Ahhh, don’t you just love fall? Those hot summer days start to fade (which means fewer sweaty clothes, at least for me) and if you’re fortunate enough to live in a part of the world that changes colors, the beauty of leaves falling on the ground is unbeatable. Not to mention, Starbucks’ Pumpkin Spice Latte is BACK!
If you’re an ecommerce entrepreneur, this also means you get to capitalize on consumers’ changing tastes. We’re going to talk about what makes a good fall product and some ideas for items that you can start selling to ensure that you’re ready in a few months.
What Makes a Product a “Fall” Product?
When we’re thinking about fall-specific products, we want to keep a few things in mind. Is it something that evokes the spirit of the season? Think Halloween decorations or themed apparel. Will it improve the customers’ lives during this time? This would be things like warmer clothes or travel coffee mugs.
And finally, the real sweet spot is, do people only buy this product during the fall? Is it truly seasonal? Products that are only available during these few months are going to skyrocket in sales, so you want to capture a piece of that demand.
But keep in mind, fall products won’t do well in other months. Sure, there could be some overlap in late summer or early winter, but you’re really trying to get as much juice out of just a few months as possible. Don’t over order inventory, but you also don’t want to fall short.
The 23 Best Products to Sell in Fall 2024
Here are the best products to sell this fall.
1. Coats, Jackets, and Sweaters
When the temperature starts to drop, people will be wanting warmer clothes. Bonus points for style.
Warmer (not hot) colors such as orange, brown, and off white tend to be in vogue during this time, so keep that in mind. You also could offer knitted sweaters with special designs or patterns. The main thing to be careful of is sizing, oftentimes overseas suppliers will have different sizes than you’d typically find in the U.S.
2. Drinkware
Yes, it’s PSL season. If that’s not your vibe, you can still benefit from to-go tumblers and artsy coffee mugs. Primarily targeted towards the female audience, drinkware is great because it’s both functional and fashionable.
With brands like Stanley becoming fashion symbols, customers are more willing to spend on drinkware. Especially if it has a special design in line with the season. You can even consider options like customization and team graphics.
3. Tote bags
Tote bags are practical, sustainable, and perfect for a lot of fall activities like farmer’s markets or pumpkin patches. Use durable fabrics like canvas or leather and incorporate earthy colors.
If you really want to take it to the next level, variations could include zippers, exterior pockets, or more organization inside.
4. Baby Onesies
Nothing’s cuter than a baby in a onesie with a funny saying. Use methods like screen printing or print on demand to offer catchy designs, and consider upping the quality a bit with materials like fleece, so that parents can take their kids out for strolls worry free.
If you really want to go for it, consider offering adult sizes so the whole family can join in the fun.
5. Bumper stickers
Bumper stickers will always be a great product to sell online. They’re useful, easy to ship, and the main selling point is the design, which you can find a local artist or someone online to do.
Aim for designs that make sense in the fall, such as pumpkins or scarecrows, or funny sayings like “Fall. Flannels. Football.” or “Trick or Treat Yo Self.”
6. Joggers and Pajamas
Again, fall is all about being comfortable all day, every day. Joggers and pajamas are easy to wear inside or around town and they’re typically made of the coziest materials you can find like fleece and stretchy polyester. (In fact, call me a bit weird, but I wear my favorite Lululemon joggers just about every day, even in summer.)
7. Socks
Fuzzy socks are all the rage in the fall. The best part? They’re not a super durable product, so people need multiple pairs every season.
You can offer them in multiple colors or with embroidered designs. In order to increase your average order value, consider selling bundles and offer free shipping at a certain order size.
8. Cozy Blankets
Fall is the perfect season for cuddling up by the fire with your favorite warm beverage and perhaps that Netflix show you’ve been meaning to get caught up on. (Your Honor, anyone??)
You have pretty much limitless options in terms of designs here. I’d recommend going the print on demand route and letting customers create their own designs. Alternatively, you could create just a few really high-quality, artistic designs and focus on promoting those.
9. Door Wreaths
The home is a special place, so of course it makes sense to decorate it well. Wreaths with common autumn motifs such as colored leaves, scarecrows, and pumpkins allow people to show off their fall spirit.
While people will typically only buy one for their main front door, consider adding accessories like smaller window wreaths or cobwebs for an extra spooky vibe.
10. Beanies
They pack tight, ship light, and serve a genuine need. Beanies are a quintessential fall staple for both men and women.
But, I’d recommend taking it up a notch from standard ribbed cotton (which people can easily get on Amazon for just a few bucks). Try out multi-material styles such as a fleece-lined interior or embellishments like cute embroidery or personalization.
11. Phone Cases
While these will likely primarily be bought by women, phone cases are a huge market and seasonal opportunity. Personally, I like rocking my iPhone the way Steve intended, with no case, but there’s no question that people love expressing themselves through their phones.
12. Greeting Cards
Another item that makes for great online sales are greeting cards. First, they’re artistic so they require a bit of expertise and creativity. Second, they’re extra light and compact so they can be shipped in an envelope. And finally, people aren’t going to just buy one card on the internet—sell multipacks to increase your sales.
13. Area Rugs
Area rugs are practical for the home and oftentimes go under the radar in terms of interior design. Brands like Ruggable, which makes machine-washable rugs, have surged in popularity, so you know there’s a market for them. Universal symbols of fall like scarecrows could be a great design to make.
14. Hoodies
Like beanies, hoodies are always worn throughout the fall. One route to take could be making ultra-premium pieces that you’re able to charge a lot for, versus trying to compete with budget brands like Amazon Essentials.
Take a brand like Feat for example, they became known for their “BlanketBlend hoodie” that literally feels like a cozy drape wrapped around your body. They sell it for over $100, so you definitely have a good margin with this avenue.
15. Crossbody Sling
Lululemon’s Everywhere Belt Bag is still one of the hottest products around today, but it’s kind of boring, you know? Get away from a simple black colorway and offer fun prints and patterns. Bonus points if you can give added functionality like smaller pockets or different materials.
16. Pet Bowls
Pet bowls, and pet products more broadly, are great not because of the actual product itself, but because of the fact that pet owners will spend a lot of money on their furry friends. Bowls are just one item you could sell, but they’re fairly small compared to a full on dog bed and they can be considered a home decoration, so people will pay for good designs.
17. Throw Pillows
Liven up the living room with a fairly low-cost accessory. Throw pillows are a convenient way for homeowners to add some character to their homes.
Whether it’s simply more fall-y colors like burnt orange or deep yellow, or you want to add some imagery, throw pillows are easy to store and change out when the season is offer.
18. Candles
What’s more iconic than a cinnamon-scented candle once the leaves start changing? If you’re like me and grew up with Yankee Candle being sold at schools, then you know just how great a candle is to bring out emotions. It would probably be smart to sell multi packs so you’re not spending too much on shipping per piece.
19. Welcome Mats
Like wreaths, door mats add extra warmth to a home. They’re an easy way to tell guests “you’re welcome here, we’re happy to have you.” Catchy sayings and unique graphics are a good way to stand out from the competition that may still be promoting generic black mats.
20. Dinner Plates
The fall is a time for family dinners and friend potlucks. You don’t need to wait for Thanksgiving to put out the full display.
Autumn tones and subtle decorations like pumpkins will do the trick, because you want to make something that people can use every week, not just on Halloween night.
21. Picnic Baskets
Even though summer is likely the prime time for picnics, you can still sell them in fall - who doesn't want to have a picnic in a pumpkin patch?
While they’re harder to ship (which means a lower margin for you), you can offer a bundle with paper plates and drinkware to differentiate yourself.
22. Scarves
Find unique materials like cashmere or different production methods to increase your margin. Either way, scarves are fashion statements and a product that people will easily buy more than just one.
23. Home Slippers
While you’re up against some tough competition like Ugg, fur-lined slippers and boots provide extra warmth and comfort. Slippers are probably a better market to compete in because people aren’t as concerned with brand names due to the fact that they’re not going to be wearing them out and about.
Why Should I Sell Fall Products?
The main reason you should sell products in the fall is because the fall is typically a time of higher spending. Kids are going back to school, there’s a few holidays like Halloween and Thanksgiving, and generally a lot of change is happening.
This means that people need more stuff, to put it plainly. Whether it’s warmer clothes or gear to aid in common outdoor activities, you can find something to sell that customers want.
It’s also a very “visual” time with the leaves changing colors and outdoor activities like tailgates. Fall colors aren’t typically available all year round, so it’s a good idea to offer typical everyday items in colors like brown, yellow, and gold.
How to Find Winning Fall Products
Here are three effective methods to find winning fall products.
Look for TikTok Trends
It seems like everything starts on TikTok these days. The social media app is where trends absolutely explode.
Keep an eye out for what influencers are doing to try to forecast what products will be the most in demand. If you already have a comprehensive influencer program and have a general idea of some products you want to promote, you could consider sending out products for them to review and start the trend yourself.
Explore Pinterest
Pinterest is another great platform for spotting what styles people are currently loving. For example, some of the most popular Pinterest searches are for things like interior design ideas, outfit ideas, and wedding themes.
Find these types of boards and spot the products that keep showing up time and time again. Maybe it’s ceramic coffee mugs or plaid scarves. It’s reasonable to say that the most popular pins are a good signal of what will sell well in the future.
Monitor Other Marketplaces
Looking at sites like Amazon and eBay is my favorite product research method. Sure, social media sites like TikTok and Instagram are great for finding trends, but other ecommerce sites are the surest way to find out what’s actually selling. You want to know what people are spending their hard-earned cash on, not just what makes good social content.
To do this, simply go to the Amazon’s bestsellers tab and filter your search down to different categories, or on eBay, search for what products you’re generally looking to sell and change the setting to “Sold” to uncover what the selling price is.
Learn Seasonal Ecommerce Product Trends with Whop Communities
Whop is home to a whole range of communities for people to learn how to sell online, with courses and coaches teaching you things like dropshipping, TikTok Shop, Etsy dropshipping, and more.
You’ll learn how to find winning products, set up ecommerce stores, run paid ads, and more. Our communities have features like in-depth course content, private groups, and one-on-one coaching so that you can learn exactly what to do to make more money online.
Take elite dropshipping group The Yard for example, you’ll learn from coaches Jon and Alex, who have helped students drive tens of millions of dollars in revenue. You get live coaching calls, 24/7 support, and more.
So, if you're looking to level up your ecommerce knowledge and increase your sales, check out the ecommerce and business category on Whop to find ebooks, courses, communities, tools, and more.
Selling Fall Products FAQ
When is the best time to start promoting fall products?
Fall products will be bought starting in August, with even more volume in September and October. If you’re a brand, it’s better to start engaging with your audience right at the tail end of summer so that they’re aware of new products and styles.
You can also give discounts and other incentives for customers pre ordering new collections in order to start getting revenue coming in.
How do I create a content marketing campaign for fall products?
In the fall, content should revolve around fall activities such as pumpkin patches, football, and Halloween. Plan photo and video shoots ahead of time, and consider enlisting content creators who already have a pulse on what’s going viral to make content for you.
With content marketing, it’s always important to plan ahead weeks, if not months, in advance.
Why You Should Trust Us
Joe Niehaus is a seasoned content writer and ecommerce expert here at Whop. Previously, he’s managed affiliate programs for ecommerce brands and also has extensive experience writing about popular ecommerce brands at sites like Travel + Leisure, Business Insider, and more.
