products to sell, you have less competition in 2025 with this tried and true category.

Best place to sell: Facebook marketplace is best for both sourcing and selling with no fees or shipping. Dropshipping is also an option if your supplier allows it.

10. Outdoor apparel

Outdoor gear is generally on the pricier end, so people have always turned to used items in this category. If you know which names to look for–Arc’teryx, anything Goretex, and Patagonia are just a few–you can score in thrift stores, eBay, or even clearance racks.

Why it’s profitable today: In addition to the steady demand for second hand outdoor wear from quality names, the fashion world has picked up outdoor gear as a trend, known as “Gorpcore” which remains strong in 2025. 

Best place to sell: EBay for selling top name brands, Grailed or Depop for selling fashion-focused “Gorpcore”.

11. Watches

Watches have always had a loyal audience, particularly in the wealthier demographic that seek out the likes of Rolex and Audemars Piguet. More accessible watches such as Seiko and Casio have their fair share of collectible models, many of which can be arbitraged on the aftermarket.

Why they’re profitable today: In addition to solid market data for watches, social media influencers in this category such as Mike Nouveau and Vookum have seen a rapid rise in audience, many of which are interested in participating in the market this year.

Best place to sell: EBay or Chrono24, a dedicated watch marketplace which is best for more expensive watches.

Read: Best watches to resell.

12. Vinyl records

Vinyl records are the perfect representation of the growing demand in the overall vintage and analog category which is particularly popular amongst younger buyers that crave for a nostalgia that they never had.

Why they’re profitable today: Classic records in good condition have risen in value thanks to the trend in demand, and select modern artists are releasing sought after vinyl records to meet it.

Best place to sell: Ebay has a large group of buyers. Discogs, a platform for serious music heads and vinyl collectors, is good especially for rarer records.

13. Collectible cards

Whether it’s Pokemon or sports cards both new and old, the collectible card market is absolutely massive.

Why they’re profitable today: Card collecting is a growing and established hobby, and with a hungry audience in multiple categories, you can find your niche and succeed today with the right plan.

Best place to sell: Ebay still reigns supreme across all collectibles, including cards. TGCPlayer for gaming cards and COMC for sports cards.

Check out: How to make money selling trading cards.

14. Camera equipment

Despite the incredible advancements of the cameras attached to our phones, more people are taking up photography with standalone cameras as a hobby.

Why it’s profitable today: In addition to full camera kits, getting in the accessory game opens up the door to both reselling or even dropshipping a variety of complimentary items.

Best place to sell: Ebay for well known camera gear, a self-hosted store for dropshipping accessories.

15. Musical instruments

Both new and vintage musical instruments have a steady market of buyers both online and locally. As long as you stick with reputable names, it’s easy to sell these quickly.

Why they’re profitable today: A surge of new players of instruments came in during the pandemic, creating a market that’s still thriving in 2025 for instruments of all kinds.

Best place to sell: EBay for used instruments or Amazon for newer ones. Facebook marketplace is also great for finds or selling large items like pianos.

16. Smart home devices

Smart home devices, ranging from Ring doorbells to voice-activated assistants and lighting setups are some of the top selling consumer items across all categories.

Why they’re profitable today: In 2025, smart homes are following the same path as smartphones: they’re no longer optional, they’re becoming ubiquitous.

Best place to sell: Amazon for newer products and Ebay for used.

17. Innovative kitchen items

At-home chefs are on the rise, in part due to the rising costs of eating out and delivery but also because more people are learning to enjoy cooking as a hobby.

Why they’re profitable today: Brand-name kitchen items have always been a staple for resellers, but today, the best opportunity lies in dropshipping innovative, eye-catching kitchen items.

Best place to sell: Amazon is best for reselling new brand-name kitchen items. Unique devices that look good on video are best sold in your own dropshipping store.

18. At-home spa devices

Self-care is being embraced by nearly everyone, and since regular trips to the spa are a luxury that many can’t afford, at-home spa devices are a popular solution. LED masks, massagers, and hair removal devices are just some examples.

Why they’re profitable today: Conscious consumers who want to incorporate spa services into their lifestyle without breaking bank are turning to the growing variety of at-home spa devices.

Best place to sell: Amazon for brand-name new products and your own dropshipping store for generic devices.

19. Unique skincare solutions

Unique skincare solutions are following the trend of consumers looking for better products outside of mainstream brands. Products in this category include Korean or Japanese brands and eco-friendly or organic.

Why they’re profitable today: More people are becoming conscious of everything they put in and on their body which is driving a shift in attention to better skincare that’s stronger than ever in 2025. 

Best place to sell: Amazon for well-known brands and Ebay for everything else.

20. Books

Amazon picked books as their first product category to sell in because of their size and diversity, and today, it still remains a top driver of revenue. Don’t underestimate the profit potential here–rare books can go for hundreds or even thousands.

Why they’re profitable today: While a large market of people made the shift towards ebooks and e-readers, there’s still a large category of individuals who prefer physical books.

Best place to sell: Amazon can fetch some of the highest prices and strong demand, while eBay is great for rare titles.

Check out: How to sell books on Amazon, from textbooks to collectibles to ebooks.

21. Tools

Quality tools, especially vintage ones, have an incredibly strong resale market. Older tools from well-known names like Stanley and Miller Falls are especially profitable.

Why they’re profitable today: Despite their strong demand, tools are often overlooked by resellers, making them a potential low-key goldmine.

Best place to sell: Ebay and local marketplaces are best for old tools while Amazon is great for new ones.

22. Old iPhones

When it comes to cellphones, none has a better aftermarket than the iPhone. However, the money isn’t in the new phones–it’s in the vintage models.

Why they’re profitable today:  Apple has released so many models recently that seem to rise in price with increasingly minimal improvements, so in 2025, more people are turning to buy older iPhones whether they’re 1 or 5+ years old.

Best place to sell: It’s hard to beat eBay when it comes to the speed at which you can sell an iPhone, but Facebook marketplace can be great to avoid costly fees.

23. Flip phones

Another technological relic seeing a revival in 2025 is the flip phone. The market is strong for both vintage original models and modern releases.

Why they’re profitable today: Following the strong demand for analog in all categories and a desire to kick social media addiction, more buyers than ever are looking for dumb phones in 2025.

Best place to sell: Ebay is the strongest platform for selling phones of all kinds.

24. Designer handbags 

The market for all things luxury is surprisingly largely immune to the effects of inflation, so designer handbags are still seeing great performance from brand names like Chanel, Hermes, and Louis Vuitton.

Why they’re profitable today: Bags have appreciated in value in recent years and demand is stronger than ever, so you have a large assortment of models to choose from in many price ranges.

Best place to sell: The RealReal and Farfetch are great handbag-specific platforms.

Digital products

Selling digital products might initially seem trickier to start as a total beginner, but with the correct guidance and plan, they are much easier to scale as they don’t have the associated costs or competition that popular physical products do. 

It’s even possible to resell or quickly rebrand digital products if they’re PLR, eliminating the need to create them entirely.

Here are 16 digital products to sell.

1. Ebooks

Creating and selling ebooks remains one of the most accessible ways to get into digital product sales even if you’re just starting out. 

Why they’re profitable today: Many individuals are looking for unique solutions to specific problems, turning to independent specialized creators rather than outdated publishing houses.

How to make money selling ebooks: Once your book is complete, simply upload it to a good platform and monitor analytics and sales. Make sure you’re well positioned with a good reputation and a compelling solution if you want to do well with ebooks. This doesn’t mean you need a massive audience–trust is more important. 

2. Podcasts

While the podcast market might seem saturated, there’s still plenty of room for niche shows that serve specific audiences with valuable content.

Why they’re profitable today: Podcast listenership keeps growing in 2025, and more importantly, those tuning in are getting more comfortable supporting smaller independent creators to keep them going.

How to make money with podcasts: Podcasts offer a diverse stream for monetization which includes ad revenue and sponsorships. However, the best way to make money with a podcast is to sell exclusive memberships to a VIP fan community.

Read more about monetizing podcasts.

3. Webinars

If you’ve got an expertise and social proof in any area, webinars can be quite a goldmine. You can test out or tease with free limited webinars before organizing a schedule for consistent paid ones.

Why they’re profitable today: As much as the market for static info products is growing in 2025, the demand for dynamic, interactive learning is exceeding it–this includes both private communities and webinars.

How to make money selling webinars: You can sell webinars for standalone access or as part of a comprehensive paid membership. Keep in mind that webinars won’t convert well until you have established somewhat of an audience, so before you put one together, work on building a reputable online presence first if you don’t have one already.

Read next: Beginners guide to creating and hosting a webinar.

4. Private memberships

With lackluster public advice and sometimes questionable AI-generated content making it harder to get relevant tips for succeeding in a specific niche, more people are turning to private memberships to get an edge that the public simply doesn’t have.

Why they’re profitable today: Private memberships are absolutely booming in 2025, and they’re easier than ever to host and sell especially with Whop. 

How to make money selling private memberships: The formula to cashing in big with private memberships lies in identifying a strong market demand and putting in the effort to construct a comprehensive solution. Picking a good platform to sell on is key.

Check out: Sell memberships online: 7 easy steps for creators.

5. Analytics tools

“Data-driven insights” is a canned corporate phrase for a reason–it’s one of the best ways to make accurate and actionable decisions. In order to gain these insights, you’ll need tools.

Why they’re profitable today: Although free platforms like Google Analytics exist, there’s a huge demand for more tailored solutions that business owners are more than happy to pay for.

How to make money selling analytics tools: While whipping up an analytics tool from scratch is a difficult endeavor, you can cash in as a member of an affiliate program of a reputable company, many of which have attractive payouts.

6. AI-generated content

AI has taken over daily life in recent times, and today, it presents the potential to cash in with an AI-based side hustle which include monetizing or selling AI-generated content.

Why it’s profitable today: Many individuals and business owners have only used AI for simple use cases and are still intimidated by the slightly more complex process of generating content with it. However, the learning curve isn’t as steep as it seems, so there’s ripe opportunity to acquire and monetize this skill in 2025.

How to make money selling AI-generated content: You can use AI-generated content to help grow social media pages or a YouTube channel, whether it’s your own or offering a service to other companies. AI-generated content can also be sold as designs.

7. Digital planners and templates

Digital planners and templates are picking up in popularity as more individuals are realizing the convenience of using them to organize on the go. 

Why they’re profitable today: More integrations and flexibility are possible with planners and templates in 2025, with Notion templates in particular being a prime example.

How to make money selling digital planners: Pick a niche and consider selling bundles to raise perceived value and choose a good platform to sell these on.

Read next: How to sell Canva templates on Etsy, Whop, and more (complete guide).

8. UGC 

User-generated content (UGC) is an alternative to influencer marketing and is far more accessible for normal people as many paid gigs in this field don’t require a minimum follower count or social media presence.

Why it’s profitable today: The number of brands incorporating UGC is on the rise, so the demand is strong enough to welcome even those that are just starting out to cash in as one of these creators.

How to make money with UGC: Submit for simple jobs or create UGC-style videos of your own to work your way up into getting consistent work as a creator. You can also run an agency if you’re looking to scale in this business as an owner.

9. Platform-specific plugins or extensions

While the market for SaaS products includes competition from established companies with comprehensive solutions, there’s room for indie devs that can whip up a platform-specific plugin or extension. Examples include Shopify plugins or apps, Wordpress plugins, or Chrome extensions.

Why they’re profitable today: Lightweight plugins and extensions are often far cheaper and more efficient than solutions from big companies, so many individuals are always looking for an under-the-radar solution.

How to make money with plugins and extensions: Figure out common pain points for a specific demographic and determine how you can create a solution. For marketing these custom tools, subreddits, X, and Product Hunt are most effective. 

10. Social media templates

Consistently churning out engaging social content is a constant challenge for business owners and creators, and templates can help ease the burden.

Why they’re profitable today: The number of social media businesses that are scaling to the point of automating and delegating is growing, and the demand for social media templates is rising with it.

How to make money selling social media templates : Create platform-specific template packs that are easy to use and build case studies over time that showcase their effectiveness. 

11. Website themes

Website themes serve a much-needed middle ground between DIY builders and pricey custom-made websites.

Why they’re profitable today: Despite the rise of cheap no-code website builders and services, there’s still a gap in the market for website themes that many independent developers are cashing in with.

How to make money selling website themes: Look for reviews of more expensive paid themes and figure out if and how you can solve any pain points with your own theme. Marketing with comparison reviews of popular themes and yours will give you the initial exposure you need.

12. Spreadsheet templates

From budgeting for personal finance or business needs to project management and product development, specialized spreadsheet templates help individuals save time and money.

Why they’re profitable today: Business owners and busy individuals are more than happy to pay for a ready-made template complete with clever formulas rather than going through the headache of crafting them.

How to make money selling spreadsheet templates: Pick a specific use case and showcase the convenience of your templates with content marketing that previews the power of your ready-made solution.

13. Video courses

People are always willing to pay a premium for video courses that help break down a concept with actionable insights in an organized fashion that can’t be found for free.

Why they’re profitable today: The market for online learning is experiencing a steady rise that remains strong in 2025 where we are also seeing more dedicated platforms for course selling than ever before.

How to make money selling video platforms: Outline your course and get feedback before diving into full-on production, and build up your audience while you’re creating it so you can set yourself up for a lucrative launch.

Next up: How to sell online courses the easy way.

14. Audio tracks and effects

Business owners, content creators, music producers and advertisers are in the market for unique audio effects or tracks that you can sell if you have the skill to make them.

Why they’re profitable today: Premium content creators are always looking for ways to stand out, and hand-crafted sounds serve this purpose well.

How to make money selling audio tracks and effects: You can monetize audio through licensing, selling packs, or through custom production from requests.

15. Chatbots

Every business owner knows the importance of quality customer service, but fulfilling this need online can prove expensive with human staff. Chatbots fill this need, and they can be profitably sold when marketed for a specific use case.

Why they’re profitable today: The quality of chatbots is improving, and more business owners are seeking custom solutions outside of the offerings that might not fit their specific business needs.

How to make money selling chatbots: It might be hard to compete with existing solutions with a chatbot you make on your own, so making money as an affiliate or consultant in this realm is a good bet.

16. Data reports 

Although we have an abundance of data publicly available online for free, there’s a huge market for hand-collected data that’s organized neatly into reports, particularly with businesses who are seeking a competitive advantage.

Why they’re profitable today: The advancement of search engines and AI-driven LLMs has ironically made it harder to find unique data, so those who learn how to find valuable insights on specific markets and competition can cash in big.

How to make money selling data reports: Pick a specific industry or trend, and look for a gap between data that is publicly available and that which business owners actually need. Direct outreach such as cold email to business owners at scale can prove effective for getting sales.

Pro tips for maximizing your profits

Having this list of top products to sell this year will give you a great head start, but if you want to make as much money as possible as a seller, you need to have the following in mind:

Choose a niche that’s aligned with your skills and interests

More consumers are refining their radars to avoid sellers that are shilling products as a pure money grab. Make sure you pick a niche and products that are actually aligned with your skills and interests in order to have a better conversion rate and the potential to build a loyal audience.

Additionally, picking a niche that fits you specifically will allow you to more easily find more profitable opportunities inside of it.

Check out: Lucrative niche market examples.

Level up your marketing game

Your product is worthless if you don’t know how to market it, no matter how profitable it might be. This could be as simple as doing keyword research on platforms to judge demand before listing them, but making more money often requires participating in paid ads or incorporating social media marketing strategies.

However, with more entrepreneurs cashing in by selling things online, the marketing landscape is becoming increasingly competitive. Gone are the days where you can whip up a quick Facebook ad for cheap to a profitable demographic–succeeding as an advertiser today

Read: Ecommerce marketing strategies to increase your sales.

Pick a good platform to sell the product on

Even if you’re selling a good product and you’re marketing it like a pro to increase exposure and sales, you might be losing in terms of fees or a frustrating infrastructure if you’re selling on the wrong platform.

Be sure to do research regarding the best ecommerce platforms for selling online and sign up for whatever platform makes the most sense for you as early as possible so you can maximize margins right from the beginning.

Hint: Whop is the best platform for selling all types of digital products.

Learn when to pivot and when to scale

Every seasoned owner of a large and successful business knows that at some point on their path they needed to make a decision of whether or not they should pivot their business model entirely or if things looked ready to scale.

While this is more relevant further down your path, it’s important to be aware of this from the beginning as it will be essential to your longevity and overall profitability. 

Stay educated

The pace of technological advancement, particularly with AI, is rapidly increasing the speed of relevant information that often moves too fast for the general public to keep up with.

So, staying educated is absolutely key– those on the pulse of the latest are the ones making the big bucks.In addition to specialized blogs and forums regarding your niche and its products, consider joining an expert-led private community that can give you the profitable edge to succeed with live information and helpful tools that will keep you in-the-know.

Check out the courses and communities on Whop.

Level up your money-making game in 2025 with Whop

Now that you’ve got a solid list of profitable products that are top sellers in 2025, you simply need to pick one that fits your skills and interests best and take the steps to get started as a seller.

In addition to more money-making ideas on our public blog, Whop can help give you an edge with a specialized group or tool that can give you insights that the general public lacks. Just head to the Whop Discover page to find the right resource for you.

When you’re ready to sell your digital product of choice, Whop can fulfill your needs with a fully comprehensive platform that can help you launch and market your product or service to a thriving audience.

Setting up your whop is not only easy, it’s completely free, as Whop only makes money when you make money. Join Whop and start your online money machine ASAP.