Ecwid vs Shopify review: which is the best store builder for 2025?

Ecommerce is booming, with revenue projected to exceed $7 trillion in 2025. If you've been thinking about launching an online store, now’s the time, and success starts with choosing the right website builder. A solid platform lets you showcase, sell, and ship your products seamlessly.

With so many builders out there, it’s easy to feel confused. They all promise the moon—but do they deliver?

Struggling to know which to pick? Don’t worry, we’ve got you covered.

In this guide, we pit Ecwid against Shopify to help you decide which one suits your business needs best.

Let’s get stuck in.

What is Ecwid?

Founded in 2009, Ecwid is an ecommerce store builder that allows you to integrate your store into your existing website. Depending on your plan, you can also sell on other platforms, like Facebook. 

Ecwid provides tools for each stage of the sales process. That includes managing your online storefront, marketing your products, and processing and shipping orders. Physical and digital products, along with subscription services, can be sold on Ecwid. This makes it a good option for lots of different ecommerce brands.

Currently, Ecwid hosts over one million users in 175 countries worldwide.

Check out our full review of Ecwid to learn more about the popular store builder.

What is Shopify?

If you’re looking for Ecwid alternatives, Shopify is likely to be your first stop. It's most people's first foray into e-commerce, and for good reason.

Set up in 2006, Shopify is an ecommerce website builder that currently hosts 2 million+ stores worldwide.

On Shopify stores, you can add a product catalog, accept payments, and manage orders and shipping. There are also tools for automating your marketing processes.

Through integrations, you can also sync your Shopify product catalog with leading marketplaces and social platforms. That includes Amazon, eBay, Etsy, TikTok, Instagram, Facebook, and more.

Plus, the app store offers other tools to add new features to your online store.

Ecwid vs Shopify: at a glance

Ecwid’s review score on GetApp is an impressive 4.6 stars from 579 reviews.

It’s only rated average on Trustpilot, though. Overall, its rating is 3.4 from 388 reviews.

Shopify’s ratings are even more mixed. With 6.4k reviews, Shopify has a 4.5 rating on GetApp.

Plus, its point-of-sale tool has a 4.6 rating from 180 reviews. Again, that’s very impressive.

If we look on Trustpilot, things are a bit different. Shopify has a “Bad” rating, with a rating of 1.4 from 2,340 reviews.

So, both platforms have mixed reviews overall.

But why? In this review, we’ll put the two platforms head to head. So, you’ll be able to see how they compare.

Before we do that, here’s a quick summary:

Ecwid vs Shopify: creating a website

Before you get started building your ecommerce empire, you need a base online. For some online creators and entrepreneurs, a ready-made ecommerce platform is the best choice. Others prefer to have their own website - or a mix of both.

So, how do Shopify and Ecwid hold up when it comes to website creation?

Ecwid

Once your account’s set up, you can choose a template for your website. There’s a good selection of templates available. They’re grouped by business type, including electronics, art, and services, which is handy.

Ecwid’s “Instant Site” editor is intuitive and easy to use. You’ll have a rough layout in place with your template, and can add new sections, where needed. With the free plan, you’ll get a homepage and catalog page. You’ll need to upgrade to add more pages.

For example, clicking on the Delivery & Returns page shows that it’s unavailable on the free plan. This could potentially affect your search engine rankings. So, think about whether an upgrade is worth it.

Ecwid is tailored to creating ecommerce stores (so, if you’re searching for a more general website builder, Wix could be a better choice). The website designs are responsive, too.

It’s nice to know what you create will look great on mobile devices as well as on bigger screens. 

The builder gets right to the point. On the left-hand menu, you can see the sections of your page. On your homepage, these include “Header & Menu”, “About Us”, and “Customer Reviews”.

Some of these sections can be moved up or down the page. However, there’s no drag-and-drop editor. This would be useful to customize the finer details of your website, and is a bit of a let down in terms of missing features.

Clicking on a section allows you to edit it in more detail. For example, for the “Cover & Headline” section, you can change the layout, color, title, description, and other content.

You can also make adjustments to your store catalog design, but this is more limited. For example, you can choose from several layout options for your product pages.

This doesn’t provide the freedom of a freeform drag-and-drop builder. On the other hand, it does streamline the process, so you might view this as a plus if you're just looking for something simple.

Shopify

How does Shopify’s website builder hold up? 

With 200+ themes to choose from (217 paid and 13 free), there’s a lot of scope to develop a tailored website. Keep in mind that some of the paid themes are expensive, reaching up to $500. 

The builder is also flexible and intuitive, offering lots of room for customization. It’s all non-code, so you don’t need to be experienced in web development. The drag-and-drop builder makes it easy to add new sections to your website. 

Unlike Ecwid, there’s also built-in blog functionality. For example, Pretty Presets and Actions is powered by Shopify, and their blog supplements their ecommerce store. 

With Shopify, you can create a full website that’s customized to your needs. So, if you crave control over your store, Shopify trumps Ecwid in this regard. Plus, you’ll also have access to Shopify’s app store, which provides additional functionality. 

This all helps you to create a platform that’s truly unique to you. If you’re a content creator or a luxury brand, that’s essential. For example, consider the bold, minimalist style of Glossier’s homepage (again powered by Shopify).

The winner: Shopify

Ecwid does offer speed and simplicity, but you’ll miss out on Shopify’s customization options. These are must-haves for brands aiming to create a professional online store and stand out from the pack.

How does Shopify stack up against Squarespace? Find out in our Shopify vs Squarespace comparison.

Ecwid vs Shopify: hosting

Ecwid

Ecwid offers hosting powered by Amazon Web Services.

This is included with all plans, and Ecwid also uses a Content Delivery Network to ensure your website runs quickly around the world. It’s also Level 1 PCI compliant for your peace of mind.

If you want to use Ecwid with an existing website (which is where the platform shines), you’ll need to choose your website hosting provider carefully. To be compatible with Ecwid, it needs to allow embedding of HTML/Javascript code. 

Shopify

Shopify provides unlimited web hosting across all plans.

It’s highly secure, meeting Level 1 PCI compliance, and leverages a Content Delivery Network for extra-fast loading speeds. Beyond this you’ll also get unlimited email forwarding for free.

This means you can create email addresses with your new domain, and any messages sent to these will be forwarded to an email address you already own. 

The winner: Shopify

Whilst both platforms offer similar security features, Shopify still stands out. That’s again thanks to its full website hosting. Having hosting and a complete website builder all-in-one makes this an ideal ecommerce solution for many businesses. Plus, the option for unlimited email forwarding is a real bonus.

Ecwid vs Shopify: inventory management

Ecwid

Adding and tweaking your products is simple on Ecwid. Just click on “Catalog” on the left-side menu. On the “Products” page, you’ll see all your products listed out, with their pricing. You can then click through to edit these. 

The interface for adding new products is streamlined, and different tabs stop the process from being overwhelming. There are also helpful suggestions for types of photos you should take of your product. Beyond this, there are lots of sections for adding product details.

These include:

• Attributes
• Options
• Files
• Shipping & Pickup
• Taxes
• SEO
• Related Products

For example, in the “General” section, you can add the product name, SKU, weight, and description. 

Some features do require a paid upgrade. For example, if you want a customized product URL for SEO purposes, you’ll need to upgrade to the Business plan.

Shopify

Shopify also keeps inventory management streamlined for businesses. Just head to the “Products” page. Like Ecwid, you’ll see a list of your products, with a photo and details section. Click on the name of a product to edit it. You can also add new products from this page too. 

You’ll also have tools to track your inventory.

This is useful if your business has multiple warehouses or stores. You’ll also be able to sync your stock across different online platforms, including TikTok, Amazon, and Instagram. You can also view and change your inventory levels as needed, ensuring you don’t go out of stock. 

Keep in mind that you might need to install third-party apps to get the most from your inventory on Shopify.

For example, it’s a little more challenging to sell subscriptions. You’ll need to download the platform’s free app “Shopify Subscriptions” at a minimum. 

Reviews for the app are mixed at a 3.1* rating.

Although brands appreciate the free price, reviewers comment on the basic features, and lack of customization and analytics tools. So, if you need something more advanced, you might want to go for a paid third-party subscription app.

The winner: Shopify

Both platforms provide a solid offering for inventory management. Ecwid’s product page is clear and easy to use. Shopify is also streamlined. Whilst both have limitations, Shopify is still more convenient. 

Ecwid has many product features behind a paywall, including the option to sell digital products. Shopify does require an app to sell digital products and subscription boxes, but there are still free options available.

If you’re looking for a platform that makes it easy to sell digital products and subscriptions at no extra cost, why not start a whop?

Ecwid vs Shopify: order management

Ecwid 

Ecwid’s order management features are comprehensive, allowing you to manage orders across multiple channels. That includes online marketplaces, websites, TikTok, and Meta apps.

You’ll get notifications about any new orders - and your customers will be able to stay updated about their orders in real-time.

There are also tools to update orders in bulk, generate invoices, and let customers make special requests for their orders. 

In terms of shipping, Ecwid offers integration with several leading shipping companies, including USPS in the States, and Royal Mail in the UK. They do offer discounts, but these are only with USPS.

Plus, as they only reach up to 50%, the discount isn’t as significant as with Shopify. 

Ecwid offers a few dropshipping options through third-party apps. There’s not as much choice as with Shopify, but there are some solid providers included, like Spocket and Wholesale2b.

Again, there are similar limitations with print-on-demand apps. There are only a handful of options available. That being said, these include Printful and Printify, which are two of the most popular platforms. 

Shopify

Order management and fulfillment are also built into Shopify. This helps you to see what orders have been made, and take care of them. That includes the option to buy and print 100 shipping labels in bulk. 

Shipping with Shopify also comes with a number of key benefits. One of these is the discounts available on shipping in certain countries, like the US, UK, and France. This extends up to an 88% discount with certain plans.

Aside from these discounts, you can also access some powerful workflow automation tools with the free Shopify Flow app. You can set up custom automations without any coding knowledge.

This can be very useful for the order management process. For example, you can set up automations to flag certain orders to your staff, or contact customers about late deliveries.

If you’re looking to start a dropshipping business on Shopify, there are plenty of apps to use. Leading platforms like Sprocket have app integrations. Plus, there are lots of options for print-on-demand businesses too.

Here you can discover the best dropshipping business ideas for 2025 and beyond.

The winner: Shopify

Again, Shopify has a bit of an edge here. That’s thanks to its huge shipping discounts and vast app integrations for dropshippers and print-on-demand brands.

Ecwid vs Shopify: setting up an account

Ecwid

Setting up an Ecwid account is simple. You’ll just need to provide your first and last name, email address, and a password. Then you can start registering your store. 

For the first step, you’ll give your store a name, and confirm your country and currency.

Next, provide your company address. This can just be the address you’ll be shipping from. For step 3, you’ll provide some more info about your store, including your prior experience of selling. 

There’s also a section to confirm whether you’re setting up a store for a client. This is useful for development and marketing agencies. You can then select whether you have an existing website or not. This gives you the flexibility to add the store to your website, or create a new site from scratch.

All in all, the set-up process is easy. The free plan also doesn’t require you to add credit card details. This takes away any pressure to cancel free trials before they expire. Plus, you’ll get a nice set of tips for how to get started too. 

Shopify

Shopify’s setup process is also simple, and you don’t have to provide credit card details for the free trial. Just click on the “Start free trial” button on the top right of the page.

You’ll be prompted to sign up with your email address, Facebook account, or another option. You’ll also need to provide a password.

You’ll be prompted to choose a plan to try for a month at just $1. But you can skip this step to stick with the 3-day free trial.

And that’s it - you’ll land right on your dashboard. Like Ecwid, Shopify provides a handy set-up guide to get you started. It also shows how long you have left in your free trial.

The winner: Ecwid

Both platforms are simple to set up, but Ecwid stands out here thanks to its free plan. This plan gives you as much time as you need to build your store, try its features, and even make some sales. Shopify’s free plan only lasts three days. This makes it difficult to get to grips with the platform before you make a purchase.

Ecwid vs Shopify: pricing

Ecwid 

So, how much does Ecwid cost? It’s actually less than you might think.

There are four different Ecwid pricing plans available. One of these is a “free forever” plan. 

Keep in mind that you can save 16% if you pay annually. Here’s a quick overview of the paid plans:

Naturally, the features you’ll get will depend on your Ecwid pricing plan. Below, we’ll explore the different options available.

Shopify

Shopify also has four plans. You’ll save 25% on the pricing of the first three plans if you pay annually, rather than monthly. Here’s a quick summary of the Shopify plans:

But what will you get with each plan?

Let’s take a closer look at some of the main features of each plan.

Learn more about Shopify’s fees and features in our complete Shopify guide.

The winner: Ecwid

Ecwid is significantly cheaper than Shopify. With that being said, you might be bothered by some of the platform’s limitations, like the product limits. Still, you’ll find that the top “Unlimited” plan ($105 per month) is the same price as Shopify’s “Shopify” plan. 

This removes many of the platform’s limitations, enabling unlimited products and user accounts, POS tools, and more. Shopify also has additional transaction fees to keep in mind, whilst Ecwid doesn’t charge these.

Use Whop - the all-in-one ecommerce platform for digital products

Looking for Shopify vs Ecwid alternatives? With Whop, you can create an online store and add your first products in minutes. Plus, it’s 100% free to set up.

Unlike Ecwid, there are no limits on the number of products you can sell. Whop is tailored to digital products, so you won’t have to pay to start selling:

• digital courses
• coaching sessions
• eBooks
• podcasts
• video content
• PDFs
• software
• and much more

In fact, you keep up to 97% of the profits of sales made on Whop when you sell a product.

Your whop will become the ultimate hub for your online brand. You can even set up online communities - and sell access to them through Whop. Or, you could keep your community completely free to promote your products—the choice is yours!