Evergreen content stays relevant regardless of current trends or when it was created. Choosing an evergreen niche is essential for those looking to keep their content relevant, especially for publishing books, articles, or online courses. If you can’t keep your writing fresh and engaging, maintaining an audience becomes all the more difficult.
If you’re looking to get into publishing content but aren’t sure which niches are the most evergreen, it can all get a bit overwhelming.
We’re going to be looking at ten of the best evergreen niches for publishers. These niches are well suited for published content, as they cover topics that are relevant all year round. They're also conducive to creating a community feel, helping to garner an engaged audience willing to pay for premium content. Ready to get started?
What is an evergreen niche?
We touched on this a little bit already, but before we go any further, we should pin down exactly what we mean by an evergreen niche.
An evergreen niche is a niche that has consistent demand and everlasting appeal, even as trends change.
When it comes to publishing, an evergreen niche refers to topics that are always relevant. No matter when the published content is written, it’s always readable.
Evergreen publishing niches can include elements of non-evergreen content, such as seasonal topics or trending news. For instance, an evergreen topic can have content related to a specific holiday season, such as Halloween or Christmas. However, the bulk of the content will be able to maintain a long-term interest.
Evergreen publishing niches are important when it comes to generating consistent traffic, attracting readers, and producing stable revenue. By creating timeless, valuable, and helpful content for readers over time, evergreen publishing niches can continuously build an audience.
These niches always have a steady demand and possibilities for natural growth over time, which can, in turn, lead to monetization.
In terms of content types, this can cover blog articles and website content. But it can also include digital products, like eBooks, PDF guides, schedulers and planners, activity sheets, coaching sessions, podcasts, communities, and even online courses.
Interested in monetizing content? Discover how content creators make money in our guide.
The 10 best evergreen niches for publishers
So, we now have a clear picture of what exactly an evergreen publishing niche is and why they are lucrative. With all that in mind, let’s dive into the ten best evergreen niches for publishing in 2025.
1. Cooking and food
First up is food and cooking, which is one of the more obvious choices for a popular evergreen publishing niche. We all need to eat, and cooking is a life skill needed to lead a healthy and balanced life (as well as a culinarily interesting one).
Published food and cooking content can include a vast array of topics, from recipes to making healthy meals on a budget. This content will always be timeless. That being said, seasonal content is also popular with food and cooking niches, such as ideas for Halloween or Thanksgiving-themed meals. There are plenty of ways to tie this niche to the health and nutrition niche too, which is also popular for publishing.
Monetization is easier to manage with a niche such as food, as there are plenty of ways to do so. Whether it's promoting products such as cooking appliances or partnering with culinary or food brands for sponsored content, there are a fair amount of choices. Plus, there’s always the option to create and sell culinary eBooks, digital cookbooks, baking newsletters, and more.
Example: Bon Appétit
Bon Appétit is a website that offers everything you could possibly want from food and cooking-related published content. From recipe lists to articles about food culture and ingredient costs, there is a lot on offer here.
Bon Appétit hones in on the food and cooking industry and creates an array of well-crafted evergreen content. Because of this, the website has made a name for itself as one of the best food-related websites out there.
2. Self-help and self-improvement
Much like cooking and food, the topic of self-help and self-improvement will always be relevant. As human beings, we are always searching for ways to improve our circumstances. Whether it’s improving little things or making major overhauls, we constantly strive to make the best lives for ourselves and those we love. That's where the self-help and self-improvement niche comes in.
The relevance of this topic is universal and can be divided into a diverse range of subtopics. Some examples could be how to be productive, techniques on how to manage mental health issues such as anxiety, or ways to stay motivated. Certain theories and techniques have been around for centuries, so the evergreen nature of the topic truly speaks for itself.
Example: Aurora Pages
There’s plenty of great lifestyle content to be found on Whop. From productivity to business advice, you can publish diverse genres on this platform.
For example, Aurora Pages sells a digital detox plan via Whop. This 7-day plan aims to help readers to liberate themselves from their devices to live a more balanced life.
It comes with two eBooks (including an activity book), and two printable planners (a habit tracker and self-care journal). It also features the Wheel of Life printable tool, which helps with visualizing your lifestyle, and a printable calendar PDF. This provides lots of value for customers. There’s also a free online community to join.
3. Learning and education
As with the other niches on this list, learning and education is a universal topic, which makes it highly relatable. Both informal and formal education are constants in our lives, so educational content is always going to have an audience.
Learning and education also appeal to all people, from school kids to college students to adults looking to develop new skills or sharpen existing knowledge.
There are tons of evergreen content options for learning and education publishing niches, making for a particularly versatile topic. Some common kinds of content include how-to articles, academic resources, or online courses that focus on a certain subject.
The education system is always developing and growing, but most topics are evergreen in that they rarely change. Topics such as mathematics and science have set formulas that stay the same no matter how they are taught. This adds to the heavily evergreen nature of education as a niche for publishing.
Example: Whop
If you’re looking to share your knowledge with the world, it’s hard to find a better platform than Whop. It's perfect for educators; coaches and teachers can create and sell learning resources on the same platform, thanks to the course builder.
But you won’t just be limited to courses. On Whop, you can also sell eBook guides, provide 1-to-1 coaching sessions, or even set up a paid community for students.
You can provide customized solutions for students. Simply add different Whop apps to your product to tailor it. For example, to create an environment where students can communicate and learn together, you can add the Forum app and the Courses app.
Stock Dads makes great use of the different learning tools available on Whop. That includes live trading sessions and video courses, mentorship, and access to their trading Discord community. This, and more, are all offered in a single package, “The Dad Bundle”.
Learn how Stock Dads turned their hobby into a 7 figure business on Whop with their seller story.
4. Relationships and romance
Love and relationships are tricky topics to navigate. However, it’s a subject that many of us deal with in our daily lives, making it an effective evergreen publishing niche.
There is a universal appeal to topics of the heart. No matter who you are, or where you come from, relationships with others are bound to have affected you in one way or another. Romance and partnership affect billions, so there is plenty of marketable and publishable content that stems from the topic.
The relationship and romance niche tends to play on the heartstrings of the audience more than other topics. The highly emotional nature of the topic – such as stories about loss and heartbreak – can appeal to our humanity, especially if the content is particularly engaging. This sort of emotion is constant, as is the desire to engage in content that revolves around the subject.
From breakups to new relationships, there’s scope for publishers to sell articles, eBooks, online courses, PDF guides, and more.
Example: LovePanky
LovePanky is a website that covers all elements of romance and relationships. The site features articles on advice for relationships, dating tips, and how to recover from breakups, to name a few. These topics are the core subjects within the romance niche, as they are issues that we deal with every day.
Not only does LovePanky cover the most popular and engaging romance topics, but the content they create is relatable and down to earth. Romance and relationships can be a touchy subject for many people. There is nothing worse than reading an article that only makes you feel worse about yourself! LovePanky avoids this by staying honest and open but also by keeping an easy-going and relatable tone.
5. Family, parenting, and childcare
Family, parenting, and childcare are tough subjects that can be an emotional rollercoaster to navigate. There are no set rules for parenting or bonding with family, but most of us need some guidance. That’s where the family, parenting, and childcare niche works wonders.
Parents and caregivers around the world constantly struggle with issues relating to their children. Whether it's trying to get a newborn to sleep or struggling to find common ground with a teenager, billions do their best to support their families. Because of this, the family, parenting, and childcare niche is highly popular.
As a niche, this topic will always be evergreen. There will always be parents, and there will always be children. The problems that families face might change in certain ways as time progresses, but the basics will remain. Parents, families, and children need a guiding hand when it comes to dealing with difficult family dynamics and situations, so this will always be relevant.
Example: Parents.com
Parents.com features all sorts of content related to family, parenting, and childcare. From fun articles about trending baby names to dealing with life with kids, Parents.com covers everything from the family planning stages right through to older children.
Parents.com is a great example of how a simple niche can transform into a huge, lucrative brand when the topic is fully fleshed out for its audience. Their published content stays relevant at all times, while also making them a fair amount of cash.
6. Pets and pet care
Since the dawn of time, people have been drawn to animals for companionship. We may have evolved a little since then. We can now dress our pets in cute outfits and post them on social media after all! However, our love for our furry friends is still the same.
Pets and caring for them is an evergreen publishing niche as there will always be a market for those looking for just about anything pet-related. No matter what kind of pet you have, there are plenty of ways to create engaging, published content relating to pets.
There are practical needs for pet and pet content. Pets require a lot of care, and each pet is unique in the care they require. Because of this, information on topics such as pet training, nutrition, pet wellness, grooming, and behavior will always be evergreen.
As well as practicality, there is also a strong emotional link to pet-related content. Many consider their pets to be part of their family, and as such, emotion plays a big role. Communities of pet lovers can be formed with this content too, allowing pet owners to share their worries, joys, and fears about their animal companions with like-minded folk.
So long as there are animals for us to take care over and love unconditionally, pets will continue to be an evergreen publishing niche.
Example: The Spruce Pets
The Spruce Pets covers all things pets, with a wide variety of topics in their articles having been reviewed by veterinary specialists. This makes the site feel more trustworthy and professional.
As you can see in the image above, The Spruce Pet also manages to successfully blend evergreen content with seasonal content. Their article on whether dogs can consume Halloween candy is a great example of how to integrate seasonal features with an evergreen publishing niche.
7. Personal finances
Money is the cause of stress for pretty much everyone, no matter how much is in our bank accounts. Because of the universal necessity for money, personal finance will forever be one of the most evergreen publishing niches.
Most of us need advice and help with our finances at some point in our lives. From the most experienced businessman to a teenager who has only just started accumulating their finances, we all need a hand from time to time. This versatility is where the personal finance niche excels.
There are tons of topics that make for evergreen content when it comes to personal finance. Some popular options include tips on how to save money, budgeting ideas, and investment opportunities.
Different levels of experience can also be catered to with personal finance content. More complex content can appeal to veterans in the finance field, while beginner content can help those setting up their finances for the first time.
Example: Female in Finance
Leandra Peters, aka Female in Finance, offers free tools and expert guides to help people take control of their finances. For example, she provides a budget template that can be used to track income, reach financial goals, and more. She also offers an investing guide.
Her content helps beginners and those who are more experienced to boost their finances. This also helps to promote her other services, including personalized 1-to-1 calls. Her whop store showcases how even free resources, like eBooks, can springboard paid opportunities for creators and publishers.
Interested in the financial world? Discover the best personal finance books.
8. Crafts and DIY
Crafts and do-it-yourself projects are another niche that has a broad appeal to people of all ages. We spend a huge amount of our lives working and stressing out about money, relationships, and work. Kicking back and relaxing with enjoyable hobbies is an absolute must. Crafts and DIY are a hobby that many engage in, thanks to the practicality and creativity involved.
This is a niche that spans across a huge range of topics. The most evergreen of these topics include home decor and improvement and how-to’s for creative, money-savvy outlets, such as making your own gifts.
Not only are these evergreen topics, but they are also subjects that have become all the more popular in recent years. Sustainability is on the rise, and handicrafts and DIY not only offer the opportunity to become more self-reliant, but it also encourages penny-pinching and waste reduction.
There are also plenty of creative ways to make money with digital goods - another evergreen topic for readers. For example, Canva and Notion templates are very popular on Whop, Etsy, and other ecommerce sites.
Example: Craftsy
When it comes to all things crafting, with some DIY thrown in, Craftsy is an excellent choice that has plenty of evergreen content. From online classes to tutorials and community-driven content, Craftsy has a bit of something for every kind of crafts enthusiast.
One of the reasons that Craftsy is so successful is its implementation of images within its step-by-step guides. DIY and crafts benefit significantly from visual aids. The team at Craftsy knows their audience well and offers a range of visual guides within their articles to make the process as smooth as possible. This kind of audience awareness is crucial when it comes to maintaining an evergreen publishing niche.
9. Wellness, health, and fitness
Staying fit and healthy is a necessity for anyone who wants to live a long and healthy life. It’s no surprise, then, that this is a topic that is particularly evergreen for publishing.
Maintaining a healthy lifestyle in our hectic, demanding lives can be tricky, so much so that it is easy to fall into bad habits. This content can be incredibly helpful for those who don’t have the time to do their own research into healthy living, which is why it is so popular.
There is also an element of positivity surrounding this niche. It is all about doing justice to yourself and living the life you deserve to lead by adopting a healthy lifestyle. This positivity makes building a community within this niche easy, allowing others to have plenty of support in their journey to wellness, fitness, and healthiness.
Publishers can sell lots of different digital content types in this niche. In terms of written materials, fitness eBooks, meal plans, wellness planners, and more, are all viable choices. Beyond this, there's also scope to create digital fitness courses, workout videos, podcasts, and more. The possibilities are endless!
Plus, many budding fitness enthusiasts won't want to learn alone. Bundling your exercise guide or eBook with a free or paid fitness community is a great way to scale. You can charge for membership, gate off exclusive content, and promote other products.
Example: Well+Good
Well+Good is a great example of how to incorporate a broad range of health, wellness, and fitness topics all within one platform.
Many of these kinds of websites tend to focus on one particular topic within the niche, but Well+Good manages to balance it all under one roof. The website also combines trends with its evergreen content, making for a versatile content publisher.
10. Entrepreneurship and business
Last but not least is the entrepreneurship and business niche, which is popular for those looking to build brands and monetize their businesses. Business is a constantly evolving field, and so it will always be evergreen as more information and advice are always necessary.
Topics within this niche stem from the very beginnings of a business. They range from concepts to initial setups, all the way to growth and management. However, specifics will always change within this niche as technology grows alongside the business sector. Modern creations, such as AI and ecommerce, have changed the way that businesses are run, and this will only continue as technology advances.
Example: TREK E-commerce
On Whop, TREK E-commerce offers courses, coaching sessions, and an online community for entrepreneurs of all levels. Their courses include everything from email and SMS marketing to advanced branding. TREK E-commerce helps brands to get to grips with all aspects of ecommerce, providing invaluable insights.
Whop is a great platform for leading ecommerce creators and publishers, with experts teaching everything from Amazon FBA to reselling. On Whop, entrepreneurs can find all the tools they need to grow their business - from learning tools to setting up their own stores. So, it’s the perfect place to publish eBooks, guides, courses, podcasts, and more, to teach digital entrepreneurs new skills and strategies.
Monetize your content with Whop – the perfect platform for publishers and content creators
After you've found your evergreen niche, you’re going to need a home for your content. That’s where Whop can help. With Whop, you can create your very own corner of the internet, a whop, where you have access to apps for hosting a range of digital products, from courses to eBooks.
Are you an eBook author or a blog writer? Create a fan community around your work to give your fandom a central home base to enthuse over your work. You can even market and sell your eBook or put premium blog content behind a paywall with the Content app.
Maybe you’re a health enthusiast and have all the knowledge to help transform people's lives. Put that knowledge in a course with Whop’s Courses app, and then use the Forums app to provide an immersive and supportive experience for your students, all in one place.
Whop takes care of the backend as well with a user-friendly analytics dashboard. Smooth payment processing and customer relations are par for the course, creating a streamlined customer experience.
Ready to take your content to the next level? Explore Whop's tools and communities now and start monetizing your content today.
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