Are you also a sneaker head? Our team loves trying to cop the latest drops and have built a reputation of hosting and working with, hundreds of reselling Discords, sneakerbots and proxies on our site. So if you want to learn how to make money selling sneakers you've come to the right place.

Sneaker reselling involves buying limited sneakers at their original retail price and then selling them for a higher price. It can be a lucrative side hustle. Currently, the sneaker reselling market is valued at about $1,000,000,000 yes...that's nine 0's. But it's not as easy as it sounds. Because it can be so lucrative there is a lot of competition. If you want to be a successful reseller you need to have reliable sources of information, tools, and connections within the sneaker community. Psst. Signing up for Whop gives you almost instant access to this....

Most resellers use bots to automatically purchase sneakers as soon as they go on sale, while others work with sneaker shops or boutiques to obtain pairs before they are released to the general public.

Online releases

Many resellers today use sneaker bots, which are automated software programs, to streamline the process of purchasing shoes online. These bots are designed to monitor specific items on retailers' websites and automatically add them to the user's shopping cart as soon as they become available. They can also be programmed to fill out payment information and complete the purchase quicker than you can even cart. In addition, bots can continuously check for the availability of an item, known as running for restocks, to increase the chances of securing a purchase.

Using bots is likely the easiest way for beginning resellers to secure limited shoes. It will cost some money to initially get set up, but once you begin running and understanding how bots work- it will become much easier with each use. Frankly, if everyone going for a drop is using a bot and you're chances of landing are far lower.

Read more about botting and reselling groups here.

In-store releases

Another option for grabbing the latest drop is by securing a pair through in-store releases. This can be challenging and requires a combination of networking at stores and luck to be consistently successful. Many stores such as Footlocker, Snipes, Kith, and Concepts hold store-exclusive raffles where, you can enter for a chance to pick a pair up at your local store. This is a great way for a beginner to secure their first pair(s) of shoes, as it costs nothing to enter into the raffle. For the best chance of winning, follow the ideas below.

  • One of the most important things you can do is to stay up to date on the retailers' social media, website, and app. Announcements about new releases are typically made 3-4 days before the drop, so it's important to stay informed.
  • When the raffle goes live, it's a good idea to enter multiple times using information from friends and family members. Remember that you may need to verify this information when picking up your shoes from the store, so make sure it's accurate.
  • While many stores use a reservation system, arriving early is still a good idea to increase your chances of securing a pair. Stores often have limited quantities, and if you arrive late, you may find that all the shoes have already been claimed.

Although in-store releases can be difficult, it's still worth considering as a way to get your hands on some pairs for retail especially if you have limited budget and renting a bot might not be in your cards.

Potential expenses

It's not easy to secure purchases through either of these methods; many need additional help using a cook group. A cook group is a paid sneaker group that provides valuable reselling information to subscribers. All groups differentiate in the service they provide, but typically a cook group contains leads on upcoming shoe releases, restock monitors, discounts on bots & proxies, and more. It's paramount to be a part of a cook group to ensure you're making all potential profit possible. You'll know you're in a good group if you start making more money from the group than it costs you monthly. When it comes to using bots to purchase hyped sneakers, there are a few additional expenses to consider beyond the sneakers themselves, such as:

  • Bot Subscriptions
  • Proxies
  • Servers
  • Toolboxes
  • Emails
  • Credit Cards

It's important to remember that these additional expenses can add up quickly, especially for beginners who may not be fully familiar with the botting process. While it may be tempting to improve your chances of success by spending more on these extra expenses, it's important to remember that scaling up too quickly can be risky.

As a beginner, it's recommended that you focus on learning how to use bots effectively, before trying to scale up your efforts. Many people fall into the trap of paying for expensive subscriptions and proxies without fully understanding how to use them, ultimately wasting money and resources. It's better to start small and gradually build your knowledge and skills rather than jumping in at the deep end and risking costly mistakes.

Sneaker reselling is a lucrative and unique side hustle that requires a lot of trial and error, beginners may find difficulty in flipping sneakers initially but over time the process comes simpler. It's extremely important to ask these questions, and it's even more important to ensure you're asking the right people for support.

How much can I make selling sneakers?

There were hundreds of drops in 2022 and usually if you land a great drop you can count on at least doubling your money and in some cases do much better. To give you an example here are just a few drops that happened in 2022:

  1. Air Jordan 1 High OG 85 Georgetown
    Retailed: $170
    Resell (estimated): $350
    Potential Profit: $180
  2. Travis Scott x Air Jordan 1 Low Reverse Mocha
    Retailed: $150
    Resell (estimated): $900+
    Potential Profit: $750+
  3. Nike Air Force 1 Low
    Retailed: $180
    Resell (estimated): $220
    Potential Profit: $40

You can see that your profits can greatly depend on the drop you are able to secure. Note that these profit estimates do not include the cost of using bots or other tools to help you win (roughly another $10-100 per month).

How do I resell sneakers?

The last step to all of this is of course to sell! There are a number of tools available to resell your shoes after you've won the drop. Third parties like eBay, StockX, and GOAT are some of the most popular ways. You can also try to sell local through social media groups or chats. Always remember that when selling through a third party they eat up some of your margin so make sure when you're covering your expenses that you account for that.

Just have fun

Sneaker reselling can be a rewarding and profitable side hustle. But whether you are winning each drop or not you should be enjoying the chase. If you stick with it, watch your expenses, stay in the know with a cook group, and try out a bot or two then you're chances of eventually snagging a big drop are sky high! The team at Whop is always trying to equalize the playing field and make buying more accessible than ever. Check out some of our reselling tools and let us know when you win.