How to sell sports picks - a comprehensive guide

There's nothing like the thrill of live sports. Every average joe thinks they more than others about the game, so why not make a career out of it?

Professional sports picks have exploded in popularity over the past few years. On one hand, you’ve got tons of new people getting into online betting who just want an expert to tail. On the other side, advanced bettors are looking for invaluable insights and tools to help them craft their slips.

If you’re a sports betting veteran with expertise in one or multiple sports and a proven track record, you can definitely take advantage of the demand for sports picks by selling your own plays online.

While this used to be near impossible and very costly to achieve, you can now create your own sports picks page and start selling on Whop in just a few minutes. And, Whop gives you a wide variety of features for your members, as well as essential tools to help you run your whop.

If you’re not convinced by the potential of selling your sports picks online, I’ll show you why so many people trust experts for their sports plays below. By the end of this guide, you'll know what sports picks are, the different platforms for selling your them, and why Whop is the best way to sell your picks.

Let's dive in!

What are sports picks?

Sports picks are bets on sporting events laid out by a handicapper. If you are unfamiliar with the terminology, it is essentially someone (the handicapper) who tells you what the best bet on a game is, whereby you pay them a fee for those picks.

If your advice is correct, everyone's a winner. Sports cappers who have shown consistent results can guarantee that sports fans will keep coming back for trusted advice.

That being said, not everyone can predict consistent plays and parlays. Sure, it is easy to somewhat predict a moneyline bet for a lopsided match up. However, successful handicappers specialize is giving specific bets that many people are overlooking.

Understanding the demand for paid sports picks

Let’s start off with what exactly “pro sports picks” are. Everyone can basically create and place their own bets on whatever league they want. The best sports betting apps want exactly that since they know they’ve got the edge on novice and casual bettors.

But that’s not the case with professional sports bettors (aka “handicappers” or just “cappers”). They’ve found ways to gain an edge over sportsbooks, whether through experience and a top-down approach for each play or using advanced betting algorithms to do the hard work.

So, essentially, professional sports picks are plays from expert cappers with a proven track record. These experts often create betting communities on platforms like Whop, as well as Discord and Telegram, and either sell packages of their picks or memberships to these exclusive communities.

But who actually buys these paid sports picks? The answer might surprise you, as several categories of people would look for an expert, either for their opinions or to outright tail their picks.

Who buys online sports picks?

First, you’ve got the casual bettors – people who bet occasionally for fun, during the weekend, or when they want to watch a game with friends. These folks will search for the best sports picks for the game or sport they’re interested in and will often pay for them, too, if the price isn’t too high compared to what they’re risking on their bet.

Then you’ve got novice bettors, which isn’t always the same as a casual player. Perhaps they want to take sports betting seriously but are just new to the entire concept. For them, it’s important to find an expert they can trust to teach them essential betting concepts, as well as provide high-quality plays for when they’re first starting out.

Finally, there are the intermediate and advanced bettors. They know their way around betting and might even want to start betting professionally to increase their income. What they look for is a detailed analysis and projection of a specific game, as well as some valuable insights to help them find the best plays that fit their style and betting strategies.

Why you should sell your sports picks

I’ve already shown you there’s a ton of demand for expert sports picks. In fact, there are hundreds of sports betting Discord servers, Telegram channels, and whops on Whop, making tens of thousands of dollars every day. So why not try to claim a piece of the market for yourself?

If you’ve got an advantage that will help sports bettors get better results, sell it. It can be anything – from years of expertise to exclusive insights on specific betting markets or even a proprietary tool or algorithm you’ve developed to find high-value picks.

If it’s truly valuable, people will pay for it. You just have to build your branding around it and advertise effectively, which Whop can also help you with.

Most common platforms for selling picks

There's a wide range of different platforms for selling your sports picks online. Some popular sites include:

• Whop
• Discord
• Flippick
• CapperTek
• Cover.bet

These are just a few of the available options, but they will give you the proper base for building your pedigree as a handicapper. By making yourself look legitimate, people will want to keep coming back.

The best place to sell sports picks - Whop.

Selling sports picks with Whop: A step-by-step guide

Now, let’s go into a bit more detail about how you can create your own whop in just a few simple steps.

Step 1: Sign up with Whop

First, you’ll need to create your Whop account. You can use your email or sign up with one of your social media accounts. Once you put in your email, Whop will send you a verification code to sign in to your account.

Step 2: Create your whop

Next is the actual process of building your brand. It’s very simple, and you’ll only need to choose your brand name to initially create your whop.

Make sure you pick something that fits your brand’s philosophy and will attract members to click on it.

After you choose your whop name, the platform will automatically create your entire dashboard, where you’ll manage everything in your whop. Before officially launching your brand, you’ll need to finish the onboarding process. 

You can fill in some necessary details, including pictures and a brand logo, some highlight features, and optionally some information about you.

On the right panel in your dashboard, you’ll find the “Manage whop” section, where you can complete your headline and page description and choose your whop’s category and its URL.

Step 3: Add your apps

After you’re done with the basics of your whop, it’s time to utilize some of Whop’s built-in apps for your page, which you can find under the “Manage apps” category.

Naturally, the first thing you’ll need to add is a place to provide your picks. You can offer your picks on Whop through the “Sports App” and “Sports Feed”. Alternatively, you can add access to a Discord server or Telegram channel where you provide your picks.

Next up, you can use the “Content” or “Files” app if you have documents you want to share with your community, like bankroll management guides or bet tracking sheets. You can also utilize the “Affiliate Links” for affiliations with different sportsbooks to maximize your income even more.

It’s also very important to consider adding the “Chat” and “Forums” apps to your whop. This will allow members to communicate and post within your whop, getting them more engaged in your community.

Finally, two of my personal favorite apps are the “Whop Wheel” and the “Guess the Score” app.

The former is a huge giveaway wheel where you can win things like gift cards, a Whop t-shirt, and other prizes.

The latter is an app for your members to predict the exact score of an NFL, MLB, or NBA game. You can utilize it to create tournaments and leaderboards for your members to compete against each other or during important events, like the playoffs or Super Bowl, to increase engagement with your community.

Step 4: Determine your pricing options

Another important step you need to consider is how you’ll price your community. You can do this through the “Manage pricing” section, where you can add free and paid pricing options. Remember that, to launch paid plans, you’ll first need to connect Whop Payments.

As for how much you’ll charge and what pricing plans you’ll offer, it really depends on your ideal target audience. Offering three to four payment frequency options, like a weekly, monthly, and annual membership, along with a free option with fewer features, works well enough.

Just make sure to actually provide good value for money to members who sign up for long-term plans.

Maximizing your sports picks sales

Now, I want to take some time to share a few thoughts and insights that I strongly believe can help you sell your sports picks more efficiently.

All of them come from the hundreds of sports betting communities on Whop and are features and small details that really enhanced my overall experience.

Kit out your whop

Let’s start with the obvious ones – you should really make sure you’ve filled in all the necessary information in your whop to make it more complete and appealing. Potential members need to be able to see all the features you’re offering, what pricing plans they can choose, and who the person (or people) behind the community are.

Take Beat the Books, for example. This is one of the top sports betting communities on Whop, and it shows as soon as you land on their whop. They’ve designed a great logo and have a headline and description that briefly but clearly showcases what the community is all about.

They’ve also presented all their features in the “What you’ll get” section, as well as list them under each pricing plan. Another important section they’ve cared for is the “Who this is for” section. It essentially shows who your target audience is and helps potential members better relate to your brand.

Target the right audience

Speaking of target audience, it’s very important to know who your ideal member is and approach them accordingly. A great example of this is KingCapSports, owned by “KingCap702”, who is a very successful and experienced handicapper.

At first glance, KingCap’s membership may seem very costly at hundreds of dollars per month. But the key is he targets more serious bettors, who value his unique insights, as well as high rollers. To them, a $400 monthly membership might not feel like much if they wager thousands of dollars every day.

For a $5 or $10 bettor, the price is prohibitive. KingCap, though, doesn’t really want to attract these types of bettors and has branded his page and himself accordingly to cater to high rollers.

Distinguish your brand

Another thing that helps sports picks communities grow is to have a very distinct feature about them. One of the best examples of this is ParlayScience. These guys are known as the “parlay community” because most (if not all) their plays are parlay bets.

They’ve built their entire brand around this distinction and have managed to gather a huge following of hundreds of thousands of people on social media. Their Discord server isn’t doing badly either, with thousands of active members paying on a monthly basis.

Offer valuable features

Even though most members just want some high-quality picks, it’s good to offer some unique features they won’t be able to find anywhere else. For instance, Blitzer Sports is a community that recently skyrocketed in popularity on Whop, partially thanks to the group’s unique betting algorithms.

The group’s owners have developed dedicated betting models for all major sports, as well as different bet types, like player prop bets and straight picks. That’s always something I remember the community for since I haven’t seen so many advanced algorithms within just one group.

Give perks to free members

This final tip mostly applies to groups that actually offer a free membership. You need to offer something valuable even to your free members if you want to attract more of them, as well as convert them into paying members.

Giving them access to part of your Discord server or whop without any real perks will most likely lead to them being inactive. Instead, you can do what ThePropDealer does with his free server.

He offers free members dedicated chat rooms to interact with each other, along with previews of his betting models and some free picks too. This way, the free community doesn’t feel like an afterthought but more like another membership package where you get to actually see what happens inside The PropDealer's Bet Club.

Why you should choose Whop for your sports picks business

If you want to sell your sports picks effectively, choosing Whop as your platform should be a no-brainer. Whop is currently the number one digital marketplace that allows you to set up your online storefront and start selling within a few minutes. 

We've already explained how easy it is to set up your whop, so let's chat about how Whop helps you to run your business. The platform offers a bunch of advanced features that are essential for all business owners, such as a detailed Resolution Center to deal with all disputes. You’ll also get access to a bunch of analytics and marketing tools to help promote your brand and increase your member base. Your page includes all the aspects that will attract potential new members, including testimonials from existing premium subscribers. 

Finally, the new Affiliate Program will help you increase your income by enlisting your members to bring in more people through affiliate marketing.

Start selling your sports picks with Whop

Selling sports picks online can definitely be very lucrative if you do it right. I’ve already given you all the insights I’ve learned while checking out some of the top sports picks communities in the market. Now, all you need to do is build your brand and start selling your picks.

To do this, you’ll need a top platform that will provide you with all the features you need to build and promote your online store, as well as exposure to millions of potential members. Thankfully, you’re in the right place.

Whop is home to thousands of sports betting groups for a reason. It’s the ultimate digital marketplace for anything online, and you can use its dozens of exclusive and helpful features to start your own sports picks group today. Signing up and building your store will only take a few minutes and clicks, and you can start making money in no time.

Build your sports picks community with Whop.