There’s something in the air during summer. Whether it’s the sun rays shining for seemingly the whole day or the higher temperatures, your skin has a different complexion and feel during those hot months.
For ecommerce entrepreneurs, whether dropshippers or brand owners, this presents an interesting, niche opportunity to capitalize on large profits.
In this guide we’re going to discuss what summer skincare is and why it’s different, give some ideas on summer skincare products you can start selling, and explore some of the best research methods.
What is Summer Skin Care?
During the summer the days are longer and there’s typically more humidity, depending on what part of the country (or world) you’re in. While this can be healthy in many ways, too much of a good thing can be a bad thing.
You open yourself up to skin issues like burning, dehydration, acne, and more. Especially with the extra sweat, people want to ensure that they’re skin is taken care of properly.
Why are Specific Products Better for Skin Care?
Because of the reasons mentioned above, some skincare products simply work better for summer than others. Products like sunscreen that offer protection, or moisturizer to rehydrate the skin all perform necessary actions that are needed in the heat.
This also presents a great opportunity for ecommerce operators. If you have a line of similar products like beauty, body care, or athletic gear, you can offer skin care products as a free gift or standalone line to delight your current customers and draw in new ones. Skincare products are just one of the summer products that ecommerce owners can sell.
The 13 Best Summer Skincare Products to Sell in Summer 2024
Check out these products for ways to boost sales and engage new audiences.
1. Mineral Sunscreen
Healthier than regular sunscreen, mineral options are made with active ingredients zinc oxide and titanium dioxide. These chemicals protect people from UV rays, but won’t be absorbed into the skin, unlike chemical sunscreens.
They won’t irritate the skin and they minimize allergic reactions. Provide various types from liquid forms to roll-ons so you can cater to a wider range of customers.
2. Aloe Vera Gel
Spending a long time under the hot sun can easily lead to annoying and painful sunburns. (Trust me, it’s already happened to me a few times this year.) Relieve customers of this problem by offering aloe vera gels on your store.
Provide multiple options from compact, travel-friendly choices to family-size packages. You can bundle them up with other products like sunscreen to kill two birds with one stone.
3. Tanning Lotion
The best season to get a tan is during summer and people achieve the best results through the use of tanning lotions. Selling these can earn you a lot of money due to its high margin, but it’s essential to provide accurate information about the product. Research customer needs and concerns and see how your chosen formulas serve as the solution before selling them on your page.
4. SPF Lip Balm
The last thing you want is to have dry and chapped lips when you’re on vacation. Provide potential buyers with SPF lip balms to protect their lips from unsightly cracks. Make sure to have balm that has at least 30 SPF for maximum protection.
5. Overnight Hydrating Masks
When you’ve dried out the entire day, you’ll want to moisturize so you’ll look fresh the next day. Overnight hydrating masks are perfect for this as they replenish lost moisture on your face. They’re easy to pack and you can offer bundle discounts so customers will grab more at a time. Bonus points if you can create a ritual around this in customers’ lives and cash in on that sweet recurring revenue.
6. Muscle Cream
After playing outside all day, whether from extreme water sports or fun beach volleyball with friends, people experience body aches. Muscle cream treats them by acting as counterirritants. Sell commercial-grade options for fast-acting effects and offer options made with hemp for people who want all-natural solutions.
7. Eye Gel
Dry eyes are another irritating issue everyone has to deal with when it’s hot out. Eye lubricants keep them moist while also protecting them from injury and infection. There are multiple variations available from masks to cream. Offer them all by promoting set discounts so you can save up on shipping costs.
8. Foot Cream
Aside from your face and eyes, your heels also have to deal with the sun’s skin-drying effects. Sunny days mean long hikes, days spent at the beach, and wearing strappy sandals. All of these can have a negative effect on your feet, causing cracked heels and dry skin. Foot creams help keep them hydrated and prevent cuts and sores from occurring.
9. Facial Mist
Facial mists are an easy and quick solution to stay hydrated while you’re out city hopping. The best brands offer travel-size bottles, so they’re easy to ship out while also saving up on production costs.
10. Moisturizer
It’s hard to stress enough how much water your body loses when you’re hanging out under the summer sun. It’s the perfect time to sell moisturizers, as people will probably be looking for them in bulk. Cater to different kinds of people by providing them with varying sizes, forms, and ingredients.
11. Exfoliating Scrub
Sand isn’t the only thing that gets under people’s skin. Sweat, dust, and dead skin cells need to be removed and exfoliating scrubs are good for that. These can come in varying forms from creams to towelettes.
12. Mattifying Primer
Mattifying primer helps control oil and create a “matte” look all day long. If you’re tired of the “shiny” face as you sweat throughout the day, then this is for you. This is a great product because it has a very specific use case, so customers that find this will know exactly what problem it solves.
13. Vitamin C Serum
Sunscreens aren’t enough to completely protect you from the sun. Throw a vitamin C serum in the bundle so customers can hydrate their skin for 24 hours. It also heals acne scars, promoting naturally glowing skin. If you can, prioritize options that have tight dropper caps and come in durable plastic bottles so they won’t break and spill while in transit.
Why Seller Summer Skincare Products?
Selling skincare products specifically designed for has a few main benefits.
Higher Margins
First, skincare in general has great margins. Skincare and beauty brands are widely known for having great unit economics.
With rising ad costs on platforms like Facebook and TikTok, it’s important to choose products that have an inherently low cost of goods sold (COGS) to actually make money on the products you’re marketing.
Specific Marketing Angles
Because you’re targeting pain points that are predominantly experienced during summer, you can speak to those specifically. Rather than “combats dryness,” you can say things like “our lotion heals sun-dried spots on your shoulders after a long day at the beach.”
The more focused your campaigns are, the more qualified customers you’ll reach.
Demographics
Skincare and beauty is primarily used towards women, who make a large majority of household spending. It makes sense to sell products tailored for the people who will be buying the most.
How to Find Winning Summer Skincare Products
Here’s how to find out what’s working.
Check Amazon Bestsellers
As is the case with most products, Amazon is a goldmine for real-time data on what is moving units. Go through Amazon’s beauty pages to find out what types of products are selling best to get a good idea of what you can put your own spin on.
See What Other Brands Are Doing
Larger companies are only going to introduce new product lines if there’s a big opportunity to make a lot of money with them. If you see a popular skincare brand offering a mineral sunscreen, then that’s a good sign that mineral sunscreen is a trending product with growing market demand.
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One example is The Buy Box, which is a popular whop for Amazon sellers. Here, you get personal guidance and mentorship on your ecommerce journey. It has multiple courses, group calls, and one-on-one mentoring calls to help you reach your goals.
This is just one of the many ecommerce communities on Whop. Head to our marketplace to find the right expert-led community for you.
Summer Skincare Products FAQ
Which Product is Best for Skin in Summer?
Replenishing lost moisture is your primary concern during summer. The heat will cause you to sweat more and relying on one product might not be your best option. Instead, use multiple hydrating items like moisturizers and vitamin C serums. Then apply sun protection like mineral sunscreens and SPF lip balms.
What is a Good Skincare Routine for Summer?
Using non-oily cleansers and hydrating skincare solutions are your best bet against the summer heat. People with acne-prone skin should avoid products that have coconut, avocado, and olive oil as they could potentially actually encourage acne growth.
What Should You Apply on Your Face in Summer?
To keep your face glowing and smooth, use a hydrating face mask at night to replenish lost moisture. Then protect it from the sun by applying mineral sunscreen—it’s less intrusive than regular sunscreen. Lastly, remove dirt and dead skin cells by exfoliating, it helps minimize the risk of acne and other skin problems by thoroughly cleaning out your pores.
Why You Should Trust Us
Joe Niehaus is an ecommerce content writer here at Whop, as well as a product reviewer for sites like The Quality Edit, Travel + Leisure, Men’s Health, and more. He spends most of his day researching what products are trending on social media, so he has a solid understanding of what customers are shopping for today.
