Find UGC creators with these 15 apps

Big brands are thriving with UGC marketing campaigns. Find 15 of the best apps to search and hire UGC creators.

Looking to get your brand noticed? Authentic, relatable content is where it's at.

And the best kind? User-Generated Content (UGC): It builds trust and drives serious results.

But finding the right content creators can be a grind. Forget scrolling for hours, there's an easier way.

We've compiled the best apps and platforms to connect you with top-tier, experienced UGC creators, so you can finally stop searching.

Let's dive in.

Why choose UGC to promote online offers?

Here’s the thing: in a sea of polished, generic ads, people are looking for something real – UGC is that something. It works to promote ecommerce, coaching, digital products, communities, content creators – literally any online offer. Why? Because content made by actual people who use and love your products converts.

• It's authentic: UGC is the digital version of a friend's recommendation. People trust it way more than a brand-created ad, which builds serious credibility and social proof.
• It drives sales: When potential customers see real people getting results with your digital product, it’s a game-changer. UGC on a product page or in an ad can seriously boost conversion rates.
• It’s efficient: Creating your own content takes time and money. With UGC, you're tapping into a constant stream of fresh, relevant content without the high cost of a professional shoot.

The best apps to share brand deals and find UGC creators

1. Whop Content Rewards

Why dig for creators when they can come to you? Whop's Content Rewards is a game-changer for finding UGC creators.

It's a pay-per-performance model that cuts through online noise. Instead of paying for an ad that people scroll past, you pay for what matters: real views from real people.

A brand recently went viral with Content Rewards, racking up 13 million views in just two weeks on a budget of less than $5k (that’s 5x more efficient than traditional ads, btw).

It’s simple to get started: Sign in to Whop (or create an account), and make a content reward with your campaign details, budget, and content type.

Then, just sit back and watch as UGC creators start sharing your brand across socials. 

• Best for: Brands and sellers of any size looking to get viral, authentic UGC.
• Ease of use: Hands-down the easiest platform to set up and manage. Just post a reward and let the creators do the rest.
• Pricing: Pay-per-performance, with brands setting the rate per 1,000 views. No upfront fees or monthly subscriptions required. You only pay for the results you get.
• Used by: Sketch, Ken Carson, Iman Gadzhi, Goli Nutrition, and many more.

2. Trend by Soona

Trend by Soona connects you with a curated network of over 10,000 creators, offering a wide range of content from product photos to unboxing videos. This platform is purely US-based, so it's a solid option if your audience is primarily in the States. The set pricing means no haggling with creators, which is a nice perk.

• Best for: Brands needing high-quality content from a US-only creator pool.
• Ease of use: Simple and straightforward.
• Pricing: Starts at a one-time fee of $550 for 10 videos.
• Used by: Lyft, Bobbie, Ettitude.

3. Flowbox

Flowbox is an enterprise-level UGC platform that helps brands collect and display user-generated content on e-commerce sites. It's built for large, high-traffic stores with big product catalogs and offers advanced analytics and AI-powered tools. Think of it as a tool for showcasing existing UGC, not necessarily for commissioning new content.

• Best for: Large e-commerce brands looking to leverage existing UGC.
• Ease of use: Powerful features, but built for bigger teams.
• Pricing: Custom pricing; you'll need to contact them for a quote.
• Used by: Absolut, Ikea, Crocs.

Find the best ecommerce platform to sell on this year

4. Creator.co

Creator.co is an all-in-one platform for influencer marketing and content creation. It has a huge creator database and built-in campaign management tools. While it's great for scaling content, the high price tag makes it a better fit for established brands with a bigger budget.

• Best for: Scaling influencer campaigns.
• Ease of use: User-friendly with great customer service.
• Pricing: Starts at a premium price of nearly $1,000 per month.
• Used by: Nike, Best Buy, Charlotte Tilbury.

5. GRIN

GRIN is a UGC app that helps you find, manage, and track influencer partnerships. It's designed to build long-term relationships with creators and turn UGC into revenue. It’s worth noting that its advanced features and custom pricing are better suited for larger brands with dedicated marketing teams.

• Best for: Building and managing long-term creator relationships.
• Ease of use: Requires a dedicated team to get the most out of it.
• Pricing: Custom pricing; you have to contact sales.
• Used by: Branch Basics, Ilia, Lovevery.

6. Upfluence

Upfluence is a data-driven platform that streamlines every step of the influencer marketing journey. It uses AI to analyze creators' performance, which is really cool, but the platform's pricing is pretty high and it's only available on annual plans. This makes it a serious commitment, unlike more flexible options.

• Best for: Data-driven influencer discovery.
• Ease of use: Automates a lot of processes for you.
• Pricing: Custom pricing, with annual contracts typically starting around $13,000.
• Used by: New Balance, Hello Fresh, Lacoste.

Read about all of this year’s key influencer marketing statistics

7. TINT

TINT helps you collect and display UGC from anywhere online. It's handy for repurposing content on your website, in emails, or even at live events. However, its pricing is on a daily rate and can get expensive quickly, especially for ongoing campaigns.

• Best for: Repurposing and displaying customer content.
• Ease of use: Very easy to use for content repurposing.
• Pricing: Starts at $300 per day.
• Used by: Canon, Emirates, Coca-Cola.

8. Social Native

Social Native is a UGC platform that connects you to a vast creator network (and automates tasks like payments and rights management). It's also great for boosting your content strategy with shoppable galleries on your ecommerce platform or website to boost sales, but the custom pricing means you don't know the cost upfront.

• Best for: All-in-one content strategy and creator management.
• Ease of use: Automates the most time-consuming parts of the process.
• Pricing: Custom pricing; you have to contact them for a quote.
• Used by: Sony, Tommy Hilfiger, Adidas.

9. Yotpo

Yotpo is well-known for collecting and showcasing reviews, but it also handles UGC. It's a good platform for building social proof and even loyalty programs. However, its pricing scales with your order volume, so it can get pricey as you grow. 

• Best for: Collecting reviews and visual UGC for e-commerce.
• Ease of use: Flexible and has plenty of integrations.
• Pricing: A starter plan at $24/month, but premium plans are $699/month.
• Used by: Mixhers, Saie, Princess Polly.

10. Influee

Influee connects brands with a global network of creators, making it easy to find niche talent. It’s a solid choice for collaborative content creation, but the pricing model can be confusing, with a monthly fee plus a marketplace fee on top of creator payments.

• Best for: Finding creators from a wide range of countries.
• Ease of use: One of the easier platforms to navigate.
• Pricing: Starts at $199 per month plus a 10% marketplace fee.
• Used by: Carfume, Allplants, Mr. Blanc Teeth.

11. Aspire

Aspire offers both a creator marketplace and a search engine, giving you two ways to find UGC creators - according to Aspire, users can find creators in half the time it takes elsewhere. It's known for being fast and having great campaign management features. However, like many of the more robust platforms, it requires a custom quote, so you can't just jump in.

• Best for: Finding influencers quickly with a robust search engine.
• Ease of use: Aspire is a pretty powerful platform that's still easy to get the hang of.
• Pricing: Custom pricing.
• Used by: Samsung, M&Ms, Dyson.

12. Cohley

Cohley is a unique UGC app because it can connect brands with both UGC creators and professional photographers/videographers. Huge plus: all creators are human-vetted, ensuring a certain level of quality. It's a decent option for high-end content, but (you guessed it), you have to contact them for custom pricing.

• Best for: High-quality, human-vetted content.
• Ease of use: Known for being easy to use and providing quality content.
• Pricing: Custom pricing.
• Used by: Henkel, Samsonite, Foot Locker.

13. Vidovo

Vidovo is a streamlined app that makes it easy to find creators and manage the entire content creation process. The pricing is campaign-based, which can be a good fit, but it might not be as accessible to smaller businesses, which are more likely to see results from pay-for-performance models like Whop.

• Best for: Efficiently managing creator campaigns.
• Ease of use: A smooth and easy-to-use platform.
• Pricing: Starts at $249 per month for a single campaign.
• Used by: Notion, Opal, Momentous.

14. Tribe

Tribe lets creators with at least 3,000 followers pitch their ideas for your campaigns – which is actually handy, as niche micro and nano influencers can often achieve better results for brands. It handles the full campaign lifecycle and measures ROI, which is helpful. The biggest drawback is the high minimum spend required even to run a campaign.

• Best for: Receiving pitches from opt-in creators.
• Ease of use: Easy to use, especially with its matching tech.
• Pricing: Custom pricing with a minimum spend of $2,500 per campaign.
• Used by: Unilever, Olay, Lego.

15. JoinBrands

JoinBrands is another all-in-one app for influencer marketing and UGC. Brands can browse the network of active creators or post their own gigs and have creators apply. The platform has other cool features like multi-brand management and autopilot campaigns, which can automate a lot of the work.

• Best for: Accessing a huge network of creators for various content types and platforms.
• Ease of use: Very easy for brands and creators alike, with a solid reputation.
• Pricing: Flexible with a pay-as-you-go option, but the subscription plans (starting at $89/month) plus a platform fee aren't as directly tied to performance as Whop’s.
• Used by: Lelo, Mary Ruth’s, Mother’s Promise, Zesty Paws.

Get the views and results you deserve with Whop Content Rewards

Heaps of apps exist for finding creators, but let’s be real, most still run on old rules and charge premium fees. Content Rewards flips the script. 

Instead of paying for a partnership that might not go anywhere, you pay for what actually matters: views.

It’s the smartest way to scale your content. You’re not just buying a post; you're investing in authentic, organic reach, and you only pay when your content gets seen.

Go viral for less. Level up your UGC with Content Rewards.

FAQs

Why use UGC?

UGC is authentic and relatable, and showcases your brand and products in a light that really opens potential customers’ eyes. It’s very effective on a number of platforms, and is quickly taking over from traditional advertising in that regard.

How much does UGC cost?

UGC can be pretty expensive on some platforms, and it can cost a pretty penny even if you work directly with creators. The best way to go is to post your UGC gigs on an app like Whop Content Rewards where you can define both the reward rate and your maximum budget.

Are UGC apps free to use?

Some apps offer low cost plans with limited features, but UGC platforms are generally very expensive to use if you’re a brand looking for creators. Whop, however, has no up-front costs and only takes a very small fee from each sale you make.

What is the best UGC platform for creators?

The best UGC platform for creators really depends on what they’re after in terms of creative control and access to gigs. If you’re a creator looking for work, check out this guide to the best UGC platforms for creators.