Whether you’re building a brand, running an ecommerce store, or creating and selling digital products, you already know the power of great content. It drives traffic, builds trust, and boosts sales.
The problem? Creating that content yourself takes time - time you probably don’t have.
That’s where User-Generated Content (UGC) comes in. All over the internet, creators are making killer content, and many of them are ready to work with brands just like yours.
Better yet, there are dedicated platforms that make it easy to connect with the right UGC creators.
All that’s left, then, is to find the perfect app or platform to connect your brand to the perfect set of UGC creators.
Read on to find out the best UGC apps in the business.
UGC creators: The best apps to share brand deals and find creators
1. Whop Content Rewards
Whop is the internet’s hottest social commerce platform where anyone can sell digital products and services online.
You may or may not already be selling your products on Whop, but the Content Rewards app is where you can offer UGC creators the chance to earn money by creating content for your brand.
With Content Rewards' pay-per-performance model, your supporters and keen UGC creators are only too happy to create viral content on your behalf.
How does 13 million views in two weeks sound? That’s what one creator was able to do with Whop, with a budget of less than $5k - that’s five times more efficient than traditional advertising.
All you need to do is head to Whop and create an account, then add in the details for your content reward (like type of content, social platforms, budget, and any assets).
Then, just sit back and watch as UGC creators start sharing your brand across socials.
Platform: Cross-platform, but perfect for short-form form video
Ease of use: Whop Content Rewards is hands-down the easiest UGC platform to use
CPM: Around $1.23 on average while traditional advertising platforms range from $10 to $30 for the same content
Used by: Whop Content Rewards are used by brands like Sketch, Ken Carson, Iman Gadzhi, Goli Nutrition, and many more
- Find out all about Content Rewards on Whop
- How to set up Whop Content Rewards
- Content Rewards: Grow your brand without wasting money or time
2. Trend by Soona
Trend by Soona is an emerging UGC app that connects brands to over 10,000 creators, and while that’s a relatively small number given the other names on this list, it’s got some solid features to offer.
As a brand, Trend can help you enhance your social media presence, boosting brand authenticity as well as your marketing efforts with genuine, relatable content produced by creators who are just as excited by the potential for collaboration as you are.
There’s an extremely wide variety of content on offer on Trend by Soona, ranging from product photography to unboxing videos, testimonials, product in action videos, and lifestyle shots.
It’s also a purely US-based platform, meaning that’s where creators have to be based to take your gigs or briefs.
Platform: iPhone
Ease of use: Very easy to use
Pricing: You can create a free project to test Trend by Soona out, and creators work on a set budget so there’s no need to negotiate.
The Starter plan costing $550 (and buys you 100 credits that expire after a year) lets you commission up to 10 videos, with tiers going all the way up to $3,872 for 800 credits.
Used by: Trend by Soona is used by brands like Lyft, Bobbie, Ettitude, and Surely.
3. Flowbox
Flowbox is all about helping brands use UGC to drive sales. The app functions by finding related photos and videos on various social commerce media platforms and letting you showcase them across your ecommerce site.
Integration with your ecommerce platform is seamless, and Flowbox could be a worthwhile solution for you if you’re looking for advanced analytics and features like multi-product linking—meaning that you can associate UGC with multiple products to enhance the shopping experience.
Flowbox also lets you incorporate AI by using AI-powered tools to prioritize UGC and link it to products using a visual search engine.
As you can imagine, this platform has been engineered for high-traffic, multi-domain online stores that span different countries and currencies. So, if you’ve got a large product catalog and need a high volume of UGC, then Flowbox may be for you.
Platform: Cross-platform
Ease of use: Flowbox has all of the features you’d need as a bigger ecommerce outfit, but plenty of integrations make it easy to use
Pricing: Custom, based on your needs - just contact Flowbox for a quote or a demo
Used by: A lot of big names, such as Absolut, Ikea, Kicks, Petco, and Crocs
Find the best ecommerce platform to sell on this year
4. Creator.co
Growing a brand is tough. Finding the right creators to boost engagement and drive sales? Even tougher. That’s where Creator.co comes in.
You can use Creator.co to run influencer marketing campaigns and scale content creation without the usual headaches, so if you want quality content and audience engagement, this platform has you covered.
Creator.co has a vast database of over creators across all of the major platforms, and you can do it all on the platform—they’ve got robust campaign management tools to automate workflows all the way from creator recruitment to content approval, and there’s plenty of audience insights and campaign analytics to perfect your approach.
Platform: Cross-platform
Ease of use: Very easy to use, with excellent customer service
Pricing: Creator.co’s pricing plans start at $995 per month, so they’re definitely on the premium end of the scale
Used by: Creator.co is used by brands like Nike, Best Buy, Groupon, and Charlotte Tilbury
5. GRIN
GRIN is a platform that makes influencer marketing easy by giving you everything you need to find, manage, and track influencer partnerships in one place. It’s a premium solution, but tries to streamline your influencer marketing processes to save you time and hassle.
Instead of juggling spreadsheets and endless DMs, you get a streamlined platform that helps you build real relationships with creators and turn UGC into revenue.
GRIN also stands out for its ability to integrate with various ecommerce platforms to manage product shipments to your creators, and the communication tools on offer help you ensure that the content keeps on coming.
Platform: Cross-platform
Ease of use: GRIN has tools that help you manage every aspect of your UGC and is a robust software, so it’ll help if you’ve got a dedicated marketing rep or team to use it
Pricing: You’ll need to contact sales because GRIN offers custom pricing based on a brand’s particular needs and feature requirements
Used by: GRIN is used by brands such as Branch Basics, Hooey, Ilia, and Lovevery
6. Upfluence
Upfluence is a UGC platform designed to help you discover, manage, and pay influencers efficiently. It streamlines every step of the influencer marketing journey for your brand; from finding the right creators to tracking performance.
It has data-driven insights, analytics tools and automation, which enables brands to maximize their ROI on influencer partnerships.
AI-driven tools help you to analyze different content creators’ posting habits, engagement rates, and performance metrics, which in turn can help you find the perfect match for your brand and just the right look and feel for your UGC.
Platform: Cross-platform
Ease of use: Upfluence helps you to automate plenty of processes and gives you the ability to ship products in a single click
Pricing: Upfluence uses custom pricing that can help you scale effectively, but if you’re looking for a ballpark figure you can reckon with around $13,000 per year depending on your brand’s size and requirements
Used by: Upfluence is used by brands like New Balance, Hello Fresh, Revolut, and Lacoste
Read about all of this year’s key influencer marketing statistics
7. TINT
TINT is a UGC app that helps brands collect, organize, and display customer content across websites, emails, social media, and even live events—so if your audience is posting content around your brand or products, this app can help take full advantage.
TINT pulls in content from multiple social media platforms into one place, letting you embed it on websites, product pages, or even big screens if you’re planning any events.
Integrations with software like Hootsuite, Canva, and Mailchimp make it easy to repurpose content, and included analytics tools help you narrow down on your target audience and personalize UGC for better engagement.
Platform: Cross-platform
Ease of use: TINT stands out for its ease of use, especially when it comes to repurposing content across multiple platforms
Pricing: TINT starts at $300 per day but varies depending on what sort of features you need. You can contact their sales team for a custom package or a quote.
Used by: TINT is used by brands like Canon, Emirates, Hero, Nestle, and Coca Cola
8. Social Native
Social Native is an all-in-one UGC platform that aims to boost your marketing efforts with authentic content, helping you find creators, deal with them, and get your marketing briefs filled to your satisfaction.
The platform connects you to a broad network of creators and influencers who can execute on your content strategy, and it automates the most time-consuming tasks such as rights management and payments.
You can showcase shoppable UGC galleries on your ecommerce platform or website to boost sales, and Social Native’s analytics also put all the key metrics at your fingertips for maximum impact.
Platform: Cross-platform
Ease of use: Social Native automates the tough stuff, saving you time and effort and making your life a whole lot easier
Pricing: Social Native doesn’t disclose pricing details publicly, so you’ll have to contact them for a quote based on your business’ needs and requirements
Used by: Social Native is used by brands like Sony, Tommy Hilfiger, Adidas, and H&M
9. Yotpo
Yotpo is an app that makes it easy to collect and showcase user-generated photos, reviews, photos, and videos, turning real customer experiences into marketing materials ready for your use.
Instead of crafting ads from scratch, you can use authentic user-generated content UGC to boost trust and drive more sales.
Yotpo doesn’t stop at UGC, either. It also offers loyalty programs, SMS marketing, and referral tools, so you can keep customers engaged and coming back for more.
Custom loyalty and referral programs can help you monetize quality and network effect, and advanced analytics can help you refine your marketing strategies and campaigns.
Platform: Cross-platform, but well known for reviews
Ease of use: Yotpo is a flexible, easy-to-use UGC platform that offers plenty of integrations and can save time through ease of use
Pricing: Yotpo’s Starter plan is a good idea if you’re hovering around the MOQ of 100 orders, coming in at just $24 per month, but if you’ve got more orders to make then the Pro or Premium plans might make more sense. Premium starts at $699 for up to 1,000 orders per month.
Used by: Yotpo is used by brands like Mixhers, Saie, Princess Polly, and Vici
10. Influee
Influee is a UGC app that connects brands like yours with creators across the world, letting you collaboratively create the perfect sort of content to represent your brand online.
Creators can get on Influee easily, meaning that there aren’t too many obstacles in the way of finding great content - and choosing a creator is as simple as checking out their portfolio and seeing if they’ve got what it takes.
To get started, just describe your product and set your preferences via a selection of filters, then list your gig - creators will start reaching out to you, and you can also browse upward of 80,000 creator profiles to see if there’s someone who catches your eye.
Platform: Cross-platform but Influee is very much biased toward video UGC
Ease of use: Influee is one of the easiest platforms to use, and you can work with creators from 23 counties and counting.
Pricing: Influee’s pricing starts at $199 per month not including creator payments and a 10% marketplace fee that’s on you to pay. This plan lets you collaborate with up to 10 creators every month, while the premium $749 per month plan allows you to link up with 200 creators a month
Used by: Inflee is used by brands like Carfume, Allplants, Lemon Jelly, and Mr. Blanc Teeth
11. Aspire
Aspire is an influencer marketing and UGC platform that lets you find UGC creators via both a creator marketplace and an influencer search engine. This isn’t entirely unique, but it’s great to be able to find creators yourself while also posting your opportunities and letting them come to you.
You’ll also get top-class affiliate tracking and campaign management features from this UGC platform, but the key advantage of signing up with Aspire lies in finding influencers - according to Aspire themselves, you can find creators in half the time it would take elsewhere.
Campaigns can also be run with much less effort thanks to flexible workflows and automation, which can be applied to everything from product seeding to sponsored posts.
Platform: Cross-platform
Ease of use: Aspire is a powerful software platform and it won’t take you long to start getting the most out of it
Pricing: You’ll have to contact Aspire for a custom quote if you’d like to know about their pricing
Used by: Aspire is used by brands like Samsung, M&Ms, Dyson, Walmart, and Hello Fresh
12. Cohley
Cohley is a UGC platform that’s great for linking up with content creators as well as professional photographers and videographers, putting it in an interesting niche as far as your content strategy goes.
It’s notable that UGC creators have to pass a human review to get listed here, so you’re assured of a certain amount of quality and experience no matter who you’re looking at on the platform.
The platform also does plenty more on your behalf beyond just vetting creators, streamlining the management of your campaigns and helping you scale. And, like many of the other platforms on this list, you’ll have full ownership of all of the content produced for your brand.
Platform: Cross-platform
Ease of use: Cohley’s is easy to use and well known for being a platform that offers high-quality content
Pricing: Cohley’s pricing is custom and done on a case-by-case basis, so you’ll have to get in touch with their sales team to find out more
Used by: Cohley is used by brands like Henkel, Samsonite, Braun, Toms, Foot Locker, and Bose
13. Vidovo
Vidovo is a UGC app that lets creators sign up quickly and build out detailed portfolios, meaning that you as a brand have every opportunity to find the perfect faces, voices, and styles for your products.
The platform also makes managing UGC easier and more efficient, letting you control the entire process all the way from creation to final approval in one place. It’s scalable, creators turn around quickly, and you retain full ownership of the content that’s produced.
Platform: Cross-platform
Ease of use: Vidovo is a smooth, easy platform to use and connects you to creators with a minimum of fuss
Pricing: Vidovo’s pricing starts at $249 per month and you can run a single campaign under one brand, but partner with any number of creators. To go up to two brands and up to 10 campaigns, you’ll need Pro at $399—but custom pricing is available too if your needs are even greater
Used by: Vidovo is used by brands like Notion, Opal, Physician’s Choice, Rachel, and Momentous
14. Tribe
Brands create campaigns on Tribe, and creators with at least three thousand followers on either TikTok or Instagram can start pitching their content ideas. The platform is end to end, taking care of your entire campaign and measuring your ROI with advanced analytics.
Creators are opt-in and they come to you, and Tribe’s matching technology can help you find creators whose vibe matches yours far faster than ever before based on your brand’s identity and needs.
Platform: Tiktok, Instagram, and Pinterest
Ease of use: Tribe is easy to use and helps you save time and effort especially with its matching technology
Pricing: Tribe’s pricing is custom and you’ll need to get in touch with them, but there’s a minimum spend of $2,500 that needs to be allocated if you want to run a campaign
Used by: Tribe is used by brands like Unilever, Olay, Lego, Mars, and McDonalds
15. JoinBrands
JoinBrands is an all-in-one platform for influencer marketing and product launches, letting you commission UGC work with a broad variety of content creators.
You can filter through the platform’s creator database to find the perfect voices and faces for you, but you can also post UGC gigs and let creators come to you. This lets you get a feel for their style and personality too, as well as the ideas that they can bring to the table that you may not necessarily have come up with.
JoinBrands has a huge network of active creators, and as a brand you can take full advantage and grow your social reach with any sort of content and platform you want, plus features like multi-brand management and autopilot campaigns if you need them.
Platform: Cross-platform
Ease of use: JoinBrands is easy to use as a brand, and enjoys a sterling reputation among creators too
Pricing: JoinBrands has a pay-as-you-go option that can be really good to test them out for starters. After this one month trial, you can choose the $89 per month Star-up plan, the $269 per month Brand plan, or the $449 per month Agency plan
Used by: JoinBrands is used by brands like Lelo, Mary Ruth’s, Mother’s Promise, Physician’s Choice, and Zesty Paws
Boost your brand’s reach with Whop’s Content Rewards
There are plenty of apps out there connecting brands to UGC creators, but it’s clear that one of them is head and shoulders above the rest - Content Rewards on Whop.
Not only does Content Rewards bring you the best features of the top UGC apps, it also makes it easier than ever before to find and work with creators.
Anyone can sign up and create UGC for your campaign, and you’re paying them for the views they get.
Whether it’s everyday creators with a small following or influencers with hundreds of thousands of fans, your campaign will reach a wide mix of audiences and niches.
IF you want low-cost, high-converting UGC, then create your content reward on Whop today.
FAQs
Why use UGC?
UGC is authentic and relatable, and showcases your brand and products in a light that really opens potential customers’ eyes. It’s very effective on a number of platforms, and is quickly taking over from traditional advertising in that regard.
How much does UGC cost?
UGC can be pretty expensive on some platforms, and it can cost a pretty penny even if you work directly with creators. The best way to go is to post your UGC gigs on an app like Whop Content Rewards where you can define both the reward rate and your maximum budget.
Are UGC apps free to use?
Some apps offer low cost plans with limited features, but UGC platforms are generally very expensive to use if you’re a brand looking for creators. Whop, however, has no up-front costs and only takes a very small fee from each sale you make.
What is the best UGC platform for creators?
The best UGC platform for creators really depends on what they’re after in terms of creative control and access to gigs. If you’re a creator looking for work, check out this guide to the best UGC platforms for creators.
