How to sell sports picks: A beginner's guide

Watching sports is one of the best forms of entertainment, and what better way to make a great source of income than selling your hot takes and sports picks online? Find out how you can make money selling sports picks in this guide.

Want to sell your sports picks online? The easiest way is through Whop, where you can set up your picks page in minutes, connect it to Discord or Telegram, and start charging subscribers right away.

No coding, no expensive setup, just you and your plays.

The market for sports betting picks is booming: Casual bettors want expert plays to tail, while serious bettors pay for insights and analysis they can't find anywhere else.

Sports betting is blowing up right now. It's already a $100 billion industry, and it's set to double by 2030.

– Brett Malinowski, Whop Head of Marketing

If you've got a proven track record and know your stuff? People will pay for your picks.

This guide breaks down everything: what sports picks are, where to sell them online, and why Whop beats every other platform for building your sports picks business.

What are sports picks?

Sports picks are bets on sporting events recommended by a handicapper (or "capper").

You pay them a fee, and they tell you what to bet on. If their picks hit, everyone wins (and if they're consistently good, bettors keep coming back).

Successful handicappers don't just predict obvious outcomes, though.

They specialize in finding value bets that most people overlook – the kind of plays that give you an edge over the sportsbook.

Who buys sports picks?

Three types of people pay for sports betting picks:

• Casual bettors: They bet for fun on weekends or during big games. They'll pay for picks if the price is reasonable compared to what they're wagering.
• Novice bettors: They want to take betting seriously but need guidance. They're looking for someone to teach them the fundamentals while providing solid plays as they learn.
• Serious bettors: These folks know their stuff and might even bet professionally. They pay for detailed analysis, projections, and insights that help them find high-value plays that match their betting strategies.

All three groups are actively searching for expert picks on platforms like Whop, Discord, and Telegram – and they're willing to pay a premium price for monthly access to the right capper.

Why you should sell your sports picks

If you have the skills to predict outcomes, you should sell your sports picks.

Hundreds of sports betting Discord servers, Telegram channels, and whops make tens of thousands of dollars every day selling sports picks online. You can too.

In the video above, Bill (founder of ElitePickz here on Whop) explains how he gets such good results:

It seems like for every 100 guys selling sports picks online, there's one that actually might know what they're talking about. Here at Elite Picks, we do things a lot differently. We have a few main products: an arbitrage bot, an expected value bot, and then we offer analyst picks.

– Bill Harrelson, Whop sports picks seller

If you've got an advantage that will help sports bettors get better results, sell it. If it's truly good, people will pay for it.

Most common platforms for selling sports picks

If you’re selling sports picks, you have a few platforms to choose from.

Each one works differently: some offer proper business tools, while others are just channels for posting your picks.

Here’s a quick breakdown of the most popular options:

The best platform for selling sports picks? Whop. It handles everything –you don't need to cobble together Discord + Stripe + a website.

Just set up your whop and start selling.

Selling sports picks with Whop: A step-by-step guide

Here's how to create your own sports picks whop, in just a few simple steps.

Step 1: Sign up and create a whop

First, you’ll need to create your Whop accountto create your whop initially.

Next, choose your whop's name. Make sure you pick something that fits your brand’s philosophy and will attract members to click on it.

After you choose your whop name, the platform will automatically create your entire dashboard, where you’ll manage everything in your whop. Before officially launching your brand, you’ll need to finish the onboarding process.

You can fill in some necessary details, including pictures and a brand logo, some highlight features, and optionally some information about you.

On the right panel in your dashboard, you’ll find the Manage whop section, where you can complete your headline and page description and choose your whop’s category and its URL.

Step 3: Add your apps

Once your whop is set up, the next step is installing the right apps – head to Manage apps to customize your page.

Start with where you’ll post your picks:

• Use the Sports App or Sports Feed to share picks directly in your whop
• Or, give members access to a Discord or Telegram channel if that’s where you publish

If you share resources like bankroll guides or tracking sheets, add Content or Files.

And if you work with sportsbooks, the Affiliate Links app helps you organize and promote your partnerships.

To keep your community active, install Chat and Forums so members can talk, ask questions, and interact directly inside your whop.

Step 4: Determine your pricing options

Next, it's time to price your community.

You can do this through the Manage pricing section, where you can add free and paid pricing options. Remember, to launch paid plans, you’ll first need to connect Whop Payments.

As for how much you’ll charge and what pricing plans you’ll offer, it really depends on your ideal target audience.

Offering three to four payment frequency options, like a weekly, monthly, and annual membership, along with a free option with fewer features, works well enough.

Just make sure to actually provide good value for money to members who sign up for long-term plans.

How to maximize your sports picks sales

Now, I want to take some time to share a few thoughts and insights that I strongly believe can help you sell your sports picks more efficiently.

All of them come from the hundreds of sports betting communities on Whop and are features and small details that really enhanced my overall experience.

Kit out your whop

The first thing you want to do is optimize your whop.

Make sure you’ve filled in all the necessary information in your whop to make it more complete and appealing – potential members need to be able to see all the features you’re offering, what pricing plans they can choose, and who the person (or people) behind the community are.

Take Beat the Books. This is one of the top sports betting communities on Whop, and it shows as soon as you land on their page.

They’ve designed a great logo and have a headline and description that briefly but clearly showcase what the community is all about.

They’ve also presented all their features in the What you’ll get section, as well as listed them under each pricing plan.

They've also paid attention to the Who this is for section. It essentially describes who your target audience is to help potential members find your offer more easily and relate to your brand.

Target the right audience

KingCapSports, owned by KingCap702, has done a great job targeting its ideal audience. Let me explain:

KingCap’s membership may seem very costly at hundreds of dollars per month, but the key?

He targets more serious bettors, who value his unique insights, as well as high rollers.

To them, a $400 monthly membership might not feel like much if they wager thousands of dollars every day.

For a $5 or $10 bettor, the price is prohibitive. KingCap, though, doesn’t really want to attract these types of bettors and has branded his page and himself accordingly to cater to high rollers.

Distinguish your brand

Another thing that helps sports picks communities grow is to have a very distinct feature about them.

One of the best examples of this is ParlayScience. These guys are known as the “parlay community” because most (if not all) their plays are parlay bets.

They’ve built their entire brand around this distinction and have managed to gather a huge following of hundreds of thousands of people on social media. Their Discord server isn’t doing badly either, with thousands of active members paying on a monthly basis.

Offer valuable features

Even though most members just want some high-quality picks, it’s good to offer some unique features they won’t be able to find anywhere else.

Blitzer Sports is a community that recently skyrocketed in popularity on Whop, partially thanks to the group’s unique betting algorithms.

The group’s owners have developed dedicated betting models for all major sports, as well as different bet types, like player prop bets and straight picks.

Give perks to free members

You need to offer something valuable even to your free members if you want to attract more of them, as well as convert them into paying members.

Giving them access to part of your Discord server or whop without any real perks will most likely lead to them being inactive.

Instead, you can do what ThePropDealer does with his free server:

• Offers free members dedicated chat rooms to interact with each other
• Gives previews of his betting models
• Offers some free picks, too

This way, the free community doesn’t feel like an afterthought but more like another membership package where you get to actually see what happens inside The PropDealer's Bet Club.

Why you should choose Whop for your sports picks business

Whop is the #1 platform for selling sports picks, and it's built specifically for creators like you.

Setup takes minutes, and you get everything you need in one place: payments, community tools, and growth features that actually work.

Once you're up and running, we'll give you serious business tools. You get a detailed Resolution Center for handling disputes, advanced analytics to track your growth, and built-in marketing tools to promote your picks.

If you have a knack for making good calls and have a winning track record, you can make an income by creating a sports betting community.

– Brett Malinowski, Whop Head of Marketing

Plus, we handle payments (giving you access to more options like crypto and BNPL) and act as your MoR.

Your whop page includes testimonials from paying members, which builds trust with potential subscribers.

And lastly? Our Affiliate program is a game-changer.

Your members can promote your picks and earn commissions, turning your community into a growth engine.

More affiliates = more subscribers = more revenue.

Start selling your sports picks with Whop

Selling sports picks online can become a super lucrative business – if you have the right platform.

Whop gives you everything you need to build and promote your sports picks business, plus exposure to millions of potential members.

We're home to thousands of sports betting groups for a reason. We've built the ultimate marketplace for anything online, and you can use built-in apps to customize and distinguish your offer from everybody else.

Plus, signing up and building your store takes just a few minutes.

Build your sports picks community with Whop.