Coral Mujaes, the mindset and business coach, uses Whop to accept payments

Coral Mujaes built one of Latin America's online education empires from nothing. Here's how she uses Whop to accept payments. 

At her lowest, Coral Mujaes was a bulimic, an alcoholic, and - in her own words - a ‘terrible student’. Now she's one of Latin America's most influential mindset and business coaches.

Coral grew up in Mexico without money, connections, or a clear path forward. There was no obvious way out. "I wasn't exceptionally talented, exceptionally intelligent, or exceptionally eloquent."

Then she discovered the internet, and her world opened up. "What excited me wasn't money," she says. "It was possibility."

That possibility became a business.

Today, Coral reaches over a million students across 23 countries, has a bestselling book catalog with Penguin Random House, runs one of LATAM's largest online education businesses: and she just switched to Whop to accept payments.

From nothing to a million students

We asked Coral what made her believe that an internet business was the way out.

"I was tired. Tired of self-destructing. Tired of feeling powerless. Tired of becoming someone I didn't respect. What changed my life wasn't motivation. It was taking responsibility."

So she built something of her own. Courses, coaching, mentorships, masterminds, live events, all of it designed around a single idea: that anyone willing to do the work could build an online business.

"Nobody can teach hunger. I've always been incredibly hungry for growth. Hungry to become more than who I was yesterday. That's what got me here. Not one launch. Not one breakthrough moment. Just years of pursuing goals that once felt impossible, achieving them, and then realizing that my limits were never where I thought they were."

Mindset first, business second

Across all of her programs, one belief sits at the center: the psychological transformation has to happen before the business can follow.

That premise comes from her own experience. Before Coral built anything, she had to unlearn everything she'd been told about who she was.

"I had been given a lot of labels," she says. "Labels from experts. Labels from doctors. Labels about who I was and what I would always be."

It was Jim Rohn and Tony Robbins who helped her break them. "They taught me how to understand my own psychology. Why I did the things I did. Why I sabotaged myself. Why I thought the way I thought. I've always had a tremendous amount of drive. I just didn't have the tools to direct it."

Now, she teaches the same rewiring she had to do herself.

"Most people think people buy courses, coaching, or information. They don't. People buy identities. People want to see someone who embodies the result they're pursuing. They want to look at your life and think: if I follow this person, maybe I can become that version of myself too. That's why consistency matters so much. Not because it helps the algorithm. Because trust compounds."

Coral Mujaes goes live on Whop

Coral Mujaes now brings her business, and her students, to Whop. Here's why:

"I chose Whop for three reasons," she says. "First, I loved the people behind it. It's a company built by ambitious young founders who are moving fast, thinking big, and genuinely trying to build something meaningful. I see the kind of energy, work ethic, and ambition that I respect."

The second reason is Whop itself. "I believe Whop is building something that is incredibly creator-friendly. It creates opportunities not only for established creators, but also for people who are just getting started. The platform feels fair, approachable, and designed for long-term growth."

The third is where Whop is headed. "A lot of companies spend their time protecting what already exists. Whop feels like a company that's creating what comes next. I don't just want to use platforms. I want to build alongside companies that are helping shape the future of digital business."

Accepting payments with Whop

Selling programs at scale, from one-time courses to high-touch mentorships, requires infrastructure that can handle volume and convert at checkout. Whop gives businesses everything they need to accept payments, from checkout links, to invoicing, to embedded checkouts.

Coral's first launch generated $1.8M across 2,890 sales in seven days: accepted through Whop via methods including credit card, Afterpay, OXXO, SPEI, and Efecty. For a business serving students across 23 countries, the ability to accept payments across LATAM-native methods alongside global options was critical.

"What I like about Whop is that it's transparent, creator-friendly, and accessible whether you're just getting started or already operating at scale."

She's already recommending Whop to every one of her million+ students. "Many of them need a platform they can trust from day one."

A million millionaire women

"My goal is more millionaire women. But not because of the money itself. Because of what it represents, especially for women in Latin America. Money means freedom. Freedom to choose. Freedom to build a life based on desire instead of necessity."

Reaching a million women takes infrastructure that can scale with the ambition. That's where Whop comes in.

"Movements need infrastructure. Ambition needs infrastructure. Opportunity needs infrastructure. Whop is much more than payments. It's part of the infrastructure that allows people to monetize their knowledge, build businesses, and create leverage."

Years from now, Coral's measure of success won't be her own revenue. It will be how many women across Latin America gave themselves permission to become ambitious because they saw another woman do it first.

"If ten years from now there are a million women across Latin America who have generated a million dollars through the digital economy, I would consider that an extraordinary success. Because that would represent millions of lives transformed through freedom, ownership, and self-determination."

Build your empire with Whop

Coral has a message for anyone just getting started.

"Most people are not stopped by lack of information. They're stopped by emotional discomfort. The beginner phase is brutal. You think ten people are going to show up and one does. You think you're going to make ten sales and you make none.

Real discipline is your ability to recover quickly. To take the hit. Learn the lesson. Adjust. And come back again. The people who win are rarely the most talented. They're the ones who keep returning to the path. Most people quit right before the breakthrough. The successful ones stay long enough to meet it."

Coral started with nothing.

You don't have to.

Whether you're making your first sale or scaling an existing business, Whop gives you everything you need to succeed.