15 profitable digital products to sell in 2026

Online courses, ebooks, and AI automations are the top digital products to sell in 2025. Discover all 15 profitable ideas inside.

The most profitable digital products to sell in 2026 are online courses, ebooks, and AI-driven offers — followed closely by communities, templates, and SaaS tools.

These products are affordable to create, easy to scale, and can earn passive income around the clock. The digital goods market passed $124 billion in 2026 and is growing fast, so there’s never been a better time to start selling.

In this guide, we’ll break down the 15 most profitable digital products, how much you can make from each, and how to sell them instantly with Whop, the platform powering $1.8 billion in creator sales.

15 best digital products to sell in 2026

If you’re struggling to decide which digital product you want to create or simply want some inspiration, have a look below at some of the most popular digital products right now.

1. Online courses

We have a university-aged person who built what he knew. He built Fortnite maps and he's selling them on the platform company called Map Academy. And he's doing extremely well, like six-figure well.
-John Hill from Whop on selling online courses

Online courses are arguably the best and most profitable way to earn passive income by selling digital products. People are constantly looking to learn new skills to help with their jobs, while others are looking to change careers. And, of course, there are others who are just looking to discover new hobbies and activities in their free time.

Before you start building your online course, you need to find a skill you’re good at. This can be anything from cooking or knitting to running a successful business. Find your niche and learn how you can convey your knowledge and expertise to others.

Then, it’s just a matter of researching the market, finding your branding, and creating the course itself.

Don’t forget about marketing too, as you’ll need to advertise your course to attract more customers.

• How much you can sell for: You can sell online courses from $10 to $500+, depending on the contents of the course
• How much does it cost to start: While you can start creating and selling online courses for $0, you might want to invest a bit into apps that could help you create better content

2. Ebooks

I priced them at $20 for all three ebooks and the reason why I did that is so I could be able to upsell one on them. It's a sales tactic.
-Jeremie Lander on pricing and selling ebooks

Ebooks were one of the earliest digital products being sold. Whether it’s fiction novels, gardening books, or just self-improvement books, there are plenty of ebook genres to tackle and find something you enjoy writing about.

Today, ebooks are a way to bundle specific knowledge or skills you have in a neat package and offer it to the world.

Compared to online courses, which usually require a lot more time and focus to properly complete, ebooks can be a great companion throughout your daily activities, such as commuting.

Most people avoid creating and selling ebooks because they think they don’t know how to write properly. However, that’s not really the case, nor do you need to be Stephen King to write a simple ebook using the knowledge you already have.

Just make sure to provide valuable information throughout the book and develop a good hook for your readers in the beginning.

• How much you can sell for: You can sell ebooks from $5 to $25+
• How much does it cost to start: While there are paid apps you can use to create ebooks, a simple Google Doc will be enough to create one as well

3. Digital art

First thing you need to do is create a portfolio, because without a portfolio, no one's gonna hire you. Do not wait for perfect pieces, upload your favorite work to Instagram, Pinterest, or any other platform that you're using.
-Karina Egle from Whop

Digital art is highly sought-after by many people and can be very profitable.

So, if you’re good at drawing, you can create digital art prints and sell them online to people who like your art style. Once you build a loyal customer base, you can even work on a commission model and basically draw what customers ask for.

Another avenue of digital art is creating logos or graphic designs for businesses. With so many businesses going digital, they need to have engaging and attractive logos and graphics.

• How much you can sell for: Depending on what kind of art you're selling (custom portraits, sticker packs, OCs, etc.), you can charge from $5 up to $100+
• How much does it cost to start: $50-$150 for a graphic tablet (you can get an iPad, too) and, optionally, $21 for an Adobe Photoshop membership.

4. Templates & presets

Another quick and easy digital product to make and sell is templates. You can use products like Canva to create digital downloads in the form of templates for anything from daily routine planners to editable journals and trackers.

You can also sell presets. If you’re a fan of photography and have plenty of presets already, you can just sell them online to make some extra money.

• How much you can sell for: You can sell templates from $3 to $20+
• How much does it cost to start: It costs $0 to start creating templates

5. Private community access

There's an age old saying that it's much easier to sell to somebody that you sold before than somebody new. And this is why having a community is such a great thing because these people will buy again and again and again, because they know who you are, they trust you
-Jasen Hunt from Land Survey Drafting

If you have something you can share with an online community, then you can monetize it.

Whop is home to thousands of online communities across a whole range of categories.

Keen sports bettor? Then sell access to your picks through a sports picks whop.

Avid reader? Why not create a digital book club with Whop?

Interested in health and fitness? Create a fitness community and share your fitness tips with paying members.

With Whop you create your own whop, which is your online space. You can design your whop in any way you like, using the chat app to add chat channels, the video calls app for livestreams, the courses app for sharing educational content, and much more.

Then, you set a price for access to your whop. Running an online community is a great way to earn recurring income.

• How much you can sell for: You can charge your users from $20 to $500+ per month
• How much does it cost to start: It costs $0 to start a paid community

6. Stock photos

If your hobby is photography, you can use it to create stock photos, which you can then sell online to earn passive income.

Since content creators and businesses can’t just use random photos from the internet for fear of copyright infringements, they usually turn to websites with large stock photo libraries. Here, they buy out stock photos or license their usage for a certain time period.

All you need to do is provide original photos, for which you’re the copyright owner, and you can just earn passive income every time someone purchases your photo.

It might not amount to a large amount of money, but it’s one of the most maintenance-free digital products you can sell.

• How much you can sell for: You can make from $10 to $500+ per photo per month depending on the quality and the platform
• How much does it cost to start: $500-$1.2k+ for beginners including the camera and the editing software

7. Software & plugins

If you’re good with coding, you can create standalone software apps that your customer can download and use on their computer or web browser. 

The possibilities are endless when it comes to software, and you can essentially create anything you want, from project management tools to help with productivity to fully-fledged apps for Windows, MacOS, or Linux, or even mobile apps and games.

Another great option is plugins, such as WordPress plugins or ChatGPT plugins. The latter is particularly popular currently, with many people looking to take full advantage of ChatGPT and AI in general.

• How much you can sell for: You can sell software and plugins from $50 to $1k+ depending on the functionality
• How much does it cost to start: You can start selling for $0 with platforms like Whop. If you're going to get AI assist, it will cost you around $20 per month.

8. Website templates

Designing websites, especially for people who aren't techy, can be quite hard. This is why platforms like WordPress or Wix provide pre-made templates for people to use.

One problem with those templates is, well, they're too saturated. There are tens of thousands of websites that essentially look and act the same.

This is why people hire web developers to create unique designs for their websites.

If you're knowledgeable enough in platforms like WordPress or Wix, or you have the skills to create websites of your own, you can create template designs for people to buy and customize to their own liking.

By using platforms like Whop, ThemeForest, or TemplateMonster, you can monetize the website designs you make and generate a passive income.

• How much you can sell for: You can sell website templates from $25 to $300+ depending on the design and function quality
• How much does it cost to start: You can start making and selling website templates for $0

9. AI automation services

You lend your graph, you learn to automate and if you serve your client well, maybe the next month you can charge a retainer.
-Cris Vels on selling AI automation services

AI automation is all about letting AI handle repetitive workflows for you. Think of managing multiple social media accounts: instead of writing, posting, and emailing everything manually, you set up automation. The AI generates content, posts it, customizes emails, and pushes them live.

That’s why AI automation is blowing up — it saves time and scales your output.

It does take some know-how with AI tools and a bit of analytical thinking, which keeps the space less crowded. But that’s also the opportunity.

Platforms like PrompBase and Replit let you build automation templates or apps — and with Whop, you can package and sell them as offers.

• How much you can sell for: You can sell AI automation services from $50 to $2k+ depending on which processes it automates and the build quality
• How much does it cost to start: From $20 to $200+ for the automation service subscriptions or AI API costs

10. Spreadsheet templates

Spreadsheets that help you keep track of your budget, habits, projects, etc., are great tools that can make people's lives much easier. The problem is that many people don't know Excel/Google Sheets formulas or don't have time to learn about them.

The solution you can create for this problem is spreadsheet templates. If you have the necessary Excel/Google Sheets skills, you can create spreadsheets not just with formulas but with macros as well - making your templates even more powerful than the ones on the market.

After creating these templates, you can create a whop for yourself, add the Files app to it, and start selling the templates to people.

• How much you can sell for: You can sell spreadsheets from $10 to $50+
• How much does it cost to start: $0 with apps like Google Sheets

11. AI-generated content

AI can generate all types of content: videos, images, slideshows, music, even entire ebooks. While you can create these types of content for your own use, you can also sell them if you're able to produce good quality content.

For example, you can use AI to create stock videos where people are performing specific actions, like running or lifting weights, where other creators can pay you to use in their fitness-related YouTube videos.

If you're familiar with modern AI tools that can help you produce the content idea you have in your mind. You can start selling AI-generated content in platforms like Whop.

• How much you can sell for: Depending on the type of content you're going to sell, you can get $50 to $500+ per month
• How much does it cost to start: Around $20 for AI subscriptions. Additional costs may apply if you're going to use APIs

12. Custom AI prompt libraries

You can sell AI prompts for around $20. Now if 250 people buy them, that's an additional $5K a month.

There are people making tens or even hundreds of thousands of dollars per month with the help of AI, and for the average creator, it all starts with the right prompts.

While AI can generate responses to simple prompts, using good prompting techniques like persona and few-shot prompting or even more advanced ones like reflexion, deliberation, and role-oriented multi-agent prompting can get you results that hundreds (maybe even thousands) of regular prompts can't.

This is why there's a market for prompts and prompt libraries. People and businesses are looking for prompts that can create accurate and efficient results while cutting hours of prompting from their workflow.

If you're familiar with these types of prompts or you're planning to familiarize yourself, you can offer custom prompt or prompt library services to other businesses.

Note: Leading AI companies like OpenAI and Anthropic publish prompt engineering guides for their models.

• How much you can sell for: You can sell AI prompt libraries for $20 to $50+ depending on the quality of the prompts
• How much does it cost to start: It costs around $20 for most AI subscriptions

13. Automated workflow templates

The AI era we're in right now created a lot of new opportunities - but most people don't think about how much they can speed up their existing workflows. The good part? You don't have to be an AI engineer to do this.

If you familiarize yourself with workflow automation platforms like Zapier or N8N, you can start offering custom workflow automation templates to businesses of all scales, big or small.

While custom workflow templates for businesses can get you a greater profit, you can also create templates that everyone can start using with a little bit of customization, expanding your product catalog.

• How much you can sell for: You can sell workflow templates from $25 to $1k+ depending on which workflows they automate and how good
• How much does it cost to start: Automation app subscriptions start from $20 and scale to $200+ based on usage

14. Productivity SaaS tools

I built GenPPT over the last year and turned it into a 6-figure SaaS app.

If you're building anything make sure it solves your own problem because nobody is going to know that problem as well as you do.
-Siya from Whop on selling SaaS

SaaS (software as a service) is one of the most popular terms in the digital products scene for many years and it's still going super strong, especially thanks to the new vibe-coders who can finally turn their ideas into actual apps with the help of AI.

We talked about digital products that can help people improve their workflows - this is another one. Productivity is something many people are obsessed with. They want to get as productive as possible to get better results from their work, hobbies, or anything they invest time in.

This is why productivity tools have always been popular. Pomodoro timers were gold some time ago, then came collaboration apps like Trello. Now it's AI-powered personal productivity apps.

If you know how to code or get AI to help you and you have an idea for a productivity app (AI can help you with this, too), you should consider creating a productivity SaaS tool that you can monetize via subscriptions or one-time memberships.

• How much you can sell for: There are multiple ways to monetize SaaS tools - you can sell the tool for $500-$5k+ depending on how good it is or create a subscription system and charge your users from $5 to $75+
• How much does it cost to start: You can start developing SaaS tools for $0 but if you're going to get AI help, it can go up to $20-$100+ for AI subscriptions and API costs

15. Subscription newsletters

If you've ever subscribed to a quality newsletter, like TL;DR or Nate Jones's Substack, you know how much value they put into their work and how much easier consuming news is thanks to them.

If you're passionate about a subject, whether it's niche or not, and you can create keep up to date with all the news on it, you should consider running a subscription based newsletter.

You can let paid members get your emails or create a free version where you share snippets of the full content you create and funnel your subscribers to the paid version.

• How much you can sell for: You can sell subscriptions to your newsletter for $10-$30 per month
• How much does it cost to start: It costs $0 to start a paid newsletter business

Everything you need to know about digital products

A digital product is anything you can sell or deliver online — no shipping, no stock, no limits. Think templates, courses, memberships, software, or even digital art.

They’re non-physical offers that people can instantly download, access, or experience. And because they cost almost nothing to reproduce, they’re one of the easiest ways to scale and earn passive income.

How much can you make selling digital products?

How much you make with digital offers comes down to the effort you put in.

Passive offers, like templates or guides, require little upkeep but usually bring in smaller, steady sales. Active offers — like communities, coaching, or consulting — take more work but command higher prices and bigger payouts.

On Whop, the average creator earns over $7,000 a month.

How to start selling your digital products today

Interested in starting your own digital product business? Here’s what you’ll need to do to get started:

Research the market & find your target audience

Before building anything, dig into the market. What’s already out there? What’s missing? The best offers solve specific problems for a specific audience.

Don’t worry about making it “perfect” right away. Focus on creating something unique and valuable for people who are actively looking for that solution.

Build your brand

A strong brand connects you to your audience before they even buy. Find a name, logo, and story that reflect what you’re about. People resonate with brands that feel authentic and passionate.

Once your brand is clear, start creating your offer. Draft it, refine it, and keep improving over time. Updates and new features add long-term value.

Create your product offer

Now it’s time to build. Start with a draft version, test it, then refine.

Don’t waste months chasing perfection — the key is to launch, get feedback, and improve.

Keep adding value through updates, bonuses, or extra features so your offer stays fresh and competitive.

Choose the best platform for selling digital products

When it’s time to sell, pick a platform built for digital products. Whop is designed for creators selling everything from courses and coaching to templates, ebooks, and communities. It handles payments, access, and delivery so you can focus on growing.

How to sell digital products on Whop

Here are the steps you need to follow if you want to earn passive income by selling digital products on Whop:

1. Visit Whop.com and click “Sign up”.
2. You’ll first need to create an account on the platform using your email address.
3. Then, click the Start selling button on the left side of your screen.
4. Go through the onboarding process - you just created a whop.
5. Now, it’s time to complete your Discover requirement steps by visiting the Edit store section of your whop.
6. Once you complete the launch checklist and feel comfortable, it’s time to launch your digital product for the world to purchase!

If you want a more detailed guide, check out our How to create a whop guide, which will give you step-by-step instructions on creating a whop in under 5 minutes.

Launch a marketing campaign

Marketing can make or break your success. Even average offers can outsell great ones if they’re promoted well — that’s how powerful marketing is.

The best channel? Social media. If you already have an audience, tap into it and promote your new offer directly. If you’re starting from scratch, pick one platform and consistently create content around your offer to build momentum.

You can also collaborate with influencers or creators. Paid promotions work best when you partner with people who share your target audience, so choose creators whose content naturally aligns with your offer.

Ready to sell your first digital product?

Whop is where next-gen entrepreneurs build real online businesses. More than $1.8 billion has already been earned through the platform — from creators selling courses, memberships, coaching, and more.

You can launch a storefront in minutes, upload your product, and get paid instantly.

No monthly fees. No confusing setup. No middlemen taking your cut.

When you’re ready to launch, head to Whop.com and start selling your offer. Build it once, earn from it over and over

Selling digital products FAQ

What digital products are most profitable in 2026?

Some of the most profitable digital products are AI automation workflows, SaaS, private communities, and online courses.

How do I price my digital products competitively?

You should start off by doing market research on the players in your field and their pricing strategies. Once you have a general idea of the pricing of your product, you should think about what the best pricing type will be for it.

For example, a monthly subscription for online courses is somewhat unusual - while some SaaS tools usually go with subscriptions.

What's the best platform to sell digital products on?

The best platform to sell digital products on is Whop due to how many digital product types it supports and how you can combine other digital products with each other.

Does selling digital products create a worthy return on investment?

As long as you add value to your digital product and try your best to stand out from the rest, most digital products will provide a good return on investment (especially when considering how cheap they're to start with).