25 digital product niches: Profitable ideas for your next online offer

Ready to monetize your creativity? Explore the best digital product niches to launch, scale, and sell products that buyers can’t resist.

Wanna make money online in 2025? Good news: it's easier than you think.

Forget what you heard about needing skills in tech, sales, or creative arts. Online offers are where it's at, and it's easier to get into than you think.

The digital product market is worth over $124 billion as of 2025 and is expected to grow over $461 billion by 2030. These products range from Notion templates that make life easier to ebooks that teach a new skill.

And the best part? You can create something once and sell it forever.

But what should you make? Good question. Stop scrolling and let's find a niche that fits your vibe and can actually make you cash.

What are digital products?

Digital products exist in a digital format and are delivered electronically – they're entirely different from physical products (merch, art prints, etc.), because they have no tangible form.

Think ebooks and guides, templates, online courses, digital art, software, apps – the list goes on. They're created once and sold indefinitely. Cha-ching.

Advantages of digital products

Perks vary between digital product niches, but some of the best advantages to get into the game include the following:

• Higher profit margins: No manufacturing, shipping, or storage costs = you get to keep a much larger portion of every sale.
• You can grow without stock: Unlike physical products, you never run out of stock. You can sell one or a million copies without any extra effort or cost.
• Passive income potential: Once your product is created and listed, it can earn recurring revenue 24/7, even while you sleep.
• Anyone can sell them: Many user-friendly platforms and tools allow you to create, host, and sell your digital products with minimal technical skills.
• Delivery is instant: Customers receive their purchase immediately after payment, eliminating the fulfillment headaches of shipping, tracking, and potential delays.

Anybody can create and sell digital products

Don't have a technical background or a degree in design? Relax. The most profitable digital products usually come from capitalizing on the skills and knowledge you already have. 

You’ll find the process even easier if:

• You're an expert at something.
  Maybe you're skilled with personal finance, a pro at gardening, or a master of career networking – you have valuable knowledge. Package what you know into a guide, an ebook, or an online workshop.
• You're already creating things.
  You're probably already writing on your laptop, designing social media posts with Canva, or editing photos on your phone. You're already making things people would pay for.
• People admire your work.
  If friends and family ask you, "How did you do that?" or "Where can I get one?" you're on to something. That's a good signal that your creations have value and are worth selling.

And no, you don't need expensive equipment. Your existing computer or smartphone has all the tools you need to get started.

Top 25 profitable digital product niches

Truth is, there’s a digital product offering to suit everyone.

Maybe you're a writer, a coach, an artist, or just someone with a great idea – there's a niche waiting for you.

The key? Finding the one that fits your skills and experience best. 

So here are 25 profitable niches, broken down by the type of person they're best suited for.

TLDR? The table below recaps 15 of the most popular product niches, as well as their earning potential and required effort.

For community builders and educators

These niches are for people who love to teach, connect with others, and share their knowledge. They thrive on interaction and building a loyal following.

1. Online community 

Creating a community is about tapping into the basic human need for connection.

You can build a safe, engaging space on platforms like Whop or Discord (you can even monetize your Discord server with Whop) and give people a place to chat, share interests, and learn from each other.

"You want to find the most active members of your community... people who are chatting, people who are showing up every day or people who are just simply adding value into your community. You want to reward those people."
- Lucas Duncan from Whop

So, who should you build your community for? That’s up to you. We all have our own passions and hobbies; pick one of your own and then center your new online community around it.

• How much does it cost to start: $0, you can create online communities for free
• Pricing range: $20 to $500+ per membership

Advantages: 

• Easy to start: Community platforms make it simple to launch your own space.
• Choice of themes: You can build a community around any passion or hobby.
• Built-in audience: Your community can become a ready-made market for other products you sell.

2. Cohort-based courses 

If you have a background in teaching or love to lead, a cohort-based course is a great way to monetize your skills.

You teach live to a group of students, creating a more dynamic and engaging learning experience. Perhaps you used to teach, lecture, or tutor kids – now you can use those same skills to launch a digital product.

Skip the pre-recorded videos and PDFs, and run ‘cohort-based courses’, teaching live to an audience interacting with you in real time.

• How much does it cost to start: $0 but you might want to invest in marketing
• Pricing range: $50 to $500+ per ticket

Advantages: 

• Familiar format: This style mimics traditional classroom teaching.
• Direct support: You can answer student questions and provide real-time feedback using the Video calls app on Whop.
• Strong camaraderie: Use Whop's Chat app to let students build connections with each other, enhancing the learning journey.

Read: How to sell online courses the easy way

3. Asynchronous course  

A perfect side hustle for those with a busy schedule, this niche allows you to record your lessons and sell them as a downloadable product. Your students can learn at their own pace, anytime, anywhere.

• How much does it cost to start: $0, you can start creating and selling courses for free with platforms like Whop
• Pricing range: $20 to $250+ per sale

Advantages:

• Highly versatile: Use the Courses app on Whop and teach using video, PDFs, quizzes, and more.
• Convenient for students: They can learn whenever it suits them.
• Passive income: You create the course once and sell it over and over.

4. Paid events

From webinars to livestreams, online events are a great way to reach a global audience and make even more cash. You can share your expertise or host guest speakers, all while selling tickets for exclusive access.

Online events became a big thing during the COVID-19 pandemic, when social distancing rules were in force. Until then, you might not have realised many of the more timeless benefits of online events…

The Tenet Trade Group Webinars sells access to dynamic webinars on Whop, with insider trading info.

• Profit margin: $0 but you might want to invest in popular guests
• Pricing range: $20 to $100+ per ticket

Advantages: 

• Global reach: Attract attendees from anywhere in the world.
• Build credibility: Position yourself as a thought leader in your field.
• High flexibility: You have complete control over the format and content.

5. Mastermind groups

Based on the "work smarter, not harder" principle, mastermind groups bring together like-minded individuals to collaborate, share insights, and fill gaps in their knowledge.

• How much does it cost to start: $0 but you might want to invest in marketing
• Pricing range: $20 to $250+ per ticket

Advantages:

• Easy to set up: Platforms like Whop make it simple to create and manage your group with a dedicated Masterminds app.
• Mutual support: Members help each other grow and overcome challenges.
• Synergy with other products: Masterminds are a natural way to funnel buyers into other educational digital products.

6. Coaching

Turn your personal or professional experience into a high-ticket service. As a coach, you guide clients one-on-one or in small groups to help them achieve specific goals, from career growth to financial freedom.

Lucrative coaching niches include:

• Executive coaching: Teach high-level professionals how to fulfill their career ambitions. 
• Financial coaching: Assist financially beleaguered clients with growing wealth and clearing debts.
• Marketing coaching: Show brands how they can spread the word with content, SEO (search engine optimization), copywriting, and more.
• Ecommerce coaching: Introduce clients to online shopping platforms like Ecwid and Shopify.
• Tech coaching: Teach tech skills to the older generations. As the creator of the video below tells us:

College kids are making a significant amount of money showing the older generation how to use technology — specifically AI and social media.

• How much does it cost to start: $0 with platforms like Whop
• Pricing range: $20 to $500+ per membership

Advantages:

• Personally rewarding: You get to help people dramatically improve their lives.
• Leverage your experience: You're paid for the knowledge you've already accumulated.
• Combines well with other products: Coaching can be a top-tier offer alongside your courses and ebooks.

For writers

These niches focus on creating valuable content that informs, entertains, or inspires.

7. Ebooks 

Look, ebooks are a classic digital product for a reason. They're a great way to share your expertise on a specific topic or publish works of fiction without traditional publishing costs. By 2027, the number of ebook consumers is set to exceed 1.1 billion.

Jeremie Lander has published three ebooks and markets them with his existing social media presence:

I just use my following on social media whether it be YouTube, TikTok and Instagram, to drive sales directly to these books.

• How much does it cost to start: $0 to $20 with free software and optional AI subscriptions
• Pricing range: $10 to $35+ per sale

Advantages:

• Long-term rewards: Ebooks can continue to sell for years after they're published.
• Build loyalty: A successful ebook can create a fanbase eager for your next release. You can even put bonus, related content behind a paywall for top fans.
• Highly scalable: You can easily create a series of books on the same topic.

8. Newsletters

For writers who prefer a shorter format and a steady income, a paid newsletter is a perfect fit. You can deliver valuable, bite-sized content on a consistent schedule. This makes them a real option if you are a writer looking to earn recurring revenue.

• How much does it cost to start: Many platforms have free tiers, but as you scale it goes from $0 to $100+
• Pricing range: $10 to $30+ per membership

Advantages:

• Recurring revenue: Earn money with every new subscriber.
• Fast production: Newsletters are much quicker to create than an ebook, and way easier to distribute.
• Build your brand: Position yourself as a consistent thought leader in your field.

9. ‘Premium’ articles 

Hear me out: if you have a blog or a niche website, you can put your most valuable, in-depth content behind a paywall. This strategy turns your free audience into paying customers.

• How much does it cost to start: Free to start with platforms like Substack and you pay as you scale
• Pricing range: $5 to $15+ per article sale

Advantages:

• Steady inspiration: There is always something new to write about.
• Easy to monetize: Whop makes it simple to gate your premium content behind paywalls. You can use other blog platforms to post previews of the premium stuff.
• Incentivize other sales: Premium articles can lead readers to your other products.

Discover the best blogs can make you money

10. ‘Onsite’ and ‘offsite’ articles

Instead of writing for yourself, you can write for other companies. "Onsite" articles are for a company's own blog, while "offsite" articles are for other publications, building their brand's authority.

Keisha Singleton has over 8 years of experience as a freelance writer, and she says to first focus on building your portfolio:

People want to see experience, so if you don't have a portfolio, look for gigs on sites like Upwork and Fiverr. They're likely not going to be very well paid, but the focus is to build up your portfolio.

• How much does it cost to start: $0 with apps like Google Docs
• Pricing range: $50 to $300+ per article, depending on the subject and length

Advantages:

• Leverage existing skills: If you already write, you can easily adapt your skills.
• Low startup cost: All you need is a computer and a keyboard.
• Great side hustle: This is a flexible way to earn money from anywhere, and can also be a good entry into freelancing.

For designers and creatives

These niches are for ya'll who can create aesthetic, functional, or fun products. They focus on design, art, and visual assets that people and businesses need.

11. Downloads 

This one's pretty open: I'm talking about any digital file that can be purchased and downloaded. This includes everything from worksheets to phone wallpapers, Notion templates to checklists, stock imagery to Lightroom presets.

• How much does it cost to start: $0 to $20+ for app subscriptions (like Adobe Photoshop or Canva)
• Pricing range: $5 to $30+ per sale, depending on the downloadable

Advantages:

• Easy to make: Downloadables are often simple to create with standard software.
• Passive income: You make the file once and sell it infinitely, earning a sweet passive income with the right marketing.
• Highly scalable: Fulfilling a sale is as simple as a download link.

Find out how you can create digital downloads to sell

12. Digital templates 

Let's niche down even further into downloadables with templates. People love templates because they save time and effort. You can create templates for a wide range of uses, including business plans, resumes, social media graphics, and Notion dashboards.

• How much does it cost to start: $0 to $20+ for app subscriptions (like Adobe Photoshop or Notion)
• Pricing range: $10 to $100+ per sale, depending on the complexity and function of the template

Advantages:

• Straightforward to make: Tools like Canva, Figma, and Notion make it easy.
• Target a specific audience: You can create templates for a variety of niches.
• High demand: Businesses and individuals are always looking for ways to streamline their work.

How to sell Canva templates on Etsy, Whop, and more

13. Printables

As the term ‘printables’ suggests, these are digital files that the customer prints themselves – like planners, stickers, invitations, coloring pages, or calendars. They're fast to create, low-effort, and a popular form of passive income.

• How much does it cost to start: $0 to $20+ for app subscriptions (like Adobe InDesign or Photoshop)
• Pricing range: $5 to $25+ per sale

Advantages:

• Beginner-friendly: You can create them with basic design software.
• Wide variety of options: There is a market for every kind of printable you can imagine.
• Long-term profit: A single design can sell repeatedly for years.

Selling printables on Etsy: An easy way to make passive income

14. Digital art

For the digital artists and illustrators out there, selling artwork is a fantastic way to monetize your creativity. You can sell anything from downloadable prints to custom illustrations.

One especially appealing option is to sell your digital art on Whop, where you can upload downloadable prints.

One way to get noticed? Fan art. Karina has been creating digital art for years, and she says:

Reimagine popular characters, memes, brands, or celebrities in your own way and create art around them. Fan art attracts existing audiences – and you might even get noticed by the subject themselves.

• How much does it cost to start: $300 to $1.5K+ for software (like Adobe Photoshop) and hardware (graphic tablets or iPads)
• Pricing range: $10 to $150+ per sale, depending on the style and complexity

Advantages: 

• Replicable: You can make unlimited copies of a piece.
• Cost-effective: No need to buy physical supplies like paint or canvas.
• High profit potential: A popular piece can generate significant revenue with no extra effort

Read all about how you can make money as a digital artist

15. Photos

If you have a knack for photography, you can sell your high-quality images as stock photos or offer custom photo packages to clients for weddings, gigs, corporate functions, and other special events. You can even provide photo editing services as part of a digital package here on Whop.

• How much does it cost to start: $300 to $1K+ for editing software and camera
• Pricing range: $10 to $500+ per month per photo depending on the quality and platform you sell in

Advantages: 

• High demand: Businesses, bloggers, and designers constantly need new images.
• Easy to promote: Visually-driven social media platforms are a natural gallery for your work.
• Flexible: You can sell photos for specific projects or as part of a larger stock library.

16. Graphic design elements 

Businesses of all sizes need graphic design. You can either offer your services under a digital package or sell pre-made downloadable design elements. Popular kinds of graphic design digital products include:

• Website graphics, including logos, icons, and buttons 
• Packaging designs 
• Social media banners 
• Letterheads
• Adverts, such as for posters and billboards

You can find graphic design gigs on freelancing platforms like Upwork and Fiverr

• How much does it cost to start: $0 to $20+ for graphic design software like Adobe Photoshop
• Pricing range: $10 to $250+ per sale depending on the element (like logos, banners, etc.) and quality

Advantages:

• Versatile: Your skills can be applied to many different projects.
• In-demand: The rise of new businesses means a constant need for branding.
• Work from anywhere: This is a perfect side hustle for remote work.

How to sell Canva templates on Whop

Technical and problem-solving products

These niches are for people who love to build and create digital solutions. Maybe you can code, or perhaps you have a talent for organization: these products solve a direct problem for the user.

17. Desktop software

You might have long assumed that software development is only really an option for people who can already code like pros. While it may sound intimidating, developing desktop software is becoming more accessible.

You can create a niche application that solves a specific problem for a targeted audience.

• How much does it cost to start: $0 with free editors like Visual Studio to $20 for AI assist
• Pricing range: While you can sell the software itself for hundreds to thousands of dollars, you can also monetize it with a subscription model and make from $20 $100 per subscription per month

Advantages:

• Increasingly accessible: You can learn to code with many free or low-cost resources.
• High potential profit: Software can be sold at a premium price.
• White-labeling option: You can sell software developed by another company under your own brand.

Interested? Find out how to sell SaaS the right way

18. Digital tools

These are "add-ons" for existing software, like custom brushes for a design program, filters for a photo editor, Whop Apps for sellers, extensions for web browsers, brushes for Procreate – the list goes on.

• How much does it cost to start: $0 to $20 for AI assist
• Pricing range: $20 to $50+ per sale

Advantages:

• Solve a specific problem: You can create a tool to fix a common user frustration.
• Massive potential market: You can build for widely-used software.
• Leverage existing skills: You can use common coding languages like HTML and JavaScript.

19. Website designs 

With so many businesses launching, there's a big demand for beautiful, functional websites. You can offer custom web design services or sell pre-made templates. Even if you're a complete beginner, you can develop your skills in it with help from whops like Web Mastery.

• How much does it cost to start: $0 with free editors like Visual Studio Code. Goes up to $20 if you want AI assist
• Pricing range: $50 to $500+ per website depending on the functions and the quality

Advantages:

• Always in demand: New entrepreneurs constantly need a strong online presence.
• High-value skill: Not everyone can design a professional website.
• Showcase your work: You can build a portfolio to attract more clients.

20. Mobile apps

We already touched on desktop software for desktop computers – but what about mobile apps? You can create an app that serves a specific purpose, like a game, a productivity tool, or a companion for an online course.

• How much does it cost to start: $0 to $20 for AI assist
• Pricing range: You can either sell the app for hundreds and maybe even thousands of dollars, or you can go for a subscription model and charge users $10 to $50+ per month

Advantages:

• Highly accessible: Almost everyone has a smartphone, providing a massive market.
• Complements other products: An app can enhance your existing offerings, like an online course.
• Push notifications: This is a powerful marketing tool for engaging users.

 21. NFTs

Between 2018 and 2021, the NFT market soared by 750% — and there’s still plenty of room for growth. Non-Fungible Tokens are unique digital assets recorded on a blockchain. While tied to crypto, they can represent digital art, collectibles, or even access passes to a community.

Don’t fret if you are new to NFT trading; you can easily get up to speed with the Nifty Workshop on Whop.

• How much does it cost to start: You can get into the NFT field for $0 but you might want to invest in marketing
• Pricing range: The pricing range of NFTs is highly versatile so you can sell NFTs from $1 to $5K+

Advantages:

• Highly secure: The blockchain ensures the authenticity of the asset.
• Can be resold: You can buy, hold, and sell NFTs as an investment.
• Borderless: You can sell to anyone, anywhere in the world.

P.S. Whop is home to the best NFT groups on the internet.

Products for growing entrepreneurs

These niches are for those who want to create and sell a product that has high value and can be packaged in a variety of ways.

22. Fitness programs 

Fitness is a huge industry. As the creator in the video above tells us:

If you're a fitness creator with a six pack, you're sitting on a six-figure business. Here's the truth: 99% of fitness creators fail to monetize their community.

If you're a personal trainer or fitness enthusiast, you can package your expertise into a digital fitness program. This can include workout videos, tracking tools, and access to a community.

• How much does it cost to start: $0 to $20+ for video editing software
• Pricing range: You can sell fitness programs from $25 to $250+ depending on your expertise and confirmed results

Advantages:

• Fun and rewarding: You get to help others while staying in shape yourself.
• Beginner-friendly options: You can create programs for any fitness level.
• Easy to monetize: You can sell a variety of resources in one package.

23. Meal plans  

In a similar vein, those with a background in health can sell meal plans and nutrition guides. People are always looking for ways to improve their health. If you have the proper knowledge, you can create and sell meal plans for various diets and goals.

• How much does it cost to start: It costs $0 to start selling meal plans online
• Pricing range: $25 to $300+ per customer depending on the complexity of the plan and your expertise

Advantages:

• Variety of niches: Target specific diets like keto, vegan, or paleo.
• Tailored to goals: You can create plans for weight loss, muscle gain, or pregnancy.
• Works well with other products: Meal plans can be bundled with fitness guides or online courses.

24. Licensed stock content 

Instead of selling directly to customers, you can license your creative assets to stock content websites. Businesses and individuals pay a fee to use your photos, videos, or music. Shutterstock, iStock, and AudioJungle have repositories of licensed materials for businesses, media outlets, and so on to use.

• How much does it cost to start: $300-$1K+ for editing software and camera
• Pricing range: $5 to $250+ per month per photo depending on the quality and platform you license

Advantages:

• Wide range of content accepted: Most platforms accept photos, videos, graphics, and more.
• Increased exposure: It's a great way to get your name out there.
• Passive income stream: You get paid every time your content is used.

25. Digital subscriptions and memberships

This is a powerful business model that allows you to offer a bundle of digital products for a recurring fee. This can include access to a private community, exclusive content, or specialized tools.

There’s a lot of overlap between online subscriptions and memberships. Both let you package various digital products together — including online courses, multifaceted tools, and premium content.

• How much does it cost to start: $0 with platforms like Whop
• Pricing range: Depending on the subject, you can make from $20 to $1K+ per customer per month

Advantages:

• Great value: You can offer a wide range of benefits for a single price.
• Higher retention rates: This model encourages long-term customer loyalty.
• Steady revenue: Subscriptions provide a predictable and recurring income, and can help sellers reduce their churn rate. 

How to create and sell digital products

Now that you've got a niche in mind, it's time to build your product. While the specific steps depend on what you're creating, this is the basic process to go from idea to finished product.

Solve a real problem

Before you build anything, get clear on your purpose. What specific problem will your product solve? Who are you trying to help?

For example, instead of just creating a "fitness guide," your purpose could be to "help new parents get back into a workout routine with minimal equipment." This clarity will guide every design and marketing choice you make.

Take a ‘quality-first’ approach

Your first priority should be creating a genuinely great product. While you can’t always be certain that ‘if you build it, they will come’, you can still foster positive word of mouth.

Create a minimum viable product, or MVP

Don't wait until your product is perfect. Once you’ve established an idea of the digital product you want to sell, you can create a basic version of it to start with.

The best way to start is by creating a minimum viable product (MVP). An MVP is the simplest, most functional version of your idea. It has just enough features to be useful and allows you to test your concept with real people.

You can launch your MVP on a platform like Whop and use its community features to get direct feedback from your early users.

Learn more about what an MVP is and how to launch one.

Tweak and improve in response to feedback

Once your MVP is out there, the real work begins. Pay close attention to the feedback you get from your early customers. This is your chance to see what works and what doesn't.

Tip: Join online forums and social media groups where your target audience hangs out. What are their biggest frustrations? What do they wish they had? Use their input to improve your product and create something they'll love.

Promote free samples of your products 

On Whop, it’s easy to set pricing options for your digital products and even offer some for free. The free offerings should be ‘lite’ versions of your main products, allowing otherwise reluctant customers to try them out before committing further.

Encourage satisfied customers to become affiliates

Your happiest customers are your best marketers. When someone reaches out to tell you they love your product, invite them to become an affiliate and earn a commission for every new customer they refer.

Whop's built-in affiliate program makes it easy for your biggest fans to start promoting your product and earning a passive income.

Sell, stack, and scale digital products with Whop

Ready to turn your idea into income? You have the skills and the knowledge; all you need is the right platform to bring it all together.

Whop is built to make selling digital products simple. We'll handle everything from hosting your products to processing payments securely so that you can focus on selling.

SaaS products, online courses, templates, coaching, access to an exclusive community – whatever digital product you're selling, Whop has you covered.

Plus, you can keep up to 97% of your revenue with less payment processing fees.

Stop waiting and start selling. Choose your digital product niche, create it, and open your own online storefront on Whop in a matter of minutes.

Digital products FAQs

What are the best digital products to sell?

For you personally, the best digital product niches are likely to be those most aligning with your personal interests and skills.

Even the most promising product ideas on paper can be pointless for you to pursue if you lack your own burning passion for them.

What are the top selling digital product niches?

The answer to this question is likely to differ depending on where you get the information. It can also differ from one outlet to another.

The best selling digital products on Amazon include gaming and education apps as well as ebooks in the education and fiction genres. 

How much can creators potentially make selling digital products?

Again, many different variables are at play here. One major factor is the platform where creators sell the products.

In March 2024 alone, over 1,300 people earned more than $2,000 on Whop. Of these creators, 520 brought in more than $10,000 and 128 over $50,000. 18 sellers even made in excess of $250,000!