What Are AI Content Writing Tools? (And Should You Use One?)

by Tim Jones AI
9 min read
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AI content writing tools have skyrocketed in popularity over the past several years. They have proven helpful for marketers, retailers, and everyone in between. They are also transforming the way high school and college students complete assignments. Here’s what to know about AI content writing tools in 2023 and beyond—and whether or not you should incorporate them into your business.

The Basics of AI Writing Tools

So what exactly are AI-based content writing tools? AI content writing tools are software programs that use artificial intelligence (AI) to assist with the creation of written content. These tools are designed to help users generate written text that is coherent, concise, and aligned with the desired tone and style.

One way that AI content writing tools achieve this is through the use of natural language processing (NLP) algorithms. NLP is a subfield of AI that focuses on the interactions between computers and human (natural) languages. By analyzing large amounts of text data, NLP algorithms can learn the patterns and structures of language and use this knowledge to generate new text that is similar in style and content to the input data.

Ai Writing Tools Jasper
Jasper.ai - one of many AI writing tools

AI content writing tools can be used for a variety of purposes, such as generating marketing copy, creating social media posts, and composing emails. They can also be used to help writers overcome writer's block by providing suggestions for words and phrases that could be used in a given context.

One key benefit of AI content writing tools is that they can save users time and effort by automating certain aspects of the writing process. For example, an AI content writing tool might be able to automatically generate summaries of long documents or identify and correct grammatical errors.

However, it's important to note that AI content writing tools are not designed to replace human writers. Instead, they are intended to assist them in the creative process and help them produce high-quality written content more efficiently. While these tools can generate coherent text, they may not always be able to capture the subtle nuances of language that are necessary for creating engaging and persuasive content. As a result, it's generally recommended that users review and edit outputted content prior to publishing.

The History of AI Content Writing Tools

The history of AI content writing tools can be traced back to the early days of artificial intelligence research. One of the first AI programs, the ELIZA chatbot, was developed in the 1960s by MIT researcher Joseph Weizenbaum. ELIZA was designed to simulate human conversation by using simple pattern-matching algorithms to generate responses to user inputs. While ELIZA was limited in its capabilities, it was an important early example of how AI could be used to generate written text.

Joseph Weizenbaum using ELIZA earliest AI writer
Joseph Weizenbaum and ELIZA

In the following decades, AI research continued to advance, and the development of more sophisticated natural language processing algorithms made it possible to create AI systems that could generate increasingly sophisticated written text. In the late 1990s and early 2000s, a number of AI content writing tools began to emerge, including Wordsmith, which was developed by Automated Insights in 2007.

Since then, the development of AI content writing tools has continued to evolve, with the introduction of new technologies such as machine learning and deep learning. These technologies have allowed AI content writing tools to become more sophisticated and capable of generating more human-like text.

One example of an AI content writing tool that has gained significant attention in recent years is GPT-3 (Generative Pre-trained Transformer 3), developed by OpenAI. GPT-3 is a machine learning model that has been trained on a massive dataset of text data, allowing it to generate written text that is highly coherent and difficult to distinguish from text written by humans. GPT-3 has been used to generate a wide range of written content, including news articles, social media posts, and even poetry.

AI content writing tools have also become increasingly popular in the business world, with many companies using them to generate marketing copy, social media posts, and other types of written content. These tools help save time and money while also improving the quality of written content.

Benefits of AI Writing Tools

If you’re considering using AI writing tools for your business, you will, of course, want to be aware of some of the benefits of doing so. Here’s how these tools can help your business gain a competitive edge.

Time Savings

One of the primary benefits of AI content writing tools is that they can save users time and effort through automation. For example, an AI content writing tool might be able to generate summaries of long documents or identify and correct grammatical errors, freeing up writers to focus on other tasks.

Improved Efficiency

These tools can also help users produce written content more efficiently by providing suggestions for words and phrases that could be used in a given context. This can be particularly useful for writers who are struggling with writer's block or for those who need to generate a large amount of written content in a short period of time.

Robot typing on a keyboard representing AI's efficiency

Enhanced Accuracy

AI-based content writing tools help users produce more accurate written content by identifying and correcting mistakes that might otherwise be overlooked by human writers. Features like these can especially benefit writers who are working under tight deadlines and may not have time to carefully review their work.

Increased Consistency

Another key benefit of using AI writing tools is that they enable users to maintain a consistent tone and style across different pieces of written content. For example, an AI content writing tool can help ensure that all marketing materials for a company have a consistent brand voice, helping to strengthen the company's brand identity.


AI content writing tools can be used in a variety of contexts, making them a flexible and versatile solution for writers. For example, they can be used to generate marketing copy, social media posts, emails, and even poetry. With AI-based writing tools, users can more easily produce a wide range of content and confidently publish pieces even about topics they are not well-versed in.


Written content can be made more accessible to people with disabilities when produced by AI. For instance, an AI content writing tool could automatically generate written content that is compliant with the Web Content Accessibility Guidelines (WCAG), helping to ensure that written content is accessible to people with visual impairments.


In addition to saving users time and effort, AI content writing tools can also be a cost-effective solution for organizations that need to produce large amounts of written content. By automating manual or otherwise time-consuming tasks, these tools can help organizations reduce the number of human writers they need, potentially resulting in cost savings.

AI tools are especially useful in marketing, boosting sales leads by up to 50% and helping businesses achieve savings of up to 60%. Needless to say, AI content writing tools can yield an exceptionally high ROI and are a wise investment for cost-minded organizations.

Downsides of Using AI For Writing

Despite the numerous advantages of using AI-based writing tools, there are a number of drawbacks to think about as well. It’s important to consider the following when determining whether or not to implement AI in your business operations.

Creativity Limits

One potential downside of using AI content writing tools is that they may not be able to create interesting, engaging content in the same way that a human writer would be able to. While these tools can generate coherent text, they may lack the creativity and originality of living writers, resulting in bland content.

Loss of Human Touch

Along with limiting creativity, AI often lacks the personal touch and human connection that can be found in traditionally-written content. This human touch is especially critical in contexts such as customer service or marketing, where building a relationship with audiences is of the utmost importance.

Dependence on Technology

Using AI content writing tools can also create a dependency on technology, which can be problematic in the event of a tech failure. For example, if an AI content writing tool goes offline for an extended period of time, it could disrupt the writing process and lead to delays for businesses that had previously depended on the tool to complete tasks.

Potential For Misuse

There is also the potential for AI content writing tools to be misused, either intentionally or unintentionally. An AI content writing tool might be used to generate spam or fake news or to spread misinformation. This could have serious consequences, particularly in the age of social media, where information can spread quickly and widely.

Ethical Concerns

The use of AI content writing tools also raises ethical concerns, especially in relation to employment and the potential impact on human writers. Some people worry that the increasing use of AI content writing tools could lead to job loss and a decrease in demand for human writers. By using these tools, companies also run the risk of perpetuating biases and discrimination. For this reason, it’s important for developers to ensure that AI-based tools are trained to generate unbiased, factual information.

Quality Control

While AI content writing tools can help users produce more accurate written content by identifying and correcting mistakes, they may not catch every single error. Additionally, these tools don’t always generate text that is appropriate or aligned with the user’s desired tone or style. This means that users still need to carefully review and edit the output from these tools to ensure that it meets their standards. In some cases, this can be even more time-consuming than producing content by hand.

How to Choose the Right Tool For Your Business

When choosing an AI tool, there are a few key factors to consider to ensure you find the best possible solution for your organization. First, you should define your purpose. What are you hoping to achieve by implementing AI content writing tools? Different tools are designed for different tasks, so it’s important to pick something that is well-suited to your specific business needs. Not sure where to start? Take a look at our recommended best AI writing tools in 2023.

Best AI writing tools

It's also important to find a tool that’s compatible with your existing systems and processes. This can help to minimize disruptions and promote a smooth integration. Your AI tool should be easy to use, helping you to get through your workflow quicker than you would be able to otherwise. Ease of use is particularly important for tools that are to be used by multiple people within an organization.

You might also want to think about customization and whether or not your tool of choice allows for flexibility in terms of how specific tasks are carried out. If you are a writer wanting to ensure a certain tone, for instance, you should look for an AI writing tool that can adapt to different tones and styles. In doing so, you can promote greater alignment with your brand identity and messaging.

Finally, you should consider cost and customer support when choosing an AI content writing tool. Don’t just look at the upfront cost of use or installation—be sure to check if there are any ongoing fees or subscriptions associated with the tool. It may be helpful to compare the costs of different tools to determine which one offers the best bang for your buck. The best tools offer robust customer support. This is essential, as having access to quality support can keep your process moving along smoothly and allow you to quickly resolve any issues that arise.

The Bottom Line

With all that being said, you may be asking yourself: should I use an AI writing tool for my business? Ultimately, there is no one-size-fits-all solution when it comes to AI. Some businesses  find it suitable for a range of needs and are able to automate their workflows from beginning to end. Others use it on a more limited basis, and some decide that it’s not worth it for their companies at all.

It’s important to consider your business needs, weighing the pros and cons, and determining your expected and desired ROI from using an AI tool for content writing. These tools can be especially useful in fields like marketing, but as is the case when implementing any new solution, you want to sit down and consider how the tool will impact your business operations before diving in and getting started. By defining your needs and objectives, you can more easily determine whether or not AI is right for your business and, if you do decide to proceed with implementation, the extent to which the technology will supplement the human touch.