ConvertKit vs Mailchimp: Which email marketing tool is the better growth partner for your business?

The right email marketing platform can make or break your business’s communication strategy. So, you have to pick one that helps you grow your business, connect with your audience, and increase sales.

ConvertKit (now called Kit) and Mailchimp are the two biggest names in email marketing. While both tools help you send emails and automate marketing, they’re built for different needs.

If you want something simple and creator-friendly, ConvertKit is a great choice. However, if you need powerful marketing tools for a growing business, Mailchimp has more advanced features. 

So, which one is best for you?

In this guide, we’ll explore the core features, strengths, and weaknesses of ConvertKit and Mailchimp to help you decide.

Let’s dive in!

What is ConvertKit?

ConvertKit, recently rebranded as Kit, is an email-first marketing platform for creators. It helps digital creators like bloggers, YouTubers, and podcasters manage their audiences, automate their emails, and monetize their businesses.

Kit has an email service provider that helps you grow email leads, build landing pages, and even automate workflows to simplify your business management. Using its simplified email lead-capturing functionalities, you can now engage with your target audience more effectively.

Despite its simple and clean interface, Kit doesn’t compromise on functionality. You can create landing pages, manage email marketing, and even automate workflows from a single, centralized platform without using multiple email marketing tools.

ConvertKit key features

Let's look at some of the best features that make ConvertKit unique and effective for your email marketing needs.

1. Landing pages and creator profile

Kit makes creating landing pages to showcase your work super easy. You can pick from tons of ready-made templates and tweak colors, fonts, and layouts to match your style.

• Use customizable templates to build landing pages.
• Share products and content with a Creator Profile.
• No need for a separate website—everything in one spot.

2. Email first marketing

Sending emails with Kit feels like chatting with a friend. You can create newsletters that include your subscriber’s name or interests. So, it makes the customers feel personal and focused on their precise interests.

• Automate emails based on audience actions.
• Group subscribers by interests for targeted content.
• Personalize newsletters with names and preferences.

3. List growth and recommendations

Growing your email list is simple with Kit. It gives you forms and landing pages you can customize to grab people’s attention. You can even set them to pop up at just the right moment, like when someone is about to leave your page.

• Create forms and landing pages to capture emails.
• Use pop-ups triggered by user behavior.
• Grow faster with the Recommendations feature.

4. Ecommerce and monetization

Kit isn’t just for emails—it helps you make money, too. You can sell digital products like ebooks, courses, or subscriptions from Kit, and the fees are super low.

• Sell digital products with low fees (0.6% + card fees).
• Earn through ads, sponsorships, or promoting others.
• Manage all income streams in one place.

5. Integrations with other tools

Kit plays nicely with over 120 tools, like Shopify, Patreon, and Squarespace. If you already use other apps for your business, Kit can connect to them. Using the tools, you can set up custom workflows to make things even smoother.

• Connect with 120+ apps for e-commerce and content.
• Use Zapier for custom workflows.
• Keep your tools synced for seamless workflows.

6. Analytics and reporting

Kit helps you understand how your emails are doing. You can test different subject lines or email designs to see what works best. You’ll also get reports on open rates and clicks, so you know what your audience likes. Plus, Kit works hard to ensure your emails don’t end up in spam folders.

• Run A/B tests for subject lines and designs.
• Track open rates, clicks, and engagement.
• Ensure high deliverability with spam-proof emails.

7. Migration support

If you have more than 5,000 subscribers on a paid plan, Kit’s team will move everything for you, including your list and your automation, for free. They make it easy so you can focus on your business.

• Free migration of lists and automation.
• Focus on your business while Kit manages the move.
• Transition smoothly without any hassle.

8. User-friendly design

Kit is designed to be simple and easy to use. The tools are organized into sections like Grow, Send, Automate, Earn, and Learn so that you can find everything quickly.

• Simple design for quick navigation.
• Organized into Grow, Send, Automate, Earn, and Learn.
• Access guides and support whenever needed.

9. Unique audience management

Kit makes it easy to track your subscribers. Instead of splitting them into multiple lists, you keep everyone in one place and use tags or segments to group them by interests or actions.

• Use tags and segments for personalized emails.
• Identify and remove inactive subscribers (Pro Plan).
• No need for multiple lists—everything stays together.

10. Team collaboration and multi-user access

Kit makes it simple to collaborate with your team. You can give multiple people access to the same account. So, everyone can help manage campaigns, lists, or automation without getting in each other’s way.

• Allow multiple users to share one account.
• Work together on campaigns and automation.
• Keep workflows organized and efficient.

How do you use ConvertKit?

Before starting off with your ConvertKit journey, you have to share your brand name for campaigns, and tell them what exactly you want to do -grow email list, or send newsletter?

Based on what business goal you use, you will get a dedicated dashboard focusing on your needs.

From here you can directly start building or leverage other functionalities including activities for growth, sharing, or automation.

For sending emails, you will get a smooth walkthrough of the system. It draws you through the way while sharing short documentation on how to get things done without getting stuck.

You can even get yourself landing on your target goal within a few steps.

The page editor ensures their core message of simplicity but offers full access to building brand identity.

You can change the brand theme, add pages, and even track page performance directly from that editor.

ConvertKit pros and cons

What are the advantages of ConvertKit?

• Simple and easy to use for users of all levels.
• Excels in automation and tagging to manage subscribers.
• Customer support team is responsive, effective, and highly appreciated by users.
• Efficient deliverability and barely sending emails to spam.  
• A generous free plan allows you to get started without financial risk.
• Advanced segmentation helps you send targeted emails to specific audiences.
• Simple and clear analytics to track performance.
• Integrates well with other top tools and platforms.
• Visual workflows for automation make setup simple.
• Built for creators with useful features for growing an audience.

What are the disadvantages of ConvertKit?

• Gets expensive as your subscriber count grows.
• Limited design options for emails and landing pages.
• Email editor can be basic or frustrating to use.
• Advanced automation setup processes may intimidate beginners.

How much does ConvertKit cost?

ConvertKit is cost-effective and ideal for creators, small businesses, and individuals looking to scale.

Free Plan: You can send emails to up to 10,000 subscribers for free! But you have limited automation and only one user.

Paid Plans: Start at $25/month, with these options:

• Creator Plan ($25/month): Perfect for creators, offering unlimited visual automations, unlimited email sequences, and 2 users.
• Creator Pro Plan ($50/month): Includes unlimited users and all the features of the Creator Plan. Ideal for larger teams or businesses with more complex needs.

Pro tip: Kit is a budget-friendly option for creators and small businesses. Choose it if you need basic email marketing features with scalability.

Also read:

• Best email newsletter software
• Must-see email newsletter examples to inspire your next venture

What is Mailchimp?

Mailchimp is a marketing solution platform that helps businesses with email marketing and other digital marketing tasks. It’s easy to use and comes with tools like a drag-and-drop email builder, so you can design professional emails without much effort.

Mailchimp allows you to create email lists, send newsletters, and set up automated emails to stay in touch with your customers. It also lets you build landing pages, run social media ads, and connect with ecommerce tools.

Mailchimp is an all-in-one solution that helps businesses grow their brand, boost sales, and track the success of their marketing campaigns. It works well for businesses of all sizes, whether small startups or large companies.

Key features of Mailchimp

Let's explore some of the most best features of Mailchimp.

1. Email marketing and automation

Mailchimp's drag-and-drop builder helps you create professional emails quickly. Its automation tools allow you to send welcome emails, cart reminders, and other follow-ups automatically, while the Customer Journey Builder personalized interactions.

• Easy-to-use drag-and-drop email builder.
• Automate emails like welcome series and cart recovery.
• Personalize workflows with the Customer Journey Builder.

2. Predictive segmentation and personalization

You can divide your audience into smaller groups based on their behavior or interests to deliver relevant content. Mailchimp's AI tools can also help you target the right people for a specific intent.

• Group audiences by behavior, demographics, or interests.
• Use AI to find loyal or dissatisfied customers.
• Send customized emails to specific groups.

3. AI marketing tools

Mailchimp has integrated AI to help you optimize your marketing efforts. The features include predictive analytics, personalized content recommendations, and subject line optimization to assist businesses in crafting more effective campaigns.

• Predict customer behavior with AI tools.
• Get smart subject line suggestions for better open rates.
• Use personalized content advice to increase engagement.

4. Ecommerce integrations

Mailchimp allows you to sync your store data with Shopify, WooCommerce, and Magento.

This integration enables easier recommendations of exact products, automatic follow-ups, and detailed sales tracking in your email marketing campaigns.

• Sync your store data with ecommerce platforms for targeted emails.
• Send automated messages like order confirmations or reminders.
• Track sales directly from your email campaigns.

5. SMS and multi-channel marketing

Mailchimp combines SMS and social media with email marketing. It allows you to create text message campaigns and schedule Facebook, Instagram, or Twitter posts in one place.

• Manage SMS campaigns alongside email.
• Schedule and post to social media.
• Consistent marketing across platforms.

6. Landing pages and websites

If you need a quick webpage to promote something, Mailchimp lets you build simple websites and landing pages with easy-to-use templates.

Whether announcing a new product or collecting email sign-ups, you can do it without hiring a web designer.

• Create landing pages for promotions or events.
• Build a basic website quickly and easily.
• Design pages with drag-and-drop tools.

7. Comprehensive analytics and reporting

Mailchimp delivers clear reports on open rates, click rates, and even the number of sales from your campaigns. This insight shows how well your emails and ads perform, helping you make better marketing decisions.

• Track opens, clicks, and conversions.
• Identify which emails drive the most sales.
• Use reports to improve future campaigns.

8. Customer journey builder

Mailchimp provides a customer journey builder tool that helps you create automated, personalized marketing steps for your customers. It lets you plan interactions with people at different stages and ensures each message is relevant.

Following a proper customer journey improves customer engagement and conversion sales.

• Journeys start when users sign up or make a purchase.
• Conditional logic and timing customize each user's path.
• Templates make automation quick and easy.

9. Send time optimization

Mailchimp has a send-time optimization feature that ensures your emails arrive at the optimal time for subscribers to open them, even in different time zones.

• Automatically send emails at the best time.
• Account for time zones to reach a global audience.
• Improve open rates with smarter timing.

10. A/B and multivariate testing

Mailchimp allows you to test different versions of your emails to see which ones perform best. Try out different subject lines, designs, or messages, and Mailchimp will select the best-performing one.

• Test subject lines, layouts, or messages.
• Use A/B testing for simple comparisons.
• Improve results with multivariate testing for more options.

How do you use Mailchimp for email campaigns?

Creating email campaigns with Mailchimp is just a matter of minutes. All you have to do is create your business account, import contacts, design, and send your emails to the right audiences.

Here’s a break-down on how to use Mailchimp for email campaigns:

Create your first Mailchimp account 

To start your first email campaign journey with the Intuit Mailchimp email marketing tools, you only need to create a business profile on it. To do this, simply go to Mailchimp and sign up, and it will require a 6-7-step onboarding process. 

Hence, if you already have your Mailchimp account, logging into the platform is enough to create an email campaign.

Create your contact list

You need to have a contact list to which the email newsletters will be sent to start an email campaign,

But first, you need to have contact lists of your own, which you can import into various formats and drop on your Mailchimp Dashboard. 

Go to the Audience Dashboard from the left sidebar > and click on ‘ Add Your Contacts.’

You can add the existing contacts in three different ways: import from other marketing tools, upload already downloaded CSV or TXT files, or simply paste the list from their spreadsheet.

However, if your business does not have a stored lead, you need to create a lead-capturing marketing campaign to collect your contact list first.  

Design and create your email campaigns

Once you have a contact list of your business’s target audiences, you are all ready to design and shoot your email campaigns without any set-up procedure. 

From your Dashboard, you can start creating your email campaign from the left sidebar or even from the Campaigns section. 

Here, you will see a bundle of pre-designed email templates that you can choose and customize.

Choose a suitable template, customize, preview, and start by sending test emails when you're done. 

It’s easy, simple, and requires very few basic steps.

Mailchimp pros and cons

Let us look at some of the benefits and drawbacks of using Mailchimp. We primarily used data from 200 customers who had been using Mailchimp for over two years. 

What are the advantages of Mailchimp?

• User-friendly design with a simple drag-and-drop editor.
• Free plan available for small businesses and startups.
• Wide variety of customizable email templates.
• Strong automation tools for email marketing.
• Detailed analytics on open rates, clicks, and performance.
• Compatible with Shopify, WordPress, and social media.
• It helps ensure emails reach inboxes, not spam.
• Organize contacts with tags and lists for better targeting.
• Built-in unsubscribe options and GDPR compliance.
• Supports bulk email sending for businesses of any size.

What are the disadvantages of Mailchimp?

• It becomes expensive as the contact list grows.
• Many advanced features are locked behind paid tiers.
• Design flexibility is restricted compared to competitors.
• Support can be slow or unhelpful, especially on free plans.
• Monthly send limits can be restrictive without upgrading plans.

How much does Mailchimp cost?

Mailchimp is a feature-rich, scalable, and cost-effective solution:

Free plan: The free plan limits you to 500 contacts and 1000 monthly email sends and offers free email support for the first 30 days. It's ideal for beginners, offering basic tools to get started.

Paid plans: Start at $13/month, with the following options:

• Essential ($13/month): 500 contacts, 4 automation steps, 3 users, 2 roles, and 5000 monthly email sends.
• Standard plan ($20/month): 500 contacts, 200 automation steps, 5 users, 4 roles, and 6000 monthly email sends.
• Premium plan ($350/month): 10,000 contacts, 200 automation steps, unlimited users, 5 roles, and 150k monthly email sends.

Read next:

• Best Mailchimp alternatives
• Mailchimp vs MailerLite: Which platform can level up your email marketing?
• Is Mailchimp or Substack the better platform for your newsletter strategy?
• Constant Contact vs Mailchimp: Which email marketing platform is best for you?

Which is best, Mailchimp or Convertkit?

1. Email automation capabilities

While Mailchimp offers different automated features, ConvertKit allows you to create a computerized customer journey without missing anything. You can create workflows and segment users to maintain a more organized data storage.

Even more incredible is that you can create never-ending email sequences with Kit. You can be right there with the right content through personalized emails whenever a target audience hits any entry point.

You can even clean your subscriber lists to reactivate and convert your cold leads who still hang up there. This way, you ensure you have access to the contacts who still care for you and increase delivery rates.

On the other hand, Mailchimp marketing automation offers smarter options here. It allows its users to build a dedicated customer journey to run an automated workflow.

Mailchimp helps you send emails, run ads to bring back customers and improve campaigns through AI and testing. While ConvertKit focuses on content-driven emails, Mailchimp offers more tools for automation and optimization.

Furthermore, both Kit and Mailchimps provide a complete view of your campaigns and a secure data storage platform. So, when starting a new campaign, you can automatically create a report.

2. Design & flexibility

ConvertKit offers email service providers, individuals, and businesses less flexibility to design, edit, or customize comparisons. No widgets are available to customize your email template in the email editor.

You can only change content colors, fonts, and styling and choose from templates with a free plan, just like with regular Gmail or other email creators.

Conversely, Mailchimp offers a wide range of design and customization options for email templates.

The content customization section includes a spacer, divider, media, paragraph, apps, products, and code widgets.

Mailchimp also features an AI-assisted email designer that helps you create visually appealing and high-performing emails with minimal effort.

You can also use blank and Mailchimp's pre-built layouts in the layouts section. So, you have more flexibility to design and customize your email template than you can get from the ConvertKit email marketing tool.

So, if users want to design advanced email templates with more functionalities, the Mailchimp email editor is their go-to option. It excels over ConvertKit's email design tool in features and customization.

3. Pricing & plans

Mailchimp and Convertkit offer pricing packages for overall marketing tasks, such as creating, converting landing pages and running email campaigns. 

At ConvertKit, you can even choose a different plan only to run your email newsletters or choose a higher tier package to get both. It is a plus when you don't get such particular offerings dedicated only to your marketing tasks on Mailchimp. 

Here, you should choose a plan where you might not need a service but pay for it, as all the packages offer combined services. 

On the other hand, at ConvertKit, single users like freelancers and marketers can start their campaigns for free, even for up to 10,000 subscribers, which can help you run your small business without spending any bucks. 

If you look at Mailchimp's offerings, the pricing is much higher than ConverKit's. However, the feature offerings are also higher than you can expect in ConvertKit. So, if you are a small or medium business with multiple members on the sales team, Mailchimp is the right option for you to get started.

4. Registration & landing pages

Mailchimp's free plan lets you start with a functional landing page using a Mailchimp-branded domain name. But, you can also insert your custom domain to ensure your landing pages enhance your brand identity.

However, while Mailchimp allows you to create an unlimited number of pages, it also gives access to only 10 templates.

On the other hand, ConvertKit strengthens its position by ensuring accuracy, which allows you to create a stronger brand identity, run A/B testing, and save elements like CTAs for reuse.

So, for the freedom of creation, you have 35+ pre-built options that you can easily customize using ConvertKit's basic features. But when you need more freedom to design and create astonishing email templates that speak of your brand, Mailchimp has a bucket of treasures ready for you to use.

4. Reporting & analytics

Mailchimp offers all the comprehensive reporting and analytic features you need to grow your brand. You can track sales, filter leads, and prepare customizable reports for a personalized analytical experience.

Mailchimp improves your reporting experience by providing more visually appealing reports. Thus, you get more detailed data, improve analysis efficiency, and have the freedom to present them differently to your team.

ConvertKit may not be as extensive as platforms like Mailchimp, but it provides essential metrics to help users track the performance of email campaigns. So you can get insights such as open rates, click-through rates, and subscriber growth.

The Creator Pro plan also offers more advanced analytical features, such as subscriber scoring and newsletter referral tracking. So, individuals and marketers can select the plans that best meet their needs.

If you like to track every detail of your marketing campaign, Mailchimp can help. But if you are okay with precision delivered by automation, Converkit serves your interest.

6. Deliverability & transactional emails

Mailchimp has advanced algorithms that help it maintain high deliverability rates. It offers powerful tools, such as spam filter testing and robust analytics, to ensure your emails aren't in users' spam boxes.

It also excels at transactional emails through its Mandrill service, which allows businesses to send highly targeted and time-sensitive messages.

On the other hand, ConvertKit ensures strong email deliverability with automated list cleaning, dedicated IPs, and domain authentication. It lacks Mailchimp's advanced spam testing but focuses on engaged subscribers and inbox placement.

Besides, Mailchimp requires advanced knowledge of the users regarding the subject. You must be a coding expert with flexibility in HTML and CSS to create  Mailchimp Transactional workflows.

ConvertKit, on the other hand, focuses on simplicity. However, it doesn't specialize in transactional emails at the same level as Mailchimp, so it might be less ideal for businesses with heavy transactional messaging needs.

7. Tool integrations

Mailchimp works with over 335  apps, while ConvertKit works with about 120. Even if you ignore the 100 integrations that aren't available, they may both work for different niches. 

Mailchimp's availability of integrations with stronger platforms like WooCommerce, Shopify, Wix, and Canva makes it well-suited for ecommerce businesses.

On the other hand, ConvertKit focuses more on content creators and online educators who have connections to platforms like Zapier or other tools. You can also access webinar tools and affiliate management systems, making it faster with Zapier workflows.

So, while ConvertKit works for creators who value tools built with less need for an automation system, Mailchimp excels smartly for businesses that need diverse connections.

8. AI implementation 

ConvertKit offers very smart automation but hasn't yet fully leveraged AI. It provides a few automation tools, such as workflows, tagging, and segmentation, which rely more on user input than AI predictions.

It doesn't have AI features like smart send times, auto-generated content, or customer purchase predictions. While ConvertKit is useful for routine tasks, its AI abilities are significantly subpar compared to Mailchimp. 

Mailchimp goes beyond emails with powerful AI tools. It helps automate customer journeys, segment audiences using AI, and predict customer behavior. Its AI can generate emails, social media posts, and landing pages.

9. Customer service & support

Both platforms have super-friendly customer service and support. ConvertKit and Mailchimp have free 24/7 chat boxes and over-the-email support.

Mailchimp offers email support and an AI-powered chatbot assistant, whereas ConvertKit gives access to community posts and forums for expert guidelines.

Mailchimp remains one step ahead of the competition in its assisted onboarding services. This more convenient feature is one that ConvertKit lacks, and users need it the most

10. Customer reviews & reputation

Even after kicking off its first step in 2011, ConvertKit stands strong and competes with Mailchimp with full market potential. Surprisingly, ConvertKit won the hearts of 500,000 users.

On customer review platforms like G2 or Capterra, Mailchimp strengthens its position with a 4.5-star rating review by more than five thousand users. ConvertKit also maintains almost the same rating with a smaller user base.

The most interesting part about both platform users is that both maintain a proper reputation in the market. They have slightly different target audiences, so they keep customers happy.

Which one is better at email creation?

ConvertKit offers a basic email builder where you can add and edit text and images. On the other hand, Mailchimp provides a drag-and-drop editor with a bonus creative editor to give you more freedom in your email creation.

Mailchimp also allows you to drag and drop any email content, generate text, design from scratch, and use customizable templates. With the free widgets available, you can add your product lists, create survey sections, and do much more.

ConvertKit offers some amazing templates, an editor to paste Markdown text, and a pre-built customization layout block for easy formatting. However, Mailchimp allows you to add free layouts to their email templates. So, you have more freedom and functionalities to design and customize.

At Mailchimp, you can even add custom codes to the editors. So, if you have a previously built personalized email template, you can embed and customize it to maintain your brand identity while arranging email campaigns.

Which one is easier to use?

Both Convertkit and MailChimp offer simple, easy-to-use dashboards with necessary features for creating email campaigns faster and more smoothly and for ensuring you don't miss out on exploring irrelevant tasks.

However, even after the same onboarding and email campaign procedures, the Mailchimp email marketing platform offers a more organized dashboard that makes campaign management easier. 

ConvertKit gives you an organized dashboard that looks more like a classic page editor. There, you will be guided to different pages based on your actions. 

Therefore, you don't get an overview of your email campaign builder like you can get on Mailchimp. You need to take action to see what's next waiting for you or what other features you might get. 

ConvertKit may seem complex at first. However, with Mailchimp, you don't need to feel abandoned while managing all your marketing tasks independently. It's easier, offers a breathable dashboard, and gives you the freedom to explore, identify, and utilize a feature.

ConvertKit vs. Mailchimp: Which one should you choose?

The choice between ConvertKit and Mailchimp concerns your email marketing goals and business growth plan.

ConvertKit is designed for creators, bloggers, and small businesses looking to increase audience engagement and email list growth.

Mailchimp is intended for general marketing automation and is appropriate for larger companies with diverse marketing requirements.

When to use ConvertKit:

• If you want a simple email platform, ConvertKit is great for bloggers, authors, and content creators.
• When you need automated emails, ConvertKit’s visual tool makes setting up sequences easy.
• If you want to target the right people, ConvertKit’s tagging system helps organize your audience.

When to use Mailchimp:

• If you need more than email, Mailchimp offers social media tools, landing pages, and reports.
• When you run an online store, Mailchimp helps with promotions, sales tracking, and recommendations.
• If you want eye-catching emails, Mailchimp has plenty of customizable templates.

Whichever platform you choose, funnel your readers to your whop

You've explored ConvertKit and Mailchimp, but how do you monetize your audience?

While you can sell digital products with both Mailchimp and Kit, Whop lets you do a lot more with your audience.

With Whop, you can build your own space (aka your whop), add your digital products such as online courses and downloadable files, and sell access to online communities, webinars, coaching, masterminds and more - all in one place.

Forget stressing over yet another email sequence to make a sale. Whop gives you the tools to scale your business effortlessly. All you have to do is put your whop link in your email newsletter.

FAQs

Is ConvertKit the same as Mailchimp?

No, ConvertKit and Mailchimp are not the same. ConvertKit is designed for creators, with a focus on simplicity and automation, whereas Mailchimp provides more comprehensive marketing tools for a variety of businesses.

Which one is cheaper, ConvertKit or Mailchimp?

Mailchimp's Essentials plan starts at $13 monthly, and ConvertKit's Creator plan starts at $9 monthly. Pricing increases with the number of subscribers.

How many emails can I send with ConvertKit's free plan?

ConvertKit's free plan allows unlimited email sends to up to 1,000 subscribers.

How many emails can I send with Mailchimp's free plan?

Mailchimp's free plan permits up to 1,000 emails per month, with a daily limit of 500 emails.

Is ConvertKit completely free?

ConvertKit offers a free plan for up to 1,000 subscribers with unlimited emails. Advanced features like automation require a paid plan starting at $9 per month.

Is Mailchimp free to use?

Yes, Mailchimp provides a free plan allowing up to 500 contacts and 1,000 emails per month, with a daily limit of 500 emails.

Does ConvertKit accept payments?

Yes, ConvertKit's Commerce feature lets creators sell digital products like courses and e-books directly through emails or landing pages.

Can I use ConvertKit without a website?

Yes, ConvertKit provides landing pages and forms, allowing you to collect emails and engage with your audience without needing a separate website.

Can I use any of the tools as websites?

ConvertKit and Mailchimp offer landing pages that function similarly to simple websites, enabling email collection and product promotion, but they lack full website capabilities.