What digital products are in demand in 2025? Top 15 profitable products

Did you know that the volume of digital product transactions has skyrocketed in the last 2 years? It's up by 70%, and it's showing no signs of stopping.

If you ask me, that makes perfect sense. For buyers, digital products are accessible, exciting, and revolutionary in the way they make lives easier (or even just more fun).

For you, they're a great source of money and financial freedom.

You can make and sell just about anything, but if you're going to be sinking your valuable time into this gig, then you might as well make it super worth your while, right? 

You're in the right place. Below, I'll walk you through what digital products are in demand in 2025 and help you pick a side hustle that nets you thousands of dollars every month.

Why selling digital products is such a great idea in 2025

Look, I know that you could do a lot of things to make a little bit of extra money. I've done some of them myself.

You could pick up shifts at a nearby Starbucks, or you could deliver food with Uber Eats, or you could even get a 9-to-5 job in whatever industry you're most qualified to work in. 

The downside? None of these options are as good as selling digital products, hands down. Unless you get lucky and win the lottery, there's basically no easier way to make good money without leaving the house.

Content creators can make a lot of money. Thousands of Whop creators make over $7,000 per month, and many far surpass that figure; some of the top earners on the platform bring home over $250,000 a month.

Other than being top earners, digital products come with a huge range of benefits — I'll walk you through them real quick.

Start-up costs? Nope!

Making and selling digital products is just about the cheapest way to make money. Start-up costs are usually next to none. As long as you own a PC, or even just a phone, you can make your own digital products.

There might be some extra costs, all depending on the type of thing you're making and selling. But, on the upside, those are usually limited to paying a software subscription or investing in a better camera.

No "glass ceiling"

When you work a job and have a boss, you'll often run into the so-called "glass ceiling." It's a term that describes being unable to advance any further in your particular profession. This means that there's a cap on how much you can earn and how far you can get promoted.

Not the case with digital products. You're your own boss, and you can scale your business as much as you like.

So much room for growth

Growing in a job is one thing — it's not entirely up to you. But, let's say you start a business where you sell physical products or services, such as candles or sneakers.

There's only so much you can scale your business all by yourself. You can only make so many candles or source and sell so many sneakers before you need to rent out a store, hire employees, and cut into your profits.

With digital products, you can grow your business in a way that works for you. Slowly but surely or in the blink of an eye, you can get to a place where you're earning good money without running into a wall.

Earn the way you like

Digital products can be active or passive income, too. 

This means you can adapt your income style to match your time and energy levels, and with passive income, money will be pouring into your bank account without you needing to do anything — after an initial time investment, of course.

Sweet profit margins

I told you that digital products often have minimal start-up costs, and that's true. That means that the reverse is also true — they have some sweet, sweet profit margins.

If you make a course and price it at $200, then sell it to just 10 people, that's $2,000, and most of that is pure profit.

What digital products are in demand?

Digital products that are currently in demand include online courses, ebooks, digital memberships and subscriptions, and extra content from creators. 

Those are some broad categories, but a lot of it comes back to being educational or entertaining (or, in an ideal world, both). If you can make content that is useful, you'll be successful. 

Some of the most in-demand digital products include things that can help other people make money or learn a useful skill.

However, even if you just want to become a content creator and make lifestyle content, there's a niche for everything. It's all about having a good idea and turning it into reality.

15 most profitable digital products to sell

So, now that we've established that selling digital products is a great way to make money, let's talk about the best ones to get you that money.

You can sell anything you like, but if you're trying to make big bucks, these are the 15 most profitable digital products to sell.

1. Online courses

The massive open online course (MOOC) industry is booming. I'm not joking — it's huge. 

Valued at $22.8 billion in 2024, it's set to exceed $119 billion in 2029. Online courses are the way to learn in 2025 and beyond, and if you've got knowledge to share, you can make big bucks.

Online courses take many shapes and forms. You can create helpful PDFs, ebooks, quizzes, cheat sheets, FAQs, and more. More often than not, you'll be making video or written lessons for your students (aka customers) to go through.

The best online courses include support from mentors, so they work well when paired with a dedicated online community. 

Setting up a course on Whop is super simple. Once you make your own whop, you can upload your course in minutes, and the built-in community will help you keep your students on track & answer questions when needed. 

Time investment: Some courses may take as little as 10 hours to create, but in-depth ones could take weeks. It all depends on how much time you're spending on it per day.

Start-up costs: You might need to invest in a camera if you're appearing on video. For most people, a smartphone will suffice when you first start selling courses. Overall, costs range from $0 to $1,000 depending on your equipment.

Earning potential: Courses have an immense earning potential, averaging from $500 to $10,000 per month.

2. Digital planners and journals

Digital planners and journals are endlessly versatile, which is what makes them a great digital product to sell.

Each of these may not make you a lot of money, but the good thing is that once you make one, you can sell it again and again. Even if you only charge $1 each, they'll still keep selling a year or five from now, so it all adds up.

But take it from me — don't price them at $1 each. Instead, work on personalizing them so you can charge way more.

For instance, make digital planners in all sorts of themes and colors, and for all kinds of purposes. Then expand to things like habit trackers, ADHD journals, and study sheets. 

Adding useful information and extra pizzazz to each planner will let you price them at up to $100, and that's where the real money is. 

Once you've got your planners and journals ready to sell, put them up on Whop and get paid!

Time investment: A basic planner can be made in a couple of hours, but advanced options might take up to ten.

Start-up costs: You mostly need a computer and a graphic design program. Canva is free, though.

Earning potential: These journals are an excellent source of passive income. You might make up to $1,000 a month once you have a good catalog.

3. Extra content

If you're a content creator, there's no better way to make money than to branch out and diversify. 

Your follower count doesn't matter — even smaller, newer creators can make money by selling extra content. 

The idea is that the people who do watch your content, be it Twitch streams or TikToks, will want to see more from you. If you can provide that, you can charge a lot more than you'd get paid just for getting views on your platform of choice.

Content creators can sell:

• Bonus videos
• Behind the scenes footage
• One-on-one calls
• Shoutouts
• Access to private communities
• Merchandise
• Printables
• Podcast episodes
• Courses

Those are just some ideas. One way or another, if you put any of that stuff up for sale (Whop is such a quick and reliable option), you can bet that your fans will come knocking. It's a win-win!

Time investment: You're already investing time into content creation, so this extra gig will not add a lot more to it. Depending on how much you want to do, budget anywhere from five to 15 hours per week for this.

Start-up costs: Depends on the content. Podcasters will need to invest in a good microphone and camera, but if you just want to set up an online community, that's 100% free.

Earning potential: Established content creators can earn up to $10k a month (or much more) just by selling extra content.

4. Ebooks

Ebooks, much like courses, are among the most profitable digital products to sell. 

However, they're even better as a form of passive income, as you can write them, put them up for sale, and let them be while you work on your next one. 

Courses work best when paired with a community and more hands-on management, but ebooks can thrive all on their own — although, of course, it's even better if you bundle them with other digital products.

Some of the best ebook niches include:

• Finance
• Fitness
• Personal development and self-help
• Business
• Health and wellness
• Fiction
• How-to guides
• Cookbooks

If you want to give your ebook an extra edge, pair it with other things, such as downloadables. For example, a cookbook goes well with a printable recipe book.

Time investment: Writing an ebook from scratch takes from 15 to 50 hours, depending on your effort and the length of the book.

Start-up costs: Most likely none; all you need is a computer or a phone, which you most likely already have.

Earning potential: Ebooks sell for anywhere between $5 and $500 a piece, so once you build up a catalog, you could be earning thousands of dollars per month.

5. Software and apps

If you've got programming skills, you've got yourself a sweet side hustle that could evolve into a full-blown business — no 9-to-5 employment necessary. 

Making and selling software and mobile apps is a good way to earn money through digital products. The global app market is expected to generate over $600 billion in revenue by the end of 2025, which makes it a highly lucrative field to get into.

As far as app ideas go, the sky is the limit. You'll find that things like bots and automation tools tend to sell very well, especially if your tools can help other people make money — think things like trading bots or trackers.

Similarly, social media management tools or bots do very well, as do gaming tools (although those might be against the terms of service, so check that first).

Selling software is easily done through Whop. Mobile apps often end up on either the App Store or the Google Play Store.

Time investment: Making software or an app typically takes well over 50 hours, but there are app makers that speed up that process.

Start-up costs: From $0 to $1,000 and up, depending on whether you need to pay for things such as licensing or working with designers or creators.

Earning potential: Up to $5,000 a month and more.

6. Online communities

Running an online community is one of my absolute favorite ways to make money online, and it's by far one of the most profitable digital products. 

Anyone can make a community, but valuable communities aren't easy to come by. Most huge Discord servers are either ghost towns or places filled with trolls and little to no valuable information. 

Making your own and building it around a certain topic, then moderating it and providing users with expert insights, can be a great stream of income. Communities operate on a subscription basis, which means that you'll have money coming in every month instead of one-time revenue.

Setting up a community is easy if you use Whop, as whops themselves are communities! You can use the Chat app to let your subscribers communicate with you and with each other. You can also use Whop's built-in Discord or Telegram integration if you already have a community that you want to monetize.

Time investment: Getting started can be done in minutes. After that, expect regular upkeep of 30 minutes to an hour a few times a week.

Start-up costs: None.

Earning potential: Successful educational communities can bring in thousands of dollars per month, but even a smaller community can rack up around $500 to $5,000.

7. Coaching services

Coaching services don't immediately sound like a digital product, but they can be, and they're one of the most popular ones.

These days, many people don't have the time or the funds to see a coach in person on a regular basis. That's why online coaching is thriving, and if you've got skills to share, people will want to learn from you.

Some coaching niches include:

• Fitness
• Weight loss
• Mindfulness
• Career
• Business
• Finance
• Self-help
• Nutrition

Depending on where you live, you might have to be certified to offer official advice on any of the above subjects, so dig into some research. 

Once you're all set, you can sell online coaching services as digital products, including:

• One-on-one calls
• Access to exclusive communities
• Ebooks
• Courses
• Webinars

Time investment: Coaching is largely a form of active income. Expect to spend anywhere from five to 20 hours a week doing this.

Start-up costs: This largely depends on your niche. You might have to pay for things like certification, a place to record videos in, or a good camera — or you might be fine with just your phone.

Earning potential: Established online coaches earn from $1,000 to $3,000 per month, with the potential for a lot more if you sell other digital products.

8. SaaS

Did you know that up to 99% of companies use at least one SaaS solution? Similar things are true for consumers — most of us use SaaS without even knowing that it's SaaS.

Software as a Service is a great way to get people to subscribe to you and pay you every month. After all, the idea is maintaining access — people pay you a subscription, and in exchange, you maintain the service and provide regular updates.

If you've got the skills to build a solid SaaS (and an idea or two), you could be making bank. SaaS is everywhere, from things like Notion to Zoom to Canva, and you don't need to be a tech giant to make money; you just need good customer service and an idea that fills a certain niche.

Time investment: Building your own SaaS can take dozens of hours, but regular maintenance and upkeep should be much less time-consuming.

Start-up costs: From $0 up to $1,000 per month, depending on whether you need to pay for things like cloud access or hosting (which you most likely will need to do).

Earning potential: SaaS companies are regularly among some of the most successful in the world. You can earn up to $10,000 and more per month if you land on a good idea and deliver it as a product.

9. Subscriptions

Selling something once is awesome.

Selling something every month is even better. 

Subscriptions are a fantastic source of steady income. Unlike one-time sales, they let you predict what kind of money you can expect next month, and the next, and the next. 

Good news: Most of these digital products that I talked about already work great on a subscription basis. Anything can be sold as a subscription — you just need to make sure that you provide value on a regular basis.

Communities, courses, masterminds, and SaaS all make for great subscription revenue. However, even things like stock photos, graphic designs, or other downloadables will do well with the right audience.

Time investment: Depending on what you're selling, you may have to spend anywhere from an hour to 20 hours a week.

Start-up costs: Highly varied depending on the product; in many cases, just $0.

Earning potential: Building up a subscriber base takes time, but you can earn up to $5,000 a month off of subscriptions alone.

10. Consulting

If you're an expert in something, you can bet that there'll be people who want your opinion, insights, advice, or even just straight-up coaching on your topic of choice.

Consultants offer up their time and expertise — which tends to be mighty valuable — to people on a one-to-one basis. However, you can also work directly with businesses as a consultant on a retainer.

You can even scale up and work with multiple people at once, forming coaching or study groups, and hosting live events, webinars, and masterminds.

As a consultant, you should set up shop on Whop. You can use the Video Calls app to quickly connect with potential clients, and then add useful downloadables, ebooks, and courses all in the same place.

Time investment: Consultants only make money when actively working (unless you sell other digital products on the side). This can mean a time investment of five to 30 hours a week.

Start-up costs: Whatever it takes to learn your chosen skill and then help others. You may need your own tools; IT consultants usually come with their own tech toolkit.

Earning potential: Consultants can earn between $75 and $500 an hour.

11. AI-generated digital products

Making everything from scratch takes time, be it blog posts, graphic design templates, or marketing funnels. Luckily, we've got AI, here to both steal jobs and create them (by making it so much easier for people to make and sell stuff)!

With the plethora of AI tools currently available, you can make so many different useful things that people will pay good money for. This includes:

• AI-powered chatbots
• Virtual assistants
• Blog posts
• Ebooks
• Travel planners
• Fitness plans
• Weight loss plans
• Art
• Graphic design and logos
• Music and videos
• Audiobooks
• Courses
• Social media posts
• Marketing funnels
• Market bots
• Financial planners

Honestly, this is just the top of the list — there's a lot more you could do.

Be wary, though. AI content will be generic if you don't use some pretty advanced prompts, and as such, you'll have lots of people to compete against.

Time investment: Crafting the perfect prompt takes anywhere from 30 minutes to several hours. Rinse and repeat for each product.

Start-up costs: Apart from a PC or a smartphone? None.

Earning potential: This is a fairly saturated market, but if you sell many products and let them gather passive income, you'll make over $1,000 a month.

12. Templates

Templates of all kinds are those types of things that you'll make once, put them up, and then let them gather sales while you work on the next big thing. 

They're a superb source of passive income, which, arguably, is the best type of income — who doesn't love getting paid while going on vacation?

The more advanced your template, the better. The idea is to save people lots of time in order to make the product worth buying. 

Take Notion templates, for example. As much as I love Notion, setting it up is a nightmare. If you happen to be a pro at Notion, you can charge $100 and up for a robust planner, knowledge base, or workflow tracker.

Spreadsheets are similar. If you're good with formulas and macros, you can make lots of useful pre-made spreadsheets (and then charge extra to tailor them to a specific person).

Making resume and cover letter templates is another gold mine, provided you're good at it. You can even use AI to help you create them.

Time investment: Basic templates can be made in a couple of hours, but advanced ones may take up to 10 hours each.

Start-up costs: None apart from specialized software, such as a Microsoft 365 subscription for Excel sheets.

Earning potential: Advanced templates can make you from $50 to $250 a piece.

13. Meal and workout plans

Whether you're a gym fanatic or you're just into healthy eating, trust me — lots of people want to know what works for you.

It's possible to get meal plans and workout plans off the internet for free, but specialized, tailored advice is priceless. That's why, if you want to sell meal or workout plans, consider how you can niche down to step away from the crowds.

Maybe you can make plans specifically for pregnant women who want to stay in shape, or for disabled people who want to improve their mobility. Maybe you'll make meal plans for people who are lactose intolerant. 

The options are plenty, and the good thing is that you can sell them all on Whop. Set up your own whop (it literally takes like five minutes) and put up your plans as downloadables, then start earning money.

You can make even more by setting up a motivational community with tailored advice. Mind you, you may need to be certified in order to make money like this — check your local laws.

Time investment: You should be able to create a detailed meal or workout plan in under five hours.

Start-up costs: Theoretically none, but you may need gym equipment or a camera if you're going to film yourself as an addition to your plans.

Earning potential: A personalized meal or workout plan can sell for up to $200, meaning you could earn as much as $2,000 just by selling ten of those.

14. Digital art and graphic design

If you've got a creative streak, why not put it to work? Digital art or graphic design can make you a lot of money, provided you build up a catalog and put it up for sale.

Some of the most commonly bought digital products in this category include:

• Logos
• Website design
• Social media templates
• Printable wall art
• Art commissions
• Business branding kits
• Infographics
• Data visualizations
• T-shirt and merch designs
• Icon packs
• UI elements
• 3D assets
• Sticker & SVG cut files
• Ebook covers

A lot of these can be made with Canva for free, but for advanced art or photo editing, I recommend picking up a subscription to a tool like Adobe Photoshop.

Time investment: Basic designs take around 30 minutes, but advanced art made by hand might take weeks and months.

Start-up costs: Depending on the medium, you might be able to start for free.

Earning potential: You can sell huge design packs for $50 or a single commission for $1,000. It depends on your audience.

15. Masterminds

Masterminds are the very pinnacle of profitable digital products. You'll have a hard time finding a more expensive digital product, and yet, a good mastermind is worth every penny — and some of them cost over $20,000 per person!

Masterminds are highly exclusive, specialized groups run by experts. It's not just any old community. A mastermind is a tight-knit, small group made with one goal: Improvement and learning, both from the expert and from each other.

These groups usually run for up to eight weeks at a time and most consist of a maximum of a dozen people. 

During a mastermind, all people involved (and they're usually vetted by the creator, so it's not a first come-first serve kind of thing), work hard. But before they begin, you work even harder setting it all up.

Masterminds include courses, a super active community, daily meetings, coaching, ebooks, and more. If you're an expert on something, there's no better way to monetize your knowledge and make a lot of money in the process.

Time investment: A mastermind requires intense work from you prior to and during the duration, spending up to 20-40 hours a week.

Start-up costs: Largely dependent on the field.

Earning potential: Successful masterminds can sell for $1,000 to $20,000 per person. You can set yours up on Whop for free.

Why Whop is the best place to sell digital products

Selling digital products is the best way to make money online — no contest. It's flexible, versatile, and endlessly scalable. You can make $50 or $15,000 a month, and it's all in your hands. 

But how do you get started?

It's easy — just make your own whop.

Whop is the best platform to sell digital products online. The signup process takes minutes, and once you're all set, you can choose from a variety of pre-made apps. Mix and match until you have your perfect whop — the place that encompasses everything you offer as a creator.

With Whop, you can sell things like ebooks, online courses, downloadables, SaaS, bonus content to add to your existing socials, templates, and access to online communities. In fact, your whop is a community, and your customers can easily find everything they need in one place without jumping from one platform to the next.

Whop is completely free to use and it won't cost you a penny to start; instead, Whop takes a small cut out of each sale you make, letting you keep up to 97% of revenue.

Take control of your future and start earning money the way you want. Sign up with Whop and make money today!