The 90 best products to sell online in 2025 – Whop’s ultimate guide

Trends come and go — but winning products stick.

If you're chasing viral fads, your store might blow up for a minute, then disappear just as fast.

You have to find products that last — ones that build a brand.

In this guide, we’re giving you 90 of the best products to sell online in 2025. These are tried, tested, and growing. We’ll also cover what’s hot, what’s not, and what beginners should avoid.

Let’s find your next big winner.

🏆 Top 90 best products to sell online

Home and living products

To begin, we have the queen of all ecommerce categories: home and living. These are products customers will use daily at home or ones that will provide them with some form of value (like art or a smart light).

Note: The profit potential mentioned under each product is based on general statistics within the industry and our personal research.

1. Kitchen gadgets

The kitchen gadget market has been consistently at the top for the past decade or so. You can expect your sales to peak around Christmas time, but they’re so popular that you can sell them all year round.

With such high volumes, the competition will be fierce. So, you’ll need to find a unique product and heavily focus (more like rely) on marketing it on various social media platforms.

Reach out to TikTok and YouTube cooking influencers to scale your sales.

Best place to sell: Amazon, Etsy, or your own online store

Profit potential: Moderate to high (30%–60%), depending on sourcing, but volume is where the real money comes in. If you catch a trend early, you could pull in five to six figures in a single quarter

2. Wall art

Wall art has taken off in recent years, and you don’t need to be the next Banksy to make money from it. If you create your own art, you can build a brand and start selling custom pieces online.

The trick is marketing yourself as much as your work — post behind-the-scenes content, tutorials, or work-in-progress clips on platforms like TikTok and Instagram.

This helps people connect with your style and personality, making them more likely to support your store when you launch.

Best place to sell: Etsy and Instagram for handmade/custom pieces. If you’re offering digital downloads or prints, consider Gumroad, Shopify, or even Whop to monetize your audience

Profit potential: Moderate (30%-50%). Custom and original pieces can sell for a premium, especially if you build a loyal audience. Digital art has even higher margins since there’s no production cost after the first creation

3. LED lights

LED light strips became popular in 2020. Although the trend has slightly faded, the market still has much potential. Keep in mind that LED light strips are somewhat of a “holiday gift”, so they are seasonal.

LED lights are generally easy to source, but the market is competitive, so you’ll have to niche down quite a bit. Instead of just selling LED lights, focus on LEDs for bedrooms or workspaces. Base your marketing approach around these by posting videos on TikTok with your LEDs in full effect.

Best place to sell: Amazon, TikTok Shop, or your own online store (especially with a niche focus)

Profit potential: Moderate (20%–40%), but viral marketing can quickly spike sales, especially during Q4

4. Candles

Homemade candles have always been popular, but they really blew up during the pandemic and continue to trend—especially around the holidays. Selling candles you make or sourcing unique ones can be a solid online business.

They're easy to market too: candle-making videos already do well on platforms like TikTok and Instagram, so you can tap into that content trend while promoting your store.

You might think the candle market is too crowded—but one Reddit user has a different take for anyone looking to start selling:

I think you can look at any product as "too saturated", but as long as you have something unique within your product, and know how to promote it, you can sell anything.

Best place to sell: Etsy or your own store

Profit potential: Moderate (30%–50%). Custom or themed candles can sell at a premium, with margins around 50%–70%

5. Bamboo toothbrushes

Bamboo toothbrushes are one of the best items you can sell while hopping on the eco-friendliness trend. And, well, everyone needs a toothbrush, so why not sell something that doesn’t harm the environment?

Social media is your best friend here. Reach out to creators to have them talk about your toothbrushes as an eco-friendly alternative to regular plastic ones. Plus, you can also sell these in different colors without too much extra cost, so you can create sets of toothbrushes for the whole family.

Best place to sell: Amazon, through eco-focused subscription boxes, or your own website

Profit potential: Moderate (30%–50%), but bundling in family packs or kits can increase average order value

6. Natural deodorants

Continuing on the eco-friendly trends, if you’re gonna sell toothbrushes, why not also sell deodorants? Natural deodorants, to be exact. These are free of chemicals and parabens, and you can sell them alongside other items (especially lifestyle ones that we mention below).

In terms of selling these, you’ll need a good SEO strategy alongside some ads. Focus on presenting the benefits of your deodorants compared to the regular ones.

This is an already niche product, so make sure you source some great products. Hell, you can even create your own ones if you’d like.

Best place to sell: Your own website

Profit potential: High (60%+) if you create your own brand. Margins on handmade natural deodorants can reach 60%–75%

7. Neck pillows

Any time you’re at an airport, you’ve 100% seen someone with a neck pillow. People don’t only use these on airplanes, though – car or bus rides, working a desk job, even sitting on the couch or sleeping. So, the market’s definitely there.

Now, how do you go about selling these? Well, try to find a common issue that people have with neck pillows and source the ones that fix this.

In this case, try to find memory foam neck pillows and post short-form content about these, explaining how they’re superior to the regular neck pillow. Or, of course, reach out to travel influencers and sponsor them.

Best place to sell: Amazon or TikTok Shop with influencer UGC

Profit potential: Moderate (30%–50%). Memory foam and ergonomic pillows can command better prices with 50%+ margins

8. Air purifiers

Air purifiers have been trending for a while now, and they’re not going anywhere. Everyone’s become more conscious of air quality and allergies, hence why these have become a must-have for many households.

Focus on compact or portable designs, or even ones for specific needs, like pet owners or allergy sufferers. Marketing’s pretty easy; just create videos showing them in action, like before-and-after tests.

Or, send them to influencers in the wellness or home niche and have them review these.

Best place to sell: Amazon or niche wellness/home Shopify stores

Profit potential: Moderate to high (40%–60%). Purifiers with a unique angle (compact, recycled materials, etc.) can offer more than 60% margins

9. Smart home devices

Smart home devices are a growing market with tons of untapped potential. While products like smart lamps are already competitive, more unique options, like smart air fryers, coffee makers, or even doorbells, are gaining traction fast.

Bulkier devices tend to be more niche and can bring in higher profits, but they also need more storage space and a bigger upfront investment.

To sell these successfully, your marketing has to stand out. Use every platform you can — TikTok, Instagram, YouTube, even email — to get eyes on your products and build trust with tech-savvy buyers.

Best place to sell: Amazon or your own store for niche or exclusive products

Profit potential: High (50%–70%). Some devices can reach the higher end of that range, especially if bundled or branded smartly

10. Custom mugs

Custom cups and mugs usually peak around the holiday season but have consistently grown over the past years, much like every other print-on-demand item. They’re easy to sell, and you shouldn’t have an issue sourcing them.

But, scaling such an online store will be challenging. You’d have to find a niche within the niche, like handmade mugs or interactive ones that change patterns and colors when they heat up. Once you do so, make it the focal point of your marketing, and you should see the sales coming in.

Best place to sell: Etsy, Printful via Shopify, or TikTok Shop (for seasonal sales)

Profit potential: Moderate (30%–50%). Unique designs can increase perceived value and go above 50%

Discover the best print-on-demand products to sell

11. Bath bombs

Bath bombs peaked during the late 2010s, but they’re still going strong. Sourcing the ingredients for these isn’t too complicated, and, like candles, you can create the bath bombs yourself. 

Since these aren’t as popular as they used to be, you can really find an edge in the market. Again, social media platforms are your friend here. Upload videos showcasing all your bath bombs, reach out to influencers, and you should be sorted.

Best place to sell: Etsy or bundled in self-care subscription boxes

Profit potential: Moderate to high (45%–65%). Handmade bath bombs often have 60%–80% margins due to low production costs

12. Minimalistic home decor

Over the last few years, minimalism has taken over pretty much every aspect of people’s lives, starting with home decor. Even if the market is full of minimalist products, you can still find something creative and attractive to offer.

You can follow specific schools of design and offer a small selection of similar-looking home decor items, or create your own theme and match items together.

An excellent place to promote your work are social media platforms, like Pinterest, where you can showcase your items in their natural space.

Best place to sell: Pinterest-driven online store or Etsy

Profit potential: Moderate (40%–60%). Pricing depends on materials and design, but margins around 50% are common with aesthetic branding

13. Reusable storage bags

With people becoming more and more eco-conscious, there’s an increasing demand for reusable items, such as storage bags for food and other items.

Charli Walters is the CEO of Koh, an Australian eco-friendly cleaning brand. Speaking to publication 'The Australian', they said:

"For me, sustainability is about mass market reach and making it simple for people. If you make it difficult, you're not going to get the uptake and, at the end of the day, will have less of an impact."

So, sustainability and eco-friendly is the way to go.

You can focus on specific themes, like lunch bags for kids or even adults, or provide curated kits with multiple bags in different shapes and sizes.

Like with most online products, you can draw traffic on social media by creating content that showcases how your storage bags help solve an issue customers have with other bags.

Best place to sell: Amazon, eco-focused online marketplaces (Etsy or Thrive Market), or direct via Instagram/TikTok

Profit potential: Moderate (30%–50%), but curated kits can increase perceived value and revenue (50%+ margins)

Lifestyle items 

Moving on, we’ve got a set of lifestyle items. This category is pretty broad, so we decided to include a bit of everything, from skincare and makeup products to water bottles and tote bags that will help you make money online.

14. Skincare products

Skincare products have really taken off since the pandemic. Everyone’s focusing on self-care, and skincare is a big part of that. Men’s skincare and new “skincare hacks” are pretty much trending and projected to trend throughout the rest of the year.

You don’t have to limit yourself to any specific product; sell cleansers, moisturizers, all that jazz. And, when it comes to marketing, focus on the true value of your products.

Create before and after videos and share them on your social media accounts. Or, reach out to beauty influencers and get them to review these.

Best place to sell: Shopify, Etsy, Instagram, TikTok, Amazon

Profit potential: Moderate to high (40%–70% margin), depending on branding and product exclusivity

Find the best skincare products to sell this summer

15. Hair care

Hair care products are always in demand. Think shampoos, conditioners, oils, and even tools like heatless curlers. Scalp care’s been trending lately too, so that’s something you can tap into.

To sell these, show the results. Post tutorials or before-and-after transformations with your products.

You can even work with hairstylists or beauty influencers to get more reach.

Best place to sell: Your own website or a hair product-focused Etsy/TikTok Shop store

Profit potential: Moderate (35%–60%), with higher margins (60%+) for natural/organic products

16. Natural soaps

Natural soaps are also very popular, but now more than ever, as people want more eco-friendly products. Soaps made from organic or unique ingredients like charcoal or lavender are pretty easy to sell.

When it comes to marketing, post videos showing how they’re made or focus on the scents and textures. Plus, packaging matters. Go for recyclable or minimal designs to attract the eco-conscious customers.

Best place to sell: Etsy or your own Shopify shop

Profit potential: High (50%–75%), especially if handmade and eco-friendly

17. Lip stain

Lip stains gained traction back in 2022, and they peaked throughout 2023 and 2024 and are still trending.

The market has tons of potential. You have to put in a lot of money on the marketing side of things, though. Everyone’s launching a lip stain dropshipping store out there, so you have to create that trust between your store and your potential customers.

Reach out to popular beauty influencers with a couple of free samples and start uploading your videos as soon as you can.

Best place to sell: Amazon, or through social media (Instagram and TikTok Shop)

Profit potential: Moderate (30%–50%), highly dependent on marketing spend and brand trust

18. Makeup

Taking a more general approach, you could try selling makeup products alongside your skincare products and lip stains. Since these are very generic, you’ll have to offer something unique to really stand out. Maybe sell only natural makeup, or go really niche and sell just gothic makeup.

Keep in mind, though, that the makeup market is very competitive. 

So, to have a realistic chance of making it, you’ll need to invest heavily in marketing. Focus on influencer marketing, before-and-after videos, and, generally speaking, follow the trends and create something in line with these.

Best place to sell: Shopify, Amazon or a niche Etsy shop

Profit potential: Low to moderate (25%–45%) due to competition and marketing costs

19. Car accessories

Deviating quite a bit from the last few products, we’ve got car accessories. These can range from phone holders, waterproof seat covers, that sort of stuff. These are turning into car essentials, hence why they’ve been trending so much lately.

With the market being very wide, it’s the best time to find your place within it. Plus, most of the marketing practices within the niche have already been tried and tested, so you have to take a risk and try something new. 

Best place to sell: Amazon or your own online store

Profit potential: Moderate (30%–50%), depending on uniqueness and functionality

20. Water bottles

Water bottles from big players in the market, with Frank Green, Stanley, and LARQ already doing pretty well. Reusable water bottles, in general, are on the rise. So, this is your chance to really niche down and start selling these with a twist.

It can be eco-friendly, biodegradable water bottles, ones from recycled material, or similar to those Air Up bottles that sell flavored water through scent. Either way, it’s the best time to find your place within the market. And, at that point, your marketing is all about cementing that exact place.

Best place to sell: Your website, Etsy, or Instagram

Profit potential: Moderate (30%–55%), higher for eco-friendly or innovative designs

21. Reusable straws

Reusable straws are still trending, thanks to the whole push to ditch plastic. You can go with metal, bamboo, or silicone, and even sell sets with water bottles and other eco-friendly lifestyle items.

For marketing, focus on how they help the environment. Create content showing how easy they are to use and clean, or send them to eco-conscious influencers to spread the word.

Best place to sell: Etsy, Shopify, or eco-friendly marketplaces

Profit potential: Moderate to high (40%–60%), especially with bundled eco kits

22. Cologne/Perfume

Colognes and perfumes are classic beauty products that never go out of style. While the market is crowded, there's growing demand for natural, gender-neutral fragrances that mainstream brands often overlook.

If you can create or source subtle, non-overpowering scents, you’ll have a unique edge.

When it comes to marketing, you’ve got options: go B2C by building a brand through content like tutorials, scent breakdowns, or behind-the-scenes videos — or take the B2B route and sell directly to hotels, spas, or retail chains looking for exclusive blends.

Best place to sell: Own website, Amazon, or B2B wholesale

Profit potential: Moderate (35%–60%), depending on exclusivity and quality

23. Tote bags

Totes have been getting trendier every year. Everyone’s been using them to carry groceries, their items on a night out, or simply as a fashion statement.

While they’re easy to source, you’ll need to come up with a creative product idea to make yours stand out. Maybe sell ones that are made from organic materials or target a niche that will appreciate cute designs on them.

Best place to sell: Etsy, Shopify, Instagram

Profit potential: Moderate (35%–60%), better margins with custom or organic materials

24. Blue light glasses

The blue light glasses craze was prominent during the 2010s, but arguably people need them more than ever now since everyone spends so much time in front of a screen.

Back in the day, they were mostly targeted towards gamers, but now they can easily be incorporated as a fashion accessory. Iman Gadzhi wears blue light glasses and has this to say:

I'm working on my computer for multiple hours. I wear the blue light blockers at night before going to bed to block out as much light as I can. They help with eyestrain and headaches when you're working on a screen for too long.

In terms of marketing, you can certainly do it yourself on social media, or send them to various fashion influencers to review and promote.

Best place to sell: Your own online store or TikTok Shop

Profit potential: Moderate (30%–55%), varies with design exclusivity and influencer marketing

25. Essential oil diffusers

Everyone’s looking for ways to make their home smell more cozy and inviting, and essential oil diffusers are perfect for that. They’ve been making waves over the past few years, so you’ll definitely find a fair bit of competition in the market.

However, you can easily slot into the market by choosing to sell a specific type of diffuser most stores don’t have.

Don’t skimp on the quality of the diffuser but make sure you put most of your effort into creating an aesthetically-pleasing store and social media pages to attract more customers.

Best place to sell: Amazon, Etsy, or wellness marketplaces

Profit potential: Moderate (30%–50%), with better margins for unique or premium designs

Fitness equipment

Going into the 2020s, the fitness world became much, much more prevalent. Be it the lockdowns or consumers just caring more about their well-being, having fitness equipment at home is now considered one of the essentials.

26. Yoga mat

Yoga mats are pretty much essential for anyone who’s working out at home, whether they’re doing yoga, calisthenics, or resistance training. Their popularity peaked during the pandemic. But with the resurgence of pilates, they’ve seen a big comeback.

They’re easy to source and sell, and considering that there are several options for these on the market, they’re pretty scalable!

Focus on sourcing the best quality mats on the market, and push that a lot with your marketing.

Best place to sell: Shopify store, Amazon, or TikTok Shop

Profit potential: Moderate (30%–50%), higher if eco-friendly or premium quality

27. Adjustable dumbbells

Dumbbells are the one piece of fitness equipment customers always want. Their trends have been steadily rising, as users can do plenty of exercises with just a set of these.

We suggest going for adjustable dumbbells instead of fixed-weight ones. You know, the ones with the cast iron plates.

As your customers get stronger, they can buy more plates from you instead of needing an entirely new dumbbell. You can also create these on your own, using cement and rubber plates, and sell them with a much higher profit margin.

Best place to sell: eBay, your online store, fitness specialty stores

Profit potential: Moderate to high (35%–60%), DIY/custom builds can push margins higher

28. Exercise balls

Exercise balls are super versatile and have been popular for years. People use them for everything—yoga, core workouts, and even as desk chairs. They’re easy to source, and since they come in different sizes and colors, you’ve got a lot of options to offer.

When it comes to selling these, show their multi-purpose use. Post workout videos or even tips on how to use them as ergonomic chairs. You can also team up with fitness or wellness influencers to get your product out there.

Best place to sell: Amazon, website, or fitness and wellness marketplaces

Profit potential: Moderate (30%–50%), color/size variety can improve sales

29. Chin-up bars

Chin-up bars are a solid choice for anyone setting up a home gym. Whether it’s over-the-door or wall-mounted ones, these are always in demand for people wanting to work out at home, without spending too much.

To market these, show how easy they are to install and all the exercises you can do with them. The fitness influencing scene is also pretty big, so you can send your bars to fitness influencers to show off their workouts.

Best place to sell: Your online fitness store

Profit potential: Moderate (30%–50%), competitive but steady demand

30. Resistance bands

Now, resistance bands are an interesting choice. They’re very easy to source, and selling them online is even easier. Their trends aren’t at their 2020 peak, but due to their portability and exercise flexibility, they’re still among the favorites for home workouts.

There’s a certain number of color-coded sets of resistance, so you can sell these as bundles or separately, depending on who your target audience will be.

Since you can’t really diversify what kind of resistance bands you’ll sell, invest heavily in marketing through fitness influencers and your own website (blogs, ads, etc.).

Best place to sell: Online store, Etsy, or Instagram

Profit potential: Moderate (30%–50%), better with bundled or branded sets

31. Jump rope

Similarly to resistance bands, jump ropes aren’t at their peak. But many folks are still buying these as they’re good for cardio, especially during the cold winters.

Sourcing these is easy, as is selling them. However, since they’re a pretty basic product, you’ll really have to put a lot of effort into your marketing. You can also try to source different types of jump ropes, like speed or weighted, to make your store stand out.

Best place to sell: Amazon, your website, or fitness marketplaces

Profit potential: Low to moderate (25%–45%), depends heavily on branding and marketing

32. Kettlebells

Kettlebells serve as a more niche alternative to dumbbells. These are fixed-weight, and they aren’t the easiest to find or sell. However, their popularity is on the rise, as your customers will be able to do quite a few compound exercises with these.

With these being very niche, you’ll have to either go down the B2B route and sell these to gyms or find a way to stand out. You could create these at home and sell them as homemade DIY products.

Or, you can focus your marketing on why and where these are better than traditional dumbbells.

Best place to sell: B2B gyms, or fitness specialty shops

Profit potential: Moderate (30%–55%), better margins if DIY or custom

33. Foam roller

After a hard workout, one of the things everyone can benefit from is a foam roller. These help athletes release any muscle knots and are generally great for post-workout recovery and pre-workout warm ups.

Like resistance bands and jump ropes, you can easily source these. And, since there isn’t a lot of saturation on the market yet, you can really sell these if you find the right target persona.

Maybe find the highest quality foam rollers and target bodybuilders and powerlifters. Focus on sourcing unique prints and colors, as well, to really stand out from the rest of the competition.

Best place to sell: Amazon, Shopify, or Instagram

Profit potential: Moderate (30%–55%), unique designs and quality raise margins

34. Ab rollers

Ab rollers are simple but super effective for building core strength. They don’t take up much space, which makes them perfect for home gyms, and a perfect product for you to sell.

When selling these, focus on showing how effective they are. Post videos of proper ab roller techniques or challenges your customers can try. Also, get fitness influencers to demo your product and show their audience how it works.

Best place to sell: Your fitness specialty store or Instagram

Profit potential: Moderate (30%–50%), influencer demos improve sales

35. Meal kits

Most of fitness comes down to having a good diet. So, instead of just selling equipment, you can also sell meal kits. You’ll have to spend some time in the cooking and proportioning process, but the money is definitely there.

To stand out, try focusing on a niche like vegan or low-carb kits. Your marketing should highlight how quick and easy they are to use—maybe post videos of meals being made in under 30 minutes.

And if you can, get food influencers or bloggers to review your kits.

Best place to sell: Instagram or through food subscription services

Profit potential: Moderate to high (40%–70%), depending on niche and freshness

36. Massage guns

While not directly related to fitness, a massage gun is essential for recovering muscles after a long session. You’ll definitely need a product that stands out, though, as the market can be very competitive, especially at lower price points.

One thing you can try is offering a massage gun for a specific part of the body that competitors don’t include. Or you can go for a higher-end product, although you’ll need to market it efficiently if you want it to sell.

In any case, fitness influencers are definitely your best friend. But you can also approach doctors and physiotherapists who post content on social media to promote your products.

Best place to sell: Your online fitness store or Instagram

Profit potential: Moderate (30%–55%), premium/high-end models can increase margins

37. Smart scales

Gone are the days of simple scales that only show your weight, and pretty much anyone into fitness looks for a smart scale these days. The market is full of great products at each price point, so you’ll definitely need to find a unique niche and aspect your product excels at.

Oftentimes, the more body metrics a smart scale can track the better it’s considered by customers. In terms of marketing, you can look for health and fitness influencers, as well as food influencers, who focus on healthy recipes.

Best place to sell: Amazon, or B2B fitness & wellness stores

Profit potential: Moderate (25%–45%), differentiation on tech features is key

Fashion staples

Here’s the king of ecommerce: fashion! Clothes have been the best-selling ecom items for years, alongside jewelry. We’ve taken a different approach to this, highlighting some ongoing trends in the clothing and fashion world.

38. Jewelry (handmade or stainless steel)

Jewelry has always been a trending product to sell online, especially during the holidays. The key to success in such a competitive market is to focus on a unique product or a very niche target audience. 

That’s why we suggest selling handmade jewelry or stainless steel pieces, the latter of which should be marketed as “minimalistic”. Take it one step further and start selling affordable stainless steel jewelry for men, similar to brands like Vacier.

Best place to sell: Etsy, Pinterest, or Amazon Handmade

Profit potential: Moderate to high (40%–70%), handmade and niche menswear steel jewelry can command premium pricing

39. Watch accessories

The watch world has grown immensely during the past few years, with watch reselling becoming huge. While it is slightly seasonal (trend-wise), customers are buying watches all year long.

That’s why you should consider selling watch accessories, like NATO straps, watch repair kits, or even watch winders.

These are pretty niche, so you’ll need to find the right buyers, but once you build some trust with them, you can basically sell them any watch-related product you want.

Best place to sell: Your own online store or watch forums/communities

Profit potential: Moderate (30%–55%), niche market with repeat buyers, especially if you build trust

Watch reselling 101

40. Sunglasses

Sunglasses have always been a hit, especially during spring and summer. People love them for both style and practicality and with the right designs, you can target a wide range of audiences.

To stand out, offer something unique — like polarized lenses or trendy, oversized frames. You can also niche down by selling sunglasses specifically for athletes or travelers. 

Marketing should heavily lean on seasonal trends. So, create posts or videos showing your sunglasses in action, preferably with influencers wearing them on sunny beaches or while hiking.

Best place to sell: Website or fashion marketplaces

Profit potential: Moderate (30%–50%), seasonal spikes but strong year-round demand with trendy designs

41. Shapewear

Shapewear is there to smooth out any bumps that your customers want to hide.

It’s become a really big market with increasing popularity, so much so that it’s really easy to sell and scale. All you have to do is find your niche.

Speaking to Glamour about her inspiration to create shapewear brans Skims, Kim Kardashian said:

I’m not that tan, so I thought, If I can’t find shapewear that’s dark enough for my skin tone—what are my friends doing? What is my daughter going to do one day when she’s older and wants to wear shapewear?

Sourcing different pieces of shapewear might be a bit difficult, but the margins are good enough to be worth a try. Social media is your friend with this one, and it will be where you should put all of your focus in terms of marketing.

Best place to sell: Instagram or Facebook Shops

Profit potential: Moderate to high (40%–60%), good margins if sourced well, social media marketing drives sales

42. Athleisure

Athleisure stands for clothes that look good and feel comfortable. The trend is reaching its peak, especially overseas. Sourcing and marketing them to the right people could be difficult, considering that it’s a market dominated by brands like Gymshark. 

However, if you find a trustworthy manufacturer, these can be sold and scaled easily.

Best place to sell: Instagram or your online store

Profit potential: Moderate (30%–50%), competitive but large market, branding is key

43. Custom clothing (Print on Demand)

Okay, we had to include Print-on-demand in some form, which has consistently been THE trend for the past decade. The custom clothing market is very competitive, so finding your spot in it will be extremely hard. 

That said, sourcing and producing these, as well as scaling your online business selling clothes, is much more straightforward. So, it’s always worth giving these a try for a few months to a year and seeing how your store will perform.

Best place to sell: Etsy, Redbubble, or Teespring 

Profit potential: Low to moderate (20%–40%), depends heavily on niche and marketing effectiveness

Everything you need to know about starting a print on demand business

44. Custom accessories

Why not take print-on-demand a step further and also start selling custom accessories? These are as popular as custom clothes, if not more.

You can start with stuff like mugs and tote bags or even apparel like caps and sunglasses. The key to standing out with these is to offer prints from a specific niche.

You can have gaming apparel, rings and necklaces for sports fans, that sort of stuff. And, of course, you can build your own personal brand and sell accessories tied to it.

Best place to sell: Shopify, Etsy, or Redbubble

Profit potential: Moderate (30%–50%), niche prints and branding can push profits higher

45. Hats and beanies

Hats and beanies are versatile, selling well in both summer and winter, depending on the style. Baseball caps are perfect for warmer months, while beanies dominate during the colder seasons.

The trick here is to focus on designs that resonate with specific groups. Think embroidered logos, minimalist designs, or bold, custom prints. Social media will be your go-to for marketing these, especially Instagram and TikTok.

Post outfit ideas featuring your hats and beanies, and collaborate with influencers in the fashion niche to showcase your products.

Best place to sell: Your website, Etsy, or TikTok

Profit potential: Moderate (30%–55%), depends on design uniqueness and influencer collaborations

46. Sustainable clothing

Fast fashion is slowly dying off with customers looking for higher-quality pieces of clothing that are sustainably sourced and made. Every sustainable clothing brand has their own unique designs or patterns, so you’ll need a bit of creativity in order to stand out.

Your best bet for efficiently promoting your sustainable clothing brand is influencers with eco-conscious communities.

Best place to sell: Your online store or eco-conscious marketplaces

Profit potential: Moderate (35%–60%), customers willing to pay premium for quality and eco-values

47. Rave outfits

Rave culture has made a huge comeback in the last few years and there’s always room for some new funky designs in the market. There’s a bit of seasonality with rave outfits, as they’re mostly popular during festival season, but you can always count on loyal customers who go to raves frequently.

Since rave clothing is very “loud”, you can easily go overboard with your designs, or even focus on different aspects of rave outfits like DIY.

The best way to showcase your fits is in their natural habitat either yourself or through influencers who are into rave culture.

Best place to sell: Shopify or festival marketplaces

Profit potential: Moderate (35%–60%), seasonal spikes with loyal niche customers

Tech gadgets and accessories

The tech gadget market isn’t a new thing, but it has been consistently increasing for the past decade. Most of these accessories aren’t seasonal, so you’ve got a solid chance at selling them all year round.

48. Phone cases

Custom phone cases have been basically trending for the past 15 years, and their popularity is still as high as ever. Finding them wholesale and selling them is easy, as the market is so wide. 

That does mean, though, that you’ll need to have a huge marketing budget if you want to scale your online store. You must stand out, as anyone can really sell these if they have a supplier.

Focus on making the cases more funky and artsy to really make them stand out. Or, find really durable and affordable cases and start selling these, similar to what Spigen does.

Best place to sell: Etsy, Instagram, or TikTok Shop

Profit potential: Moderate (30%–50%), very competitive—stand out with unique designs or durable materials

49. Phone chargers

If you don’t fancy cases, consider phone chargers. Again, this market is very wide, so you’ll need to find a unique selling point for your product or market it to a niche audience. Besides that, they’re as easy to sell as phone cases.

Best place to sell: eBay, Instagram, or tech marketplaces

Profit potential: Moderate (25%–45%), depends on niche (fast chargers, wireless, eco-friendly) and branding

50. Tech accessories (laptop sleeves, gaming gadgets, custom AirPods cases, etc.)

Tech accessories are somewhat of a seasonal item, but their popularity isn’t dropping off any time soon. These can range from laptop sleeves to custom AirPods cases. 

So, try to find product ideas that are easy to source without being too generic (i.e. Laptop Sleeves for specific models or country-themed AirPods cases).

Best place to sell: Etsy, Instagram, or gaming forums

Profit potential: Moderate (30%–50%), niche designs and model-specific products perform best

51. Custom software and applications

Here’s our first glimpse at a digital product, more or less. If you’ve got the skills to make your own software and applications, or even custom ones for a specific audience, you can scale these really fast. 

The hard part is actually finding the right product, which will require some trial and error. As long as you have some time to invest in these, you’ll be good to go.

Best place to sell: Whop or your own website

Profit potential: High (60%–90%), scalable digital product but requires upfront development & marketing

Learn how to sell SaaS products the right way

52. Solar chargers

Solar chargers are gaining popularity as more people shift toward sustainability and portable power solutions. They're especially ideal for outdoor lovers, travelers, and anyone looking to shrink their carbon footprint.

To stand out in this growing market, focus on solar chargers that are lightweight, fast-charging, and work with multiple devices. You can also niche down with features like waterproofing or foldable designs that appeal to adventurers.

Scaling is straightforward if you know your audience — target eco-conscious consumers or regions with limited electricity access for the best results.

Best place to sell: Eco-focused marketplaces or your outdoor gear store

Profit potential: Moderate (35%–55%), growing demand for sustainability & portability

53. Fitness and health trackers

Fitness trackers have lots of potential. As we mentioned above, people are working out more than ever before. So, fitness and health trackers are gaining traction, having a somewhat steady trend.

It might be somewhat difficult to find the right ones for your ecommerce store, but selling and scaling should be straightforward.

Best place to sell: Fitness marketplaces or Instagram

Profit potential: Moderate (30%–50%), steady demand, brand trust matters

54. Smartwatches

Fitness and health trackers are a bit more niche, so you could try the more general approach and start selling smartwatches. Sure, you can’t really go up against Apple and the Apple Watch, but you can still have an edge in the market.

For example, if you can source these for cheap, you can sell them B2B to companies who want to distribute them to their employees and use them for internal communication.

Or, you can find ones that are a bit more classy and luxurious and present them as an alternative to traditional watches.

Best place to sell: Your online store or B2B platforms (like Alibaba)

Profit potential: Moderate (30%–50%), differentiate by targeting niche markets or corporate gifting

55. Earbuds

You probably didn’t expect earbuds to be on this list. The market is rather saturated, and you can’t compete against companies like Bose. But if Raycon managed to be across everyone’s feed, your earbuds can do the same.

There are tons of companies sourcing affordable earbuds, and you can really find some unique products with premium features. For example, try to find earbuds that have many functionalities, depending on where the user taps them.

Or, have an app attached to these and allow the user to customize these functions.

Best place to sell: Amazon, Shopify, or tech marketplaces

Profit potential: Moderate (25%–45%), saturated market—unique features or apps help stand out

56. Portable projectors

Portable projectors have a ton of use cases, which makes them perfect for selling online as they’re always in demand. The problem is the market has literally thousands of products available, so you’ll need to find something that stands out or make it stand out.

You should ideally find an affordable product with decent brightness and good native resolution.

In terms of marketing, you can opt for the tech influencer route, or build your own social media page and create smart and entertaining content around using your projector.

Best place to sell: Amazon or directly to YouTube influencers

Profit potential: Moderate (30%–50%), highlight product quality and creative use cases

57. Webcam covers

Privacy has become a huge deal in recent years, with most webcam manufacturers adding covers to their latest models. But for those who run on older hardware, you can provide them with webcam covers.

Since the market is full of simple and affordable covers, you can opt for a more personalized offering with custom covers or covers themed around pop culture.

The best way to advertise them is definitely through content creation on social media with skits showcasing how the cover mounts and works.

Best place to sell: Etsy, Instagram, or TikTok

Profit potential: Moderate (40%–60%), small item with high markup potential if personalized or niche-themed

Pet accessories

Let’s talk about pets. The pet care market is booming, so getting in early is going to be a solid long-term investment, especially with how easily some of these items can be sourced.

58. Pet tracker

Pet trackers are pretty new to the market. So, their popularity is somewhat variable, but they’re on an increasing trend. Dog and cat trackers are the ones selling the most, and they’re quite easy to source.

Marketing them will be equally easy, as it’s still a rather untapped market. Just make sure to find high-quality trackers.

Best place to sell: Chewy, Shopify, or Facebook Marketplace

Profit potential: Moderate to high (40%–60%), growing demand, but quality matters to build trust

59. Paw cleaners

Paw cleaners are a must-have for any pet owner dealing. They’re simple, effective, and gaining traction fast, which is why it’s the best time to sell them. 

The market’s not too crowded yet, meaning that you’ll be able to find your spot within it easily.

Focus your marketing on showing how much easier they make life — post videos of pets happily using the cleaner or before-and-after shots of spotless paws.

Best place to sell: Etsy, directly pet stores, or Instagram

Profit potential: Moderate (30%–50%), low competition, easy marketing with visuals

60. Pet cameras

Pet cameras let owners check in on their pets from anywhere, which is why they’re getting so popular. Whether it’s for separation anxiety or just peace of mind, people love these. 

Sourcing them is simple, and since the market isn’t flooded yet, it’s your chance to get ahead. Show how these cameras work by posting clips of pets caught on camera doing something funny or heartwarming.

Best place to sell: Etsy, Chewy, or Instagram

Profit potential: Moderate to high (40%–60%), niche market with growing interest

61. Chew toys

Dog chew toys are pretty popular at the moment. This does come with increased competition, but the market is steadily growing, so you shouldn’t have an issue selling these online. However, scaling might be difficult unless you find a unique set of toys.

That being said, you can really go any direction you like with the marketing. Influencer marketing will probably work best, as there are plenty of puppies with their own Instagrams out there, but you can also go for a more organic approach by building your personal brand.

Best place to sell: Chewy or your online store

Profit potential: Moderate (25%–45%), crowded market, success depends on unique designs or materials

62. Pet clothing

Now, every pet owner out there wants to treat their pets as best as possible. That’s why the pet apparel and clothing market has really grown over the last couple of years, especially during the lockdown period. 

Sourcing these won’t be difficult, and you can really spearhead the marketing side of things by reaching out to influencers and getting them to review your apparel (well, their pets, not themselves, obviously).

You can also offer the option for custom apparel and clothing through print-on-demand designs.

Best place to sell: Etsy, Instagram, or Facebook groups

Profit potential: Moderate (30%–50%), good potential with custom designs and influencer marketing

63. Pet subscription box

Subscription boxes are generally a good online business idea. Pet sub boxes usually have to include grooming kits, toys, and treats. Making your own boxes is extremely difficult, and sourcing them with a good profit margin is going to be hard. 

However, their potential is great, as they’ve been consistently trending for the past 5 years, especially during the holidays.

Best place to sell: Cratejoy or your own website

Profit potential: Moderate (30%–50%), requires solid sourcing and logistics, but high lifetime value per customer

64. Interactive pet toys

Now, here’s a product that we saw some potential in. Interactive pet toys don’t have a big audience, but they are the next big thing. It’s a practically untapped market, so selling them early on won’t be difficult. 

Best place to sell: Amazon, Shopify, or Etsy

Profit potential: Moderate to high (40%–60%), early market advantage, innovative features sell well

65. Automatic pet feeder

Like smart home devices, consumers are on the hunt for smart pet feeders. There aren’t any big players in the niche yet, so the potential is there.

However, you have to consider that sourcing and storing will need a high starting capital unless you dropship them.

Best place to sell: Chewy or tech marketplaces

Profit potential: Moderate (35%–55%), higher upfront cost and capital but growing demand for smart pet products

66. Pet beds

Pet beds are a staple for pet owners, but the market is far from oversaturated. The key to success is offering something unique. Think orthopedic beds for older pets, heated beds for winter, or even stylish designs that fit modern home aesthetics.

Sourcing them is straightforward, but make sure to focus on quality and comfort. Poorly made beds won’t get you repeat customers.

Marketing these is easy, as pets happily snoozing on comfy beds practically sell themselves. Encourage customers to share photos of their pets using the beds and feature those on your website or social media to build trust and engagement, as well.

Best place to sell: Amazon or Shopify store

Profit potential: Moderate (30%–50%), differentiate with quality, orthopedic or design-focused options

67. Personalized pet tags

Every pet owner loves a well-made personalized pet tag and there aren’t really any major brands with a large market share out there. Since there are a bunch of simple tags available, you can focus on more unique shapes, target a specific pet, or offer a more premium hand-made product.

As for advertising, pet owners usually trust other pet owners the most. So have your customers share honest reviews and photos on their social media and repost them or feature them in your store page to boost your sales.

Best place to sell: Etsy or Amazon Handmade

Profit potential: Moderate to high (40%–60%), customization premium and trust via social proof

68. Pet grooming gloves

Pet grooming gloves can be a great niche product to sell online since you won’t find any big-name brands in the market. And you can opt to sell products exclusively for home use by pet owners, or for professional use by groomers.

Either way, for advertising contact influencers with pets or groomers and veterinarians who create content on social media and send them your gloves to promote.

Best place to sell: Amazon, own website, or grooming forums

Profit potential: Moderate (30%–50%), niche product with low competition, good influencer marketing potential

Digital products to sell

With the physical products out of the way, it’s time to get digital. Selling the digital products we’ve mentioned below is a great way to make money online.

The one thing you’ll need to remember about these is that they require you to have some marketable skills. If you’re good at coding, writing, or graphic design, there are plenty of products you can start selling online today.

And don’t forget that you can sell any digital product you like right here on Whop. Just create your whop, upload your product, and start marketing it to the digital world.

69. Ebooks

Ebooks are a go-to for digital entrepreneurs, especially in niche genres or self-help topics. They consistently sell well year-round, with noticeable spikes in the summer and winter months.

Selling them is simple: you can list your ebook on platforms like Whop or Amazon, upload the file, set your price, and start selling.

To drive real sales, though, you'll need an audience. If you already have a following, lean into that — market directly to them through email, social media, or content.

If not, try targeted ads or promote your ebook on niche forums and communities where your topic resonates.

Best place to sell: Amazon Kindle Store, Whop, or Gumroad

Profit potential: Moderate to high (40%–70%), depends heavily on niche, quality, and marketing reach

From choosing a niche to publishing your product, learn how to create and sell ebooks

70. Online courses

With more people craving skills and personal development, online courses in coding, photography, or wellness are a goldmine in 2025. These are pretty flexible, so choose a niche you have experience in and sell your knowledge through an online course.

Getting people on board will be a bit difficult, though. There are tons of online courses out there, so you have to stand out.

So, try to add some flair to it; instead of a general coding course, create one targeted to folks who want to build an app or run a website.

Best place to sell: Teachable, Whop, or Kajabi

Profit potential: High (50%–80%), but competitive market requires niche focus and differentiation

Discover how to sell courses the easy way

71. Selling access to paid communities

Selling memberships to specialized communities is like opening a VIP club online. We might be a little bit biased, but we think it’s a fantastic way to build a community and recurring revenue. Their popularity is at an all-time high, something we can confirm here at Whop.

With Whop you can create your own whop, complete with chatrooms, forums, announcement boards, and even have video chats with your members, all within one hub.

Best place to sell: Whop, Patreon, or Discord with paywall bots

Profit potential: Moderate to high (50%–70%), recurring revenue model is a plus

What is a whop? Find out in this guide

72. Sell sports picks

One of the best digital products you can sell is sports picks. While it’s technically more of a service than a product, the way you market it can be considered a product, as you’re offering daily pieces of betting advice to your customers.

Selling sports picks is pretty simple in theory. You only have to send a set number of sports picks to your customers every day or week.

In practice, though, you have to be a good bettor with all the right tools in place, heaps of sports knowledge, and practical betting experience. 

If you have all the skills, then you can sell sports picks right here on Whop. You can use your social media accounts to post your wins, gather an audience, and lead them straight to your whop so that they buy a membership.

Best place to sell: Whop, your own website with subscription, making use of social media funnels

Profit potential: High (70%–90%), depends on credibility and results

73. Sell trading signals

If you’re more of a trader than a bettor, you could sell trading signals. If you’ve been in the game long enough and have the experience and skills to make great trading predictions and give out profitable signals, you could put these behind a paywall.

Now, in a somewhat similar fashion to sports picks, you have to keep a track record of all your trades and be fully transparent with your members to be profitable.

You can start selling trading signals through your whop. Just gather your followers from social media or YouTube, and have them join your whop, where you’ll share all your signals.

Best place to sell: Whop, Discord servers with paywall, or Telegram channels with subscriptions

Profit potential: High (70%–90%), requires proven track record and transparency

74. Webinars

Webinars are a great way to share your knowledge with your followers and are a pretty good, short-form alternative to courses.

Generally, people tend to like webinars more for short bursts of info, which allows you to create many of these across different topics and niches.

You can host your webinars live or pre-record them so you can better control the content you’ll present.

In either case, you can host your webinars directly on your whop. Through the “Video Chat” app, you can have all the members of your whop join you or create a dedicated video call for those attending the webinar.

Best place to sell: Whop or Zoom with registration/paywall

Profit potential: Moderate (30%–60%), can be high with repeated sessions or series

The beginners guide to creating and hosting a webinar

75. Plugins and themes

Customizable and innovative plugins and themes for websites continue to be in high demand, especially for WooCommerce and Shopify users. Their trends have been at a consistent increase.

Finding a unique proposition can be challenging, but this market is also at its peak, making it easier to scale than ever before.

Making yourself stand out, albeit hard, will really pay out here. You could create plugins and themes for specific industries.

So, for example, you might only create minimalistic themes for SaaS companies. You can also make plugins exclusively for ecom stores. 

Best place to sell: ThemeForest, CodeCanyon, or WooCommerce marketplace

Profit potential: High (50%–80%), scalable with the right product and support

76. Digital downloads, art and wallpapers

Unique digital downloads such as art pieces and wallpapers, especially those catering to the latest design trends, are a hit among decor-conscious potential customers. Their trends haven’t dropped after 2020, so they’re still a good hit with the target audience.

In this case, it’s all about building a brand around yourself and your art. You can create a paid community as an acquisition channel, and then sell your digital downloads to the members on there.

Or, you can build your social media profiles from the ground up and sell these through them.

Best place to sell: Whop, Gumroad, or Creative Market

Profit potential: Moderate (30%–50%), depends on uniqueness and branding

Here's how to make money as a digital artist

77. Digital journals

Tailored digital journals with interactive features are the go-to for those organizing their life digitally. Minimalistic designs are also selling well, and the overall market is consistently on the rise.

Marketing digital journals is pretty diverse. You can go with ads or reach out to influencers in the self-development and self-help spaces, who will review your journals.

Of course, you can also create a blog around your digital journals and have that as an extra marketing channel.

Best place to sell: Whop, Etsy, or Notion template marketplaces

Profit potential: Moderate (40%–60%), steady growth market

78. Digital planners

Much like digital journals, digital planners are becoming really popular. Both of these are coming in to replace their physical counterparts and generally have the exact same purpose.

So, while journals are more for day-to-day stuff, digital planners are there for goal setting and looking into the future.

In turn, you can base your marketing around just that. “Have your future in a few words wherever, whenever”, could be a nice slogan. Again, though, as with journals, influencer marketing is probably your best bet, but dabbling into inbound marketing ideas won’t hurt.

Best place to sell: Whop, Etsy, or Notion template marketplaces

Profit potential: Moderate (40%–60%), trending upward, good for recurring customers

79. Personalized fitness plans

If you’re a personal trainer or someone who spends lots of time in the gym, your best bet is personalized fitness plans. Customized fitness and diet plans are a hot sell for health-conscious consumers. And, their trend is steady, meaning that you can sell these all year round.

Marketing here is pretty much a one-way road. You either create a community and provide them with your plans or build your personal brand, becoming an influencer and then creating a community.

You can also sell your fitness plans directly on Whop or even upload paid workout programs.

Best place to sell: Whop, your own website, or Instagram

Profit potential: Moderate to high (50%–70%), especially with influencer marketing

How to sell fitness programs online

80. Notion templates

Well-designed Notion templates for project management, personal organization, or student note-taking are a niche but growing market. The overall market recently peaked but is on the rise once again.

Best place to sell: Whop or Notion marketplace

Profit potential: Moderate (40%–60%), niche but loyal market

81. Stock photos and videos

Content is king, and so are its elements. High-quality, unique stock photos and videos are a must-have for content creators and marketers, making them a lucrative sell. You can sell these on platforms like Shutterstock.

There’s no real marketing you can do here; the focus is more on capturing unique, high-quality photos and videos in order to get as many downloads as possible. The more downloads these get, the more money you’ll (usually) earn.

Best place to sell: Shutterstock, Adobe Stock, iStock, or Getty Images

Profit potential: Low to moderate (10%–30%), passive income but high volume needed

82. Royalty-free music

Much like stock media, if you know how to create music, you can start creating loyalty-free music and securing licensing deals to earn money from it. A name that everyone knows in the space is Kevin MacLeod, whose royalty-free music can be heard all across YouTube videos.

Creating royalty-free music is probably the easiest process out of all, and we can’t really help you with that. But you’ll also need to sign deals with other producers or licensing companies to actually monetize these, which will be rather difficult.

Best place to sell: AudioJungle, Pond5, Bandcamp, or your own website

Profit potential: Low to moderate (10%–30%), passive income, requires licensing deals

83. Bots and algorithms

Selling sophisticated bots and algorithms for data analysis or social media management could be the next big thing for tech enthusiasts and businesses alike. Many of our sports betting communities and trading Discord servers at Whop are selling just that!

Best place to sell: Whop or marketplaces for SaaS tools

Profit potential: High (50%–80%), if you have a strong product and ongoing support

84. Subscription perks

One rather general digital product is subscription perks. These can be pretty much anything, right? That’s true. But we’re specifically talking about any perks one can get when subscribing to your community.

For example, on Whop, we have plenty of servers who offer travel perks when you subscribe to them. These can be anything from maps with the best places to eat and drink to trip planning.

Marketing these will be a bit complicated. You can give free samples or snippets to your perks in order to entice people to commit to the full price.

Or, you could take a more organic approach and grow your social media, pivoting to subscription perks once you have a large enough audience.

Best place to sell: Whop, Patreon, or your own membership site

Profit potential: Moderate (40%–60%), depends on the uniqueness and value of perks

How to sell subscriptions online

85. Meal plans

Meal plans are pretty popular these days, especially with people focusing more on health and fitness. You can create plans for all sorts of niches, like keto, vegan, or bodybuilding. They’re easy to put together if you know what you’re doing, or you can just team up with a nutritionist to make sure they’re solid.

When it comes to marketing, you’ll want to show off success stories or transformations. Post sample meal days or testimonials on your social media to get people interested. Influencer partnerships also work really well here.

Best place to sell: Whop, your own website, or Instagram

Profit potential: Moderate (40%–60%), popular with health-conscious niches

86. Content libraries

Content libraries are great for creators or marketers who need ready-made assets. These can be anything from stock photos to pre-designed templates for social media. The trick is to keep them niche and high-quality so they actually save people time.

Marketing them is straightforward. You can offer free samples or trials to hook people. Collaborations with influencers in creative fields can also give you a boost. Once you’ve built your library, it’s also a pretty solid source of passive income.

Best place to sell: Whop, Gumroad, or your own website

Profit potential: Moderate (40%–60%), good for niche creatives or marketers

87. PLRs (Private Label Rights)

PLRs are digital products that people can rebrand and sell as their own. These can be ebooks, courses, templates, or even software. They’re perfect for entrepreneurs who want a quick way to launch something without starting from scratch.

Creating high-quality PLRs is key, though. If people know your stuff is reliable, they’ll keep coming back for more. For marketing, affiliate programs work great, or you can sell memberships where people pay to access your PLRs regularly.

Best place to sell: Whop, WarriorPlus, or your own site

Profit potential: Moderate (30%–50%), recurring income if you build trust and quality

88. Resume and cover letter templates

Cover letter and resume templates are always in demand, but keep in mind most people use AI or free templates nowadays. So if you want to charge money you need to provide a premium digital product that looks crisp and unique and even has some customization options.

In any case, the best advertisement for your templates are user reviews and ratings so make sure to encourage your customers to leave positive reviews on your templates.

Best place to sell: Whop or Creative Market

Profit potential: Moderate (30%–50%), must be premium and customizable

89. AI prompt packs

The AI prompts market has skyrocketed in popularity and there’s a literal sea of options available. If you want to stand out, you either need to have a very specific niche, or offer a wide variety of prompt packs to attract different types of customers.

You’ll definitely need to showcase examples of your prompts and outputs on social media and your store, and create smart pricing packages so your customers spend as much as possible. And a free package could potentially be a great lead to draw in new customers.

Best place to sell: Whop, Gumroad, or your own website

Profit potential: Moderate (40%–60%), niche targeting helps stand out

90. Online challenges

Online challenges might seem like a weird entry but they can be a great product if you market them correctly. You can treat it as an online course with actionable steps for each day, which will lead to a ton of engagement from your customers.

The nice thing about online challenges as a digital product is that you can cover pretty much any topic you want (as long as you have some expertise in it). There are also some great options to advertise your online challenge, including daily countdown posts on social media or teasers and recaps for each day of the challenge.

Best place to sell: Whop, your own website, Instagram, or Patreon

Profit potential: Moderate (40%–60%), niche targeting helps stand out

Ready to start selling ? Get right to it by clicking the button below, creating your whop, and launching your digital product business.

Ecommerce trends for 2025

Now that you’ve seen the product ideas, let’s take a look at the broader market trends shaping this year.

Eco-friendliness and sustainability

Caring for the environment and buying something that lasts has been an ongoing trend for the past couple of years.

However, we think that this year, these trends will be all the rage. Everyone’s opting for organic options, be that in lifestyle or fashion items. Buyers are looking for sustainable clothes, which are also known to last for a very long time. 

Let’s get digital

Everything’s going digital, folks! And that might just be the best thing for your ecommerce store. If you’re just starting out or have a couple of shops under your belt, you have to look into digitizing your offerings.

For instance, journaling has become increasingly prevalent. What better way to capitalize on that than by selling digital journals? In the same sense, creative works like art and books, wallpapers, and eBooks are selling out.

Handmade products reign supreme

Now, this might sound counterintuitive. We just said that digital products are booming. Well, in reality, that’s just brought a lot more appreciation towards handmade items, be that jewelry, mugs, or any other similar things.

People are placing much value on handicrafts as they seem more personal.

So, if you have the technical skills to make small physical products, like mugs, cups, or jewelry, you’re sitting on a potential goldmine.

Cool and quirky gadgets

One trend that came straight from TikTok is the horde of gadgets. Kitchen gadgets, workplace gadgets, bathroom gadgets, they’ve got anything you can think of. So, keeping an eye out for these is vital.

You don’t necessarily have to find a revolutionary product. Online stores are making bank off of finger chopsticks, after all. But try to find something rather unique or quirky with a wide audience.

Trends to avoid

Here’s the deal. Whether you’re dropshipping or want to open up a full-blown ecommerce store, there are some no-go products.

To be clear, these aren’t a bad investment. It’s just that they’re a logistical nightmare or a bit of a gray zone.

Supplements

So, this might be a controversial pick. Nobody will stop you from selling supplements in your store. As a matter of fact, they’re an incredible ecommerce business idea. But, if you have little knowledge of the niche and no formal qualification to sell these, it might be better to stay away from them.

Many shops are redistributing white-label supplements, like protein powder, melatonin gummies, vitamin pills, and that sort of stuff. Again, these are great ideas, but you’ll be the one held accountable for any harm caused to the customers.

Health-related items

Many stores in the US and Canada are actively selling CBD or mushroom-based consumables, like gummies, chocolates, oils, tinctures, and so on.

These need to be rigorously tested, and you need to reside and sell within states or countries where these are legal. There’s profit to be made there, but it’s not worth the hassle, especially if you’ve only run an online store or two before.

Furniture

Now, selling furniture online isn’t that common. Many shop owners make their own furniture, which they’ll sell in brick-and-mortar stores. But ecommerce is a different game.

The big issue with these is that they require lots of storage space and huge marketing budgets. And, when you’re starting out, investing so much capital in a warehouse can be destructive.

The same goes for pretty much any “bulky” physical products, like lawnmowers, but furniture is just a hard niche to sell.

How to find trending products online

So, we’ve covered both physical and digital product ideas — now it’s your turn to discover your next winning product.

Finding trending items is easier than you think.

• Start with Google Trends to spot what people are searching for and match those trends with the ones we discussed earlier.
• Next, check what wholesalers are offering. Can you place small orders, or will you need a big upfront investment? Can the product be dropshipped? Could you even make it yourself or source it locally?
• Once you’ve got your options lined up, dig into demand. Look at order volumes on platforms like Alibaba or Faire. If something is spiking on Google Trends but has low wholesale activity, you might’ve found a goldmine — a trending product that hasn’t gone mainstream yet.

Sell your digital products with Whop

These are just a few of the products that you can sell online. There are hundreds, if not thousands, of more items that you could sell. But, we believe that the products covered in this guide are great options for anyone in ecommerce.

If you are interested in selling digital products rather than physical pieces, then consider Whop as your partner in crime.

It takes less than 10 minutes to sign up as a seller on Whop and join the booming online platform specializing in digital products and services.

So, sign up to Whop and start selling digital products today.