What are webinars?
The clue is in the name, combining the words ‘web’ and ‘seminar’, aka, an online seminar.
What distinguishes webinars from many other types of online events, like webcasts, is the large element of interactivity. But, this also means that hosting a webinar can be much easier said than done.
If you want to host a webinar but aren't sure where to start, then you're in the right place. By looking at webinar examples, you can learn from the experts.
Let's take a closer look at 15 well-crafted webinars across a wide range of industries.
Different types of webinars you can create
If you’re new to creating webinars, you could do with having a ready-made, tried-and-true template to work with.
Indeed, you can choose from many different formats for your webinar. Which of them you should opt for will depend on what you want to achieve with your webinar.
Product demo webinars
Whenever Apple unveils a new set of iPhone models, it’s a highly publicized event. Apple’s product launches are routinely streamed across the world, but why do they always spark so much excitement?
One reason that Apple webinars are so widely enjoyed is that the presenters at these events don’t just reel off a lengthy list of statistics about the new devices. You also hear how the products would make a practical difference in your day-to-day life.
That’s what product demos in webinars are all about. Like a speaker at an Apple event might enthuse about the new iPhone’s high-end camera or strengthened aluminum, you can talk up your product’s benefits.
Even more than that, you can also take questions from the audience about what your product could do for them specifically.
If you’re demonstrating a new fitness band, for example, someone might want to know if it’s good for swimmers. Can the band track swimming laps? Is it really waterproof or just ‘water-resistant’? These are questions you can answer right there and then in the webinar.
Live Q&A webinars
This style of webinar is a live question and answer session. You can host a live Q&A on any topics - whether that be your new product, a deeper look at the services you offer, or even a webinar on getting to know the people behind the brand.
This gets to the heart of why live Q&A sessions can strengthen your brand’s image. When you can handle even the trickiest questions, the people asking them may become more inclined to buy from your brand in the future.
Q&As tend to be tagged onto the end of webinars (rather than delivered as standalone webinars) but that doesn't mean that you can't host a Q&A webinar - also known as a AMA (ask-me-anything).
Online learning webinars
Maybe you’ve just been let go from your job and so need to look for a new one. Or, maybe you just want a change of career. Your heart could easily sink if you read through job vacancies and realize you don’t fully meet the requirements for many advertised positions.
This scenario underlines why there’s a burgeoning market for online learning. It is projected that in the late 2020s, the online learning market’s revenue will grow at a CAGR of 8.56%.
It is estimated that by 2029, this volume will surpass $279 billion, most of which split between three segments as follows:
- Online university education: $120 billion
- Online learning platforms: $58.5 billion
- Professional certificates: $6.04 billion
By that same year, more than 1.1 billion people are expected to be engaged in online learning. It’s not hard to see why. When you want to retrain for a new job, studying a course online can save you having to travel to a college miles away.
Online learning webinars teach students about a new subject in real-time. If you've ever had an virtual classroom, then this is the same style, but perhaps less formal.
The great thing about educational webinars is that they can be purposed as online classes or course segments culminating in a test or quiz – and even the issuing of a certificate to put on your resume.
Panel discussions
This type of webinar can also be called an ‘expert panel’, ‘roundtable discussion’, or 'mastermind'. It typically involves three to five panelists gathering at an event where a moderator asks them a series of questions about the webinar’s topic.
The panelists might all come from the same industry but each specializes in a different niche within it. As a result, the same topic can be tackled from a broad range of perspectives, making for a vibrant and eye-opening discussion.
Some panel discussions can happen in person, even if they are filmed for online viewing later. Expert panels held via webinars are different, as they take an online-first approach.
So, the moderator and each of the panelists and audience members can all be in separate rooms when the talk is happening. However, the moderator can still fluidly take audience members’ questions and direct them to the speakers.
By hosting an expert panel, you can portray yourself as a thought leader in your line of work. If you hold a healthcare-related talk with doctors and medical company executives, for instance, the webinar attendees might perceive you as an authority on healthcare. This, in turn, could tempt them into buying health-themed products from your brand.
If you are targeting a health-conscious market, consider using webinars to promote fitness programs and meal plans you offer.
Pre-recorded webinars
Pre-recorded webinars are webinars that are not live. As a result, they can be offered at scheduled times. So, aspiring attendees can choose which of these fixed times to register (and turn up) for. When a pre-recorded webinar is scheduled like this, it can be referred to as an automated webinar.
If this type of webinar is deliberately created to look like it is unfolding live, it is called a ‘simulive’ webinar – short for ‘simulated live’.
It’s also possible to offer pre-recorded webinars on an ‘on-demand’ basis. People can view such webinars just by clicking or tapping a link – at any time of day or night.
When you want to share evergreen content (content that will stay relevant), a prerecorded webinar can be the ideal medium for it.
On Whop, you can provide your pre-recorded webinar as a downloadable video file. After downloading it, the viewer will get to rewind and play back the webinar at their discretion.
This would be no small boon when the webinar is used for education or training. If some parts of the webinar take a while to sink in, the viewer can replay them as often as they need.
15 Webinar examples
Determined to up your webinar game? You could be surprised how much you learn from webinar examples before you even hit the ‘play’ button.
For example, on the following popular brands’ websites, you can see many webinar landing page examples. That’s convenient if you’re currently trying to put together a webinar landing page yourself but unsure what would convince people to register.
However, by personally watching any of the webinars highlighted below, you can also discern how your own online event should go.
1. Tenet Trade Group Webinars
Trading can be an attractive money-making venture, but it’s also something of a game – and getting good at a game requires skill and strategy. For this reason, it can (literally) pay for people to educate themselves on various aspects of trading before actually getting underway with it.
These people could listen to podcasts about trading but also have questions they are eager to put directly to experts. In that case, there’s the prospect of joining the Tenet Trade Group Webinars whop.
Taking up an annual subscription to this whop unlocks access to educational webinars as well as a private circle of veteran traders. Subscribers will also receive curated daily lists of notable stocks and be kept in the loop with market news.
As you can see, what makes this particular webinar package special is that there’s a lot more to it than just webinars. When you provide valuable resources alongside your webinars, you can encourage your target audience to see you as much more than just a webinar host.
Instead, they can come to perceive you as an industry expert worth following across a wide range of mediums, not just webinars. This will make it easier for you to sell various profitable digital products, including paid communities and software apps.
2. HubSpot’s on-demand webinars
With the CRM platform HubSpot, you can keep a wealth of crucial marketing data all in one easily accessible place.
CRM stands for customer relationship management, and appropriately so – as HubSpot can help to keep you in your customers’ good books. Nonetheless, there’s so much to HubSpot that you could easily be excused for struggling to figure it all out at first.
That’s where HubSpot’s on-demand webinars can come in handy, teaching their customers how to generate leads and optimize sales techniques with this esteemed brand’s software. Most of the webinars in HubSpot’s library are also free to view.
3. NP Digital’s live and on-demand webinars
If you’ve been in the digital marketing game for a while, you’ve likely heard of Neil Patel at one point or another. He’s a well-established guru in this line of work, and runs the globally respected agency NP Digital.
It’s under the NP Digital banner that Patel also offers a program of live and on-demand webinars.
You can watch these for free – and, in the process, garner up-to-date insights into what’s been happening in the fast-changing world of digital marketing.
For example, you can learn how AI has disrupted search and why in-the-know marketers are using AI to hone their SEO (search engine optimization) prowess.
Speakers at these webinars have included Neil Patel himself as well as other members of the NP Digital team. By offering up free webinars, NP Digital is creating a lead magnet toward paid products.
4. Semrush’s webinars
Spreading the word about your business is essentially a race – you need to keep working hard at it to avoid falling behind. In this race, the right SEO tool can act as a ‘shortcut’, letting you get things done more quickly without putting extra effort in.
With the SaaS (Software-as-a-Service) platform Semrush, you can research keywords, track backlinks, analyze competitors, and audit your website’s SEO profile.
The people at Semrush really know their SEO onions. Like actual onions, though, they could make you cry – as the cost of subscribing to a Semrush plan is eye-watering. What a relief, then, that you can tap into Semrush’s expertise just by watching the webinars on the company’s website.
At the time of writing, Semrush does not appear to have any new live webinars lined up. However, there remains a large library of on-demand webinars collectively covering many subjects related to digital marketing (not just SEO).
This is another great example of a premium paid product offering up a free resource in the hope of converting participants into paying customers.
5. Whop's webinars
Looking to launch an online business? Whop is the best place to do this. Not just because of Whop's industry-leading fees, huge online audience, and drag-and-drop builder, but also because of the continual support you get with Whop to grow your business.
Whop supports creators with courses, live chat, 24/7 assistance, and webinars. All of Whop's webinars are hosted in the Whop University whop, meaning that you don't have to go to a third-party platform to watch the webinar. You can watch it right here on Whop.
As you can see from the screenshot above, these live sessions are held almost daily, and they are also recorded. So, if you can't make the webinar live, you can watch it on your own time.
These webinars are a great opportunity for creators on Whop to learn how to make the most of Whop and start making money online. They are valuable sessions to learn the features of Whop, get invaluable marketing insights, and ask questions live.
Whop wants to teach everyone how to make money online easily, and the easily-accessible, highly-valuable webinars demonstrate how brands can engage, interact with, and support its community.
6. Adobe’s ‘Creative Cloud for teams’ Resource Center webinars
Now this is how to design a webinar landing page! Adobe’s page for its Creative Cloud for teams Resource Center is decorated with thumbnails all hewing to a distinctive quirky style.
It’s a great case of a brand practicing what it preaches, as the webinars pledge to infuse businesses with aesthetic creativity.
Some of the webinars you see listed here might be yet to come, but dozens are available on an on-demand basis.
Adobe also shows how you can use webinars to weave product demos seamlessly into the presentations. As Adobe’s webinars are bursting with color, mentions of graphic design and video editing apps made by the brand itself don’t look out of place.
Adobe webinars have also touched on subjects only loosely connected to the brand’s software offering, like storytelling and AI. That’s the nature of marketing – the lines between different forms of it can become somewhat blurred.
7. Adobe’s ‘Creative Cloud for teams’ product tutorials
The Adobe Resource Center referred to above provides general advice on how to make your creative business stand out. But what if you want to get into the nitty-gritty of how to excel with specific Adobe products, like Express or Frame.io?
While you’re in the Creative cloud for teams section of the Adobe website, keep an eye out for the Events and Webinars listings. You’ll eventually find a webinar landing page that looks like this…
As with the Resource Center, you’re likely to unearth a large trove of on-demand webinars as well as some live events coming up.
You can take a lot of inspiration from these online events. As they are led by experts in Adobe products and teach easy-to-overlook tips and tricks, they are supporting existing Adobe customers.
As an entrepreneur, you should be focused on keeping your current customers, not just attracting new ones. With webinars showing how to make the most of your products, you can encourage customers to stay loyal to your brand for the long term.
Considering an Adobe tool for your graphic design projects? Have a look at how Adobe Express compares to Canva.
8. Hootsuite’s social media marketing webinars
It’s important not to go too broad with your choice of webinar subject. A webinar on ‘how to get started with digital marketing’, for example, could be too generic to attract much attention. After all, there are already plenty of other online resources tackling this subject.
It can work out much better to satisfy a niche. Hootsuite is one brand working to its strengths in this way. As Hootsuite is a social media scheduler, it makes sense that its webinars specialize in social media marketing tips.
This is a genius strategy because it reinforces Hootsuite’s reputation as experts in how to spread the word on social media. If you weren’t a Hootsuite customer but picked up valuable advice from any of these webinars, wouldn’t you want to start using the Hootsuite platform?
It’s worth comparing a range of social media management apps, like Crowdfire, SocialBee, and Zoho Social, before choosing between them. Here’s how Hootsuite fares against Sprout Social.
9. Sprout Social’s on-demand webinars
Sprout Social lets you do lots of clever things. You can unify your separate inboxes from Facebook, Instagram, and LinkedIn. With the Social Listening tool, you can track talk about your brand.
If you’ve got an entire team of social media marketers, Sprout Social enables you to easily assign them tasks.
So, it shouldn’t be surprising that Sprout Social’s webinars collectively cover many bases, too. You can register for webinars touching upon timely developments in the social media world. This is another example of a business educating its customer base on how to use a complex product.
10. eWebinar’s webinar library
Considering creating pre-recorded webinars? They can be a great way to generate passive income. Once you’ve recorded them, you can charge for access to them. That way, you can keep making fresh money from them without having to lift a finger again.
To create and host any kind of webinar, you’ll need a webinar hosting platform. eWebinar is one with a specialist focus on pre-recorded webinars. If you want to create one, this platform also happens to offer an abundance of advice.
Just look at eWebinar’s webinar library, where you can watch pre-recorded webinars to learn how to host pre-recorded webinars. Yes, what better way to learn how to do it than watch other people doing it?
It’s an especially good place to observe how to do automated webinars. These can emulate the look and feel of live webinars, but whether you should actually go down this route is a different question. Could it damage your brand in the long term if you mislead your webinars’ attendees into thinking those online events are actually live?
11. Sephora Events
As explained earlier in this article, hosting webinars provides great opportunities for you to show practical benefits of physical products.
So, when delivering webinars for this purpose, you could understandably be reluctant to charge for access for them. Wouldn’t doing so defeat the point of using them to spread awareness of your new products?
However, another point we’ve covered is that you should be thinking of how to maintain – not just attract – customers. The beauty brand Sephora has strove to preserve its customers’ loyalty by offering them entry to exclusive online events.
How does Sephora bar non-customers from these events? Simple – ‘tickets’ for them can only be bought with Sephora loyalty points.
Many of Sephora’s webinars shine a spotlight on new products, samples of which are mailed to participants afterward. Sephora has also thrown in extra bonuses, such as prize draws.
12. Amy Porterfield’s email marketing masterclass
Of course, you can’t expect people to flock to your online event if few of them know in advance it’s even happening. So, if you feel awkward publicizing your own work, it could be helpful for you to see some webinar marketing examples.
There’s plenty of them to see on the website of webinar queen Amy Porterfield! The online marketing expert delivered her first webinar back in 2010 and has continued to hone her skills in this area.
As soon as you land on the homepage of Amy’s website, you’ll see prominent references to a free webinar she offers. (She actually calls the webinar a ‘masterclass’ and ‘workshop’ – but hey, ‘a webinar about a webinar’ would just sound weird, right?)
Strictly speaking, the webinar is actually an introduction to email marketing – a promotional technique which can help your brand to build its fanbase. When you click through to the webinar landing page, your eyeballs will be assaulted with loads of enticing details about the event. There’s also a clearly signposted registration form.
This webpage screams excitement, both visually and with the claims it makes. You’ll be getting guidance from a “$100 million dollar business owner”! She’ll show you “how to have a 10,000 subscriber year”! You even get a “free bonus when you attend”!
It’s all a reminder that you shouldn’t be afraid to shout from the rooftops about what your webinar offers. With many of these webinar promotion examples, Amy is also capitalizing on the powerful personal brand she has built up over the years. She portrays herself as an authority in her field who has been there and done that.
13. ON24 webinars
There are so many webinar platforms out there, how are you supposed to choose between them?
Well, if you’re bootstrapping a business, you might have to quickly rule out ON24. It’s one of the pricier entries in the webinar hosting market, but this San Francisco-based company does offer its own enlightening webinars worth checking out.
What are the webinars actually about? In short, how to run your own webinars effectively. ON24 regularly holds new webinars on up-to-date subjects, with AI (perhaps unsurprisingly) being a common one.
However, don’t neglect to also dig deep into ON24’s catalog of on-demand webinars. It’s a good way to learn more about evergreen aspects of webinars, like key performance indicators (KPIs) and enhancing engagement and conversions.
14. Content Marketing Institute webinars
If you’re an aspiring content creator, you could understandably be indecisive as to where to start. The range of digital content you could create is absolutely massive, as it includes videos, eBooks, podcasts, blogs, courses… the list goes on.
The realm of content creation is so vast that trying to excel in it can feel very much like a matter of trial and error. So, wouldn’t it be convenient if you could turn to an authoritative source of content marketing advice? The Content Marketing Institute would fit the bill, especially with its upcoming and on-demand webinars.
Webinars made available to view for free on the CMI website have covered these subjects:
- Unique webinar formats
- Content marketing predictions
- AI marketing creator tools
- Short-form video content strategies
As content marketing is such a broad subject, it doesn’t look like the CMI is going to run out of ideas for subjects to discuss. You can heed this carefully – running a series of webinars all tied together by a single multifaceted theme.
This series of webinars shows how you can become an authority in your niche by offering up educational, informative webinars.
15. McLean Hospital’s mental health webinars
The Massachusetts-based McLean Hospital is a globally renowned psychiatric facility. It first opened in 1811, and the list of famous patients to have received treatment here includes soul singer Ray Charles and poet Sylvia Plath.
Today, McLean serves communities in Massachusetts and Maine, but also runs webinars teaching ways to tackle various mental health conditions.
At the time of writing, McLean webinars coming up are set to provide tips on handling anxiety, trauma, loneliness, and borderline personality disorder (BPD).
There are also webinar landing page examples aplenty on the McLean website. See how the example pictured below injects a sense of urgency by counting down to the day of the webinar. It incentivizes the reader to hit that big chunky Register Now! button.
It might be a typical thing for webinars to be delivered by predominantly online-based brands. McLean Hospital differs in that it provides most of its services in person. So, even if you run a largely in-person business, you could still benefit from holding webinars to expand your promotional reach.
McLean also offers its webinars alongside courses. Webinars can effectively complement courses by helping students to deepen their understanding of the subject they are studying.
Hence, it’d be shrewd to opt for a platform, like Whop, where you could host webinars and courses all from the same online hub.
Keeping your webinar’s attendees engaged
As a creator or business, your endgame is to make money. This doesn’t mean your webinar has to directly make money. Instead, this online event can educate your audience or teach skills.
Either way, you would be enhancing the appeal of your brand, encouraging people to buy from you.
Here are some other ways to engage your audience with your webinar…
Offer free content (to begin with)
Whop is home to plenty of webinar examples that have the potential to spark your creativity as you shape your own online event. The Build A Creator Webinar whop, for example, teaches tips and tricks for thriving in the creator economy.
Especially importantly, it’s free to join. So, aspiring content creators can garner insights into the whop owner’s specialist expertise without making any financial commitment.
Consider following a similar strategy by offering a webinar for free. There’s nothing stopping you using this webinar to upsell. You could touch upon a subject in a webinar, and advertise an online course diving much more deeply into the webinar’s subject matter.
Include a clear, compelling call to action (CTA)
As you wrap up your webinar, you need to be clear what you want its attendees to do next. This could be booking a call, downloading a resource (like an ebook or podcast), or starting a free trial.
Don’t just assume that “it goes without saying” what these people should do. On the contrary, it pays to reiterate the CTA several times throughout the webinar.
Strategically mention this CTA at points where it will feel organic, like you are making a heartfelt recommendation rather than a sales pitch. You can then bring up the same CTA right at the end of the webinar to reinforce this message and keep it at the front of viewers’ minds.
Check out these examples of webinar landing pages.
Follow up after the webinar
You might already be in the habit of doing this. However, it wouldn’t suffice for you to send these people little more than a replay of that webinar.
Your first follow-up email can thank the recipients for coming along to the webinar and (yes) link to a replay of it.
‘First’? Yes, you read that correctly.
A few days later, send out a second follow-up email (to the same recipients) with material that builds upon what was said in the webinar.
To this end, you could share case studies, link to blog posts on your website, or offer a free-to-download ebook. These could act as ‘tasters’ of other, more fully-fledged digital products you offer, perhaps with price tags attached.
When you choose a platform where you would be able to run your webinar and offer other digital products (like Whop), such cross-selling opportunities are easier.
What’s the best way to deliver a webinar?
The most famous platforms for hosting webinars include Zoom, Microsoft Teams, and GoTo Webinar. However, the best webinar hosting platform on the market today is Whop. One key reason is its modularity, which allows you to easily set up your webinar as you see fit.
You would start by creating your own whop – a Whop-hosted online space for you to customize. To put together the tools you need for hosting a webinar, you would add the following apps to your whop:
📞 Video Calls app: This works like Skype or FaceTime in that it lets you chat face-to-face with other people even when you aren’t physically in the same room.
💬 Chat app: Create a chat room enabling your webinars’ attendees to converse with you (and each other) using text messages.
📁 Files app: With this app installed, you can distribute downloadable materials for your audience to take away with them after the webinar ends.
🧑🎓Courses app: You can create a whole course library of pre-recorded webinar content.
You can sell practically any type of digital product on Whop. This opens up plenty of opportunities for cross-selling. For example, an educational webinar about video marketing can promote downloadable tutorial videos offered by the same whop. Or, a fitness-focused whop can host live webinars on nutrition and wellness.
Host engaging and profitable webinars right here on Whop
Whop, you can do it all when it comes to selling digital products - including hosting free, paid, live and pre-recorded webinars.
Imagine delivering a webinar in your whop to promote a digital product you sell on Whop. If this product appeals to your webinar’s attendees, they wouldn’t have to jump to a separate platform just to seal the deal on a purchase.
Plus, after your webinar has ended, your attendees can watch the recording, chat in the chat channels, browse any files you have uploaded, or even follow up with you in DMs. Whop is super easy to use, making it a much more accessible option than a password-protected webinar hosted on a third-party platform.
But how much does it cost? Well, it costs nothing to sign up with Whop or even host a webinar on it. You only start paying anything when you actually make a sale with Whop. Even then, the commission fee can be as low as 3%.
Create and host your webinar with Whop.
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