Creating and selling access to online courses can certainly be a rather lucrative and smooth-sailing business idea. According to ReportLinker, the global e-learning market is projected to reach $325 billion by 2025, an increase of 21.1% from 2020 - potentially soon more significant than the market for video games. The beauty of the online course market is in how diverse it is. Whether you’re an influencer, an investor, a crypto expert, a music artist, etc., there are bound to be many people willing to pay you to learn from you.

"Do not undervalue what you are best at; it's your greatest asset and worth money."

– Brian Koslow

One of the best platforms to sell your courses on is Whop. Whop is a platform that aims to help people buy/sell many online goods/services, such as courses, software, community access, eBooks, etc. The process of selling a course on Whop is very straightforward, so you can make money in no time.

Why Choose Whop?

Though there are many advantages to selling on Whop, one of the big reasons for most people will be Whop’s simple and low pricing. Where other course-selling websites may charge up to 70% of sales, Whop charges just 3%. If you sell a course for $100, you keep $97 (compared to potentially $30 on other platforms) - isn’t that awesome?

The course creation flow on Whop was carefully crafted to ensure sellers and consumers have a great, fluid experience when using the platform. This means that both you selling your course and people purchasing/following your course is exceptionally straightforward. It’s also worth noting that Whop offers both light and dark themes so users can finetune their experience. And, of course, Whop looks beautiful on mobile, too, allowing you to manage your course/products and your users to follow your course from anywhere.

Getting Started On Whop

Getting started on Whop couldn’t be easier. Firstly, create your account via one of Whop’s numerous signup options.

Next, you will need to create your store on Whop. When you’ve set up on Whop, you will have a store page where people can view all goods you have for sale, whether that be courses or one of the many other product types supported on Whop. When creating your store, you will be asked to enter an appropriate name and tags to help people discover your products.

That’s pretty much it for the signup process on Whop - that was easy! Once your account is set up, configure your billing settings so you can get paid. It’s also worth exploring Whop’s dashboard and your account settings. Now you can create your course and get ready to release it to the public.

Creating Your Course

Now for the fun part - creating your course! Navigate to Whop’s course dashboard and click the “New Course” button. This will bring you to Whop’s intuitive course builder, designed to make creating and modifying your course as pleasant of an experience as possible.

Firstly, you’ll want to set an appropriate course title to help people know exactly what the course offers and won’t leave them confused. Don’t worry if you don’t have a fancy custom graphic as the image for your course - you can just click “Randomize image” to pick a beautiful image from Whop’s library. Once you’ve got the bold things out of the way (title, tagline, image), spend some time on the details of your course to be as helpful to potential customers as possible. You may want to mention what the course covers, what customers will learn, etc.

As you have likely seen, Whop allows you to split your course into different chapters. This is an excellent thing for your customers, as it allows them to easily traverse your course and navigate back through it if they want. We recommend using chapters if possible, as otherwise, your course may look plain and scarce in content, which is rather unappealing for your customers.

Lessons are arguably the most essential part of your course, as it’s what your customers will follow along. Whop allows you to have text-based lessons and upload video content and other attachments (images, course material, PDF files, etc.) to ensure you can cover all bases and provide the best possible experience to your course members. While many courses may primarily focus on video content, you don’t need to follow suit. The text part of the lesson builder is very customizable and allows for more than just text. For example, you may insert a code snippet, add a to-do list, embed an image, etc. No matter what you want to include in your article, it’s likely possible with Whop.

Types Of Course

As mentioned briefly in the previous chapter, Whop supports a boatload of course types. The main two you’ll often see are video-based courses and text-based courses. Video courses (as the name may suggest) focus mainly on videos teaching the lesson and maybe some text underneath with links to resources or a general video description. Text courses, on the other hand, will focus more on text/writing and potentially a few images inserted now and then.

Video courses are the most popular type of online course you’ll see, as there is a lot of flexibility in a video, and they tend to be more enjoyable to follow. Whop allows you to have text, attachments, and images, even if you are creating a video course. This means that you can still provide more in-depth text examples of the lesson, key parts of the lesson via images with explanations, project files, etc. Something to keep in mind with video courses is the spoken language. If your course is in English, for example, and a non-native English speaker is watching, they may struggle to follow along. To combat this, you may opt to have the video transcript underneath so it can be translated.

Despite being less popular than its counterpart, text courses are the preferred course type by many. There are many reasons for this: they’re easier to go back and extract information from, they can be easily translated to other languages, they’re sometimes more interactive, etc. Whop’s text editor is extremely powerful and even allows you to use commands to do things that may otherwise be tedious in a text course, like code snippets, task lists, images, etc. Text courses also tend to require less bandwidth and device resources than video courses, making them an excellent option for those with limited internet access or older devices.

Improving Your Course

Now that you’ve created your course, it’s time to review what you’ve created and improve it to ensure your customers are happy. There’s always room for improvement; however, which improvements you can make depends on your course type. What can be vital to learning via courses is how engaging your course is and how hands-on followers can be. For example, if you have a course focused on coding, perhaps provide problems for them to solve on their own using what they have learned; or if you have a fitness course, provide exercises for followers to do in their free time, etc.

If your course is primarily text-based, it may be worth adding some images or charts/graphs to back up some points you’ve said and make each lesson more appealing overall. Doing this can also help with pacing, which is crucial in making your course easy to follow. Your customers don’t want a course that lasts 5 minutes, but they also won’t want to spend hours on a basic lesson. You can use the “Preview as student” button on Whop’s course dashboard to go through the course as a student would and adjust pacing and anything else you desire to make your course the best.

How To Price Your Course

Choosing the right price for your course may be trivial, but thanks to Whop’s vast selection of pricing options, setting the perfect price shouldn’t be as difficult as you may think. When choosing a price, it’s essential to consider the type of individual purchasing access to your course and what the course actually is. For example, if you’re offering a course that won’t be frequently updated, you may opt to charge a one-time fee for lifetime access to the course. This is an excellent option for consumers but relies on more people buying your course for you to make more money.

If your course is frequently updated with new content, you may consider charging a recurring fee, whether weekly, monthly, yearly, etc. A subscription-based model is great for recurring income, as even if your audience is relatively niche, you can still earn a steady income stream. However, it’s crucial not to be too greedy here, as subscription-based models tend to be less appealing than a single payment model, so you don’t want to charge individuals an extortionate amount. When going with a subscription-based model, also make sure that your course has enough content in it (or will be updated often) to prevent the content that it does provide from going stale.

Something else you may consider is creating different price options for access to certain parts of the course. When you add your course to a product on Whop (as discussed in the next chapter), you can select which lessons/chapters are included in each pricing tier. For example, you may choose a free plan that includes some basic introductory lessons so people can get a taste of your course’s style; or you may choose to have a “basic” plan with some lessons and an “advanced” plan with all the lessons. There’s a lot of flexibility with this, allowing you to target different demographics within your course’s target audience.

Publishing Your Course

It’s time to make some money! Now that you have perfected your course, it’s time to publish it. Firstly, you must create a new “product” on your seller dashboard by clicking the “New product” button. Ensure the product name is descriptive so people know exactly what they’re buying. Now that you have a product, you must link your course to it. Doing this is very simple - navigate to your course and scroll until you see the “Add course to product button” on the right-hand side. Once you have done this, add a detailed description by clicking the “Add description” button. Ensure the description contains everything people need to know before purchasing access to your course.

That’s it; you’re done! Your product is now available via Whop - you can share the product link with anyone you like. However, there is one more thing we’d recommend doing before you start promoting your course, and that’s to customize your product page. You can do this by clicking “Customize your page” on your seller dashboard. When you click this button, you can add features, FAQs, media, company information, etc. We recommend taking your time here to make this page express yourself and what your product offers. For more information on optimizing your product page for the best possible results, we recommend reading our article “Optimizing your Whop Dashboard.”

Finally, we’d highly recommend considering applying for Whop Marketplace. If accepted to be listed on Whop Marketplace, your course will be visible to over one million active customers. Imagine how this could help accelerate your growth! Whop Marketplace is a brilliant way to promote your course to many others, so why not try it?

What’s Next?

Now that your course has been created and published, it’s essential not just to leave it sitting there. Consider interacting with your students via a platform like Discord, answering any questions they may have, and considering any feedback they may provide. Make sure to update your course over time, even with minor changes. A course that is constantly being updated is almost always more appealing than a course that isn’t.

You may also consider taking advantage of Whop’s affiliate scheme, allowing your customers to recommend your course to others and profit. This is a fantastic win-win strategy that everyone benefits from and can help boost course sales. You can view Whop’s documentation for more info on affiliate marketing here.


Whether you’re an experienced teacher or have a skill that others can benefit from, Whop has a place for you. With the help of this article, anything is possible - aside from teaching a pig how to fly. But in all seriousness, it has never been this straightforward and fast to create and publish an online course, but now, with Whop's help, it is! So what are you waiting for? Your potential students are out there, and you’re only a few clicks away from creating a new, awesome, profitable course.

👉 Click here to view our full courses documentation here, or find out more about selling courses on Whop.

We wish you the best of luck on your teaching journey and hope to see you succeed on Whop!

📚 Read next: How to Create an Online Course to Sell